• Introduction
• What is local marketing?
• Local marketing agency explained
• What is local marketing strategy?
• Local digital marketing explained
• How do I find local customers?
• What does a local marketing agency do
• Conclusion

Introduction

When I relocated to California some years ago, I knew little about the city and my new neighborhood. As I settled well and established myself as a new resident, I had discovered a local marketing agency.

This local marketing agency helped me find the businesses, vendors, and experts I needed in a new city — from a hair salon and gym to a home appliance repairman and locksmith. But this agency couldn’t have helped me discover these folks without these businesses investing in local marketing.

Do you know that 97% of people learn more about a local business online than any other medium? However, 88% of mobile internet searches for local businesses result in either a call or business visit within one day.

To survive in the market, local businesses need to understand that adapting to the modern way of marketing is key.

If you see a plateau or decline in sales. Then, it’s time for you to mix up your marketing techniques and involve the service if an agency. You need them to stay ahead of your competitors and to remain successful in the future.

Your local marketing agency will analyze the latest marketing trends. Recognize the customer buying behavior. And know how to get more money from your existing customers.

Unfortunately, only few local small businesses reach the 10 year mark. The rest fail. I don’t want you to end like that too.

So, if your business caters for a local customer, has many service areas, and has a brick and mortar location. Certainly you need a local marketing agency. In this article, we will break down local marketing and what does a local marketing agency do.

What is local marketing?

Local marketing is becoming more relevant than ever, especially with local stores needing to operate online.

Research has it that “almost half of Google searches showed local intent with a third of customers do check local businesses online every day”.

Then, what is local marketing?

Local marketing is a method that aims potential customers within a particular radius – typically 50 miles, of the physical location of a business. It’s equally known as location-based marketing, neighborhood marketing, or local store marketing.

Local marketing works well for any brand that has a physical brick-and-mortar location, including shops and bars, or any locally-based businesses that travel to a customer’s place, such as plumbers and electricians.

This means local businesses can use a range of outbound and inbound marketing strategies to attract customers, including:

• Inbound: Google My Business, Local SEO, social media marketing, etc.
• Outbound: Display ads, attending local events, community involvement, etc

Local marketing is quite different from global marketing.

Most marketing tip focuses on global (or general) marketing, like a software service. Certainly local businesses don’t need a global reach, they just need to target their community.

One of the potential dangers with local marketing is that if you’re not careful, you can think too big. Making you to waste time and money on the wrong location and customers.

For instance, if you have an acting school located in Ohio, you should target “acting school in Ohio” rather than the generic term “acting school” so that you reach people in your local area.

93% of customers say they won’t travel more than 20 minutes from home to make an everyday buy. So, be sure to direct all your efforts at the right person within a precise particular area.

Why is local marketing more important than ever?

Local marketing is crucial for small and medium-size businesses that do rely on people visiting their physical location to buy goods or access a service. This include shops, dentists, physiotherapists, bars, restaurants, and car dealerships.

Customers rely on referrals and the internet to find these local businesses:

Study shows that 85% of business owners depend on word-of-mouth referrals.
While 90% of custumers have checked the internet to find a local business.
And 33% of customers study local businesses online every day.

The good thing with Google’s search algorithm is that it uses a searcher’s location to display local businesses. Even when the user doesn’t specify a location in their query.

For instance, if you enter a generic term like “tea shop”, the first results that Google displays are the tea shops close to you:

Local marketing agency explained

Local marketing agency is an agency that works with local businesses, using marketing strategy to targets customers within a certain radius of the physical location(s) of their clients’ business. They work with businesses that has at least one brick-and-mortar business location, this applies to both local businesses and chains.

Local marketing agency is a marketing agency you should consider hiring for the growth of your business both online and offline. They can work for any brand that has a physical location, but importantly for locally-based businesses whose primary business happens in-person (versus online, where customers in any location can buy).

The agency allows businesses to hone their resources on a select customer, one that will actually respond to and shop from your digital and print ads.

