Instagram marketing for ecommerce has made Instagram an effective platform for ecommerce entrepreneuers. Offering many more potential for marketing and conversions. If ecommerce store owners start playing their cards well, their stores will become sale machines. Instagram ecommerce is undoubtedly the way to go next year being 2021. All you need is to employ a smart Instagram marketing for ecommerce strategy. That will give you an opportunity to scale your online store significantly.

Instagram has come a long way since Facebook bought it in the spring of 2012. During that time, the photo-sharing app had 50 million active users per month. But now, according to Statista, it “has crossed a whopping billion active users per month”. With more than a billion users together with 1.4 billion engagement rate on Instagram ads. Instagram is a perfect way to drive more targeted traffic to your store as well as increase your conversion rates. In fact, do you understand that Instagram ads do result in five times more engagement than Facebook ad? In short, if you have not started investing in Instagram or taking your time to optimize your Instagram content strategy and ads for peak performance. You are missing out on a lot of product sales and that’s why this article is written.

In this article we will consider the following:

• Instagram tips for ecommerce
• Effective Instagram ecommerce strategies to adopt
• Definitive guide on how to get real followers that love your brand
• Urbizboost Instagram marketing tips for ecommerce
• Conclusion

Instagram tips for ecommerce

Promote your products

As an ecommerce business, you need people to buy your products. You need them to see your photos and purchase something from you on Instagram. The perfect way to encourage people to buy is to promote your products. You need to be posting your products on Instagram for people to be interested in them. Regardless of the kind of product you are offering. It is a great platform where you can showcase your products. You need to catch your audience’s attention by sharing the best features of your products. Instagram being a great platform to promote your new products. On the platform, you will introduce your product to your followers and entice them to learn more about it. You will use videos to show people how your products work.

Interact with followers

Social media platforms enable you to directly connect with your followers. It is a great opportunity for you to build a positive relationship with your followers. Many people do yse social media to say positive things. When people are providing you with positive feedback, it is an opportunity for you to reply them and appreciate them for their positive comment. This enables you to build a strong relationship with the customer. Likewise, many people do use social media to post negative comments. Some people will come and comment on your photos and talk about their bad experience with your product. This is equally an opportunity for you to address those problems.

When people are commenting on your photos with negative feedback, use it as an opportunity to personally reach out to them to try and resolve the issue. This will build your brand in a positive light because you take the time to address an issue that is very important to someone else.

Use Instagram ads

If you need people to buy your products, then make it as easy to as make a purchase. You wouldn’t want to lose them at any point in the buying process. One of the great ways to direct people to buy is through Instagram ads. These are paid ads that will appear in the feed of your target audience. Instagram ads will enable you to reach out to your target audience directly. Your ads appearing in their feeds will make them to see the products you are promoting. With this Instagram ads, you will be able to set any type of goal. You will set a goal to be sending people to your site. As well to increase conversions on your site. By setting this goal, you will steer up your campaign towards success.

One of the best features of Instagram ads is that you will allowed to include a direct link to act. If you need people to buy your products, you will include a link to encourage them to buy. These links will often appear in a blue bar on your ad, so it will stand out to the viewers.

These links aren’t just to encourage your followers to but something. You will direct them to your site to know more or direct them to a page where they can download content. It is a perfect way to get users to act.

Use hashtags

Hashtags are one of the important parts of Instagram. Instagram is one of the platforms that do allow its users to use multiple hashtags in a post. You need to take advantage of this, to be able to build a brand recognition. You will use hashtags to create a unique campaign for your business.

It’s a great way to build a brand exposure for your ecommerce business and gain more followers. People will equally see others posting about your products, using your very hashtag, this will make them to check out your business. They will even check out your products to see why people really love them. By using hashtags, you are helping to build your brand exposure, which will help you to gain new leads and conversions.

Post a variety of content

Know that your content is the heart of your Instagram marketing campaign. This is what people see when they decide to scroll through their Instagram feed. You need to create content that will be able to grab their attention and equally entice them to check out your post. Instagram will enable you to post photos and videos. While many businesses do stick to posting photos, it is great to post videos occasionally to be able catch the attention of your audience.

You need to keep your followers engaged, so it is very important that you post several kinds of content. It is very important that you don’t post the same kind of content repeatedly. Your audience will end up scrolling past your posts. Being a great platform to post a different information. Many businesses do use Instagram promoting pictures of people who use their products. It’s a perfect way to show people how others are using your products and what they think about them.

If you need to share more photos and videos, you will use Instagram’s story feature. This will enable people to click through a story and see various photos and videos. You will equally use this feature to advertise in between people’s stories. Many businesses do repost photos of their products taken by other people. This will give people an authentic experience of your products and will help sway them to buy.

This user generated content is a perfect addition to your marketing campaign. It is free advertising for your marketing campaign and will generate buzz around your brand. It is a way to get people involved in your marketing campaign and talking about your brand.

Effective Instagram ecommerce strategies to adopt

Batch, automate and repeat

Customers do ask for authenticity. They enjoy it when brands become part of their conversations during the buying journey. However, to create content from scratch every day is extremely difficult.

Growth hacking

Being an ecommerce store owner, you need to figure out what will work best for you . To grow your Instagram following and brand awareness, there are two perfect hacks available. First, cross-collaboration with more relevant influencers. Second, you will hold contests and equally provide free giveaways with the following types of posts:

• Promotional posts – this will include product posts or anything else that will relate to your ecommerce store.
• Conversational posts – including posts that will inspire your followers to engage in your conversations. You will ask your followers a question here, offer giveaways or run contests.
• Sharing posts – promoting your content with the help of your followers, bloggers and influencers.

Tagging products

You need to tag your products as it will offer a clear call-to-action. It will simplify the buying process for the customer. With Instagram marketing for ecommerce you will learn how business accounts do tag products in their posts just like tagging people. Tagging is one of the best Instagram marketing tips for businesses who need to reach a bigger audience.

Engagement is the key

You will need to spend significant amount of time to like, comment and follow your target audience. This will help you to grow organically with impressive results over time. Commenting on people’s posts will often lead them to visit your profile. However, to engage in a meaningful way with your followers will get more attention. When you engage with your target customers, they will often reciprocate with likes and might even start following your brand.

Buying likes or followers won’t be in your best interest. It will seem like a quick fix, but in the long run you are damaging your brand. When Instagram announce any change in algorithm, they won’t reveal the criteria for suppressing content. You will see accounts with huge number of followers but low engagements. There are great chances that Instagram will shadowban your account and suppress your reach if you involve in buying followers.

Make buyer’s journey effortless

It is great thing to have a huge number of Instagram followers. Equally, higher engagement will signify better brand visibility. To be able to achieve sustainable growth, then you need to smoothen your buyer’s journey. The traffic from Instagram majorly comes in from cell phones. Which is the reason why your landing page must be mobile responsive. You will equally leverage Instagram’s location feature too. It is a perfect way to get ecommerce sales from Instagram.

Showcasing your products in an appealing way will trigger bigger demand. But, never hard sell your products on Instagram. It will ruin your brand’s integrity. However, if you will get a tad bit creative, it will not create much of a problem.

Pay attention to analytics

The best marketing strategies for Instagram will always include reviewing your analytics thoroughly. The in-app analytics will provide you useful information. You will use this information to increase your engagement. Under the audience tab you will see when your followers are most active on the platform. It will help you to plan your future posts at these times to get a great mileage out of them.

Definitive guide on how to get real followers

Discover images that work for others

People love consistency which is the reason why branding your images is vital especially on Instagram. In most people’s minds, consistency do equate trust. And when people are viewing your brand as trustworthy, they will be more likely to buy from you.

Engage and convert your audience

Everyone loves to take a picture, but surprisingly, people are in love with good photo. A good photo is not about snapping a picture on your cellphone. The best photos are considered art, and art always evoke emotion. Instagram was built with the idea to share pictures, so your images are very vital and something you need to nail down when it comes to create them for brand awareness.

Think outside the Instagram box

When it comes to Instagram marketing for ecommerce, your content need to set you apart. Keep in mind that Instagram will connect you to other social profiles like Facebook and Twitter. And you will post your images to these profiles all at the same time. Therefore, you should take your hashtag research off of just Instagram and look into what trend on Facebook and Twitter too.

Use iconosquare to track and grow your account

Obviously, as with any marketing strategy you employ, you’ll need to know if the ROI is still there. Even though you reach 100% of your Instagram followers organically (for now) there will still be an investment in your time that you should be considered.

Post at the perfect time for the most reach

Let truth be told there is never a perfect time to post on Instagram. You need to figure out our own Instagram posting schedule. Every audience is different, but that doesn’t mean you shouldn’t guess.

Be creative when highlighting products

You could easily snap a picture, simply slap a filter on it and then post it, but why not shake things up a liitle bit. Dig deep to be able to creative when you want to highlight a product.

Identify Instagram influencers to work with

Influencer marketing is as important for your blog as it is to gain more follower on Instagram. There are many influential people on Instagram and many of them might be the last people you’d expect. There are quite some accounts in different niches that have tens of thousands of followers and they’re ran by twelve year olds. But no matter the age the people behind the account is, they are holding power in your niche. Because they already have the followers that you need.

Give a little, get a lot, and everyone wins

When it comes to Instagram, the popular saying of ‘I scratch your back, you scratch mine’ is the same on the platform. But how will you do this, exactly? Simple, by reposting. Believe it or not, to repost other people’s image content and cross-promote with others. While you sing their praises is one of the best things you will do to grow your followers and show that you are a very respectable brand.

Engage with others

Since you don’t need to go overboard with re-posting people’s images. As well as liking and commenting are your next perfect way to gaining a follower. Using this similar approach as before, go through your most popular hashtags. That you have used previously in your own posts to see who else is using them and engage with them

Urbizboost Instagram marketing tips for ecommerce

1. Optimize your Instagram bio and account for your shoppers and SEO .
2. Put effort into your organic content strategy and engagement.
3. Make all your posts more shoppable with your product tags.
4. Go all out with your Instagram product photography and videography.
5. Grow your brand followers in the right way.
6. Choose the right Instagram ad format for your brand and products.
7. Create and optimize your Instagram ads like a pro by doing some unique.
8. Take segmentation to the next level in your Instagram marketing for ecommerce.
9. Boost your Instagram marketing for ecommerce with your website content displays.
10. Get clever with influencer marketing by reaching out to them.
11. Combine Instagram with content marketing methods to boost your marketing success.

Conclusion

So here you have it! The best Instagram marketing for ecommerce. The beauty of Instagram is that it does not require a massive budget. You will increase your Instagram ecommerce sales with ease. Instagrammers do enjoy shopping, so you will put in place the aforementioned Instagram marketing for ecommerce right away. Equally, always measure your performance. Within a month, you will have enough data on the sales that you have generated from Instagram.

The post Instagram Marketing For Ecommerce: A Guide For It appeared first on UrBizBoost.

Introduction

Are you new on network marketing and still don’t know how to use Instagram for network marketing, you are missing out big time! Instagram is a very highly engaging platform where you will meet like-minded people pretty fast. In this same article, we will share with you ways to grow your network marketing on Instagram. Before we get started with these articles, we recommend you keep a list of the people you will be interacting with using what you will from this article.

As you read on in this article that will show you how to use Instagram for network marketing. First, you will need to get organized and keep track of who has been interacting with you. Make sure you are interacting back with these people. That’s the perfect way to know their needs. Remember, network marketing is all about relationships. With time you can equally learn how to do a lot of things with Instagram. This include Instagram growth strategy this is another excellent means to build your network marketing business.

Well, in this article we will show you how you will use Instagram to grow your network marketing business without any cold messaging or chasing leads. You will equally discover the Instagram tips for beginners in the world of network marketing.

Instagram tips for you as a beginner in network marketing

These Instagram tips for beginners will help you to know and understand how to use Instagram for network marketing. You will know what to do and what not to do. We will divide this into do’s and don’t s. But we will start with don’ts, for you to understand what you shouldn’t do.

The Don’ts

Point 1

Don’t ever set up an Instagram account with the intention to brand it as your MLM business or turn it into one big advertisement. If you do this stop it right now! Instagram is a social platform not a business to business platform.

Point 2

Don’t be tempted to over post! Post every 3 to 4 hrs and not more than 5 times in a day. Instagrammers like to see 2 to 5 posts a day for best results.

Point 3

Don’t be involved in posting all the time about your business. Because trying to sell all the time on social media is like you putting mosquito repellent and repelling your followers with your post. Be involve in posting valuable thing such as marketing tips, quotes, videos. Follow the 80/20 rule (80% value and 20% promo)

Point 4

Don’t sign up on Instagram only to rarely return or post on your page.

Point 5

Don’t come on Instagram for your sole benefit alone. Meaning don’t you just sit there posting and expecte others to join in on your conversationn with you but nothing to return the favor.

Point 6

Don’t be good in coping others! Don’t steal someone elses photo, then change the filter, add up your website or watermark and call it your own. Always acknowledge the sources.

Point 7

Avoiding going nuts with hash tags. Too many hashtags will make you look spammy and Instagram might like put a stop to it. Many people are losing their accounts and land themselves in hashtag jail.

Point 8

Never you forget to always protect your own images and videos.

Point 9

Avoid over posting the selfie. Too many selfies might like annoy your followers and once you lose a follower, the chance of them ever following you back again are zero.

The Do’s

One

Always sprinkle images and videos of your day to day business on your page. Make it like your behind the scenes of what you do in your business with an occasional fun picture of something fun you will like to do outside of your business.

Two

Do share and give the original poster credit always. When you want to share a photo make sure to download the repost app so you will always give credit to the original owner of the photo you need to share on your feed.

Three

Sign in regularly and be consistent with your posting. If you really need people to follow you, always give them a reason to by posting what they want to see. You will only get desirable results when you post consistently on Instagram.

Four

Always protect your own Instagram posts by adding a watermark or website name to all your images so no one will take them without giving you due credit

Five

Being on the platform, your purpose is to use Instagram for network marketing. You must socialize and be reciprocal as much as possible. You will attract much more people when you just make it a point by your comment and liking other’s pictures or videos on Instagram. By so doing you become a top contributor to the Instagram community.

Six

Always post interesting pictures that will pop by using the filters and some some apps to add text to your images.

