• Introduction
• What is a full service digital marketing agency?
• Do digital marketing agencies work?
• Should I hire a digital marketing agency?
• What does a digital marketing agency do?
• Why you need a digital marketing agency?
• What next?

Introduction

Before we understand what is a full service digital marketing agency. We need to be sure that we know the concept of digital marketing. Online marketing is an umbrella phrase that includes all kind of activity that takes place online in promoting your brand, or to drive sales. Any company that wants to be in constant contact with an audience nowadays, needs to have a digital presence.

Presently, the world has gone digital, and traditional marketing styles are no longer as effective and efficient as there use to be in the time pass. And as time passes, the more this is becoming more evident. These days, everyone is on their phones doing one or two things. All thanks to the introduction of smart phone and it’s constant development. This amazing because just a few years ago, most of the activity done online now were done out with laptops and standalone computers. But today, just being able to type in two words in a search engine and you will get an immediate answer.

Need to know the nearest relaxation park next to you? Google it.

Need to know where you can go for your next vacation? Just Google it!

So, is your business a click away from people finding it? Well it all comes down on how good your online presence is, and this is not just about one factor, but multiple factors. From how quality your website is and the ranking of it. Including your social media presence, to your budget for paid advertising.

Now to be able to do all these different channels, there are two ways you can do it;

• By contacting a full service marketing agency, or,
• Hire a multiple niche agencies.

What is a full service digital marketing agency?

A full service digital marketing agency is type of agency that handles all aspects of a company’s online presence. In this kind of agency, there are different departments that specializes on one area or the another. For instance there is the design department, department on website development, content writing, social media management, SEO and SEM.

In addition, the agency’s target is to come up with a whole strategy for a company, whereby defining their KPI, and evaluating how each and every department can work together to help in accomplishing this end goal.

Take for example, a start-up company first, would need an eye-catching, user and mobile-friendly design for its website. Certainly, this would be handled by the UX and design department. From there, the website would move into development, with preparations going on in the SEO and content writing departments, as well as the SEM department.

Then, the social media channels will follow suit, with this strategy starting in collaboration with the other departments. Hence, the “full service” is exactly what it is called. A whole strategy, consisting of these sub-strategies and your company would benefit from:

• A UX and design strategy
• A content strategy
• An SEO strategy
• An SEM strategy
• A Social Media strategy

And the best part is that you get all these marketing agency services in one place. No stress.

Do digital marketing agencies work?

Yes! Digital marketing agencies work.

However, in a way to familiarize people with this world of digital marketing. We are here to explain how a digital marketing agency works. With a digital marketing agency, the process involved takes place much faster. Making it different from a traditional agency. With a digital marketing agency, you keep in touch your customers behavior online.

Let’s look at the various departments of a digital marketing agency, it will give us understanding how they work.

Sales/business development team

With this department, the agency gets in touch with potential clients. They bring in businesses on board, excutes and handles contracts.

Account managers/client servicing team

Their work is to handle the clients of the company. Once there is a new client through the sales team, the account manager steps in to coordinate the requirements on a a daily basis. They may decide to design workable strategies based on those requirements. And gets excited by different departments.

Copywriting team

Getting a content or copy written, is the first step in executing a strategy for a client. This may include blog posts, email messages, social media posts, website content, etc. This department work together with the SEO group to write content with needed keywords.

SEO team (Search Engine Optimization)

Their work is to help improve the visibility of their client’s website in search engine results. The aim is to get unpaid visibility and attract customers to the website. If the client so desires, paid links will be used to help the client’s website rank better.

Design team

They take care the visual aspects of the different element. Ranging from social media posts to blogs posts and advertisements. This will include to design an effective and friendly UI websites, to help them get more leads.

Development team

This team is in charge of programming. Designing and building websites that are user-friendly, easy to navigate and attract customers who are willing to purchase.

Paid media/pay-per-click (PPC) team

With paid media, this team gets clients on search engine results pages (SERPs). This equally include platforms like Facebook, LinkedIn as well as different sites through Google, content marketing platforms and media buying. Here, their clients get the fastest returns on marketing investment.

Social media team

Social media team takes care of the media platforms in promoting the brand and facilitating one-on-one interaction between clients. Together with their potential customers and influencers. They design strategies, executes them and analyses brand engagement across different media platforms in addition to social media listening and monitoring.

The above teams work collective to achieve results. In any full service digital marketing agency, each team is linked with the other and the performance of one affects the other.