They understand that the key to successful local marketing is accurately defining your buyer personas. With this process, the agency understand your target audience’s demographic and psychographic information, including their geographic location(s). This location data is helps the business to pinpoint where you can funnel your local marketing energy.

What is local marketing strategy?

Here at Urbizboost, we see local marketing strategy as a marketing strategy that targets customers that live within a certain distance of the business location. This strategy is used to allow businesses market their goods and services to potential customers that live in a certain area, town etc. This is a marketing strategy that is often overlooked by small businesses, because many of them take their marketing cues from larger conglomerates.

There are ways to reach out to customers. Note that not every marketing strategy will work for every business, but these marketing tips will guide you:

Know the customer

The first and most crucial step is to develop a marketing campaign and equally know who your customer is. Is not enough to know the group your ideal customer belongs to. But you should equally have an idea of their ideal interests and what is going to appeal to them. You should equally find out where your customer is. For instance, what social media platforms does your customer spend the most time on?

Target the customer

Now that you know who and where your customer is, then make sure you reach them. Create and design your campaigns around the customer’s interests. Use the exact keywords they’ll be searching for. Make ads that explain how your product or service will solve a problem the customer has.

Get involved in your community

Now, find local events in your area and participate. Volunteer for a cause in your area, and do wear T-shirts with your logo. Donate prizes to competitions and contests that will engage your arwa, and make them want to come back to your business.

Take advantage of local directories

One of the easy way to generate local traffic is to make sure that your business show up in local search results. You can do this by simply listing them on Yelp, Whitepages, Angie’s List and any other local directories.

Gather and post testimonials

Don’t be disappointed when people post negative reviews instead of good ones. But when you see a positive feedback, make sure you share them and also post them on other sites. When you have positive discussions with customers, do encourage those customers to write and share good reviews too.

Use local media

Never you underestimate the power of local media, especially when you are located in a small town. Local newspapers or radio stations or shows can be effective when you’re looking to drive more foot traffic.

Local digital marketing explained

This term local digital marketing is used by local marketing agency to help local businesses reach more customers, increase their revenue, and create new jobs. It aids the business grow significantly and may help a business to be more successful compared to a business that does not have a digital footprint.

Last year showed that businesses that used local digital marketing effectively were up to 3 times more likely in increasing the number of calls they received. Improve their leads, and improve their sales compared to businesses without an online presence.

Study has shown that the top 20% of small businesses that used digital marketing had sourced 43% of their customer base from another region during the last year. This had led to a much larger potential market for the business.

During the last year, small to medium-sized businesses that used local digital marketing were able to see revenue growth that was higher than businesses without an online presence.

However, your local digital marketing strategy should target and appeal to potential customers in your area. To be able to reach your local customers for your business, let’s take a look at some local digital marketing tips below.

• Have a mobile friendly website
• Optimize your site for local search
• Have a clean, professional design
• Include address and hours
• Offer multiple contact methods
• Have a clear call to action
• Regularly post on social media
• But always keep your audience in mind while posting
• Consider social media advertising targeting your area
• Create locally optimized keywords
• Monitor online reviews

How do I find local customers?

Owners of small business are always looking for new customers. People might wander in to check out what you offer in your brick and mortar store. But how will you continue to find new local customers?

Well, let’s study these ideas below:

Network

This may look obvious, but you will indeed be surprised how many owners of small business don’t do this. Probably they may feel uncomfortable networking or don’t even see the benefits. Even if you don’t meet omeone who might interested in your products and services. You can never know who they know. Word of mouth is very powerful and can drive good revenue for your business.

But your time is very valuable. Where you go, depends on who your ideal customer is. Probably you sell to other local businesses, then your local Chamber of Commerce is a good place to start. You’ll understand fully about other businesses in the area and they’ll understand yours. When you promote each other’s businesses, that will be a win-win for the local economy.

When your product or service is industry specific, you may need to spend your time at industry events instead. Before you spend money on sponsorships or getting a table or booth, consider attending an event first. You have to make sure that it will be a good investment for you.

Co-promote

When you create a promotion with a complementary business i.e one who serves similar customers. This can dramatically increase your reach because you will have access to each other’s customers.

