Introduction

When marketing on Instagram, Instagram ecommerce influencers are people you should definitely partner with to increase your brand awareness. Instagram ecommerce influencers has helped some stores skyrocket their sales overnight. It’s that existing! These people have grown huge audiences who, when shown the right product (that’s the point where you come in), will convert immediately. By implementing Instagram ecommerce influencers marketing, you will promote your latest products. As well as acquire new customers, and be able to communicate directly with your existing ones. There’s a massive audience on Instagram, as the platform currently has 1 billion monthly active users.

According to KISSmetrics, 70% of Instagram users always look up on different brands on the platform and are in dire need to consume their content.

https://www.kissmetrics.io/

This is exactly why marketing on Instagram is so effective for your ecommerce business. New marketing platforms are cropping up all the time, but so are the tactics and approaches on how to use them. As people are been exposed to more advertising content than ever. It’s very important to get more creative in order to stand out from your competitors. Advertising experiences need to be appealing and not overly salesy. This is why Instagram ecommerce influencers marketing will be such a winner for your brand. With influencer marketing, your messages will get through to your target customers without coming off as too salesy. That’s your dream!

In this article, you’ll get to understand the following to help improve your knowledge:

Who is an Instagram influencer?

An Instagram influencer is an Instagram user who has grown his audience to a stage that they are able to persuade them to purchase a product or service because of how they trusted. Instagram influencers will help you build a massive followers from scratch in a relatively short period of time. Also they will potentially help you generate much sales just by simply featuring your products on their profiles.

When you don’t have any existing follower base, you will be wondering if anyone even sees your posts or if it’s just a big waste of time. It’s difficult to tell what will work and what might not, and it will take a while to see results. Through Instagram ecommerce influencers marketing, you will be able to get influencers in your niche with a huge following to share one of your posts. This way, you will potentially get tens of thousands of targeted users to view your post overnight. This is the simple reason why Instagram ecommerce influencers marketing excels. You’ll see your account having thousands of potential customers viewing your products. They’ll be more likely to convert reason being that they trust the Instagram influencer enough already to follow them. Imagine what this will do for your ecommerce store’s growth and your brand as a whole!

How to find ecommerce influencers on Instagram

Define your goals

No matter what the kind of marketing you’re in to, goals are always the first thing to consider. Probably you’re new to Instagram ecommerce influencers marketing and don’t know what you can achieve with it.

Relax and keep reading!

Your goals are the things that will help you figure out what type of influencer content you’ll need to create.

Decide if it’s micro or macro

Next thing to do is to decide how big of an influencer you need to find. Let’s say your brand is selling natural skin care products. Do you newd to team up with organic beauty talk. Is regarded as one of the biggest bloggers in the niche. Better still, you find a team of a few micro influencers with a following about 5,000 followers. Never underestimate the power of working with micro influencers in this case. Micro influencers are believed to have a highly engaged niche audience that do value the influencer’s recommendations as a peer. When you work with micro influencers, all you need to do is create a team of them in order to scale your Instagram marketing campaign.

The type of influencer you want to work with will depend on your brand goals. If you promote a sale or a new product in market, micro influencers are much more valuable. If you need to boost brand identity by investing money and resources to create a sponsored video. Then it’s very smart that you target larger scale influencers.

Narrow down by niche

Celebrity endorsements are a precursor to what we regard as influencer marketing today. Getting nearly any celebrity to say they love your products, trust me, you’re bound to see a massive increase in sales. Let’s go back a little bit to the organic makeup brand instance. They wouldn’t need to look for Instagram users who will simply offer makeup tips to their customers. The more relevant an Instagram influencer is to your brand’s niche, the more likely that their audience will massively respond to their recommendations. So unless a generalist has some other ability that makes them valuable to your influencer marketing campaign. Look past them to find the best niche influencers for your brand.

Buzzsumo is a tool that will help you find your niche influencers by keyword. With a click “Influencers” from the main Buzzsumo tab then type in a particular keyword. It will immediately return a list of influencers who have the same keyword in their bio. It will equally include helpful vetting information, like domain authority. Number of followers, and engagement metrics.