Seven

Do use hashtags but follow always Instagrams rules and only post not less than 20 relevant hashtags. The key word here is that your hashtags must be relevant to your post.

Eight

Have this in mind that you are setting up your Instagram with the intention to brand you as a top leader by leading with your value driven content.

Ways to grow your network marketing business on Instagram

Many people are using Instagram, it will be a great place to find and connect with your potential customers and business partners. As a network marketing professional, Instagram will help you tell your story about your own products and business by using engaging pictures to attract the attention of people on the platform. However, pictures and videos are the “hottest” forms of communication on social media platforms. As they receive much more clicks, likes, and shares than anything else. Instagram will allow you to: Create your own media channel so you will be able to publish tips and content that will attract people who are interested in what you are offering.

What are the ways of using Instagram to grow your network marketing business:

First create a compelling profile

If you really want to inspire people to follow you on your Instagram account, you must hace an effective and attractive profile.

Your profile should have the following features:

• Be the same name or “social media handle” you are using in other platforms like Facebook, Twitter, etc.
• Has a friendly, professional-looking picture
• Include a link to your website so that your followers will read more about you and your biz. This is very important as you will need to move people from Instagram to your website. Where they will learn more about you, your products and your business.
• Make use of popular keywords to make it very easy for people to find or discover you.

Have a posting strategy

Instagram will help you get attention for what you are doing and attract people who might be in need of your products and are to buy them. Giving them the chance to check your products. Before hitting the share button, you must have a sound strategy for why, when, what, and how often you will be posting.

Ask yourself the following questions:

• Who are my ideal prospects and the types of people are fit for my products and business?
• What kind of posts does this audience really need to see? Would the content or ideas be interesting or helpful to them?
• Do I really need my audience to know more about me, my team, my products, or my opportunity?
• When does my audience seem to be engaged with my posts more?
• Do I post enough, or too much? How often do I need to post?
• What kind of content do I need to share? Images, inspirational quotes/sayings, video, or a mix of all three?

Understanding these factors will help you create content your followers will look forward to seeing every time they come online. Over time, you will build the typw of connection and relationship that will lead to more sales and even new members.

Use hashtags correctly

If you’re not very familiar with the term hashtag. Hashtag is a word or short phrase, proceeded by “#” symbol. They are ommonly used on social media.

Functions of hashtags

• It turns phrases into a searchable link, which will then make it easy to search for topics, names, or products of interest. They’re equally ideal for organizing and tracking content.
• Hashtags are a very helpful means to “tag” your images so that people searching for those terms will discover your images or content and be able to find you. If you are selling skin care, you might decide to use a hashtag like #lookyounger with your post.

Give and you shall receive

Don’t use your Instagram feed to constantly post pictures of your own products or business. People will get turned off and will stop following you immediately. Instead, make use of the “Jab, Jab, Jab, Right Hook philosophy created by Gary Vaynerchuk.” Meaning that about 80-90% of your posts should be about you providing helpful tips or content for your followers, while the remaining 10-20% should be directing them to your products or opportunity.

Value post should include the following:

• Tips and inspirational quotes that’s related to your topic. Be it health and wellness, organizing, weight loss, beauty tips. Or whatever makes sense for your products and business opportunity.
• Be reposting from other accounts and share posts from other people’s Instagram pages, etc.
• Interesting finds – other useful and meaningful stuff you come across on the internet
• Post favorite memes or funny pics

Ask posts should include the following:

• Pay attention on your business.
• Showcasing your products or opportunity
• Talk about your new product launch, upcoming sale and invite people to check out your business, etc.

Stay engaged

Like any other social media platforms, Instagram is all about building relationships with other people. When someone likes or comments on your posts, do comment back. Answer their questions and thank them for commenting, etc. A great strategy on Instagram is to follow people who is following you. It will show them you really appreciate their follow and value their engagement and interaction. Make sure you will like and comment on other people’s content as well. When you use a popular hashtag in your posts, make sure you check out other posts with that hashtag and then like or comment on them.

How to use Instagram for network marketing

Create relationships

Understand this that your network is your net worth, and this has never been more than true for MLMs. Realize that as a network marketer, your job will be just to network and grow a community on Instagram.

The question how do you do this? Here, the key is to have conversations. Set time aside in your busy schedule when you are going to reply to stories. As well as comment on other people posts or simply respond to any direct messages you get. Even for MLMs, all paths always lead to the DMs, the direct messages. That’s generally where sales do happen.

Branding

We recommend that when you’re create an Instagram profile to create both a personal brand and a product-based brand. But you need to make it very clear that the product is helping you live the lifestyle you’re showing through your personal brand. One common question people do ask is this “because I see both the products and the business opportunity, do I have two different target markets?

Here at Urbizboost, our answer is always no. Because the business opportunity is really ideal for an individual who’s already very passionate about the product and lifestyle you’re selling.

The second question we get is about niching. Here’s the simple answer, you need to niche on Instagram if you really need to be unique. Because the truth is not everyone in this world will be interested in your business opportunity. Your best bet is to lead the race with niching in on the person who’s going to be interested in your product first. And then your expand to the opportunity and ideally it’s the same audience.

Let’s consider this last point on branding, which is that you must make sure that your bio is on point. The bio is your very first impression to a potential new follower or buyer. Work on our bio because is the new business card.

Content

The thing here, when it comes to network marketing, you won’t just post a photo of yourself holding the product every couple of days and still expect people to buy. Trust me, I’m pretty sure you’ll surely earn $0 dollars, so don’t do try doing it. The first thing you need to do is find and follow the top earners who are already doing amazing stuff in your company. Be sure to turn Instagram notifications on for when they will post and get a sense on how often they’re showing up on Instagram. And the kind of content they’re posting. Then, you’ll need to mirror their frequency and follow in their footsteps.

The next thing you must know about your content is it needs to be very relevant to your viewer. Relevant, valuable content on Instagram needs to be highly inspirational, educational, or entertaining. We find out that most people who are network marketers just only want to educate, which is very fine. But it will get a little boring for the viewer.

Urbizboost recommendation

Take a look at yourself

Your brand as a network marketer is much more about your lifestyle. So take a full 360° look at your life, not just the products you sell but yourself. Remember that people will always buy from those they know, like and trust. So if your Instagram feed shows you are living your best life and it’s very relatable to your target follower. Then it’s certainly going to become a no-brainer for them to just take the next step and try your product.

Let’s consider the other thing: If you will focus on the benefits of your products versus just the features of your products themselves. Then it will become much more easy and natural for your followers to start sending you messages like, please how did you do that? or did you just got your skin so clear? We really recommend that you use video to showcase the benefits of your products. So show demos, show vlogs of yourself. Remember be real, be raw. Video is very key for network marketing.

Instagram highlight

You’ll equally need to make use of Instagram’s features, that include highlights. Highlights are a perfect place for people to get to know you very quickly. Almost like the navigation menu of your own website, and you equally need to use hashtags strategically so that people who are looking for you can find with your lifestyle content.

Conclusion

Have fun with Instagram! It’s another powerful social media platform where you will get to know users from all around the world. Giving your network marketing business the big opportunity to explore and we highly recommend you start using Instagram for network marketing!

The post Use Instagram for Network Marketing – Do You Know How? appeared first on UrBizBoost.

• Introduction
• Do I need to hire an Instagram marketing firm?
• What are the ways to find the best Instagram marketing companies
• Benefits of hiring the best Instagram marketing companies
• Conclusion

Introduction

Recently we have seen Instagram become a major social platform for businesses. And that has brought the emergency of the best Instagram marketing companies. It does not only allows you to market your own products but equally gives you an opportunity to create an image that you need for your business. Instagram equally helps your brands and businesses establish a more personal connection with your customers and followers. However, for you to make the most of this platform, you need to know the right marketing approach. Why? Because it is not just about by you finding followers. It is about you finding the right followers and conveying the right message. This is where you need the best Instagram marketing companies to create marketing campaigns tailor made for Instagram.

But the truth is, it is not easy to find the best company for this job. You need to be careful with your selection because the one you pick will go a long way to determine how successful your Instagram campaign will be. If you are a small business owner, you need to be even more cautious. Because your business’ growth solely depends on the type of results your marketing campaign will deliver. This article is solely to show you ways to find and partner with one of the best Instagram marketing companies.
It will equally show things to consider before you make any step. There are a few factors that you must be considered. These include the following:

• Your budget
• Project timelines
• Size of your business
• Do they have expertise in your field
• Their location

Do I need to hire an Instagram marketing firm?

The answer is YES! As long as you have a business, you need Instagram to showcase what you’re into. Research has proved that Instagram is where high income earners are. Now the question on your lips might how do I get followers on this platform. To get followers is not an easy task on Instagram and it will take the time to do it on your own. Because you must engage, meaning you must like and comment on other people posts. You must be posting frequently with the right hashtags that will make people to discover you and be aware of your brand. We know that you must have been thinking how to outsource this Instagram marketing campaign. Relax first and grab a glass of wine, okay!

Here are three reasons why you need to partner with one of the best Instagram marketing companies:

You rely on experts

When you hire the best Instagram marketing company for your Instagram, you will get a team of experts working on your campaign. These are people who have long experience running dozens of Instagram campaigns for brands and know how to generate results.

Also you’ll get people who have the resources and knowledge to create a campaign that will help your business grow. You don’t need to worry about training some of your employees to run successful Instagram campaigns for you. To hire them means they will know what kind of content that will work for your campaign and will help design your strategy to produce the best results.

Think of it in this way:

When your toilet refused to flush, you will call a plumber. When you have problems with your automobile, you depend on a mechanic to fix it. So, why wouldn’t you depend on one of the best Instagram marketing companies to run your Instagram campaign? By depending on them, you’ll have a campaign that will generate valuable results for your business. So hiring experts is the best option for your instagram marketing

You will have time to focus on your business

You’re too busy running the day to day operations of your business. You need to focus on your employees, manage your products or services, and many more. It’s too difficult to juggle all of that together with an Instagram marketing campaign. When you hire one of the best Instagram marketing companies, you don’t need to worry about running your own Instagram campaign. You’ll have a team of professionals working on your campaign to help you generate new leads for your business. This means you need to focus on your business while your Instagram marketing company focuses on your campaign.

You always have someone that monitors your campaign

When you’re too busy running your business, and there is no time to monitor your marketing campaign and to optimize it to improve its performance. But know that it’s extremely important to monitor your campaign. Because you don’t want to waste your resources on a campaign that isn’t working. If you hire one of the best Instagram marketing companies for your Instagram campaign, you’ll always have someone that will monitor it for you. You won’t have to bother yourself about monitoring your campaign.

This is perfect for your business because you’ll have someone who will monitor your marketing campaign for issues and fix them as needed. It will allow you to have a successful campaign that will generate valuable results.

Benefits of hiring one of the best Instagram marketing companies

They know best practices and how to maximize your budget

You business will gain a competitive edge in a crowded space by hiring one of the best Instagram marketing companies. That knows the best practices on how to get the most out of your campaigns. Instagram’s algorithm update frequently and this has decreased organic reach, forcing businesses to turn more to Instagram ads. The good news is that companies know how to get the most out of Instagram ads with the use of creativity and design, content writing and video. They equally know how to capitalize on timing, posting on Instagram at the right when your followers are online.

Also, they know how to structure and target campaigns on Instagram. You just trying to figure out the ad formats and other options will he a headache when you don’t know what you’re really doing.

Gain expertise and someone who will think outside the box

Many times it will take an outside the box idea to really take off on Instagram. It will pay to be a leader instead of a follower on Instagram. Hiring an Instagram marketing company will give you an edge in terms of content ideas and campaign strategies. These companies have tried-and-true formulas that have generated success over time. They equally understand what doesn’t worked in the social media space, helping you avoid these pitfalls that have cost other businesses thousands of dollars will be an advantage.

Also, hiring the best Instagram marketing company will help you gain access to full suite of paid tools that will benefit your business with scheduling posts, reporting, analytics and more. They will study your previous Instagram campaigns, perform audits and look for ways to optimize them. They will equally look for avenues for quick returns while equally incorporating a long term strategy plan. Additionally, they’ll evaluate your competition to know what will work best for your company’s brand and products.

Gaining outside perspective adds value

Anytime you have a professional peak behind the curtains of your business, your company has the big chance to make improvements. Often times we will get stuck in our own little bubble, making it difficult to see pass the four walls that surrounds us. That happens often in forming Instagram strategies you believe will enhance your brand. To get a second opinion on your brand and your Instagram campaign will prove invaluable for your business, especially through the eyes of professionals who do this kind of work every day.

You don’t have the resources to get the job done

Many companies don’t have the resources and budget to employ a full team of Instagram specialists to conceptualize and implement a campaign for them. Often times only one or two specialists oversee a business’ Instagram marketing. And these two employees will usually have other responsibilities as well. Hiring one of the best marketing companies will help your business scale quickly. You’ll get a full team of support with expertise in every area from designing to creative content writing to quality video production. Also, your business will gain around the clock support that will allow your Instagram ads to work for you no matter what time it is.

What are the ways to find the best Instagram marketing companies

You now know why you should hire one of the best Instagram marketing companies. Meaning you’re ready to hire an Instagram marketing company, but how will be able to find the best one? Well, relax, we got you covered, okay! Let’s consider some qualifications for finding one of the best Instagram marketing companies:

Communicate well

Communication is key when working with your Instagram marketing company. If you need to generate a successful campaign, you need a company that will communicate well with your business. The best Instagram marketing company will keep you in the loop about your campaign. They’ll provide you with reports that will include information about metrics and overall post performance of their work. You need to partner with an Instagram marketing company that will take time to show you the results of your campaign and explain everything to you.

It should be very easy to get in contact with your Instagram marketing company, too. If you have questions or concerns, there should be a direct line to speak with someone at the agency. You don’t need to partner with a company that will keep you in the dark about your own campaign. When you partner with one of the best Instagram marketing companies, choose one that will be open with communication and makes it very easy for you to check in with them.

Numerous services

When you selei one of the best Instagram marketing companies, your first thought will be to choose a company that will focus particularly on making your Instagram campaigns. You may need to narrow your search to focus only on social media marketing companies. While you might be able to find some awesome companies, by doing this, you will limit yourself. This is the reason why it’s best to hire a full service digital marketing company from the beginning. When you decide to expand, you won’t have to bother yourself about changing companies or even hiring multiple companies for several aspects of your campaign. All your marketing campaigns will fall under one roof and make it very easy for you to manage.