Bundle

You should know that everybody loves a good deal. So, the question here; what is that natural thing that someone would want when they buy an item or service? When you already have sales, what do people tend to purchase together?

Optimize

What do you think that people type into a browser to find you? You, an owner of a local business, you need to target the name of your city with your products and services. However, it’s frustrating to look for something and only to find out that it’s located 20 miles away.

Be the expert

When people seen you as an expert or thought leader is extremely important when you’re a service provider. It may get you noticed by your prospective customers and makes you different from your competition.

Nowadays, you and your competitors are competing for attention. What will be the best way to get your message out? You need to decide, but a combination of print, online, and speaking will be very effective, as each strategy supports and magnifies the power of the other.

Well, you can see, none of this is difficult, but it will certainly take time. I recommend you look at your marketing plan and get it very clear about your ideal customer. The clearer you are about who you want target, the decision on where and how to market to them will become easier.

What does a local marketing agency do

Lcal marketing tactics used by a local marketing agency to attract new business from their clients’ local area and surrounding neighborhoods.

They will confirm if your website is mobile-friendly

Probably you aren’t surprised that over half of worldwide internet traffic takes place on mobile devices.

But did you understand that 61% of mobile searchers are likely to contact a local business if their site is mobile-friendly? A mobile-friendly site is crucial in attracting new business, especially local customers.

A mobile-friendly site loads seamlessly when accessed on a mobile device. They always show bigger text, form fields, menus, and buttons, and make it easy to browse site information on the go.

Before a local marketing agency embark on these local marketing strategies. They will first confirm if your website is mobile-friendly.

The agency will localize your website

The agency will localize your website and make your web content relevant to your local customer base. First, they will add location-based terms to your website. For instance, instead of “vegan bakery,” your homepage could read “best vegan bakery in Ohio”.

When your web content is localized, the language will equally be consistent between your website, social media, and digital ads.

Secondly, they will add location pages to your website. Your local marketing agency will do this if you have more than one brick and mortar location. These pages will publish your business name, address, phone number, and other important store information. This they will do because it help you rank on local SERPs.

Claim your local listings on third-party websites and directories

There are many third-party websites, directories, and review sites that show local businesses and educate customers on where to shop. As a local business, your local marketing agency will make sure you don’t miss out on this traffic (both digital and foot).

These sites are relevant for SEO and search intent purposes; for instance, consistency between your name, address, and phone number information. It’s extremely relevant, and these directories will help you establish that online.

The most important listing they will claim for your local business is Google My Business. This will certainly will allow your business information to show up accurately when customers search for your name, industry, products, or all the above.

With this process, you will also equip your customers to start leaving you reviews, which is another critical component of drumming up local business.

Them setting up these listings will legitimized your business’s online presence and improves your search engine rankings.

Local marketing agency invest in local SEO

Local searches lead 50% of your mobile customers to visit your store within 24 hours. But this can’t be possible without local SEO. Local SEO is used optimize your site to rank for locally relevant terms and keywords. The agency can use Google Trends, it’s a helpful tool to identify what terms are popularly used in your location and for your industry.

In addition to localizing your website, they will also create local content. Your agency will you promote local gatherings, neighborhood events, and industry listings from your area. With this type of content, your website will be localized and paint you as a local authority.

Localize your paid advertising

They will use local advertising, it is another powerful way to reach your local customer. Not only will this strategy target specific customers and personas (hint: based on their location), but it equally involves adding important keywords to your ad content.

They will go local on social media

Social media is the quickest and most efficient way of connecting with local and global customers alike. Most social platforms will provide many localization options. This ranges from setting a location in your profile to tagging the location of each post.

They will make use of your local media

Local news consumption is very much alive and well. Customers still trust local media to keep them updated about their communities and neighborhoods, including business and economy related information.

With this, the local marketing agency will engage in radio advertising, they will equally take out an advertisement in the local newspaper or find your way on your town’s morning news show.