Evaluate their engagement

Once you’ve seen a few macro or micro influencers relevant to your brand niche. Take some time to study how effective they are in engaging with their audience. Scroll through their most recent posts and check this:

• Do they get much likes/shares?
• Are they getting a lot of comments?
• What is the sentiment of those comments within their posts?
• Does the influencer always encourage engagement by responding to comments too?
• If you are thinking of working with a blogger or YouTuber, does their content truly get a lot of shares on other social sites?

Brainstorm your content together

Once you feel that you’ve found the right influencer to work with. Ask them to work together in brainstorming and creating content around your brand. Many Instagram ecommerce influencers marketing platforms will include this strategy in their partnership process. Brainstorm and create content around your brand with your chosen Instagram ecommerce influencer. To give your influencers some creative freedom in this respect is a perfect way to evaluate if they’re really good to work with your brand. If the influencer can’t come up with a genuine positive comment about your product or brand. Then probably they’re not the right person to work with in the first place.

Take a few influencers for a test run

If you followed the other steps, know that you have already gone a long way. In ensuring your influencers will effectively help in promoting your brand and meeting your marketing goals. Now, you should have enough confidence to put them through this last test. Which is to create and share your influencer content, and then you will monitor the results.

Even if the influencer has an engaged audience, you never know how that same audience will respond to your branded message until you try it on them. Keep track of the performance of all your individual influencers so you will be able to evaluate which is the most effective in achieving your marketing goals. Using trackable custom links are probably one of the major valuable tools, you brand will use to evaluate the influencer performance.

How do you leverage on Instagram influencers to boost your sales

As an entrepreneur that is just starting out, using Instagram influencers to build your following will look intimidating to you. How will you even know who the right influencers are? Will be able to reach out to them in a way that will actually make a good impression? Do influencer posts do translate to sales? The whole process will seem confusing, especially now you started out with Instagram ecommerce influencers marketing.

Well, in reality, all it takes is for you to take the right approach, and you will see yourself nailing Instagram ecommerce influencers marketing in no time.

Find the Instagram ecommerce influencers

When you about to employ influencer marketing on Instagram. The first step is for you to find the right influencers who are very popular within your specific sub niche. We recommend you use Instagram influencers who are already popular within your niche. This will certainly increase the likelihood that you are going to make sales. As their followers are already engaged with your content. One way you will increase your chances to get good ROI through Instagram marketing is you being precise as possible when building your audience.

For instance, you have an online store that do sell formal shoes. You will need to target influencers who specialize in professional footwear for men. As opposed to influencers who are known in the broader niche of men’s fashion. In addition to using these analytics tools in finding the right influencers. You will search for relevant keywords within Instagram as part of your Instagram marketing method.

Form a collaboration

Once you seen the right person for your Instagram marketing campaign. It’s time to reach out and form a collaboration with them. This is a very integral part of your long term Instagram marketing technique. When an Instagram influencer’s followers see that they keep promoting the same product over and over again. They’ll be more willing to trust and buy the product. Basically, Instagram influencers do have an email listed in their bio that you will use to reach out to. Because there’s always monetary compensation involved. Generally they will be willing to work with you if when your products align with the kind of content they post on their feed.

There are some things to have in mind when forming a collaboration. First, make sure you send to them a brief information about the kind of content that you will like for them to post. Ideally, influencers do like to have their own creative freedom when posting content. However, you should give them an idea of the kind of content you’re after.

Measure results when you marketing on Instagram

Before you launch your Instagram marketing campaign. It’s very important to have a good framework in place to measure your results. This way you will know exactly what’s working and what isn’t. When it comes to marketing on Instagram, you will need to create trackable links for your influencers. Tools such as Bitly will create multiple trackable links for each influencer you’re working with. You will ask influencers to paste the link in their bio and in image/video descriptions. Using this technique, you will see exactly how much traffic they will drive to your page.

Marketing on Instagram

It has been proven that marketing on Instagram is beneficial for ecommerce entrepreneurs. When your product has a high level of visual appeal, then you will potentially make thousands by using Instagram. To build a following organically will undoubtedly be part of your Instagram marketing technique. Since this will require a long term approach, you will expedite the process by running some searches. One of the fastest ways to build a huge following on the platform is for you to leverage the audiences of influencers. Instagram influencers marketing is one of the useful strategies that you as a new ecommerce entrepreneur should spend your time and money on. Try it out, and you will find it to be a great strategy to build your brand and grow your ecommerce business.