As you look for the best Instagram marketing company. Focus on one that will give you the opportunity to expand your marketing campaigns and strategies under one roof.

Strong portfolio

The best way for you to know an Instagram marketing company is to look at their portfolio. This portfolio will give you great insight into the company’s work. You will see what they’ve done for their clients in the past and know if it’s a good fit for your business.

By looking at their portfolio, it will prompt you to ook at their social media marketing campaigns. To know if they have experience to run an Instagram campaigns and the type of results they’ve generated through those campaigns. When you see positive results, it’s a good sign that they know how to generate valuable results for their clients.

You’ll equally want to see if they have the necessary experience in your industry. If they don’t have the experience with your industry, it still doesn’t mean you can’t use them. You aim in this is to know if there’s diversity in their portfolio. If it shows that they have experience running campaigns for multiple kind of businesses. You will feel comfortable that they will take out time to know your business and your industry.

Know their clients

If you need to find the best marketing company for Instagram, choose one that will get to know you as a client. You are unique with your business, and that’s why you need one of the best Instagram marketing companies that will treats you that way. The best Instagram marketing company will highlight your unique features and use them as your selling points in your campaigns. It’s important that your Instagram marketing business will get to know your business so that they will produce an Instagram campaign that will generate results for you. Some strategies might work for some businesses, while others don’t. When an Instagram marketing company will gets to know your business, you will be able go count on them to produce a campaign that will work for you. You will learn more about how a company are might to greats its clients by looking for testimonials. Client testimonials will give you more insight into a company. This will equally help you build a stronger relationship with your best Instagram marketing agency.

Monitor results

There’s no point to run an Instagram marketing campaign without monitoring the results to improve and optimize your campaigns. When you look at one of the best Instagram marketing companies you need to be sure that they will monitor the right metrics for your Instagram campaigns.

As you look at various companies, make sure that they monitor metrics like:

• Reach
• Growth
• Engagement
• Website traffic
• Lead generation

These are all relevant metrics to your business. When you look at several companies and the results they’ve generated, look for these key phrases that indicate they will monitor these statistics.

Work with your budget

Your budget is relevant in your decision-making process. It will idictate whether you will hire a certain Instagram marketing company. As you research various companies, make sure you check out their pricing.

The biggest problem with this is that many companies do hide their pricing. They don’t publish their prices online, which will lead you to have to contact them and wait to hear back from them. It will make the process frustrating because you need to wait to know and determine if the company fits with your budget. When you look for the best company, only focus on ones that shares their prices online. These are companies that are opened and honest about their pricing and packages. You don’t need to disturb yourself about hidden fees popping up because everything will be listed online.

With one of the best Instagram marketing companies, they will work with your budget to help deliver the best Instagram marketing campaign for you and your business.

Conclusion

Working with one of the best Instagram marketing companies is a great opportunity for your business to grow. You’ll have a team that will help you generate valuable results for your campaign. When you partner with Urbizboost, you will partner with a team of knowledgeable experts.

With our team of experts, we’ll help you build a customized Instagram campaign that will work for your business. You will count on our social-savvy team that will help you generate valuable results. If you need to learn more about why Urbizboost is the best Instagram marketing company for your business, contact us for all Inquiries or to schedule a consultation call with one of our experts: mail@urbizboost.com

We look forward to help your business grow!

The post Ways To Find The Best Instagram Marketing Companies appeared first on UrBizBoost.

Introduction

Well, discover how Urbizboost will help your business grow its presence on Instagram by browsing our best Instagram marketing services. Whether you’re looking to build your brand awareness, customer loyalty, or revenue, our team of digital marketing specialists will help. By now you might have already ready different articles on why Instagram is good for business. But how do you know for sure that it will be helpful for your business, without first trying and probably wasting your time a bit?

Undeniably, Instagram is one of the most important social platforms around, and we’re positive that any marketer that’s not using it is missing out on something very big. Trust us! Whether you are managing the social media of a big company, a small business, or probably you’re using it to promote your own personal brand. Incorporating Instagram into your marketing tactics is a must! But not really sure why Instagram is good for marketing? Relax that’s why we brought this article to you.

Why is Instagram marketing important for your business

A picture speaks more than a word. Paraphrased from an age old saying that still stands true today. The images shared by your business on Instagram will form the opinions most people will have about your business. Your customers and followers want to see daily updates from you and behind the scenes views too. They equally want to see inside the personality behind your brand.

Instagram is a very high-engagement social media platform that 59% of internet users use. Of these users, most are of the young demographic who spend most of their time connecting on social media. Research has shown that 60% of Instagram users say that the platform is where they discovered new products. Instagram Marketing can put your business well above competitors in a way that will generate more brand awareness, followers, engagement, and customers.

Let’s consider why Instagram marketing is good for your business.

Instagram is centred on storytelling

People love to hear stories. We grew up hearing fairytales and happily ever afters, we become entangled in following the twists and turns of celebrity news. And we were drawn to people with a natural gift to recount dramatic or funny events. Storytelling is part of human nature. And from an angel of business, telling an interesting story is a perfect way to build an emotional connection with your audience. Sharing visual content is the perfect way to let your audience understand what you’re about. As well as establish a relationship with your potential future customers and ambassadors. With this in mind, it’s very crucial to avoid an Instagram feed that will push products. Rather, focus on feelings! Embrace the opportunity that Instagram offers to encourage an emotional attachment to your brand. Certainly you’ll see a positive impact on the success of your business overall – from visibility through to sales and returning loyal customers.

Visual content is important to your marketing method

Pictures are one of the most engaging content online, with visual posts producing 650% much higher engagement than text only posts. This follows that Instagram is a perfect platform to engage your followers and keep them coming back for more. To use Instagram to test what resonates well with your audience visually will aid you develop your branding across the board. Prompting you to incorporate the imagery you use on Instagram into your other marketing channels.

You will be able to reach a LOT of people through Instagram marketing

With more than 700 million monthly users on the platform, Instagram is offering businesses a huge potential audience. When you post on Instagram, hashtags are the best way to get your content out there and in front of the right people. Just be sure to be using relevant hashtags that your target audience are actually searching for. You can equally create targeted ads to reach more potential customers, when you’re willing to invest your little time and set aside some budget.

It’s the opportunity to engage with your community

Actually, Instagram has the largest average engagement rate of all the main social platforms, beating off Facebook and Twitter. In fact, it has a higher brand engagement rate, which shows that the audience on Instagram is more open to branded content. A good starting point to generate engagement is to follow people who talk about your brand or products bg commenting on photos and videos. You might equally start conversations using your own hashtags and inspire your followers to join in. Remember, to engage your fans is not only about publishing photos and videos of your products. You actually need to connect with them! Also, It will be tempting to use bots to comment and like on other posts so that you can increase your own likes and follows, but there are many reasons not to automate engagement!

It’s a goldmine of useful feedback and insights!

As a smart marketer, you need to monitor conversations about your brand and products on social media. You need to be keeping track of your mentions on forums, blogs, Facebook and Twitter. But do you really know what people are posting about your brand on Instagram? Whether or not your brand is on Instagram, users will still use it to talk about your products and services as they do on other social media platforms. They may be publishing pictures of products they bought from you, recording videos, and do comment on each others content about your brand. You can’t and shouldn’t ignore this feedback. It’s important to understand how customers perceive your brand and equally to identify brand advocates.

It’s great to keep an eye on your competitors

You might not be using Instagram as a marketing platform yet but your competitors are already using it. So you can use the platform to follow their activity to see how they interact with their community. What content are they posting? When? How often? How are they engaging with their fans? Do they have any Instagram contest running? By answering these questions you will be able to discover best practices in your industry and define your own creative method.

What are Instagram management services?

Instagram management services are services that implement, develop and manage a company’s Instagram marketing and advertising campaigns. Most Instagram management services include strategy development, comment monitoring, content creation, performance reporting, and many more.

Another explanation

Instagram management services are services designed to build and implement Instagram marketing campaigns of a company. Instagram marketing services include the following: audience growth, account monitoring, content creation, and reporting. The time and energy spent to manage your Instagram account will be effective minimized with Instagram management services. Using Instagram marketing services will equally elevate the quality on a company’s Instagram page. They will expect to see higher quality content, more relevant followers, and more creativity on their Instagram to boost results. When done correctly, they can spread word-of-mouth and gain new customers through Instagram management.

Why use Instagram management services?

Investing in Instagram management services will help your business in the following areas:

• To build brand awareness
• Earn more followers
• Increase your social media engagement
• Generate more purchases
• To create word-of-mouth referrals
• Interact with your followers and customers
• Drive more traffic to your website
• Expand your customer support

While you will focus on vanity metrics like followers, you will use Instagram to improve metrics that offer will more long-term value. For instance, communicating with people on Instagram will help your business get more brand awareness, word-of-mouth referrals, and more purchases.

Features of our Instagram marketing services

Aggressive ad campaign

While many Instagram social media marketing services just focus on marketing. Here at Urbizboost we equally engage in doing advertising. This is the reason why our best Instagram marketing services for include at least four ads. With a very competitive ad campaign, your business will reach more users in your target market to achieve more goals.

Dedicated social media specialist

As your partner, we will provide your company with a dedicated social media specialist. They will take a more active interest in your business, goals, and products or services. Plus, they will serve as a consistent point of contact for your team. Eliminating the hassle that do come with agencies that shuffle you between marketers.

One of a kind posts

If your company wants to reach more target audience and stand out from the rest of the noise, then gou need compelling content. That’s why you need a dedicated social media specialist who will create more unique and original posts for your Instagram every month. Which your team will approve for publishing beforehand.

Custom, professionally designed images

A compelling post is just one part of the equation when it comes to Instagram. You equally need an eye-catching photo that will drive users to like or comment. As well as follow your business on the platform.

In-depth Instagram audit

We will achieve impressive results for you by kicking off our best Instagram marketing services with a comprehensive audit of your Instagram page. Part of this audit will be to review your past posts, followers, and to build a custom strategy for your business.

Daily monitoring

In addition to developing your method and creative assets, our social media specialist equally monitor the performance of your posts. When users engage with your content, like by commenting, our dedicated specialist will respond in a way that will capture your brand and makes the commenter beyond thrilled by it.

Monthly consultations

Our Instagram marketing services equally include monthly consultations with our dedicated account manager or social media specialist. Our meetings will cover several topics, that will include your strategy’s performance and our specialist’s recommendations for next month.

Transparent monthly reports

Transparency is a core part of our Instagram marketing services, which is why our social media specialist will provide your business with a report each month. Like other aspect of your account, you with encouraged to ask questions about our monthly report.

Approach to Instagram marketing services

Research

A dedicated social media specialist will work on your account by researching the following things

• Your competitors: With a competitor analysis, the social media specialist will assess the strengths and weaknesses of your competitors. They will look for inspiration too, try to ways to put your strategy above your competitors.
• Your brand reputation: A brand reputation analysis will allow the social media specialist to gauge user opinions on your company, brand and sometimes on your products and services. In some cases, the brand reputation analysis might reveal areas for improvement, like your response time to user comments and questions.
• Your past Instagram content: Browsing through your previous Instagram posts will offer a social media specialist huge insight into your business, brand, and audience. It will also reveal which post kinds, like humorous captions or quick videos, perform best with your followers.

Once the social media specialist is done with their research, they will share their findings with your own team. You will be welcomed and encouraged to provide feedback or additional guidance. For instance, maybe your branding went through recent changes, making some of your past posts inaccurate.

Develop

Next, the dedicated social media specialist will begin the process of developing a strategy. This strategy will include several features, starting with outlining your goals to creating your plan to achieve these goals. After your team must have reviewed your custom approach, the specialist will start compiling your creative assets.

Creative assets may include the following:

Posts: Each month, the dedicated social media specialist will develop up to 15 posts for your Instagram. These posts will range in content, from photos to videos. Your team will equally supply particular images or videos that you want to share on Instagram.
Ads: This social media specialist will equally develop up to four ads for your Instagram page. They will tailor your ad campaign to your goals, like generating more followers, post engagement, or even purchases.
Images: Your dedicated social media specialist will use some of these photos in your posts to capture the attention of your users and others on Instagram.

When you take full advantage of the best Instagram marketing services, which will include management of up to five social media networks, your company’s creative assets will expand to include a particular number of monthly blog posts and yearly contests. The number of posts and contests will depend on the number of social media networks been managed.

Launch

Following your team’s approval of the creative assets, your strategy will be launched. It will be an exciting time for your business, as well as the specialist because you will see the results of your efforts in real-time as people will start to discover, follow, and engage with your company. As a part of the best Instagram marketing services, this dedicated specialist will be monitoring the performance of these assets daily. When users respond to your posts, the specialist will respond in such a way that will capture your brand and business.

Improve

To launch your campaign is just the beginning when it comes to Instagram management services. As the social media specialist will be monitoring the monthly performance of your posts and ads. They will compile helpful reports to share with your team during the monthly consultation. When you meet with your specialist, you might likely expect to discuss the following topics:

• Your overall goal progress
• Overall post performance
• Total ad performance
• Improvement opportunities
• Plans for the next month

During the monthly consultation, always feel free to ask questions. No matter how simple or complex the issue might seem, the social media specialist is there to help. They are always happy to answer your questions and to share their knowledge with your team.

Urbizboost: an Instagram marketing agency

Urbizboost is a digital marketing agency that uses social media, and Instagram is one social media platform. We equally use websites, influencers and many more. Let’s consider the reasons why we are good in giving out best Instagram marketing services.

In-house Instagram management

Every post of your Instagram management is conducted in house by our dedicated social media specialist. We don’t and will not outsource your account to another company.

Authentic Instagram followers

We will don’t use bots and we don’t buy followers. So when your Instagram followers start to grow, you will be rest assured that those accounts are real people that are true fans of your brand.

Original Instagram content

Our in house Instagram specialist will create original content with expertise and will incorporate any brand recognizing elements you wish. We don’t and will not use previously made or published content for our new clients.

Full-Service Instagram management

Being a marketing agency, we are equally a full service Instagram marketing company here to meet your Instagram needs with every move we make. We also offer additional services that will enhance your Instagram management campaign. These services include the following: graphic design, advertising, and management of other social media platforms.