Conclusion

As your local marketing agency, Urbizboost is able to provide everything you need for a successful campaign. This includes to develop a strong brand for your website, promotional items, print and digital ads. We will make use of our proven marketing strategies, and then advertise your product or service to customers. This way, you can start converting leads into sales of your own.

That’s what we Do!

The post What Is Local Marketing and What Does a Local Marketing Agency Do? appeared first on UrBizBoost.

1. Introduction
2. What is considered digital advertising?
3. Digital media skills explained
4. Is digital advertising the future?
5. Things to look for when hiring a digital company in the USA
6. What makes Urbizboost a fast rising digital advertising company in the USA

Introduction

Probably you’re an owner of small business, an entrepreneur, or a marketer that’s starting your career in the digital advertising world. It’s crucial to understand that your brand and your services should be entrusted with trustworthy and capable hands. However, working with one of the top digital advertising companies in United States is a sure way to feel confident and comfortable with the launch of your business. With the satisfaction and guarantee of growth that your business will take off into the digital atmosphere! Although, we understand how hard it can be to find the perfect fit. Seeing that there are a million options out there, some better than others, and with so many people specializing in different aspects of digital advertising. But to find the one that’ll give you the needed boost you’re looking for can be time-consuming. And, in this kind of business, time is certainly money.

That’s why we’ve taken time out to do it for you! Through research and specific standards, we’ve compiled what you need to know about digital advertising companies! Yes, you read that correctly, the relevant details. These digital advertising companies have the skills, the team, and the top reviews to ensure that they’ll aid you get the job done. So, sit back, relax, and learn as you know if they can actually help out with your digital advertisments by reading through this article.

So, let’s get started!

What is considered digital advertising?

Digital advertising refers to all types of ads made by a company to advertise and promote its name, brand, products, or services using the different platforms and digital channels.

Therefore, it includes actions in web browsers, social media pages, blogs, apps, or any other kind of contact through the Internet. With the constant digital transformation, more and more options are available for businesses to communicate with the market and, of course, its customers.

This way, everything that is done using digital resources and platforms can be regarded as digital advertising. So, the main goal is to be precisely present where the customers are.

It is an act of migration and adaptation of businesses about the movement that society as a whole has undergone. Take for instance, if 4.18 billion people use their smartphones to connect to the Internet. Then, their business equally needs to be present in this channel, strengthening its importance and brand awareness.

How does a digital advertising strategy work?

A digital advertising strategy needs to put in place what are the goals of the company, the available resources to achieve those goals. And, of course, be able to define a buyer persona for your business.

With these points being evaluated, companies will decide by choosing from a massive different of options, what will best benefit their plans.

Ideally, they will certainly bet on more than one strategy, meaning they will not allocate all resources to just one action. For instance, focusing on social media ads, paid search, and using even influencers.

Then, evaluate the advantages and disadvantages of each idea, double check with the main objectives of your business and the profile of your buyer persona. With this information fully defined, making decision becomes much more faithfulness for the business.

However, a digital advertising strategy is a set of actions on the different digital platforms in accordance to the objectives and resources available to the company. Also, it is relevant to continually monitor and evaluate each of your choices, to make sure that they are producing the needed results as expected.

Digital media skills explained

Nowadays, digital media has proven to be one of the most efficient marketing tools. Many companies are hiring digital media experts to aid them maximize their reach and increase engagement with existing and potential customers.

What, then is digital media skill?

Digital media skill is a skill used by professionals to devise and implement ideas for marketing campaigns to drive business. To be successful, you must have a creative flair and understand what makes content sharable. Also you should be able to demonstrate these qualities together with your digital media skills.

Digital media skills include the following:

Google Analytics

Being familiar with Google analytics is a must for digital media experts. It’s relevant for professionals to understand what’s working and what isn’t. It’s incredibly crucial to be well versed in Google analytics.

Search console

One of the most invaluable digital skills is Search Console. Digital advertising companies uses social console to improve your visibility and make sure your website is performing well in the search engine world. It shows you the keywords used by people to find you, and how well you’re ranking, that’s when your sitemap is set up properly.