Top Instagram Influencers

By now you understand who an Instagram influencer is. Let’s consider some popular Instagram influencers:

Instagram

Perhaps unsurprisingly, Instagram’s own page is the most followed on the platform. With over 302 million followers and still counting. The account is primarily used to showcase different creators across the platform.

Kim Kardashian West

A well known American reality television personality and socialite Kimberly Kardashian West. Currently, she has more than 104 million followers. Well, she’s the most popular member of the Kardashian-Jenner clan on Instagram. Posting majorly about herself, her family members, and her own brand KKW Beauty.

Kylie Jenner

Kylie Jenner is the youngest of the Kardashian-Jenner sisters. She currently has more 136 million followers. She regularly posts about her own cosmetics brand Kylie Cosmetics and about herself and her friends or family.

Beyoncé

Currently, Beyonce has a following of more than 128 million. Her posts always has high engagement, sharing posts that do bring in more than a million likes and countless comments. Normally, she posts pictures of herself or her family. She is known to have famously used her Instagram platform to reveal that she was pregnant with twins with husband Jay-Z.

Leo Messi (Lionel Messi)

An Argentine football player Lionel Messi currently has a following of over 120 million followers. Basically, he do post about soccer, about his family and events as well.

Taylor Swift

Taylor Swift currently has more than 118 million followers and majorly posts about her music and concerts with a lit bit of fashion related posts as well.

Cristiano Ronaldo

Football star Cristiano Ronaldo has over 169 million followers. Ronaldo normally post soccer-related, but he equally occasionally posts about his personal life, including his lovely children.

Ariana Grande

A mega pop star and celebrity. She currently has over 156 million followers. Her profile is majorly pictures of herself at work or fashion related posts. Grande equally regularly uses the platform to post about the causes that she truly cares about.

Selena Gomez

This was a time she was the most followed person on Instagram. Pop singer Selena Gomez has more than 151 million followers. Normally, Gomez do post about her music and political concerns and equally shares pictures of herself and her celebrity friends.

The Rock/Dwayne Johnson

A former pro wrestler, who became a celebrity actor turned fitness inspo. The Rock has more than 144 million followers under his belt. He normally promotes his upcoming movies or posts pictures that is related to his personal life.

Conclusion

If you need to work with Instagram influencers who will really help drive your brand marketing goals. Then you need to do more than just search Instagram for people to post about your products. Well, real, unsolicited recommendations online are well thought out genuine comments from people who are interested in your products. They will have the creative skills to create a perfect message that their audience listens to. Remember that Instagram is a platform where influencers are listened to because their followers have grown to trust any thing that comes from them. Finding an Instagram ecommerce influencer for your ecommerce store will be different. Because you need them to generate massive sales for your brand. Now is time to take action by using Instagram as the platform!

The post Learn And Work With Top Instagram Ecommerce Influencers appeared first on UrBizBoost.

Instagram marketing for ecommerce has made Instagram an effective platform for ecommerce entrepreneuers. Offering many more potential for marketing and conversions. If ecommerce store owners start playing their cards well, their stores will become sale machines. Instagram ecommerce is undoubtedly the way to go next year being 2021. All you need is to employ a smart Instagram marketing for ecommerce strategy. That will give you an opportunity to scale your online store significantly.

Instagram has come a long way since Facebook bought it in the spring of 2012. During that time, the photo-sharing app had 50 million active users per month. But now, according to Statista, it “has crossed a whopping billion active users per month”. With more than a billion users together with 1.4 billion engagement rate on Instagram ads. Instagram is a perfect way to drive more targeted traffic to your store as well as increase your conversion rates. In fact, do you understand that Instagram ads do result in five times more engagement than Facebook ad? In short, if you have not started investing in Instagram or taking your time to optimize your Instagram content strategy and ads for peak performance. You are missing out on a lot of product sales and that’s why this article is written.

In this article we will consider the following:

• Instagram tips for ecommerce
• Effective Instagram ecommerce strategies to adopt
• Definitive guide on how to get real followers that love your brand
• Urbizboost Instagram marketing tips for ecommerce
• Conclusion

Instagram tips for ecommerce

Promote your products

As an ecommerce business, you need people to buy your products. You need them to see your photos and purchase something from you on Instagram. The perfect way to encourage people to buy is to promote your products. You need to be posting your products on Instagram for people to be interested in them. Regardless of the kind of product you are offering. It is a great platform where you can showcase your products. You need to catch your audience’s attention by sharing the best features of your products. Instagram being a great platform to promote your new products. On the platform, you will introduce your product to your followers and entice them to learn more about it. You will use videos to show people how your products work.