The post Best Instagram Marketing Services For Your Business appeared first on UrBizBoost.

Introduction

To gain followers on Instagram might be hard and it’s just getting more difficult by day, which is where an Instagram growth marketing service comes in. Without help, to get more real followers for your Instagram page is often a tedious and time-consuming procedure. To go at it alone means adding much more pesky tasks to your schedule which you never seem to have enough hours in the day for.

That’s why so many Instagram growth marketing agencies and Instagram growth marketing services have started popping up. These tools help to take on the burden of you getting more followers and letting you reap all the benefits. Believe it or not, they are just like top-notch backlinks for a new site that will guarantee you more traffic. It’s a perfect idea. But with a lot of options out there, trying to known and determine the best Instagram growth marketing service for your brand might be overwhelming. In this article we will consider the following:

How do I make my Instagram grow faster?

Use the right hashtags

Your goal on Instagram is to engage your audience on a regular basis while equally growing the number of your real followers. To post new, interesting, and engaging photos just satisfy the first requirement. But to start growing, you must understand that hashtagging your photos is extremely important. Hashtags makes it easier for people searching for particular terms to find your photos. So which hashtags should you use for your pictures? Just like with Twitter and other social sites, users on Instagram like to choose certain hashtags over others. When you use popular Instagram hashtags for your photos, you’re more likely to reach new users and be discovered.

Use the right filters

The Instagram community is a place when the audience responds to certain photo filters more favorably than others. Using these preferred filters will have a tremendous impact on your engagement.

Here are some of the current most popular filters on Instagram:

• Amaro
• X-Pro II
• Clarendon
• Juno
• Gingham
• Lark
• Ludwig
• Valencia
• Lo-fi

Post at the right times

You should equally consider the timing of your posts. You should know the best time of the day and days of the week to post.

Steal your competitors’ followers

One of the best ways to be able to find and attract a new follower is to seek out your closest competitors’ Instagram accounts and engage with their followers. These people already have shown some level of interest in your products because that’s the same thing with your competitors.

So how will you effectively steal your competitors’ followers? Simple! Engage with them. There are different ways to engage with Instagram users, and the more work you do, the more followers and engagement you’ll get. On Instagram there three forms of engagement:

• Follow a user
• Like a photo
• Comment on a photo

Ask for more followers

This sounds obvious, but it need to be said. You should occasionally ask your audience to follow you. This is same way YouTubers ask their viewers to follow them at the end of their videos by subscribing. You can equally ask viewers to follow you for more of your content. Why you need to do this, is because sometimes people may really enjoy what you put out on Instagram. But need a nudge before they will actually follow you. You might equally do this in your Instagram captions, work it into your content by pitching what your audience will really get when they follow you.

Hop on trends

When an opportunity presents itself, create your content in such a way it will align with trending topics or hashtags that will help improve your discoverability and engagement.

Do a giveaway

One of the best kinds of comments you will get on any social media post, not just on Instagram, is when a user tags a friend. Not only will these comments contribute to your post’s engagement. But in turn it will make it favorable to the Instagram algorithm. Each tag will bring you a new audience who arrived through a recommendation and who you might potentially win over as a follower.

Post user-generated content

User-generated content (UGC) is any form of content—such as videos, photos, reviews, audio, and others. That you will curate from fans or followers. It’s an important tool in your marketing arsenal to gain followers on Instagram. UGC will help humanize your brand through featuring real people, with real stories. That will show your product in real life and build a more trusting relationship with your potential customers.

Use Instagram live

Live video is the key to run a successful marketing strategy on any social media platform, especially on Instagram. With Instagram, you will yse Instagram Live to stream videos to your followers and engage with them in real time. When your brand starts a live video stream, a ring will encase your profile picture in Instagram stories this will inform your followers to check out the stream. Followers equally receive a notification when you start a live video. Once you are done with your livestream, you can upload it to your Story for 24 hours.

Be consistent

Most of your followers will not follow you for what you posted in the past but for the promise of what you will be posting in the future. Your audience wants to know what they will get if they hit the Follow button. To have a feed with a consistent theme and a consistent posting schedule will have as much impact in growing a following as many of the other growth strategies.

Organic Instagram growth strategies to build your brand

Consistency is key

Make sure you have the basics first. To grow an Instagram account is not a day task. You don’t put all your eggs in the proverbial basket and depend on one post to go viral. Most posts don’t go viral, meaning you need to find a perfect way to get your posts in front of your targeted audience. Check your posting schedule, and post frequently with quality. What are the things you are doing well and which areas do you need improvement? To post on a consistent basis builds up an expectation for your followers to look forward to your next post. Larger brands post multiple times a day while small businesses might only post a few times a week. Whichever you decide to do, just make sure it’s a consistent schedule. Finally, consistency in your content quality is very important. There are many noise on Instagram feeds these days and you need to stand out.

Invest in content production & content diversity

Nowadays, engagement is no longer relegated to in-feed posts. It now includes metrics like story replies, views of IGTV episodes and Story mentions. And more content forms means there are more opportunities to in your engagement rates and, consequently, increase in your organic Instagram growth.

When you might have only done in-feed posts or tried out stories sporadically. We do recommend committing to a few stories a week to establish consistency and for you to plan content for it. With a variety of ways to use Stories which are seen as a method to grow Instagram followers, it’s a big opportunity to see what really resonates with your audience. It is not said enough that content quality and posting consistently is important for your account growth.

Run promotions & contests

Let’s face it, people like free or discounted things and this won’t change anytime soon. Most times what marketers post is not always what customers need. This actually means that they miss their opportunities in creating content that will resonate with their audience. To be able to grow your following and increase your brand presence on Instagram. Run contests and promotions! Make one of the requirements for your giveaway a follow for your band and any other brands you partner with and tag friends. When you’re consistent in your giveaways, such as monthly or quarterly, your followers will be more likely to stick around and look forward to the next one.

Promote cross-platform

Now you should be targeting friends of current followers, keep it in mind that there are many other audiences to tap into. How often do you dicuss about your Instagram account on other of your social media platforms. Many people have many social accounts, and these different platforms all have unique strengths. So consider to offer different kinds of content on Instagram than on Facebook. And then direct these followers on to other social media channels to your Instagram profile for exclusive offers or content. The idea of cross-platform promotions is to bring your existing customers and brand advocates to your brand. These are easier followers to get than to push ads to people who might not even know your brand.

Share the wealth with influencers

Certainly, the influencer market has grown over the last few years, there are still many ways to utilize a smaller budget and apply it towards an influencer strategy. Micro influencers are those influencer with smaller number of followers but often a more engaged audience. These influencers have niches and are very willing to work with brands who line up with their values. To work with influencers, especially micro and nano influencers, establishes trust and credibility in your company. As they discuss and post things about your brand to their followers, your account will organically grow with them.

Instagram growth hacks for your business

Build powerful relationships with Instagram for business

First download the Instagram app on your smartphone. Next, work on a method to use Instagram – set out your goals and how you will are going to achieve them. Take time to explore the Instagram for business blog to get more ideas and tips for best practices when it comes to implementation of strategy. Know how the interface works – the different photo filters on offer, hashtags and mentions. Once you have a good understanding about how it all comes together. You will start working on great content that will engage your target audiences.

Optimize your profile

You won’t get much attention on Instagram unless you have a winning profile. Let’s consider what you need to do:

• Your Instagram handle should tie in with your brand name and/or products.
• When creating a business profile, your bet is to use your company logo as your profile image.
• Put your business web address in the URL section.
• Your profile description should be kept short and original. You have just 150 characters to make an expression.

Make the most of hashtags

Unlike Twitter or Facebook platforms, where links are encouraged. Instagram filters all the clutter out by refusing to link up URLs in comments and descriptions. The platform encourages hashtags, which are extremely important as far as connecting followers with your brand’s main marketing method is concerned.

Upload brand videos on your website

Since it is impossible to know who’s viewing your shares on a social sharing platform, embedding your Instagram brand videos in your site or blog will greatly extend the reach of your brand identity and content.

Analyze brands in your industry

As a brand, you should follow companies and individuals that interest you as far as business goes. Look for brands, celebrities, artists, photographers, hobbyists, anybody at all that appeals to you or who have similar business interests with your brand. Find brands that works in the same industry as yours. Follow them. See and learn how they engage their audiences and learn as much as you can from them. You should equally follow business partners and companies you’re affiliated with. Not only will it display support but equally lets you see what type of business practices they are using.

Share your company’s on-goings

Instagram is a perfect way to let existing and prospective customers take a look into your day to day business operatiions and achievements. It gives them the opportunity to see your personality in the flesh. While building long-term business relationships with you. Post photos of your staff, share comments or other random happenings around your workplace to give them an idea of the work culture in your company. Let them know whose birthday is coming up, talk about the employee that came up with the next brilliant idea, share milestones etc., you get the idea.

Use high quality images which resonate with your business

Instagram followers absolutely are in love with photos. And businesses are quick to respond with high resolution emotion filled photos of their products, employees and behind the scene in general. They are able to unleash the visual power Instagram offers. This will eventually drives the desire to buy. When considering what type of photos to take, you might need to consider how you will give customers a sneak peak of an upcoming product. Always ask yourself what the photo you post might mean for the customer, as opposed to only looking at it from an angel of business.only. Depend on images to tell a good compelling story that equally inspires. It’s very important to strike a good balance between fun and more business-like photos. Try not to share too much though. On Instagram, quality always overrules quantity.

Instagram growth marketing services

Kicksta

Kicksta will help you get real, organic followers through automating engagement marketing tactics.

Upleap

Upleap will pair you with an account manager to grow your following, they equally promises more followers, real results and smart targeting.

Gramista

Gramista will ask you to provide hashtags and locations to target people with certain interests or in certain areas that you supply to them.

Social Captain

Social Captain do boast of automatic growth, better productivity, and a beautiful dashboard. The way that Social Captain engages with potential followers on your behalf is through likes, comments, and direct messages.

Buzzoid

Buzzoid is a growth platform that do claim to offer followers and likes in minutes, and that every orders are delivered within an hour of purchase, or you went get your money back. There is no detail how they will grow your following or get you likes. But after you sign up you will submit your account for followers or specific posts for likes.

Combin

This platform offers “Instagram audience management and attraction.” Combin is quite different from other platforms because it’s a desktop tool. You are the one to choose the exact profiles and posts you need to engage with.

AiGrow

If you’re looking to grow your following with artificial intelligence, that’s exactly what AiGrow offers. They will like potential followers’ posts for you, and it will follow and unfollow accounts, too on your behalf.

Instaboostgram

Instaboostgram process is easy: choose your package, enter your username, make your purchase, see the followers roll into your account. Well, they won’t explain how they find these followers for you. They equally boast instant delivery, although some clients of theirs have seen their new followers leave them over the next few hours.

Instazood

After you sign up with Instazood, customers are allowed to choose the accounts they want to target from a dashboard that equally includes DMs, posts, and comments.

Social Buddy

Social Buddy do promise real followers, not bots or fake accounts. They will target real people based on the information you give, like niche, competitors and hashtags. Then, Social Buddy will let these accounts know that your page exists and encourages them to visit your page and follow you. They’ll equally target influencers and the people following your competitors.

The major goal of Instagram growth services is to assist you increase your followers.

But the best Instagram growth marketing service will assist you increase your reach organically and equally get you real followers, not just to make your numbers look good. Together with growing your Instagram following, a quality Instagram growth marketing service will:

Save you a lot of time

They will automate the process to get more real followers on Instagram. Doing the work for you so you will be able to invest your time into more important tasks.

Increase your social credibility

To have a huge number of followers on Instagram will give your brand a sense of authority in your niche and will open the door to more sales, partnerships, and opportunities.

Improve client satisfaction

Probably you are a social media manager or digital agency, Instagram growth marketing services will ensure your accounts are consistently growing, which wil keep your clients happy and increase retention.

Increase your sales

If you’re an e-commerce brand marketer targeting to earn Instagram affiliate money. To have more followers on Instagram means more opportunities to sell your products. Especially with the Instagram’s latest shopping features.

Improve your engagement rate

Given the changes to the algorithm of Instagram, to have a strong engagement rate is just as crucial as having a high following.

The post Instagram Growth Marketing: Grow Your Brand appeared first on UrBizBoost.

Introduction

Prepare for your next event using Instagram event marketing. As Instagram continues to grow rapidly in popularity, the ways you can leverage your channel are equally expanding. However, the use of stories is increasing and the launch of IGTV and in-app sales have made businesses to find new ways to engage their audience with their products or services. But have you ever considered how you can use your Instagram channel to promote your events?

Whether it’s a small town business event, networking conference, trade show or co-hosted event. Instagram is the perfect platform to be utilized before, during and after your event to increase general brand awareness. As well as promote event attendance, establish thought leadership and more. While the content you post will continue to vary depending on the kind of event you’re hosting. Many of the same themes will still remain vital for promotion across all events.

Not sure where to start to prepare for your next event? This article is is for you then… read on!

How do you market an event on Instagram?

Let’s discuss on the steps on how to market an event using Instagram.

Getting started

The first thing you need to do is to create a new account. Be smart about it. To create an account for a large festival or conference do make sense. If that isn’t you, just create an Instagram account for your company. This avoids pigeonholing yourself just to build an audience from one small event.

Now let’s flesh up your profile page. See your profile as a landing page for your potential ticket buyers. This is the point where your event either makes a great first impression or just fades away from memory. You need to showcase your event both through the copy and your images. When your tickets are already on sale, definitely link to your ticketing page. Use an catchy call to action like “Grab your early bird tickets now before they run out” to get the point across. The profile equally must have some photos that will make people want to explore the account. This is the key.

Content creation

Before you use Instagram for marketing, you need to get in the flow to publish awesome photos. Luckily it’s very pretty easy to do. That’s why people are using Instagrams in the first place.

What do you post?

You have created your profile and prepared your content, now think of ideas of what to post to engage with your Instagrammers.

