1. Introduction
2. What is a full service marketing agency?
3. The 7 P’s of service marketing
4. The difference between agency and company?
5. The benefits of a full service marketing agency
6. Conclusion

Introduction

Before you start a business, it is crucial to understand why you need a full service marketing agency. They are there to help businesses reach their target market with their products and services. No matter the size of the business, it is key to identify how this agency can use different channels to help the business grow. Using these channels to determine if the campaigns is successful or not. A full service marketing agency helps to build and maintain demand, relevance and reputation of a business. Without them, the possibility of your products and services getting to the marketplace is zero.

What are the benefits of hiring a full service marketing agency. And what are the services they offer?

Marketing is the key to a business growth. And that’s why you need an agency. Not just an agency but a full service marketing agency.

The agency helps a business to become a brand in the market. They equally work on other areas necessary for the growth of the business. They lay the foundations for your business and the key to secure loyal customers, and identify yourself in a diluted marketplace. A great marketing plan helps to cover many areas of an organization. And with their service, your sales will improve, more profits, engage customers and ultimately grow the business.

What is a full service marketing agency?

Probably there is a business you have and looking for additional help with your marketing. By now, you may have heard the term ‘full service marketing’. But what does it actually mean? You may not be aware of the marketing strategies that’s included into a marketing package. And more importantly, how the agency could benefit your business.

Essentially, a full service marketing agency is an agency that is known to offer all forms of marketing strategies to businesses. This varies from specific marketing activities, which includes social media marketing, email marketing, and technical SEO. No matter what your marketing needs are, a full service agency is able to help you.

Actually, a full service marketing agency is an addition to your business. So, think of them as your own personal marketing manager. However, it’s crucial to build a good relationship with your marketing agency, ranging from conversations around your goals, targets and performances.

What services does a marketing agency offer?

A full service digital marketing agencies offer a variety of services to support a company marketing strategy;

Content Marketing

This demonstrates authority. Content marketing will help establish you as an industry leader and this translates to trust and credibility. A well created and done content marketing strategy gets your business noticed even before B2B buyers are even ready to connect with you.

SEO

The On-site and off-site SEO employed strategies make your company, your products or services to generate predictable traffic and leads from search engine results. To improve your website ranking is to allow your customers find you organically. This increases awareness, builds your overall reputation more and establishes you as an industry leader.

Email Marketing

According to research, email still remain one of the most effective and efficient B2B lead generation strategies. So, to scale your email marketing for maximum performance takes both creativity and data analysis. If you don’t do it correctly, it will affect your reputation equally.

Lead Generation

It is reported that 85% of B2B marketers report that to generate lead is their most important goal.

A lead generation campaign that is perfectly aligned with your inbound marketing will optimize the sale process. This certainly help to surface qualified sales leads.

Marketing Automation

A full service marketing agency also deploys a B2B marketing automation that will streamline your B2B lead generation strategies at scale. With automation you’re sure that the right information to your B2B prospects at the right time throughout the buyer journey is provided.

More than half of B2B customers do extensive research online before even connecting with a salesperson. It’s important that these prospects are reached while they are still in the awareness, research, and consideration phases of their buying journey. Competitors will, if you don’t.

This is not that easy. However, you must be in front and center of the customer at every phase of the journey. 83% of customers still access digital channels to get more information even in the late buying stages. This is what full service digital marketing agencies do.

Paid Advertising

With a full service marketing agency your paid advertising will be handle. This includes Pay Per Click (PPC), campaigns for traffic generation and leads from search engines or targeted websites. These ads work best when they are coupled with strong websites and good targeted landing pages.

Websites & Landing Pages

Your website is the first thing prospects look at. And If you can’t boldly say it’s the best marketing and sales asset you have, then there is some work to be done. The agency will design, test, and then optimize your websites and landing pages to optimize your site. This includes user experience, the available offers presented on the website, as well as the overall aesthetic and accessibility of the site.

Website speed is another an important factor, especially for mobile dependent markets. The solution is to make sure that the website is search engine friendly and is optimized for conversion.

The 7 P’s of service marketing

When it comes to marketing, we have the 7 P’s you should use to continually evaluate and reevaluate your business activities. As markets, products, markets and customers needs changes. You must continually use these seven P’s to make sure you’re still on track and achieving the maximum results possible in today’s marketplace.

Product

To start with, cultivate the habit of looking at your product as though you are an outside marketing consultant brought in to help your business decide whether or not it’s in the right product at this time. Ask yourself some questions as, “Is your current product or service appropriate and good for the market and the customers of today?

Prices

Develop the pattern of continually assessing and reassessing the prices of the products and services you sell to make sure they’re adequate to the realities of the current market. Sometimes you may lower your prices. At other times, it may be better to increase your prices.

You may even need to change your terms and conditions of sale. By spreading your price over a series of months, you may sell far more than you are today. And the interest you can charge will be more than the delay in cash receipts. Sometimes the need to combine products and services together with special offers and special promotions.

In business, whenever you are experiencing resistance or frustration in any part of your sales, be open to revisite that area. Be open to accept that your current price structure is not ideal for the current marketplace.

Promotion

Promotion include all the ways you speak to your customers about your products or services and how you then market and sell to them.

Little changes in the way you are promoting and selling your products can lead to dramatic changes in your results. Even little changes in your advertising strategy may help increase your sales.