Interact with followers

Social media platforms enable you to directly connect with your followers. It is a great opportunity for you to build a positive relationship with your followers. Many people do yse social media to say positive things. When people are providing you with positive feedback, it is an opportunity for you to reply them and appreciate them for their positive comment. This enables you to build a strong relationship with the customer. Likewise, many people do use social media to post negative comments. Some people will come and comment on your photos and talk about their bad experience with your product. This is equally an opportunity for you to address those problems.

When people are commenting on your photos with negative feedback, use it as an opportunity to personally reach out to them to try and resolve the issue. This will build your brand in a positive light because you take the time to address an issue that is very important to someone else.

Use Instagram ads

If you need people to buy your products, then make it as easy to as make a purchase. You wouldn’t want to lose them at any point in the buying process. One of the great ways to direct people to buy is through Instagram ads. These are paid ads that will appear in the feed of your target audience. Instagram ads will enable you to reach out to your target audience directly. Your ads appearing in their feeds will make them to see the products you are promoting. With this Instagram ads, you will be able to set any type of goal. You will set a goal to be sending people to your site. As well to increase conversions on your site. By setting this goal, you will steer up your campaign towards success.

One of the best features of Instagram ads is that you will allowed to include a direct link to act. If you need people to buy your products, you will include a link to encourage them to buy. These links will often appear in a blue bar on your ad, so it will stand out to the viewers.

These links aren’t just to encourage your followers to but something. You will direct them to your site to know more or direct them to a page where they can download content. It is a perfect way to get users to act.

Use hashtags

Hashtags are one of the important parts of Instagram. Instagram is one of the platforms that do allow its users to use multiple hashtags in a post. You need to take advantage of this, to be able to build a brand recognition. You will use hashtags to create a unique campaign for your business.

It’s a great way to build a brand exposure for your ecommerce business and gain more followers. People will equally see others posting about your products, using your very hashtag, this will make them to check out your business. They will even check out your products to see why people really love them. By using hashtags, you are helping to build your brand exposure, which will help you to gain new leads and conversions.

Post a variety of content

Know that your content is the heart of your Instagram marketing campaign. This is what people see when they decide to scroll through their Instagram feed. You need to create content that will be able to grab their attention and equally entice them to check out your post. Instagram will enable you to post photos and videos. While many businesses do stick to posting photos, it is great to post videos occasionally to be able catch the attention of your audience.

You need to keep your followers engaged, so it is very important that you post several kinds of content. It is very important that you don’t post the same kind of content repeatedly. Your audience will end up scrolling past your posts. Being a great platform to post a different information. Many businesses do use Instagram promoting pictures of people who use their products. It’s a perfect way to show people how others are using your products and what they think about them.

If you need to share more photos and videos, you will use Instagram’s story feature. This will enable people to click through a story and see various photos and videos. You will equally use this feature to advertise in between people’s stories. Many businesses do repost photos of their products taken by other people. This will give people an authentic experience of your products and will help sway them to buy.

This user generated content is a perfect addition to your marketing campaign. It is free advertising for your marketing campaign and will generate buzz around your brand. It is a way to get people involved in your marketing campaign and talking about your brand.

Effective Instagram ecommerce strategies to adopt

Batch, automate and repeat

Customers do ask for authenticity. They enjoy it when brands become part of their conversations during the buying journey. However, to create content from scratch every day is extremely difficult.

Growth hacking

Being an ecommerce store owner, you need to figure out what will work best for you . To grow your Instagram following and brand awareness, there are two perfect hacks available. First, cross-collaboration with more relevant influencers. Second, you will hold contests and equally provide free giveaways with the following types of posts:

• Promotional posts – this will include product posts or anything else that will relate to your ecommerce store.
• Conversational posts – including posts that will inspire your followers to engage in your conversations. You will ask your followers a question here, offer giveaways or run contests.
• Sharing posts – promoting your content with the help of your followers, bloggers and influencers.