Announcements: No-brainer here. No matter what kind of event you plan, there’s something new to announce about it.
Countdowns: Is your event 200 days away? Post about it then. How about 50? Post about it again and again. Don’t hesitate and be thinking that your audience will be annoyed. People do scroll through their feeds so quickly unless you are doing a countdown by the hour, you’ll be just fine. This builds up excitement in them for your event.
Trendjacking: This one will take a little more creativity. Trendjacking is for you capitalize an existing trend to promote your brand. Remember not all your photos need to be directly tied to your event.
Flyer promos: Don’t just think but see it as a direct ad for your event. But use it sparingly as no one likes to follow a self-promoting Instagram handle.
Event photos: A no-brainer. You will use these before, during, and after your event. This is the definition of social proof of your event.
Inspirational quotes: Make sure the quotes are relevant to the audience you will be targeting.

Building your audience

Account engagement

Using Instagram for marketing, you must identify your event’s target audience. The easiest place to start is location. Let’s say you want to plan a bacon festival in Austin, Texas. You need to head over to Instagram’s and search #atx under the tags column. #atx is a very pretty popular hashtag used by Austinites. When you search the hashtag, Instagram will show you the most popular ones.

Contests

Contests will work pretty well for marketing on Instagram. A solid strategy is to organize contests where the winner will get a couple free tickets.

Shoutouts

Th last growth strategy for how to use Instagram to market your event comes in the form of a shoutout. A shoutout is a post you use on another Instagram account that will encourage that account’s followers to follow you.

Urbizboost recommendation

For an event, we recommend you research for influencers in your city. City influencers might be publications, restaurants, or just ordinary people. When you get them, you will have a couple local publications to reach out to for a shoutout. You’ll need the account to share an image and caption that you will curate yourself. Most importantly, get them to mention your event in one of their photos. Next thing you will is to find the contact emails of your target influencers and pitch them. At least to help sweeten the deal, communicate that you’ll return the favor by giving them a big shoutout. This way they will get exposure to your own audience as well. The shoutout strategy equally do work for influencers that are relevant to your event type. As you grow your audience, it’s equally important to create your own hashtag for the event. The power of having an event hashtag is that your attendees will tag their own photos with your hashtag. This will not only help to increase your reach but also give you more photos to publish into your feed.

Promote your events using Instagram

Instagram is a perfect tool you can use to spread the word about your event when doing Instagram event marketing. To incorporate the use of Instagram into your event planning, you will create excitement before, during, and after the big day. Here are some few tips to make the most of this free platform to boost your event marketing abilities.

Before the event

Hashtags

Creating a #hashtag that will be specific to your event, and another that will be specific to the volunteers. To use these two hashtags before your event will do wonders in creating buzz! Using them for every post that will related to the event will make people to click it and see the collection of related posts. Any additional hashtags that will related to the photo and event are equally very helpful to ensure that your photo is easily discoverable.

Review photo-taking tips

Never you feel that you don’t have the best photography skills, because you shouldn’t worry! Simply brush up on a few simple steps that will help you take more eye-catching photos and increase the chances of them being liked and shared by your followers.

FOMO

Create a great buzz that will generate FOMO: the fear of missing out. Posting information that will instill the fear of a missed opportunity will make people wanting to see more and it will likely get them to your event. Use Instagram to post video or photo teasers that will include special games guests, or vendors.

Contests

Giveaways and contests will get people excited, and they will encourage followers to spread the word for you! To be able to increase exposure and encourage more engagement, post an Instagram contest with just clear rules and instructions to follow. Rules will involve tagging friends in the comments of the photo or just them reposting the photo to their personal profiles. Incentives for this contest will include for instance, to offer free admission or free swag to people who will complete the assigned steps.

Get Volunteers Involved

Volunteers are perfect people you can use to promote your event! Just get them fully involved by giving them their daily duties that will include; Instagram posting. For the volunteers, give each a target number of photos, and have them share the photos with the specific event hashtag. Make sure to use your volunteer management tool to send reminders and provide them with a checklist that will details what NOT to forget in their posts.

During the event

Instagram stories

Make sure you take advantage of Instagram stories with photos and videos from the beginning to the end of the event. This will include live testimonials from attendees during the event!

Post consistently

Avoid getting spammy – you don’t need to be posting every five minutes – post at intervals throughout the day, for example, every three hours. Remember, you will put several photos and videos in one post, so it will be easy to categorize your moments and share a lot and avoid blowing up your followers’ feeds.

Go behind the scenes

Your Instagram story will include behind the scenes footage about your experience to prepare the event. People will enjoy seeing what it takes to make the event a success. They will feel like they’re in on a secret, like you trust them, which will build loyalty. Your volunteers will equally share posts like this, too.

After the event

Share attendee posts

You will give your attendees some recognition by sharing and commenting on their posts. Excitedly show your appreciation for their attendance and participation. Successfully use and spread the word for your personalized event hashtag, you will be able to find these posts easily!

Share press coverage

If possible, do share links to any news coverage of your event.

Ask for feedback

This is how you will get better next time! Ask your attendees to share their own experiences. Chances are, many of this feedback will be positive, which will help you create a buzz around the event; any constructive criticism will help you improve.

Share testimonials

When your attendees share their positive experience with you, then share that with your followers!

Learn Instagram marketing ideas from what others have done

Give events their own unique visual personality

Instagram event marketing will help you visually encompass your own event’s brand identity. See it like a scrapbook – every photo and video will add an extra dimension, that will show people what your event is all about. By creating a personality, audiences will better understand and connect with your event. You will portray your event in whatever way that best suits the market you’re trying to reach. Be consistent. Develop a unique style guide for your Instagram posts.

Tell stories from behind the scenes of the event

People love the opportunity to see sneaky glimpses behind the scenes. It will help followers connect with the event as they will feel involve and part of the planning process. Event marketers do often post photos or videos of event crews, guest speakers, attendees, sponsors and other participants. Try and find out if the people in your photos and videos have Instagram accounts. If they do, make sure you mention their username. And when you ask them nicely, they can even share it with their own followers!

Share interviews with high profile participants to build interest

Looking for a means to leverage the popularity of any influential people that will involve with your event? Don’t only get their face out there, equally get their voice out there too! Short, interesting interviews will go down a treat.

Encourage your audience participation with contests

Instagram event marketing competitions and sweepstakes will always help you spark interest in your event, engage your followers, and sometimes even gain new followers. Honestly, who doesn’t love to win stuff? Encourage your followers to comment, mention friends or start to use your event’s hashtag in their own posts are just a few means you might do it. Or, you can just use Instagram as a tool to announce the contest and direct your followers to a website to participate.

Present useful event information in creative ways

One of the coolest things about Instagram is you can easily inject vibrancy into any basic message, even the seemingly ‘boring’ event details. Things like transport, ticket collection, parking, dress attire, will be communicated in cool, creative ways. Just you packaging your message in a more creative way. Your audience will be more excited to read it and remember it. And that’s your dream, right?

Create a buzz around the venue or location

Sometimes the venue or location of the event is one of the major reasons why people will come! This is very relevant when the place has an element of beauty, an interesting history or is renowned in some ways. In this instance, pictures will do it justice far easier than words will ever do.

Share user generated content

Remember this is not a tactic to bring down your own work – it’s actually a perfect way for you to interact with your followers and show them you really value their contribution. Plus, it will encourage other followers to create their own content in relation to your event. Thereby spreading the word even further in the hope you will pick theirs up too.

Promote your event with Instagram stories

Prepare an eye catching visual

To choose the right visual for event promotion is very crucial. In fact, 65% of people are visual learners, so to have an eye-catching image will help grab their attention. Your first step will be to choose the right image that will illustrate your event. For instance, you will use photos of speakers or attendees. Then, you will need to put text info on the image: tag your featured person, add your branded hashtag, and so on. Using professional Instagram stories templates to create eye-catching visuals will help you slot.

Plan your Instagram stories campaign in advance

Timing plays a major role in event attendance. Understand that’s never too early to start promoting your event. If you need to attract more visitors, try and announce your event very well in advance. By the same token, to promote your event with Instagram stories requires an early planning. Plan your Instagram stories campaign to fit the needs of your targeted audience this will help in Instagram event marketing.

Team up with influencers

Nowadays, influencer marketing is now a must. People do seek out recommendations from peers before they make the decision to buy. To collaborate with a niche influencer will help to prove that your event is worth attending. Whether you invite celebrity guests to talk more about the event or you ask local influencers to promote your event on their social media profiles, you will still get wonderful results. Why? There’s no one way to approach an influencer partnership. Your creativity is the major ingredient to a successful promotion. So, learn how to partner with Instagram influencers to generate website traffic.

Write down key information

When this is done right, event descriptions will drive attendance. That’s why it’s very important for you to have a strong and clear description of your event. Inform your potential attendees more about your event. When and where it will take place, who will be speaker(s), and why it’s worth attending. When you promote your event with Instagram stories, be brief. You will just have 15 seconds to hook the audience before your viewers will scroll to the next Story. Stick to the major information about your event. That will be enough to grow the interest potential attendees.

Make the most of Instagram stories features

With the growing popularity of stories, Instagram has rolled out business-particular features that will help engage Here are different stories features that you can use when promoting your Instagram event marketing:

Geotags and location hashtags

When you organize an offline event, you’ll need to make sure people find it. Add geotags and hashtags to tell your followers about your event location.
Swipe-up link: If you have 10K+ followers on Instagram, you will add a clickable link in your stories. It’s a perfect way to provide interested followers with more information and start selling event tickets in-app.

The countdown sticker

This feature will help you create a sense of urgency. You will inform your followers when it’s time to buy tickets or to attend your event. When followers tap on your countdown sticker, they will give an option to get a reminder or re-share it to their account. Instagram event marketing will promote your event without any trouble.

Know when your audience is active

No matter how good your Instagram story will be, it’ll mean nothing unless your potential attendees is able to see it. Luckily, there’s always a coloured circle around your profile picture that will signal your followers that there’s a new story they haven’t yet seen. To reach more people, you should always analyse when your target audience is active with Instagram insights.

Create a separate story highlights album

If you are the type that do organise events regularly, it will be a good idea to tell your followers and profile visitors about this. The best way you will do this is to create a separate Instagram stories highlights album. And this will go a long way to help in your Instagram event marketing. In the album, you will add photos dedicated to the event you are planning. Why? These albums will always appear right below your Instagram bio. Making it easy for potential attendees to learn more about your events.

The post Instagram Event Marketing: Prepare For Your Next Event appeared first on UrBizBoost.

Introduction

It emerged ten years ago as a photo sharing app, Instagram has fully grown into an established source of income for creators. And a new effective marketing platform for entrepreneurs. Research has shown that 90% of Instagram users follow at least one brand page on the platform. Which means Instagram has a large potential for business owners and marketers, especially for e-commerce.

According to a survey conducted by Facebook. It shows that 83% of Instagram users discover new products and services on Instagram. While 81% of users to research more on products and services and 80% use Instagram to decide whether to purchase a product or not. Surely, majority of these businesses leveraging Instagram for marketing are B2C brands. Yet, B2B businesses have their own place there, too. Instagram marketing is not an easy task. That’s why Urbizboost team came up with this article on things you need to know about Instagram for b2b and to be prepared for 2021.

Why your b2b business shouldn’t ignore Instagram

Being a visual storytelling platform. Instagram was created to show rather than to tell. It’s the ideal place for a business to tell their story through visual to a target audience in a compelling, memorable, and engaging way. B2B businesses can and should be on Instagram—you just need to understand what type of content to post. And how best to communicate their message.

There are over 200 million Instagram users visit at least one business profile every day.

Some B2B brands use Instagram as a door into their company. A staff of the marketing team runs the account and shares what happens within the business. And prospective clients appreciate the transparency of your business.

In fact, there are more 25 million businesses on Instagram.

B2B brands have started to incorporate Instagram into their marketing plans. When you are ready to jump on the bandwagon, know that you have come to the right place.

Here at Urbizboost, we have picked out two examples that are using Instagram the right way: ZenDesk and MailChimp.

ZenDesk: showcasing corporate culture

Millennials love social media, and they use Instagram more than any other social media platform. Research shows that 60% of Instagram users are between the ages of 18 and 29, with 42% of those users visiting the platform at least once a day. If you are a B2B brand, that are searching to hire a bunch of fresh talent. Take advantage of this social media platform where all that fresh talent is hanging out.

This is exactly what ZenDesk is doing. The company are good at posting photos that celebrate new employees and emphasize corporate culture.

MailChimp: leveraging content in a unique way

From all indication, video is one of the most engaging forms of online content. Embrace video in your own innovative way—and don’t be scared to get creative. Many B2B marketers often think their videos have to be professional and straight to the point.

MailChimp, on the other hand, gets creative even silly with their videos in order to show its automation features.

Just have fun with Instagram. Put your own idea on it and create something that will make your audience coming back for more. If your B2B business is not taking big advantage of Instagram. Seriously, you’re missing out on an easy, effective way to reach a large audience. Whether you’re looking for a way to show off your corporate culture or showcase your products and services. Instagram will add more depth and creativity to your marketing efforts.

Two benefits of Instagram for B2B brands

Let’s just take a look at two ways that Instagram can help you engage with your audience and grow your business.

Building trust with your audience

Instagram is a platform that encourages engagement and we’ve already established that. One of the benefits of engagement is that you will be able to build trust as you interact with your old and new customers. Instagram equally gives you the opportunity to share casual, day-to-day glimpses of life at your company. Adding a personal touch to your public image and at the same time promote transparency.
Pro tip: Build trust through sending a DM to thank potential customers for liking your photo. People will appreciate you for taking out time to message them and they will feel motivated to come back.

Increase In traffic to your site

Instagram has higher levels of engagement more than other popular platforms. It can be a powerful and effective driver of traffic.
Pro tip: Make use of the link in your bio to send followers to your home page or to a product page.

Challenges for b2b businesses when it comes to Instagram

Boring content

One of the major challenges b2b businesses face is a lack of exciting/interesting content.

Probably you’re an accountancy firm it will be a bit difficult to compete with the ‘instagrammable’ restaurant. Adventure travel brands that seem to dominate the platform. But, we’re not saying it’s impossible to do well, you just have to be creative. Thinking of creative ways to highlight your brand is crucial to succeed on Instagram. There is no one size fit all solution, something that works for a business may not work for the other. The major objective is to humanise your brand in order to establish a connection with your audience.

What should you post?

How will you know what to post? Once you decided that you will help your customers by providing solutions to the problems they face. It’s very important that you take time to create how to do that effectively. Sharing bad photographs with difficult to read captions won’t help you build a loyal following. In fact, it might have the opposite effect – and there’s no cutting corners when it comes to your brand.