Should I hire a digital marketing agency?

So, you’ve decided to use your online tools to grow your business, right?

However, digital marketing is term that represents different online techniques of marketing and growing your business. So, it will lead to complications to launch a large scale campaign if your business lacks the resources, time, and expertise for such an undertaking.

For this reason, that’s why you need to hire a digital marketing agency.

Focus on running your usiness

You wouldn’t like to spend months training your staff on this. That time is best used to grow your business from the inside.

What you do is to simply share your goals and their timeframe with the agency. You will not be training, onboarding or probably managing other team. The agency will handle all your online marketing and this gives you time to run your business better.

You cut down the overall costs

Well, agencies are independent contractor, that alone helps you to eliminate the need for payroll taxes. This equally removes the cost of having full time employees such as benefits, health care costs, and salaries.

You will need some tools to run your campaigns, which can come as a hefty one time subscription. But most of these reputable agencies have these digital marketing tools, no need to spend to get one.

Work with experts

The cost of hiring a digital marketing agency for your campaigna can be expensive for small businesses. This thing takes time and thorough consideration.
In addition, it will take time to understand all the online marketing strategies.

To get access to an agency with its qualified experts will be expensive. What you do is hire an agency who have done similar projects in the past. This way you don’t spend much for their services.

Stay relevant to your industry

By now, you must be able to understand that research is very important before launching any campaign. Learn your industry very well, know who are your competitors and the newest marketing methods in your industry. The burden to know the relevant marketing methods lies in the agency. Their work is to research on your market and identify your competition. They equally research your target audience to learn and understand their behavior, preferences, and interests. To ensure that the adopted marketing methods yield the maximum results possible. And to keep your business abreast of relevant developments.

You can get new ideas

With a good agency, you will have great ideas on what methods will give you results. They’ll also provide new perspective to some things that your team had already been doing. By assessing your marketing efforts and creating new ideas based on the viewpoint of the customers.

It’s a scalable service

Scalability, is one thing that makes a digital marketing agency your bet for online growth.

With a digital marketing agency, no need to increase the size of your business immediately as your business is growing rapidly. One they will do, they won’t put constraints on your current team. And why that happens, no need to expand your team.

They offer measurable results

Let’s face the fact, no business wants to do an investment that bring no results.

With many marketing strategies in digital marketing landscape, it may be difficult to know the real ROI. However, an agency will help to determine the Key Performance Indicators (KPIs). The function of these indicators is to figure out how your marketing campaigns are performing in line with your objectives.

They have the tools

Digital marketing needs the use of different tools to design each campaign. Unfortunately, there is nothing similar to a one tool for all when it comes to marketing.

These tools are premium services, and as there’s addition of certain upgrade, the costs increases. The cost of using these online marketing tools can be quite expensive for small and mid-size businesses. Digital marketing agency already have these tools to help you make the most of your campaigns.

You get professionalism for your native ads

Unfortunately, the ability to know where to place your native ads can be a difficult process. As such, your business will benefit from data driven solutions offered by a digital marketing agency. They determine the best place for your ads and content distribution plan.

Enjoy the power of storytelling

Storytelling is the process of creating compelling and engaging messages that will connect and resonate with the target audience. Your agency achieves this by understanding your audience’s needs and pairs them up with the right solutions.

What does a digital marketing agency do?

Website design and development, search engine marketing (pay-per-click, retargeting), SEO, social media marketing, content creation, online lead generation, online brand development and management, media campaigns, video, email marketing, mobile campaigns and ROI assessments. Just to name a few.

To grow a business with digital channels, takes a deep understanding of the medium and process to successfully use them. Successful business take advantage of interaction and provide additional customer value through digital methods. The core principles of business strategy and growth remain the same but aren’t just the work of traditional agencies anymore.

The problem now is that the old, traditional, interruption-based media, don’t work the way they used to.

Full service digital marketing agencies specialize in cost effective solutions that only target the audience you are interested in.

Digital marketing agencies work to make their clients’ programs to be measurable and accountable. This were nearly perfected in direct marketing, meaning that ideas that work get increased investment.

They bring a range of multi disciplinary solutions to every problem and provide solutions for the entire customer experience. Including sales and marketing, online shopping, subscription services, billing, and delivery. They embrace strategic thinking, technical innovation and storytelling/brand building to deliver on client’s objectives.

Why you need a digital marketing agency?