Tagging products

You need to tag your products as it will offer a clear call-to-action. It will simplify the buying process for the customer. With Instagram marketing for ecommerce you will learn how business accounts do tag products in their posts just like tagging people. Tagging is one of the best Instagram marketing tips for businesses who need to reach a bigger audience.

Engagement is the key

You will need to spend significant amount of time to like, comment and follow your target audience. This will help you to grow organically with impressive results over time. Commenting on people’s posts will often lead them to visit your profile. However, to engage in a meaningful way with your followers will get more attention. When you engage with your target customers, they will often reciprocate with likes and might even start following your brand.

Buying likes or followers won’t be in your best interest. It will seem like a quick fix, but in the long run you are damaging your brand. When Instagram announce any change in algorithm, they won’t reveal the criteria for suppressing content. You will see accounts with huge number of followers but low engagements. There are great chances that Instagram will shadowban your account and suppress your reach if you involve in buying followers.

Make buyer’s journey effortless

It is great thing to have a huge number of Instagram followers. Equally, higher engagement will signify better brand visibility. To be able to achieve sustainable growth, then you need to smoothen your buyer’s journey. The traffic from Instagram majorly comes in from cell phones. Which is the reason why your landing page must be mobile responsive. You will equally leverage Instagram’s location feature too. It is a perfect way to get ecommerce sales from Instagram.

Showcasing your products in an appealing way will trigger bigger demand. But, never hard sell your products on Instagram. It will ruin your brand’s integrity. However, if you will get a tad bit creative, it will not create much of a problem.

Pay attention to analytics

The best marketing strategies for Instagram will always include reviewing your analytics thoroughly. The in-app analytics will provide you useful information. You will use this information to increase your engagement. Under the audience tab you will see when your followers are most active on the platform. It will help you to plan your future posts at these times to get a great mileage out of them.

Definitive guide on how to get real followers

Discover images that work for others

People love consistency which is the reason why branding your images is vital especially on Instagram. In most people’s minds, consistency do equate trust. And when people are viewing your brand as trustworthy, they will be more likely to buy from you.

Engage and convert your audience

Everyone loves to take a picture, but surprisingly, people are in love with good photo. A good photo is not about snapping a picture on your cellphone. The best photos are considered art, and art always evoke emotion. Instagram was built with the idea to share pictures, so your images are very vital and something you need to nail down when it comes to create them for brand awareness.

Think outside the Instagram box

When it comes to Instagram marketing for ecommerce, your content need to set you apart. Keep in mind that Instagram will connect you to other social profiles like Facebook and Twitter. And you will post your images to these profiles all at the same time. Therefore, you should take your hashtag research off of just Instagram and look into what trend on Facebook and Twitter too.

Use iconosquare to track and grow your account

Obviously, as with any marketing strategy you employ, you’ll need to know if the ROI is still there. Even though you reach 100% of your Instagram followers organically (for now) there will still be an investment in your time that you should be considered.

Post at the perfect time for the most reach

Let truth be told there is never a perfect time to post on Instagram. You need to figure out our own Instagram posting schedule. Every audience is different, but that doesn’t mean you shouldn’t guess.

Be creative when highlighting products

You could easily snap a picture, simply slap a filter on it and then post it, but why not shake things up a liitle bit. Dig deep to be able to creative when you want to highlight a product.

Identify Instagram influencers to work with

Influencer marketing is as important for your blog as it is to gain more follower on Instagram. There are many influential people on Instagram and many of them might be the last people you’d expect. There are quite some accounts in different niches that have tens of thousands of followers and they’re ran by twelve year olds. But no matter the age the people behind the account is, they are holding power in your niche. Because they already have the followers that you need.

Give a little, get a lot, and everyone wins

When it comes to Instagram, the popular saying of ‘I scratch your back, you scratch mine’ is the same on the platform. But how will you do this, exactly? Simple, by reposting. Believe it or not, to repost other people’s image content and cross-promote with others. While you sing their praises is one of the best things you will do to grow your followers and show that you are a very respectable brand.