So, how will you use Instagram b2b to grow business?

Instagram is a powerful and effective platform, but it’s equally very easy to get it wrong if you don’t have a plan in place.

There are many businesses out there that use their company page like a personal page. And they completely forget about their brand consistency. This weakens trust in your brand and confuses your potential customers.

To avoid making these mistakes most B2B brands make on Instagram.

How to build an engaged community around what you do.

Let’s consider the basics (before you begins posting)

Make sure your account is branded properly. There’s nothing that confuses customers than inconsistency. Instagram is a visual platform so brand your channel pretty well.

How do you do this:

• Choose a name that’s the same as your existing social media platforms.
• Upload your logo
• Complete your bio (150 characters)

Create an instagram strategy

Starting your Instagram account is like building a brand all of its own. Sincerely it’s something that takes much time, commitment and a well-designed plan. So put together a strategy in the same way you would for your entire business. This helps keep your content on brand, your ideas well structured and, if you’re a large team, be sure to keep everyone on the same page.

Your strategy goes a long way to determine what you post and how you post it. As well as the tone of your voice, visual style and the way you plan to engage with others on the platform.

Now that you’re set to start posting, here are some ways to grow a loyal and engaged community.

We will know that is not all that will be suitable for your brand. But you will be able to implement some of them in one way or other whilst you maintain brand consistency.

Curated content

Only use your own professional photography or graphics will sometimes make your profile feel too polished and sales focused. Make sure you share authentic customer imagery, it will help to humanise your brand. If your service is something your customers are unlikely to discuss on their Instagram profiles. Think about ways you will encourage them to do so. For example, when you help a business secure their first office space. If they take some photos, tell them to tag you.

Transparency

Transparency around your supply chain, your culture and the way you work is a perfect way to create trust with your audience. It allows you to show your audience that you care about the same things they do.

Highlight your workplace culture

Not only is Instagram a perfect platform to attract new customers. It’s a great platform to attract new team members. You share behind the scenes moments of the day to day activities within your company. It will help your audience see the human side of your brand and what it would be like to work with you.

Fun, colourful and creative visuals

Just because the industry you might be in isn’t exciting and colourful. It doesn’t mean your Instagram profile can’t be. But remember to always put your audience in front of everything you do. Equally know what you’re up against when it comes to your customers’ attention.

Stories

Stories are perfect for the less ‘polished’ content and it shows a human, in-the-moment side to your brand.

Paid advertising

It’s not a secret that it’s difficult to reach a large audience organically these days. Organic and paid social media should no longer be regarded as separate entities. They are both part of an overall social media tactics and should be used in tandem to gain the best results.

Effective tactics for Instagram for b2b marketing

Be open to influencer marketing.

Is there any other social media platform that’s dominated by influencers and influencer culture like Instagram? Probably YouTube but it’s a close tie. Influencer marketing might not perform extremely very well for B2B marketers as with B2C marketers. But there are opportunities. Especially if you partner with subject experts and known authorities in your niche.

Engage with people directly

Talking directly to your customers might be scary. But an advice from different social media managers is that if you need traction on this platform, you need to go direct. Fortunately, because Instagram is very mobile-first, it isn’t too hard. You have your phone with you most of the time, right? So open that app, like and comment on, at least, five posts while you wait for a subway. Or in the checkout line at the grocery shop. Do this at least twice a day and you’ll be leaving comments on 10 posts a day. Extra credit when you mention someone as you comment. It’s a perfect way to get people’s attention, and by so doing you engage with two people at once.

Authenticity rules

Is there is any secret to success on Instagram that can be summed up in one word? If at all there is, it may be authenticity. Even B2B businesses do let their hair down a bit on Instagram. It’s a platform for behind-the-scenes fun.

Use stories

We talked to quite a few social media managers lately. And the word on the street is engagement with photo posts is falling off. Everybody’s just moving to the stories, a freelance social media manager told us. It’s not difficult to figure out why: Video. We love moving pictures. With sound adds a level to engage with, too. Stories do disappear after 24 hours. Ynless you add them to your highlights. Those round circles on your profile page, right above where your posts do appear.

How to use Instagram for b2b marketing successfully

Let’s look at the steps you need to take to use Instagram marketing for B2B.

Research and interact with the target audience

Before starting the research, remember that there is your target audience on Instagram, no matter the type of your business.

B2B audiences:

• Top managers of relevant establishments.
• Employees of relevant establishments (marketers, IT specialists, etc.).
• Self-employed and freelancers who might be interested in your products and services.

How do you find your target audience on Instagram?

You can search your audience with relevant hashtags within Instagram. Just type in hashtags that are very relevant to your niche and start searching. Once you find the results, start to interact with these users. By liking, following, or commenting on them to draw their attention.

Another way to find your target audience is by researching the audience of your competitors. If you really know who your competitors are. Find them on Instagram and look through their followers to know more. Or you can find your competitor on Instagram looking at their bio and clicking on the type of company they have stated:

Optimise your profile’s bio

Your profile’s bio is the first thing people see when they come to your Instagram page. That’s why it’s important for you to write it wisely. Here are tips for you to consider when creating your Instagram bio.

• Keep it sweet and short: Don’t put too many information in your bio.
• Notwithstanding the bio should be precise and short. It should contain all the relevant information about your company. Such as key products or services you provide, your name, etc.
• Add your contact information.
• Include your link in bio. This will lead more traffic to your website.
• Don’t put too much emojis, signs, and irrelevant elements in your bio. In the b2b sector, this will appear distracting and unprofessional, unlike B2C brands.
• You can equally optimise your bio for Instagram SEO, by adding relevant hashtags and keywords.

Publish user-generated content

This goes without saying that content is king. Especially when it comes to B2B Instagram pages. Your Instagram content needs to perform the following tasks:

• Attract the attention of your potential customers and propel them to follow you. Not leave after visiting your profile.
• Inform clearly about your company’s services and products.
• Build a community and create a positive image and credibility of your company.

Leverage influencer marketing

Alongside with appealing content and perfect bio. You need to understand which marketing tools to use and grow your Instagram page and thus, sales. And influencer marketing is one of them. Influencers, whether it be macro or micro influencers, they are the driving force of Instagram. If you need to partner with influencers to increase your brand awareness, grow Instagram and boost sales. You must choose the opinion leaders right for your brand.

Use targeted ads

Last but not least is used for targeted advertising. Targeted ads are the most actionable means to reach your potential customers in feed posts, stories, explore tab and even IGTV.

Conclusion

Promotion of Instagram for b2b pages is a very daunting and challenging task. And naturally, it’s impossible to cover the whole Instagram marketing strategy particularly for every business in one article. Yet, the task is very possible and productive when everything is done properly. There is no one accepted approach for every niche and Instagram account. So you must test as much tools and recommendations as you can. And don’t be afraid to make mistakes! Because after making some, you will understand what works for your account and audience and what doesn’t.

The post Instagram For B2B: Don’t Be Left Out In 2021 appeared first on UrBizBoost.

Introduction

What if I told you that with hair salon Instagram marketing your salon business will witness rapid growth. If your answer is yes! Then come with us…

Recently, we asked salon owners their favorite platform to interact with potential clients and get bookings? The answer they gave is more often than not: Instagram. But when we asked them what is their biggest marketing challenge? Also Instagram! Many of us understand how important this social media platform is. And yet we still struggle with how to use it effectively to grow our business.

A lot of beauty businesses have built a business empire with social media. Calm down and think of Glossier cosmetics, who sells 100% online (not in stores) and have found many of their customers through Instagram: The founder, Emily Weiss, established and built a billion dollar brand centred around just one place: Instagram. This woman knew that her ideal customers were there. And she knew that by creating a perfect Instagram feed, posting beautiful, educational content. As well as creating a community on the platform, Glossier would grow. And definitely it did!

So, we all understand how powerful it is, but why is it that such a simple app can be overwhelming? Simply because there are many options on how you can use it. Many of us have questions like:

• What do I put in my bio?
• Kinds of things do I post, and how often?
• Which hashtags are right for me to use?
• How do I get more followers?
• Do people care what I’m posting?

Whether you’re a total beginner on Instagram, or you’ve been on it for a while. This article should be able to help you to know how do hair salon Instagram marketing

How do I promote my hair salon using hair salon Instagram marketing?

Switch to an Instagram business profile (It’s Free!)

Switching from your regular salon Instagram profile to an Instagram business profile will you just take few minutes of your time. This will provide your clients with a direct contact method within the app to reach you. You switching to a business profile, this will make a few contact buttons to appear on your profile. Giving your customers the opportunity to get your business address, call your salon number, email you or even book an appointment with you. Additionally, you will be able to get analytics on your profile! What’s not to want?

Post consistently, but make sure it’s quality

To get traction on Instagram won’t happen overnight. But when you don’t disappear every 3-4 weeks and then reappear suddenly to flood users’ feeds. You will see gradual growth in your engagement and followers. That is, of course, when you post beautifully curated photos – they will certainly get higher engagement.

Interact withith other users and respond to comments

The more you are able to engage with other people’s profiles and respond to comments that are left on your salon posts. Te more you’ll see your engagement build.

Advertise and use relevant hashtags

It has proven that ashtags one of the most valuable tools you can use to reach new clients and raise your brand awareness. The common ways to use them is for you to put them in your posts and stories. And hope people are able to find your content by researching those topics. Another way to go about hashtags is to initiate contact with potential new followers. You do this by liking and commenting on other people’s posts. By this you send out notifications to users. Which ultimately will make them likely to check out your profile and probably engage with you as well.

Post during opportune times

On Instagram, there is a thing as posting at the right time. When you’ve switched to a business profile, it means you have access to see at what times your followers are more active on the platform. That’s on a day-by-day basis. When your followers aren’t online in the morning, maybe try posting at a time when your followers are most active. It requires planning. But understand that there are many platforms out there to help you schedule posts in advance.

Tag brands and customers

When you are posting content on your hair salon Instagram profile. Always tag people or brands, which will send a notification to the user you’ve tagged. This might equally lead to increased engagement… but again, don’t just start tagging everyone and anyone just for fun!

Show off your customers

Recent research show that images that shows real customers using products and pictures with faces get a whopper 30% and 38% more engagement. These stats alone say it all. You don’t need more

Use Instagram stories to drive engagement

It’s very easy to access and quick to use, Instagram stories will help you give customers and potential clients or followers a taste of your brand. The feature will equally give you a good insight of what content resonates with your Instagram followers without clogging up your page’s feed. The beauty of this functionality is that you may equally tag other profiles and locations, also the same as you would for a post!

Create Instagram ads through Facebook

For this, you’ll need a Facebook page and a Facebook ad account as you will be making use of the same tools you use to create Facebook ads. Your promotion will always appear in people’s feed amongst regular posts and will have a “sponsored” mention. These posts will not just appear as a post on your hair salon’s profile feed. The ad may display a call-to-action which appears after a person hovers over it for at least 3 seconds. Slick and efficient, this technique will always generate brand awareness and get you more followers.

Ways to market a hair salon on social media using hair salon Instagram marketing

We will focus on Instagram as a social media platform. From all indications, Instagram is the newest member of the core social media family and perfect platform to so your hair salon Instagram marketing. Pictures as we all know, are an effective way to market your salon and showcase a wide variety of your work as well as fun, quirky images that follow your brand’s theme.

Stay on trend

Use trending hashtags to draw more followers to your Instagram profile and to find out more about your salon. An instance would be to make use of #ohhappyday as one hashtag that will gain more views while showing an image of a holiday themed manicure and highlighting the salon’s services.

Use geography to your advantage

Hashtags can be used to point out your location. That way propective customers looking for a hair salon nearby may stumble upon your picture and your salon.

Use before and after pictures to highlight your stylists’ talent

Your reviews and testimonials don’t have to just be a text post when it comes to Instagram. Use the platform to show results in your salon. Before and after pictures will show transformation and might grab users’ attention.

Be fun and quirky

Instagram users tend to be young and on trend, and love to enjoy fun, quirky posts in relation to your product or service related posts. Sometimes a feel good post might engage your customers and you use use particular quotes or pictures that you feel defines your brand.

Do exclusive Instagram contest

One great thing about Instagram is that you can decide to have contests that will involve user-generated content. Hold picture contests among your followers, like “Post a picture of your new winter manicure with the hashtag #Ontrendhairsalon and enter to win your next manicure for free!” Trust me, these engage customers and are very easy for customers to participate by simply uploading a picture and include the proper hashtag.

Post promotions on Instagram

Always post promotional photos on Instagram so that customers will always be aware of new things going on at your salon. This will inform your customers about the promotion and also acts as a reminder to those who may have heard about it in the past. You can equally make the promotion Instagram exclusive by telling customers that for them to get promotion discount. They need to show the picture at the salon.

Provide incentives for Instagram word-of-mouth

Providing incentives for your customers to upload a picture of what they had done at your salon. Word-of-mouth is important in the hair salon business as trust is a major key factor when it comes to hair and beauty. Therefore having your friends share pictures with their own Instagram network will be a great way to stretch your brand awareness.

Rules of using Instagram for hair salons

Understand how Instagram works

You should take your time to understand the platform before you begin. Make a habit to follow best practice, watch and learn from industry peers and be updated with the Instagram rules and regulations.

Use your best salon images

Instagram is a platform thaf offers inspiration for stylists and clients. So think about your image quality and make the most of filters and cropping tools when necessary. Whilst suppliers that you work with will be excited to provide professional model images your clients will equally expect to see.

Reflect your Salon brand and personality

Whilst Instagram should certainly be a platform to showcase your work and products. Do remember not to bombard and bore your followers with advertising material. There is need for you to mix.

Be informative & educational

Enhance your followers experience and build your reputation as an “expert”. This will make see you as a ‘hair doctor’.

Be #hashtag savvy

Be savvy with your hashtags. Hashtags are an effective social tool that will allow you to become part of global communities. It is very important that you don’t over use them and make sure your hashtags are relevant.

Understand your audience

Your Instagram page must tell a visual story that will leave a positive & lasting impression of your hair salon. See your Instagram page as important as your hair salon frontage, after all this is where your new clients will discover and judge you.