Below, are reasons that shows your business needs digital marketing agency to attract new leads, connect with customers, and close more sales in 2020 and beyond:

Customers are going digital

Nowadays, when it comes to researching before buying anything, customers are increasingly moving toward online experience. Google remain the most popular channel for customer research. However, at the beginning stages of the customer journey, customers often use search engines to find find information of what they want to buy. They equally use it to research about specific brands.

It is vital your business’ products and services are visible during these digital searches. To be able to engage the customer and work to influence their buying decisions by providing valuable information.

The strategies are affordable

Unfortunately, big companies with big marketing budgets need to be aware of how they spend their marketing dollars. One of the benefits of digital marketing is that these strategies are both affordable and effective. Businesses can market their products and services through email, social media and SEO-driven content marketing with only a fraction of price that it will cost to produce and distribute print advertising.

Easy to track and monitor your digital campaigns

It is crucial that a digital marketer has a way to track the success of their marketing campaigns. This helps businesses see what is working and what isn’t when it comes to their marketing strategies. With this facts, businesses may not be able to measure accurately their return on investment. But they will be able to identify areas of improvement and work to design more successful campaigns based on the findings. Digital marketing makes these jobs easier than doing the guesswork of tracking and monitoring marketing campaign success.

More interactive experience through digital marketing channels

Digital marketing channels allow your business to provide a more personalized experience with interactive video ads. Currently, online video has become a part of consumers’ daily lives. This presents a great opportunity for your business to be able to engage your target customers. You can use this same online video to grab the attention of your on the go customers and inform, entertain, and engage their ideal customers.

Allows you to be a part of the conversation about your company

Social media marketing is one of the popular digital marketing strategies that allows your business to be part of the online conversation about your products and services. For few years now, it’s clear that social media has come to stay, and it’s not just for young people. Research has shown that more than 79% of all internet users in the United States have Facebook profiles and 68% of all Americans have profiles. With these statistics it is an attractive opportunity for your business to reach your target market and start a conversation on social media.

Responding to trends in real time

With digital marketing you will be able to respond to popular trends in real time. It helps your business take advantage of customers response to current events, trends, topics and technologies. Digital marketing makes it possible for your business to stay ahead of your competitors.

What next?

Urbizboost is a full-service digital agency, specializing in online marketing, technology and design. We create campaigns and amazing touchpoints that engage users and build measurable interaction. Our work includes design, technology, marketing and digital strategy to produce remarkable experiences and engagement.

Contact Urbizboost

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1. Introduction
2. What is a full service marketing agency?
3. The 7 P’s of service marketing
4. The difference between agency and company?
5. The benefits of a full service marketing agency
6. Conclusion

Introduction

Before you start a business, it is crucial to understand why you need a full service marketing agency. They are there to help businesses reach their target market with their products and services. No matter the size of the business, it is key to identify how this agency can use different channels to help the business grow. Using these channels to determine if the campaigns is successful or not. A full service marketing agency helps to build and maintain demand, relevance and reputation of a business. Without them, the possibility of your products and services getting to the marketplace is zero.

What are the benefits of hiring a full service marketing agency. And what are the services they offer?

Marketing is the key to a business growth. And that’s why you need an agency. Not just an agency but a full service marketing agency.

The agency helps a business to become a brand in the market. They equally work on other areas necessary for the growth of the business. They lay the foundations for your business and the key to secure loyal customers, and identify yourself in a diluted marketplace. A great marketing plan helps to cover many areas of an organization. And with their service, your sales will improve, more profits, engage customers and ultimately grow the business.

What is a full service marketing agency?

Probably there is a business you have and looking for additional help with your marketing. By now, you may have heard the term ‘full service marketing’. But what does it actually mean? You may not be aware of the marketing strategies that’s included into a marketing package. And more importantly, how the agency could benefit your business.

Essentially, a full service marketing agency is an agency that is known to offer all forms of marketing strategies to businesses. This varies from specific marketing activities, which includes social media marketing, email marketing, and technical SEO. No matter what your marketing needs are, a full service agency is able to help you.

Actually, a full service marketing agency is an addition to your business. So, think of them as your own personal marketing manager. However, it’s crucial to build a good relationship with your marketing agency, ranging from conversations around your goals, targets and performances.

What services does a marketing agency offer?

A full service digital marketing agencies offer a variety of services to support a company marketing strategy;

Content Marketing

This demonstrates authority. Content marketing will help establish you as an industry leader and this translates to trust and credibility. A well created and done content marketing strategy gets your business noticed even before B2B buyers are even ready to connect with you.