Engage with others

Since you don’t need to go overboard with re-posting people’s images. As well as liking and commenting are your next perfect way to gaining a follower. Using this similar approach as before, go through your most popular hashtags. That you have used previously in your own posts to see who else is using them and engage with them

Urbizboost Instagram marketing tips for ecommerce

1. Optimize your Instagram bio and account for your shoppers and SEO .
2. Put effort into your organic content strategy and engagement.
3. Make all your posts more shoppable with your product tags.
4. Go all out with your Instagram product photography and videography.
5. Grow your brand followers in the right way.
6. Choose the right Instagram ad format for your brand and products.
7. Create and optimize your Instagram ads like a pro by doing some unique.
8. Take segmentation to the next level in your Instagram marketing for ecommerce.
9. Boost your Instagram marketing for ecommerce with your website content displays.
10. Get clever with influencer marketing by reaching out to them.
11. Combine Instagram with content marketing methods to boost your marketing success.

Conclusion

So here you have it! The best Instagram marketing for ecommerce. The beauty of Instagram is that it does not require a massive budget. You will increase your Instagram ecommerce sales with ease. Instagrammers do enjoy shopping, so you will put in place the aforementioned Instagram marketing for ecommerce right away. Equally, always measure your performance. Within a month, you will have enough data on the sales that you have generated from Instagram.

The post Instagram Marketing For Ecommerce: A Guide For It appeared first on UrBizBoost.

• Introduction
• Rules of engagement for an Instagram growth strategy
• Organic followers are important part of Instagram growth strategy
• Useful tips for your Instagram growth strategy
• Conclusion

Introduction

Whether growth strategy Instagram or any other kind of growth! Well, we at Urbizboost are not surprise because the constant word on the lips of people is how to grow in business, career etc. Instagram has been around for a near decade, its feed and app have gone through many variations or versions. With every tweak to its algorithm and the introduction of new features. Now businesses will need to keep up to maintain a good steady account growth.

So how do then you adapt? By trying some stuff out and incorporating new growth strategies. For this article, we’ll try and cover some areas of growth strategy Instagram. But we do recommend support with advertisements if you have the budget for it.

What really defines Instagram growth? For many people, it’s the number of followers you have and gained. But to be able to get these new followers, you need to have a combination of increased account engagement, brand exposure together with compelling content. Otherwise, why else would anyone want to follow you?

Already you might have a good idea on what your Instagram growth will look like and what has worked before and what didn’t worked. Instagram’s service policies are services that tout growth through purchased likes and followers. These fake engagements and growth rates will harm your account in the long run and might even get your account banner. Probably you are considering using a marketing agency to help you grow your account. Check to see what they have done before or currently doing before you pay for their service.

Rules of engagement for an Instagram growth strategy

You are trying to boost your growth strategy Instagram and you found yourself on our page for some tips on how to optimize greatly. Here’s the fact, it’s up to you to implement every single thing you will gain from this article. Or by next month you will still find yourself searching for the same thing.

Let’s dive into knowing the rules of engagement using growth strategy Instagram.

Understand the platform

This might seem like a no-brainer. But it’s very unbelievable how many people do think it’s okay to write a single caption and then copy and paste it across all of their social media channels. You know very well that you wouldn’t speak to a customer the same way that you speak to your your friends. Which is the very reason you need to be sensitive to the tone and style of what you’re trying to convey depending on the platform. It’s okay to have the same content for all platform, just make sure to vary your copy for each platform.

When it comes to growing your Instagram, there are some extra features that you would and should be taking advantage of in order to rank higher in the Instagram’s algorithm.

They include the following:

• Hashtags – used to increase awareness in new platforms.
• Geotags – to make your account very easy to find
• Filters – the platform algorithm will reward you.
• Alt Text – used for increased accessibility
• Carousels – this is like a mini slideshow party (minus family)
• Stories – stories is you getting personal with your audience

Have a planned cadence

You will never be able to build an audience when your growth strategy Instagram or Instagram growth strategy fails to have a planned cadence. Did you ever think Michael Phelps won his 23 gold medals without a cadence? However, if you’re really serious to optimize your social media presence. Then, you will need to have a calendar where you will plan out your posts several weeks in advance. In order to really make this tool work effectively for you, you will need to have all stakeholders involved and using it often too.

Be flexible

While you still need to have a consistent planned cadence, that doesn’t mean you should now be tone deaf to current events, or become predictable and bland. Remember, variety is the spice of life! Your growth strategy Instagram must be quick enough to be pivot and humble enough to nix that your clever post you came up with 3 weeks ago if probably the situation calls for it. Equally have it in mind metrics may have found your content that performed really well but has dropped off. Because you’re still constantly posting the same sauce. Switch it up, be more sensitive to your audience and react accordingly.