Place

The fourth P, is the place where your product or service is actually sold. Nowadays, with the increasing growth of the internet, many companies sell their products and services online. So, develop the way of reviewing and reflecting upon the exact location where the customers are. Whether online or offline, because a change in place can lead to a rapid increase in sales.

Packaging

Know that, people’s first impression about you within the first 30 seconds of seeing you or some element of your company. Work on the packaging of your product or service because this will often lead to different reactions from your customers.

With regard to the packaging, always think in terms of everything that the customer sees from the first moment they come in contact with your company all the way through the buying process. This refers to the way your product or service appears from the outside.

Positioning

Next P is positioning. Ask yourself these questions; What do people think and talk about you when you’re not present? How do they talk about your company? What position do you occupy in the market, in relation to the specific keywords people use when they describe you and your offerings to others?

Work on the habit of thinking about how you can improve your positioning. Start by determining the position you’d like to have. If you have the power to create the ideal impression in the hearts and minds of your customers, what would it be?

People

The final P is people. Without them, your business won’t exist because you can not Advertise, market or sell to yourself. So, develop the habit of thinking in line with the people inside and outside of your business and are responsible for every element of your sales, marketing strategies, and activities.

The difference between agency and company?

Companies often hire agencies to handle large parts of their projects. Agencies and companies can differ in size, structure and payment process. Companies equally sell to different types of customers than agencies. You must understand the key differences between agencies and companies.

Profit and Nonprofit

Companies and agencies are in business to earn profits or exist as nonprofit entities. For example, corporations and small businesses are companies that earn profits. Many are selling stocks to shareholders and they strive to get maximum profits. Many agencies also are in business to earn profits, this includes advertising, marketing research, employment, real estate and insurance agencies.
Nonprofit companies include professional organizations such as the American Marketing Association, Knights of Columbus or Elk’s club. These companies are supported by business people or religious affiliates. Agencies operating as a nonprofit ones, include the vast amount of government agencies in existence.

Products or Services

Companies and agencies that are in business to earn profits differ in what they sell. Companies, including small businesses, sell either products or services. And their target market for products always are customers. However, some may offer services to businesses.

Primarily, agencies sell services to businesses, such as various for-profit organizations. For instance, a digital marketing agency like Urbizboost assist consumer product companies by marketing their new product.

Payment

Companies earn profits by receiving payments directly from their customers. These payments come in the form of cash, credit cards or checks at the time of the transactions. Agencies usually get paid on a contract basis. They submit bids to get jobs from companies or businesses.

Organizational Structure

Most companies do have hierarchical organizational structures. They often have many functional departments, this include marketing, accounting, engineering, sales and finance. Agencies may be large in size more specialized in a specific area. However, they don’t need many management levels as companies.

Pros and Cons

Companies, which traditionally have been larger than agencies, tend to offer higher salaries and better benefits. Employees in companies have the opportunity to work in teams with employees from different functional areas. They also may have more available resources than smaller agencies. Employees working in agencies have the advantage of becoming more specialized in their field. They often perform the same technical functions daily for many clients.

The benefits of a full service marketing agency

Interconnectedness of strategies and channels.

A full service digital marketing agency helps to interconnect the marketing strategies and digital channels.

Let’s look this objectively. Suppose you have different partners for your email marketing, social marketing, SEO, etc. If one channel is performing badly, it will veety affect other channels. Reason being that these channels don’t work in isolation.

Now, imagine this scenario one of your loyal subscribers gets an email from you and it’s amazing. As a result, he/she has developed an interest in your product and goes to Facebook to check you out and only to find out you have a weak presence.

It will certainly influence his decision. Not all of them go from email to your website and complete the buy. Many of them learn more about you. By checking out your social media, read your blog, find out on the internet what others are saying about you.

Saves time and energy

Know that it won’t be that easy hiring a specialty agency because it will be time consuming, energy consuming, and will give you a headache.

But with a full service marketing agency, you’re covered and trust me no headache. With them, you only have one agency to engage with. Everything you did multiple times before, you will have to do them Just once. One agency, one partner.

Result? Saves you time, energy.

Easy Scalability

Assume you hired a full-service marketing agency and want to expand into video marketing. There’s no need to look for a new company and explain everything again like your business, your target market, your competition, your business goals.

This is because your partner, your agency already understands everything about your business.

Not only will they start any other strategy or work on any new channel in no time, but they will also use all the work they are already into to improve the effectiveness of the video marketing.

Specialty And Expertise

Sometimes this point is made that a specialist knows more than a group of professionals of a full service agency.

Well it’s true. But what if all these experts come together and become a part of one agency like Urbizboost? Can you still consider it a jack of all trade company or a full service digital agency run by experts?

The nature of the digital world, competition is very high, and it needs functional flexibility. Some are jumping ships from one agency to another searching for. expertise. While many want these expert services to be made available under one roof, and if possible, other experts can perform the job that’s different from their departments.

An upgrade to your existing marketing department

A full service marketing agency, will upgrade your marketing department. Because they may possess limited knowledge on some things.

However, is not the case with a full service marketing agency. With them, you will get a full fledged expert pool of knowledge across all horizons of the marketing arena.

Conclusion

A full service marketing agency does not only generate result for your team but with a high competitive advantage in the marketplace. Your business can make the most of online marketing and advertising, maximizing your growth and your return with a trusted full service agency.

For businesses worldwide, Urbizboost is the trusted choice for internet marketing.

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