Have fun

Always post good quality images and engage with your network by liking and commenting and make sure you don’t saturate their feeds. From all indications, Instagram is the more relaxed cousin of Facebook & Twitter. If we could offer you one piece of Instagram advice it would be to ask yourself : if your perfect client were to go through your Instagram pictures, would they feel that your hair salon is a place that they would enjoy. With personalities that they would feel comfortable with, using products that they desire? ’

Embrace the Instagram culture

Video clips and collages are two excellent ways to tell your story and capture the imagination. Remember it’s about quantity BUT quality!

Avoid cross-platform posting

You may feel that to connect your Facebook and Twitter accounts to Instagram will save time. But remember each platform needs different content. Your loyal clients may possibly follow you on all platforms and will expect different kinds of content on each. Remember it is not just about posting but about engaging the community that you are trying to appeal to.

Encourage team engagement

Instagram is a good opportunity to motivate your team. When one of your stylists have created a stunning pixie crop or a to die for bronde colour. Share it on Instagram and make sure that you mention them personally and tag them in.

Encourage client sharing

Encourage your clients to snap in your salon, place it on their Instagram feed and then tag you in. This is the perfect way to grow the number of your followers within your local community. Think of incentives that will encourage this.

Ideas for beautiful Instagram photos for your salon

Understand your photo style and visual theme

Before you start to build up your beautiful Instagram feed, try to understand what your “theme” or aesthetic is. Your photos should not be posted randomly. They should all have a similar vibe that when they are put together will a unique and professional look to your account.

Partner with a local photographer and models

When you partner with a photographer, you will get lots of amazing photos and use them for months to come. When you work together with a photographer and a local model. Or probably Instagram influencer, your shots will look more professional. And they will get more reach when your photos are shared by the photographer and model/influencers.

Get your clients to tag you in their pictures

It’s understood that user-generated content is the best content! To get your clients to tag your salon in their pics is a big shot of greatness. It will help your clients to connect with your business on a more deeper level. They’re no longer just your paying customers, they’re now advocates who are spreading the word! It will help expand your reach by sharing your brand with new potential clients. That’s your clients’ friends and followers.

Post photos taken by your favorite brands

Does your hair salon use or sell beauty products? My guess is that you probably do! If so, photos directly from the beauty brands will be a perfect way to get professional pictures while equally promoting product sales.

Find pictures on Unsplash or Twenty20

Sometimes, you can’t find that perfect picture on your phone, and you really need something beautiful and simple to break up the images of your clients.

What do you do?

There are two amazing websites that will certy help you in a HUGE way. The first is Unsplash, a free stock photo website. Search anything and you will find lots of few super cute photos. Another great website is Twenty20. It’s a paid photo website with millions of beautiful Instagram photos ready to be used.

Find beautiful photos on Instagram

There are millions of amazing photos posted every day on Instagram, why not use some of them? If they are fit for your theme, your vibe, and are relevant to what you do, go ahead! But first, make sure that any user-generated content that you are sharing, you get due permission to use. And credit the photographer by tagging them and putting a link to their profile in the description of your photo.

Keep your feed fresh by taking and sharing varied photos

The most beautiful Instagram feeds do have tons of variety. They don’t just wake up and post client photo after client photo. They do mix up their feeds with a combination of all the categories.

What to post to grow your hair salon business using hair salon Instagram marketing

Let’s start with what to post to grow your hair salon on Instagram. Here are some of Urbizboost‘s ideas:

Before and after pictures

There’s no perfect place for before and after pictures than a hair salon. When your customer is going for a new color or a transformational cut. It’s an great opportunity to snap pictures and show your talents to your Instagram followers. Of course, you must make sure to ask your customer if he or she is okay with you taking the picture and posting it on Instagram. Once you have got permission, this is a great thing to share with your followers.

Cool updos

Whether you recently completed a bridal style or simply done a creative braid on a client. Bring out your phone and take a picture of it.

New products

When a new styling product or tool comes in to your shop, take a picture and share it on Instagram. You don’t have to advertise products too often, but once in a while is fine.

Always say thanks

Instagram is one of the great platforms to offer a public thank you. Always thank a new client for coming in, or a new vendor for teaming up with you.

Upcoming deals and events

Offer a promotion or a customer appreciation event? Share it on Instagram for your customers to engage with it. Take a picture of the in store poster that you are using to advertise the promotion or event and use that image for your Instagram account.

Timely posts

Make sure you post about timely topics. When you post shots of current holidays, you are showing your customers that your shop is relevant.

Welcome new employees

When a new stylist or makeup artist joins your business. Always share the news and a picture on Instagram.

Be fun and creative

It’s very okay to share a picture of yourself working, a quote, a shot of a rainbow outside of your shop. It’s good to show your audience that you’re equally a human. You need to make your Instagram site to be relatable.

The post Marketing My Hair Salon Business On Instagram appeared first on UrBizBoost.

Introduction

Nowadays, businesses cannot afford to ignore the growing popularity and importance of Instagram to promote their products and services. Instagram is no longer a niche social media platform, to have reached the milestone of 1 billion monthly users in June 2018. Instagram is specifically relevant for products or services targeting a younger demographic. Statista found out that 64% of 18-29 year old internet users in USA used Instagram frequently during January 2018. Well, there is a slight female bias, 38% of female internet users of all ages are Instagram users. Compared it to 26% of male internet users.

With such an explosion of interest in Instagram two years ago. Is it any surprise to find why there are many influencers using it daily. It is extremely visual and an ideal platform for product or service promotion. Businesses are learning rapidly the advantage to partner with social media influencers to advertise their brands.

From all indications, Influencer marketing is highly lucrative for Instagram influencers. According to an agency, Socialite, top influencers with 50 million plus followers can command $100,000 for a single post. Even a middle-tier Instagram-influencer with a following of 400,000 to 1.5 million can charge $5,000 per post. Research still carried out by Later using lower-tier influencers, suggests that influencers with a following of 100,000 could expect to receive $1,000 per Instagram post.

Instagram influencer network explained

An Instagram influencer network is a professional body that seeks to manage Instagram influencers. With the duty to facilitate influencer marketing partnership between the platform’s social media celebrities and brands seeking to leverage an Instagrammer’s large followers and influential status. Like YouTube MCNs, Instagram influencer networks evaluate each company’s particular needs. Then help to select the right influencer or group of influencers from their network. Who they believe has the capacity to produce positive returns and create the most relevant, far-reaching photos and/or videos. Instagram influencer network operate within particular niche categories, too, signing only Instagrammers that fit within a specific advertising vertica. Thus establishing the network as the go-to influencer marketplace for a particular niche.

What does an Instagram influencer network do?

An Instagram influencer network provides access to enlisted Instagrammers with varying amount of followers and with a possible record of engagement. Many other networks display an Instagrammer’s “vanity metrics” to assist brands perform cursory assessments of each influencer. On the side of an Instagrammer, the network aim to provide talent management and help content creators to find sponsorship opportunities. The most hands-on networks might even assist brands organize their influencer marketing campaigns. Examples of network dedicated solely to give brands access to intagram influencers. Include Kitten, Instafluence, Cycle, and The Mobile Media Lab.

Pros and cons of Instagram influencer network

Just because Instagram influencer networks have a roster of Instagrammers, these brands may elide the process to find, vet, and recruite social media stars. Formalized legal contracts, pricing tables, and established communication platforms can equally make working with top Instagrammers through Instagram influencer networks very easy for brands. Though the limitations that might be posed by a network’s roster (Instagram influencer networks are likely only to recommend Instagrammers from their pool of stars). And this only can hinder the success of most campaigns.

Other shortcomings of networks include the following:

• Instagram influencer networks may sometimes promote particular influencers over others. Even when a particular Instagrammer is not the best fit for a company’s campaign.
• Networks are basically unable to control and shape brand messaging or develop deeper partnership.
• Instagram influencer networks prioritize to expand their reach and value through their roster of Instagrammers. As such, to create, strategize, execute and optimize successful influencer marketing campaign across other social platforms and networks might be challenging.

This takes us to other alternatives of Instagram influencer network, which is Influencer marketing platforms.

Influencer marketing platform

An influencer marketing platform is a technology service that assist in connecting brands with content creators. They equally help in connecting brands looking for influencers and influencers looking for brands.

Depending on the the particular platform, they do have a database from thousands up to hundreds of thousands of pre-vetted influencers. Who have agreed to receive content collaboration briefs from brands. Any brand looking to work with influencers for their upcoming or current campaigns can use an influencer marketing platform. To find the most appropriate influencers and work with them at any scale. From nano to micro to macro influencers. An influencer marketing platform gives brands the opportunity to quickly and easily identify and work with tens or even hundreds of influencers seamlessly.

Well, they are more than just a connector. However, the premium influencer marketing platforms give brands the opportunity to get a holistic view of an influencer. Using the quantitative such as an influencer’s social data and influence score. To the qualitative such as the kind of content they create and the brands they’ve previously worked with in the past. After a campaign has being completed. Is the work of an influencer marketing platform to provide all the success metrics necessary based on reach and so on. They equally take care of the legal contractual sides of things. This is to make sure that every influencer knows what’s really expected of them and the content they will produce.

Sometimes they are called an influencer network or influencer marketplace. But influencer marketing platform is a term that’s becoming more widely accepted as the industry matures.

The benefits of working with an influencer marketing platform

For both brands and influencers, there are some benefits of working with an influencer marketing platform.

The benefits of an influencer working with an influencer marketing platform is it frees up their time to focus more on creating content and promotion. By having their briefs submitted to them and to allow them to choose which ones they want to go for. They will use the time saved to work on their business and to build their personal brand.

The benefits of a brand working with an influencer marketing platform are in two fold.

First, it’s a huge time saver. When a brand is looking for influencers and intend to work with, say, 50 micro-influencers. Then the time spent to find, vet, contact and to come to an agreement with all 50 will take much time. Not all of them will respond either and not all the ones who responded will be able to get involved. The influencer might have other commitments with competing brands most times they’re too busy.

Secondly, influencer marketing platforms gives brands the opportunity to monitor the effectiveness of their campaigns. The premium services will provide social data analytics on the impact. As well as the reach each of the influencers they are working with are having on the objectives of their campaigns.

Difference between influencer marketing platform and influencer marketing agency.

Most times influencer marketing platforms and influencer marketing agencies are considered the same thing. But there are different important distinctions between the two.

An influencer marketing platform is a technology service that help to matche brands with the appropriate influencers on its database. Where an influencer marketing agency is a group of people who provide consultancy in helping a brand to identify the right influencers regardless of platform.

Usually an influencer marketing platform doesn’t provide any creative support whereas an influencer marketing agency will duely work with the brand on creative development.

However, some influencer marketing platforms have started to build their own creative teams to support brands with the creative process too.

Benefits of using Instagram as your influencer marketing platform

Influencer marketing through Google searches have grown by 1500% over 3 years and you will bet it’s with good reason. Here, we will tell you why Instagram is the best social media platform for influencer marketing campaigns.

It’s niche

Instagram provides various means for customers to find and engage with niches that interest them.

First – say hello to hashtags

Hashtags are easy means to relate content to a particular niche. When you search a hashtag, customers have instant access to any post that has used it. Many brands often create their own hashtags for campaigns or brand awareness. And do encourage their followers to use them as well.

Second – the coveted Instagram explore page.

While it’s still a mystery on how one can move into the Explore page, it’s a big win if you do. The Instagram Explore page is designed for each user – based on the specific content they engage with. Most times, this page is filled up with posts from the niche the user is interested in.

Third – the algorithm

The Instagram algorithm is designed in such a way to show users content they are likely to engage with. What does this actually mean? Instagram no longer follows a orderly feed, rather, it boosts post from accounts a user follows.

It’s personal

One of the biggest reasons why influencer marketing is thriving on Instagram is because the link between influencers and their target audience is personal. The key to success with influencer marketing is to leverage a genuine, authentic, and engaged relationship. By having brand ambassadors on Instagram, their followers will often see your brand as a trusted and successful one.

Let truth be told, brands don’t really realize how many conversations occur between influencers, themselves and their followers. You might be working with them on a particular post, but the influencer is answering questions and encouraging their followers to use your brand.

It’s more organic

Instagram ads are still very relevant across influencer marketing strategies today. Influencer content on Instagram is an efficient driver for organic traffic. Instead of engaging with one ad, instagrammers love to engage with content they resonate with. This means influencers, your brand ambassadors, might use their creative freedom to integrate your product into their daily lives. Showcasing it in a medium they deem fit.

Through the use of influencer marketing on Instagram, referral traffic to ecommerce websites has skyrocketed. It’s become such a dominant source of traffic that even tweets are no longer convincing instagrammers to convert like they did before.

What to look for in an influencer

To find a relevant influencer for your brand or product campaign needs a strategic tactic. There’s more to finding the right people for your marketing campaign than measuring an influencer’s follower count. Or what influencer marketing agency or influencer marketing hub they are working with.

Here are some qualities and metrics you need to consider when looking for the right influencer for your brand.

Love for your brand

It still comes back to authenticity. Has this influencer been promoting your brand even without a sponsorship? Do you trust them to provide a genuine promotion of your product. Or do they see your campaign as another means of income? Search and find an influencer that will advocate for your brand with so much excitement, authenticity, and creativity.

Brand fit

Every successful Instagram influencer marketing campaign starts with this very step. Let’s just say your company sells vegan food products. You want to collaborate with an influencer that is vegan themselves or discuss about the benefits of a vegan diet or use of vegan products.

Let’s look some ways you can scope out brand fit with a potential influencer

• Determine the niche they fall into through taking a look at influencers’ posts and stories.
• Explore frequently discussed topics on their own Instagram feed.
• Discover the conversations spark from the influencer’s content by taking a look at the comments section.

Past sponsors

Who has an influencer collaboratee with in the past? Are they your competitors? Or brands that compliment your product Through studying past sponsors, you will see how similar campaigns performed. You will get a sneak peak of what a collaboration with your brand could look like.

Engagement rate

Nowadays, follower count is no longer the yardstick to scope out influencers. More recently, the importance of measuring engagement rate has become the main issue and increasingly important to brands. Last year, the story of the influencer marketing industry was how to fight against influencers’ use of fake followers. And how the disingenuous marketing method effect brands total marketing spend. Cheq, a cybersecurity firm focused on the digital media space and recently released a report that found this kind of fraudulent activity costing advertisers $1.3 billion in 2019 alone.