SEO

The On-site and off-site SEO employed strategies make your company, your products or services to generate predictable traffic and leads from search engine results. To improve your website ranking is to allow your customers find you organically. This increases awareness, builds your overall reputation more and establishes you as an industry leader.

Email Marketing

According to research, email still remain one of the most effective and efficient B2B lead generation strategies. So, to scale your email marketing for maximum performance takes both creativity and data analysis. If you don’t do it correctly, it will affect your reputation equally.

Lead Generation

It is reported that 85% of B2B marketers report that to generate lead is their most important goal.

A lead generation campaign that is perfectly aligned with your inbound marketing will optimize the sale process. This certainly help to surface qualified sales leads.

Marketing Automation

A full service marketing agency also deploys a B2B marketing automation that will streamline your B2B lead generation strategies at scale. With automation you’re sure that the right information to your B2B prospects at the right time throughout the buyer journey is provided.

More than half of B2B customers do extensive research online before even connecting with a salesperson. It’s important that these prospects are reached while they are still in the awareness, research, and consideration phases of their buying journey. Competitors will, if you don’t.

This is not that easy. However, you must be in front and center of the customer at every phase of the journey. 83% of customers still access digital channels to get more information even in the late buying stages. This is what full service digital marketing agencies do.

Paid Advertising

With a full service marketing agency your paid advertising will be handle. This includes Pay Per Click (PPC), campaigns for traffic generation and leads from search engines or targeted websites. These ads work best when they are coupled with strong websites and good targeted landing pages.

Websites & Landing Pages

Your website is the first thing prospects look at. And If you can’t boldly say it’s the best marketing and sales asset you have, then there is some work to be done. The agency will design, test, and then optimize your websites and landing pages to optimize your site. This includes user experience, the available offers presented on the website, as well as the overall aesthetic and accessibility of the site.

Website speed is another an important factor, especially for mobile dependent markets. The solution is to make sure that the website is search engine friendly and is optimized for conversion.

The 7 P’s of service marketing

When it comes to marketing, we have the 7 P’s you should use to continually evaluate and reevaluate your business activities. As markets, products, markets and customers needs changes. You must continually use these seven P’s to make sure you’re still on track and achieving the maximum results possible in today’s marketplace.

Product

To start with, cultivate the habit of looking at your product as though you are an outside marketing consultant brought in to help your business decide whether or not it’s in the right product at this time. Ask yourself some questions as, “Is your current product or service appropriate and good for the market and the customers of today?

Prices

Develop the pattern of continually assessing and reassessing the prices of the products and services you sell to make sure they’re adequate to the realities of the current market. Sometimes you may lower your prices. At other times, it may be better to increase your prices.

You may even need to change your terms and conditions of sale. By spreading your price over a series of months, you may sell far more than you are today. And the interest you can charge will be more than the delay in cash receipts. Sometimes the need to combine products and services together with special offers and special promotions.

In business, whenever you are experiencing resistance or frustration in any part of your sales, be open to revisite that area. Be open to accept that your current price structure is not ideal for the current marketplace.

Promotion

Promotion include all the ways you speak to your customers about your products or services and how you then market and sell to them.

Little changes in the way you are promoting and selling your products can lead to dramatic changes in your results. Even little changes in your advertising strategy may help increase your sales.

Place

The fourth P, is the place where your product or service is actually sold. Nowadays, with the increasing growth of the internet, many companies sell their products and services online. So, develop the way of reviewing and reflecting upon the exact location where the customers are. Whether online or offline, because a change in place can lead to a rapid increase in sales.

Packaging

Know that, people’s first impression about you within the first 30 seconds of seeing you or some element of your company. Work on the packaging of your product or service because this will often lead to different reactions from your customers.

With regard to the packaging, always think in terms of everything that the customer sees from the first moment they come in contact with your company all the way through the buying process. This refers to the way your product or service appears from the outside.

Positioning

Next P is positioning. Ask yourself these questions; What do people think and talk about you when you’re not present? How do they talk about your company? What position do you occupy in the market, in relation to the specific keywords people use when they describe you and your offerings to others?

Work on the habit of thinking about how you can improve your positioning. Start by determining the position you’d like to have. If you have the power to create the ideal impression in the hearts and minds of your customers, what would it be?