Have the right motivation

To use your instagram solely as a means of advertising and marketing is a surefire way to win more friends. As well as to influence people to lose followers and dissuade people. Wait, what? That’s because people always want to engage in real conversations with people, not feeling as if they’re being sold to.

Think about this , why is it that you don’t follow your favorite book on social media, but the author who wrote it? You do follow the author because you’re interested in them. To know more about them and what thoughts they’re sharing, and when they happen to debut another book then you’ll likely buy it. But this journey of buying the book didn’t just happen because you always saw a new post everyday telling you to buy. Understand this that an instagram strategy that’s too self promotional is easily turn off. Just like those that scream car commercials. Whereas a strategy that will communicate identity, is personable. As well as engaging will strategically attract followers, influence, and eventually sales.

Invest

To grow a presence on social media is just like starting a new friendship or relationship. You will have to invest time. Your growth strategy Instagram shouldn’t be any different at all. The more time or money you are investing into growing your audience, the more results you’ll be seeing, plain and simple. Everything will cost either time or money, you will either invest the time into doing it yourself. Or you simply pay someone else to do it. But when you’re not willing to invest, then don’t expect to see results, okay.

Organic followers are important part of Instagram growth strategy

Being a brand online often do tempt business owners into taking shortcuts for quicker benefits which might be short lived. Influencers, brands and creators have tried to buy followers and expand their reach for quicky results. Many of them got desired results but it did not help take their business forward. To buy followers on Instagram will only increase the number of followers you will have on the site. This mere number will in no way help to increase your engagements, sales or popularity.

The accounts that you will buy to improve your number of followers will never like, share or comment on your posts. They won’t even waste their to buy your services/products. That is why you need to grow organic followers, which is the key while you prepare a growth strategy Instagram. Often the number of followers on Instagram will affect the way customers will look at your brands. Business accounts with less followers are already accepted to be less credible compared to the ones with more.

However, there is one way out of this trap. There are interesting and effective ways for you to grow real followers on Instagram.

Useful tips for your Instagram growth strategy

Theme the feed

Try to create an appropriate theme for your Instagram videos and photos. When people go through your profile after they follow the hashtags mentioned in your posts. Make sure to give them something worth the follow. Create content that will be relatable, attractive and engaging too. Your Instagram feed should be neat, classic and orderly placed or it must be colourful, chic and artistic.

Learn the trends that will go viral in the industry that your business operates in and try developing growth strategy Instagram will depend on it. Once you pick a theme, follow it and try not to deviate from the pattern. The posts must be appropriately tagged and the caption will be carefully written. So as not to hurt any sentiments and create the necessary impact on the readers.

Be a regular creator

Growth strategy Instagram is well complimented when creators are posting consistently. Instagram being a social media platform with the highest number of engagements. And to be able to grab the attention you must first be giving your audience content they will respond to. People will stay on the accounts that will have regular updates and come up with very good content on a regular basis.

Now to keep consistency is not just about you posting everyday but equally to maintain a timeline and keep posts in a good frame. If you are a brand on Instagram, try and learn when your audience come online and the time that brings in much engagement. The insights will be easily taken from the app itself or you will use third party tools to perform the tracking. Try to understand the kind of content that will please or make your followers active and post similar posts too.

Follow and be active on the same niche hashtag

There is a smart growth strategy Instagram that will increase followers and will help you get noticed. Follow top creators in your niche, always engage in the trending hashtags related often. It is always helpful to like few posts of other users, leave a well genuine comment and equally follow them because this will make your account more discoverable. Other users may just look at your content and follow back immediately. This strategy works well when you are a beginner and trying out possible ways to increase your followers as well as engagement rates.

Instagram stories are magical sometimes

With more than 500 Million Instagram account users using Instagram stories every single day. This feature has got its own unique charm in engaging followers. It is not more a big surprise when we say that people look at stories more often than just to scroll through endless feeds. To create engaging content for your stories will easily attract followers. As well as keep them engaged and ensure that there is always content on your account for all. You might either take your followers behind the scenes of what you post often. Create a poll then, do a quiz session and answer the questions, and then go live and be more fun out there.