WordPress

WordPress is the most widely used CMS (content management system). It’s a great tool for digital media pros that don’t have extensive design/development skills. The visual editor makes it relatively easy in adding, editing and removing content. And there is a plugin for every feature you can imagine, so most of the functionality is prepackaged and easy to use.

Photo and video editing

Basic and video editing skills are becoming more and more relevant in digital media, marketing, advertising or journalism.

Inbound marketing

Inbound marketing is ued by digital advertising companies to understand how a visitor goes down the buyer’s journey before purchasing and how to best reach them. You will align your marketing and content efforts to understand who you are talking to and at which stage for maximum impact.

Headlines

Your ability to understand and choose the right keywords and write enticing, friendly headlines is crucial for SEO, PPC, social media, content marketing and copywriting. This gives you a big advantage to earn more eyeballs to your content and convert them into customers than your competitors do.

Understanding your audience

If you’re busy creating content s that aren’t relevant to your audience, it won’t add value. So, understand the main reason that they visit your site will help you create successful digital marketing campaigns.

Digital media relations

Here, the digital advertising companies understand it’s extremely vital to learn how to find specific writers and bloggers. Not only that, they will aid you to connect and build a relationship with your customers.

Listening

Actively dashing out your contents to your audience is just half of the equation. Digital advertisers also must master the skill of digital listening. Social media platforms like Facebook, Instagram, Twitter etc, are the best place to identify customer pain points.

Is digital advertising the future?

From all indications, digital marketing is changing constantly. Unlike traditional marketing, when you don’t move with the latest trends in the digital landscape, you will easily fall behind. So, we’ve written this article for you to become aware, and understand, the changes and trends that are unfolding in 2020.
So, here is a list of things that shows that digital advertising is the future

AI and automation

AI is speedily becoming a force in the business industry. It is already taking over some simple jobs, ranging from communication, product recommendations, email personalisation and it will continue to in the near future.

According to Techgrabyte…

“Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” this means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”

Social commerce and shoppable posts

Before now, social media was just a place where businesses connect with their customers. Showcase their products and services, and build upon their brand name and image. However, there is no way to get social media followers to a brand’s online shop through those platforms. Currently, there is. And whilst shoppable posts aren’t actually new in 2020, but they are gaining more and more traction.

For those who are not familiar with this concept, social commerce is when customers purchase products directly through social media posts/ads, without leaving the app.

Micro-influencers

Influencer marketing is certainly not a new concept. We all are familiar with it, and it’s a powerful way to market your products to customers through someone they trust. However, because it has been so successful, also it has become very coatly to market this way, particularly for small to medium-sized businesses.

As a result of this, micro-influencer marketing became a reality. The term micro-influencer means the medium-sized influencers (with 30,000 followers or more) with known areas, that are very popular enough to be influential, but are not loaded with sponsorship’s.

One of the benefits of using micro-influencers is that they certainly have a better engagement rate. Meaning rhat they can dedicate fime to each follower, and drive content that is extremely important to their audience.

Niche social media channels

Other social media channels, like Snapchat, Pinterest, Medium, and Reddit, are seeing very optimistic growth levels. While platforms such as Facebook and Twitter are still very useful today, there is just a slight shift of power occurring.
Although these platforms aren’t widely used now, still it isn’t a bad thing.

Vlogging

Vlogging — the video blog every business certainly have to include in their content. It is more popular than ever. Reason being that it is personal, direct, and has the capability to empathise with your customers to a greater level.

Google’s gallery ads

We are calling all travellers, foodies, and fitness gurus. Certainly, it is one you are not going to miss!
Images are very relevant inn marketing to a customers. They are important to our human nature. After all, are we not visual creatures?

Luckily, Google has upped their game, and have launched gallery ads this year, 2020. These googly gallery ads are equivalent to Facebook carousel ads. These ads will only appear on mobile devices, and they joins the best parts of search and displays into one big advertisement.