People

The final P is people. Without them, your business won’t exist because you can not Advertise, market or sell to yourself. So, develop the habit of thinking in line with the people inside and outside of your business and are responsible for every element of your sales, marketing strategies, and activities.

The difference between agency and company?

Companies often hire agencies to handle large parts of their projects. Agencies and companies can differ in size, structure and payment process. Companies equally sell to different types of customers than agencies. You must understand the key differences between agencies and companies.

Profit and Nonprofit

Companies and agencies are in business to earn profits or exist as nonprofit entities. For example, corporations and small businesses are companies that earn profits. Many are selling stocks to shareholders and they strive to get maximum profits. Many agencies also are in business to earn profits, this includes advertising, marketing research, employment, real estate and insurance agencies.
Nonprofit companies include professional organizations such as the American Marketing Association, Knights of Columbus or Elk’s club. These companies are supported by business people or religious affiliates. Agencies operating as a nonprofit ones, include the vast amount of government agencies in existence.

Products or Services

Companies and agencies that are in business to earn profits differ in what they sell. Companies, including small businesses, sell either products or services. And their target market for products always are customers. However, some may offer services to businesses.

Primarily, agencies sell services to businesses, such as various for-profit organizations. For instance, a digital marketing agency like Urbizboost assist consumer product companies by marketing their new product.

Payment

Companies earn profits by receiving payments directly from their customers. These payments come in the form of cash, credit cards or checks at the time of the transactions. Agencies usually get paid on a contract basis. They submit bids to get jobs from companies or businesses.

Organizational Structure

Most companies do have hierarchical organizational structures. They often have many functional departments, this include marketing, accounting, engineering, sales and finance. Agencies may be large in size more specialized in a specific area. However, they don’t need many management levels as companies.

Pros and Cons

Companies, which traditionally have been larger than agencies, tend to offer higher salaries and better benefits. Employees in companies have the opportunity to work in teams with employees from different functional areas. They also may have more available resources than smaller agencies. Employees working in agencies have the advantage of becoming more specialized in their field. They often perform the same technical functions daily for many clients.

The benefits of a full service marketing agency

Interconnectedness of strategies and channels.

A full service digital marketing agency helps to interconnect the marketing strategies and digital channels.

Let’s look this objectively. Suppose you have different partners for your email marketing, social marketing, SEO, etc. If one channel is performing badly, it will veety affect other channels. Reason being that these channels don’t work in isolation.

Now, imagine this scenario one of your loyal subscribers gets an email from you and it’s amazing. As a result, he/she has developed an interest in your product and goes to Facebook to check you out and only to find out you have a weak presence.

It will certainly influence his decision. Not all of them go from email to your website and complete the buy. Many of them learn more about you. By checking out your social media, read your blog, find out on the internet what others are saying about you.

Saves time and energy

Know that it won’t be that easy hiring a specialty agency because it will be time consuming, energy consuming, and will give you a headache.

But with a full service marketing agency, you’re covered and trust me no headache. With them, you only have one agency to engage with. Everything you did multiple times before, you will have to do them Just once. One agency, one partner.

Result? Saves you time, energy.

Easy Scalability

Assume you hired a full-service marketing agency and want to expand into video marketing. There’s no need to look for a new company and explain everything again like your business, your target market, your competition, your business goals.

This is because your partner, your agency already understands everything about your business.

Not only will they start any other strategy or work on any new channel in no time, but they will also use all the work they are already into to improve the effectiveness of the video marketing.

Specialty And Expertise

Sometimes this point is made that a specialist knows more than a group of professionals of a full service agency.

Well it’s true. But what if all these experts come together and become a part of one agency like Urbizboost? Can you still consider it a jack of all trade company or a full service digital agency run by experts?

The nature of the digital world, competition is very high, and it needs functional flexibility. Some are jumping ships from one agency to another searching for. expertise. While many want these expert services to be made available under one roof, and if possible, other experts can perform the job that’s different from their departments.

An upgrade to your existing marketing department

A full service marketing agency, will upgrade your marketing department. Because they may possess limited knowledge on some things.

However, is not the case with a full service marketing agency. With them, you will get a full fledged expert pool of knowledge across all horizons of the marketing arena.

Conclusion

A full service marketing agency does not only generate result for your team but with a high competitive advantage in the marketplace. Your business can make the most of online marketing and advertising, maximizing your growth and your return with a trusted full service agency.

For businesses worldwide, Urbizboost is the trusted choice for internet marketing.

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