How do you plan to protect your brand from lost ROI when you work with influencers? Maximize influencers as a marketing tool for your brand by paying closer attention to engagement rate.Measure engagement rates of influencers, you will identify a genuine following. Which is more likely to increase traffic and conversion for your brand. Engagement rate is measured by the number of likes, comments and shares combined per post. Then divided by the influencer’s following.

However, nano and micro influencers still have the best engagement rates in the industry. That’s correct, while celebrities and public figures like macro and mega influencers still hold influence. But it’s nano or micro influencers’ audiences that will maximize ROI for your brand.

Clear communication

When you’re ready to pitch an influencer program, take into consideration how the influencer handles communication. Are they always quick to respond or do they take days to get back to you and still provide very little information? Between timelines and content requirements, clear communication is important to the success of an influencer marketing campaign. Make sure you rely on clear communication from a potential influencer.

How do I become an Instagram influencer?

Pick a niche

The first step to learn how to become an Instagram influencer is to choose a niche. You can’t be very popular in everything, so its best to pick one thing you’re very good at and knowledgeable in. Once you pick a niche, you must stick to it. So pick something that will reflect your true interest and not a niche you don’t know anything. Once pick your niche and decid to focus full time on Instagram. It would be helpful if you start your own blog to be able to further engage your audience and therefore create a stronger brand.

Get an Instagram business account

Step two in learning how to become an Instagram influencer involves you to get serious about your analytics.

What’s really an Instagram business account? And, why do you need it? An Instagram account has many useful tools for influencers such as Instagram Insights. Insights allows you to know the demographic data of your followers. It equy allows you to identify a follower fluctuations, top locations, audience activity times. As well as profile views and website clicks, based on a set time period. You can also view Insights data for your overall account, as well as for particular posts.

Write an effective Instagram bio

An Instagram bio do consist of 150 characters. It can be short, but it’s the elevator pitch of your entire account. It will introduce your brand to followers who don’t really know who you are and what you do. When you don’t have a clear and concise bio, customers probably won’t be able to follow your brand.

Write captions that reflect your brand’s voice and personality

How will you engage with your followers? You don’t just start creating posts with great photos. You should equally add a little of personality to your Instagram captions to make your brand look more interesting. After all, there’s nothing more annoying than a brand with no personality.

So, how will you determine your brand’s voice? Find two to four adjectives that will best describe your brand.

Choose the right hashtags

Hashtags are very important if you want to increase your following. You should know that posts with hashtags gain 12.6% more engagement. Reason being that hashtags make your posts searchable for a term.

Hashtags can be:

• Community-specific
• Location-specific
• Lifestyle specific
• Brand specific
• Challenge-or contest-specific
• Campaign-specific
• Event-specific
• Subject-specific
• Product specific

Ideally, a post should have 5 to 30 hashtags. Some experts found out that 11 hashtags per post is a good number to target. Once you include more than 30 hashtags in a post, Instagram won’t allow you comment in it. So, you need to avoid putting too many hashtags.

Post new content often

To find your optimal posting frequency is an important factor to learn how to become an Instagram influencer. It has being proven that top brands and influencers post an average of 1.5 times per day.

Interact with followers

You should know that Instagram is obviously a social platform. So, you need to interact with users to amass a good number of followers.

Get in touch With brands

Probably you already know, you may be become an Instagram influencer by working with brands you love. Once you have gained thousands of followers under your belt, you may start to reach out to brands. You may decide to participate in their campaigns or use their brand-related hashtags in your posts. This will put your account under their radar.

The post What is Instagram Influencer Network and Influencer Marketing Platform? appeared first on UrBizBoost.

Introduction

If you are looking to start your
Instagram real estate markeking and learn how to be a pro. That’s why the first social media platform you should start building your presence on is Instagram. Instagram real estate marketing is very effective. But what makes it stand out from other social media platforms is the very fact that marketing is fun here. The reason being that the platform makes editing and sharing visual content (images and videos) very easy. And when it comes for you to promote homes and neighborhoods. Already there is no dearth of visual content for you to share with the world. This aids you connect with your local community for pennies on the dollar.

Unlike many other social media platform like Facebook. Reaching your prospects organically that’s without spending money on ads, is easier on Instagram. However if you have the budget. We would recommend that you start investing in Instagram ads right away! But first you need to learn how to be a pro in Instagram real estate marketing.

Reasons why every realtor needs an awesome Instagram account

Let’s discuss the easons why every realtor needs an awesome Instagram account and that includes you:

• Instagram account is a free form of advertising everyone is already familiar with. You and people you know are on Instagram because it’s a fun, beautiful, easy way to stay in touch.

• It’s extremely visual and shows off your listings. Instagram is a natural fit for realtors to post amazing pictures of their properties. Video walkthroughs, and other tidbits buyers need to know.

• You’ll see who likes your posts so you will be able to reach out directly to potential leads. And your existing customer base. On average, realtors always see 10x more engagement from their Instagram posts than from Facebook.

• The Instagram users has more money. According to Statista, Instagram users earn more money than those on Facebook and Twitter so they might be more qualified buyers

• Hashtags are now the new SEO. You might rank higher in an Instagram search with the right hashtags. Than you may rank with your traditional SEO approach on search engines.

• Understand that the more you post, the more engagement and traffic you’ll get. Thanks to the Instagram algorithms, your recent posts with more likes will automatically jump to the top of your users’ feeds. Meaning that your posts are likely to be viewed and interacted with often.

• It’s free event marketing. You use it for your happy hour parties, open houses, and other meetups where awareness is relevant for attendance.

• It’s a goldmine for referrals. Clients will need to keep up with you and refer your services to their friends, family, and coworkers. Your clients may tag their Instagram friends on your listings to spread it to those who don’t follow your account.

How do you grow your real estate on Instagram?

Get local

When you are setting up your first Instagram ad. Youu’ll notice there are many options in terms of creating a target audience. By far the most important targeting option for most real estate marketers is location targeting. One wonderful thing about Instagram is that you might get specific with your location targeting by using a set zip code and radius. That way, you only show ads to the folks who are likely to be interested in your properties. Make sure you include areas where your audience tends to move from. Don’t target only the towns you are selling in, but equally the city so you may capture some new leads who are likely to move.

Research hashtags to create a relevant list

Hashtagging might look like a useless sport, but it may actually be beneficial to increasing the reach of your Instagram content. According to Sprout Social, any Instagram post with at least one hashtag has 12.6% more engagement than those without! Now, the question is what should you be “hashtagging”? Well, this is where research will be helpful! There are many tools out there like RiteTag, ExportTweet, and Hashtagify. That will assist you with data on what hashtags are popular.

Use carousel ads to show more of each property

The good thing about Instagram is that you are never stuck in one format for your beautiful ads. But when you feel overwhelmed. One Instagram ad format where you can never go wrong is the beautiful carousel ad format. This ad format probably have been made for the real estate marketer. It allows you to display different images in a catalog-like format to allow your audience to scroll through and see many rooms or properties. This format equally gives you many opportunities to pull in new leads though beautiful imagery.

Take advantage of targeting options

Setting up your location targeting certainly does not mean you should stop there! Your real estate agency will likely have a pretty specific demographic to target. Based on the kinds of properties you sell or rent.
Instagram makes it very easy to target the older wealthy audience you might be looking for. Whether you want to segment your audience by their education, relationship status, life events, or varying interests or behaviors, the targeting options are almost endless!

Set defined goals

Why do you advertise on Instagram? Is it for you to engage with people searching to buy their first home? Or probably you’re going after renters who are willing to sign a year-long lease? Perhaps you want to tap into an entirely new market. Or even to create awareness amongst the location your real estate firm is serving? Whatever your goals are, the first step to configure a successful Instagram advertising campaign is to define them.

Setting your defined goals ahead of time will aid you to go through the flow of configuring your first advertisement. When you are choosing your campaign objective. It will equally direct you through the rest of the process. Specifically in choosing an ad format.

Powerful ways to use Instagram for real estate marketing

Here are powerful ways Instagram can be used for real estate marketing:

Feature current properties and developments

To feature what’s currently for sale or rent is the first thing that comes to mind when one use Instagram for real estate marketing. The social network is a perfect platform to show properties and developments. To do this efficiently, it’s worth spending some time on the visuals. Don’t just post a digital version of a print flyer and call it a day. Take time and develop creative specifically for Instagram that will be unique on the platform.

Feature future properties and developments

Just because a property isn’t yet on the market doesn’t mean that you can’t feature it on Instagram. The platform is a good way to let your audience know what will soon be listed and to build interest ahead of time inside them. Bear in mind that even when a property isn’t anywhere close to being in the market, it can still be showcased.

Showcase aspirational real estate

Many people love to look at real estate even when they’re not in the market, hence the appeal of TV shows like House Hunters. This is basically true for dream properties, such as luxury homes and beach getaways. Again, bear in mind that Instagram has many powerful content formats beyond single images. Stories and videos in particular might be powerful ways to show aspirational real estate.

Let audiences know about your successes

People love to work with individuals and firms that are successful. That’s why to use Instagram to boast a little is a powerful tactic. It shows to audiences that you’re every competent. They are likely to meet their real estate needs better than others. A key thing for you to keep in mind is that specificity helps when you talk about successes. By giving Instagram users details about your achievements, you will better differentiate yourself from the competition.

Promote specials and open houses

Instagram being a time-sensitive platform. Because feeds tend to turn over quickly and Stories disappear within a day. That may pose challenges, but it equally makes the social network a useful tool to promote time-sensitive information. Specifically, it’s a great platform to inform audiences about things like current price specials and upcoming open houses. With timely content, like with other Instagram content, it may pay to have some fun with your pieces. The tone of the platform tends to be light, and to add some humor may make your posts feel like they fit the medium.

Introduce yourself and your team

Who are you? This question is a one that audiences ask when evaluating real estate firms. To address it, you may use Instagram to showcase details about yourself as well as your team. This is another area where specifics are needed. The more familiar you make yourself to audiences, the more likely they will reach out to you.

Create the perfect Instagram profile for your real estate business

Use Instagram for business

Don’t use a personal profile if you are to promote your business on Instagram. Instagram business profile gives you the chance to unlock many features that are not available to personal profile. You can decide to run ads and more importantly, get access to user engagement analytics. With a business account, you’ll gain access to business features and Instagram Insights. These tools will help you understand who is engaging with your business on Instagram.

The best thing about having a business profile on Instagram is that you might retarget people. Who are engaging with your content with creative ads through Instagram as well as Facebook. It means that you might show Facebook ads to people who shares, likes and clicks on your Instagram content.

Create the perfect Instagram profile

The next step is to create an attention grabbing Instagram profile. That will encourage people to follow you.

The three most important components of a powerful Instagram profile:

Bio

You have 150 characters to state the value your real estate brand will provides to your clients. Add relevant hashtags, use Emojis and a clear call-to-action (CTA). The first thing you would like people to do after they land on your Instagram page.

Name

Add your name but it doesn’t hurt if you add a keyword or two such as ‘Homes for sale in your town’ to make it more search friendly.

Photo

Make sure your photo is modern, stylish, and friendly.

Use Instagram CTA

Instagram has been introducing Call-to-Action (CTA) buttons that allows businesses to collect leads. Currently, there are four types of Instagram CTA buttons are available: Call, Text, Email, or Directions. We would recommend that you avoid using ‘Email’ or ‘Directions’ action buttons. Rather, use ‘Call’ or ‘Text’. These action buttons work well for real estate professionals.

Stick to a theme: Colors, fonts & image filters

Take a look at any successful, verified Instagram account with thousands of followers. You would notice that it follows particular colors, fonts, photos, and camera filters. Meaning, they stick to a particular theme. Studies have shown that engagement increases when you follow a particular color and font theme. As people start to associate these colors and fonts with your brand. It leaves a lasting impression in the minds of people every time they visit your Instagram page. And see your content in their newsfeed. It makes your brand more memorable.

Instagram is all about images

This is one of the most important things you must keep in mind if you really want to grow your Instagram account. You should post high quality images only. It’s also relevant that you stick to the particular camera filters and color themes when posting images. The images ideally should be square in size, but you may experiment with various aspect ratios.

Location tagging and hashtags are important

Whenever you post, particularly an image or video of a neighborhood amenity. Make sure you tag a location. It is one of the best ways to optimize your real estate posts for Instagram search. The same goes true for hashtags.

What to post on Instagram to get real estate leads?

Listings posts

You should be posting beautiful images of homes, showing off the best interior and exterior features of the building. Give a well detailed description, such as MLS number, open house schedule, listing agent’s name. And how interested buyers may contact you for that property. Probably you have different beautiful images of a home listed for sale. You may add these images to a single post and make it scrollable. These photos will appear in sequence. This way you don’t need to post images of the same listing over and over again.

Visual guides to show amenities of your local community or neighborhood

One of the best ways, you can promote a home. By showcasing the features of the neighborhood through visual content such as images and videos.

Tell stories through visual content

You can interview chefs of the best restaurants, local business owners, movers, builders. And developers and professionals who will help people relocate to or out of your community. You will the post their images and videos with nice details about them in the description. This will aid you in buildinh your network and getting leads through referral. At the same time, this kind of content will equally help your prospective clients know more about the community.

Infographics about real estate market trends

Here, you will talk about the latest median listing price, the number of homes listed for sale, appreciation in home values. The number of days on the market for homes in your area, any improvement in school rankings in your area, a drop in the crime rate, and demographics are all good things to create beautiful infographics for Instagram. This kind of content will establish you as a neighborhood expert in your community.

Local events and happenings

When any community or sports event is coming up, make a good Instagram post about it This will prove you have your fingers on the pulse of your community and that you know what’s happening at the moment.

Testimonials

Instagram is the best place to showcase testimonials. You will go a step further and post video testimonials to make them more authentic and trustworthy. You need to be posting images and videos of happy moments with your clients is a great idea.

Don’t overdo it and stay disciplined with posting schedule

Many real estate agents that post images of homes listed for sale, do it several times in a day. This will not only overwhelm your followers, but equally reduce your organic reach. Never make the mistake of posting more than once or twice a day. In order for you to stay disciplined with your posting schedule. You might upload a week’s worth of content at once and then use a tool to remind yourself when it is time to post for the day.

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