Voice search

Well, optimising your digital advertising content for voice search is one of the best thing you can do. Voice search is an area that needs to be considered when devising your digital campaigns from now on. As days turn into years, AI is getting more smarter by the day, and voice assistants (like Alexa and Siri) are reducing their number of errors.

Visual search

Currently, this is taking search to a new level.
Actually people will be able to upload an image to conduct a search.

It is understood that both Pinterest and Google have introduced lens. A visual tool that makes it possible for users to take a picture of an item or object or landmark to find out things about it online.

Neuromarketing

This digital advertising trend is not yet upon us, but it is becoming a valuable tool for advertiser to use in the near future.

Neuromarketing is used in analysing measurements of a person’s brain activity to determine which kinds of content are engaging to them.

Things to look for when hiring a digital company in the USA

When you’re looking to hire a United States based digital advertising company. There are few things you’ll consider before dotting the ‘i’ and crossing the ‘t’.

Are they responsive?

When you’re interested in a company’s services, you will submit a contact form to their website.

Do they reply you within 48 hours or do you wait more than a week for a response? If they take too much time to respond, you may consider another company that’s more responsive.

It’s painful working on an advertising campaign with a company that doesn’t return phone calls or emails for weeks.

Transparency

The key in any working relationship is transparency. When you’re about to hire a digital advertising company, you’ll want to be sure that they’re transparent from the beginning.

Pricing: You may get a good feel of their transparency by checking to see if the price of their services is published online. Companies that publish their price online have nothing to hide, and you’ll know right away that they value a working relationship with their clients. When pricing is transparent, it gives potential clients the opportunity to decide if they can afford an agency upfront.

Campaign suggestions: The best digital advertising companies will also be clear about their campaign suggestions. They’ll assist you to understand the current state of your website and advertising strategies. How they will help, and the strategies they will suggest.

Reporting: Transparent reporting is equally a must-have service when hiring a top digital advertising company. You’ll want to be sure that analytics and campaign reporting are included as a service since you’ll like to monitor the performance of your campaigns and touch them as necessary to generate even better results.

List of accolades

Having awards aren’t everything, but it’s something relevant to consider and here’s why. Not every digital advertising company in the United States has a trophy cabinet filled with awards. But if they do, you’re informed of a few things:

They’ve been doing this business for a while; to be able to earn awards, you must know what you’re doing.
They’re regarded as a leader in the industry: Awards are prove of hard work and dedication to the field, and many awards are given to companies at the forefront of the industry.

Testimonials

Testimonials is an avenue for past clients to talk about their experience with a digital advertising company. They serve as votes of confidence for a company, and honestly, it can never be too much!

When you’re searching for one of the best digital advertising companies in the United States, be sure to check out their testimonials.

What makes Urbizboost a fast rising digital advertising company in the USA

We treat our clients as family

When you work with Urbizboost, you become family. We understand that the work we do for your business surpasses any numeric value. Equally we understand that it helps put bread on the table.

We take pride in the results that we generate for our clients, and we handle your business like our business. That’s how much we care.

Our team is entirely in-house

Here in Urbizboost, we don’t outsource anything! All the work that we handle for our clients is done completely in-house.

But why then is this a benefit?

We easily collaborate under one roof
Since our digital advertising experts are under one roof, it means that team members can collaborate on your campaign. Making sure that every part of your strategy works together seamlessly.

We always keep you in the loop

When you working with Urbizboost, you don’t need to worry about being out of the loop when it comes to your campaigns.

Your point of communication will always ensure that you know exactly what techniques we’re implementing. How long will your campaigns run, and how much you’re spending on anything.

However, we’ll always allow you to make the final call.

In addition, we do offer custom reporting, meaning your results are always available to you.

We generate impressive results for our clients

The results we generate for our clients are simply amazing.

We’re a digital advertising company in the USA

We don’t only offer one or two digital advertising services, we offer them all.

Here are the services we offer:

• SEO
• Digital consulting
• Social media marketing
• Email marketing
• Content marketing
• Web design
• Research
• Strategy!

We know how relevant it is to have the same company work on all of your digital advertising campaigns — it just make a lot sense.

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