Run a cool contest and giveaways

Running a contest is a very brilliant idea that will make you use giveaway products, promote your brand and increase your followers. One thing that you need to do is to make all your followers repost. Share and tag their friends on the contest, just run a loop contest. This will make more people to be involve in the contest. Running a contest will help to increase your followers, engagement rates and reach of your posts. It is a very powerful trick to grow your overall Instagram account. The existing followers will help increase your engagement and visibility while contests are a perfect way of tapping into new markets.

Interlink Instagram account to other social media networks

To use the direct links of your Instagram account on Twitter, Facebook, YouTube and other social media channels will help people find you easily on the required platform. A tweet that is encouraging users there to follow your post on Instagram will easily grow your followers and bring in right customers. Putting up a link on your blog post or vice versa will help to increase the number of visitor on both platforms. This is a major way to accumulate and redirect your followers to respective websites, blogs and social media sites.

Geo-tagging posts on Instagram

Instagram growth strategy will and must include geo-tags and proper hashtags for people to be able to locate and connect with your account. This way, you followers and other users will search your posts through the explore feature. And be able to communicate with your account.

Keeping the locations tagged will attract you more followers from people who have visited the place. As well as people who are looking forward for the same experience. Thus, make sure you mention the place that you will check in, because this will definitely grow your followers.

Socialize well with existing followers

Many times users and brands do forget the word “social” in their social media marketing. All they do is to concentrate on posting, improve visibility and expand reach. Being a creator doesn’t mean you should miss out on engaging properly with your followers and potential customers. Replying to comments, encourage likes and ask them to tag relevant friends are a few ways to always connect with them and build trust. To socialize on business account is a smart growth strategy Instagram because it will develop loyal organic fan following. People love to be heard and respected. Therefore to respond well and involve them in discussion will encourage them to share your content and profile.

Encourage user generated content from followers

People will be likely to buy a product or follow a brand when it is suggested by their peer groups. It is a very smart Instagram growth strategy that will encourage existing followers. To create content related to your product or services with the right hashtags and tags. There are different ways to make people to create content for your brand. One way to do that is to run a branded hashtag competition. It will be a caption contest or image contest, there will be memes making round while competitions are going on too.

Users will develop these for a shoutout or a giveaway and help to increase followers online. Moreover, the winner of the contest will give your account a shoutout and help create trust around other social media partners and users.

Create community with hashtags

People will be bind together with relevant hashtags on your Instagram profile. Create a hashtag that they would follow and create content that will fit well with them. When people are creating content for your theme or topic it will become easy to connect with them by sharing their work. It will make the follower feel appreciated and be encouraged for their work. Moreover, this will help save content for future use on your social media account.

Instagram growth strategy must always include followers and their interests because that is the main motive behind developing Instagram growth strategy.

Conclusion

Now that we have discussed some ways to grow Instagram account for brands and businesses. Make sure that you try them before you assume results as most of the insights and analytics always vary from what we understand on social media. When you have a brand or business don’t miss out on platforms like Instagram. Because they are not just popular but have the potential to make you go viral with your business.

To grow followers on Instagram is not as easy as people paint it to be or even blogs makes it to sound. But with the right strategies, timing and content, everything is possible. Internet is a very delicate place where one need to keep check on the type of content they are producing and who they are targeting. Therefore, you must be alert and informed about what you are posting and how it will affect your followers. At the end, patience and keeping calm is what matters the most apart from being a genuine brand online.

The post Grow Your Followers With Instagram Growth Strategy appeared first on UrBizBoost.

Introduction

Are you new on network marketing and still don’t know how to use Instagram for network marketing, you are missing out big time! Instagram is a very highly engaging platform where you will meet like-minded people pretty fast. In this same article, we will share with you ways to grow your network marketing on Instagram. Before we get started with these articles, we recommend you keep a list of the people you will be interacting with using what you will from this article.

As you read on in this article that will show you how to use Instagram for network marketing. First, you will need to get organized and keep track of who has been interacting with you. Make sure you are interacting back with these people. That’s the perfect way to know their needs. Remember, network marketing is all about relationships. With time you can equally learn how to do a lot of things with Instagram. This include Instagram growth strategy this is another excellent means to build your network marketing business.

Well, in this article we will show you how you will use Instagram to grow your network marketing business without any cold messaging or chasing leads. You will equally discover the Instagram tips for beginners in the world of network marketing.

Instagram tips for you as a beginner in network marketing

These Instagram tips for beginners will help you to know and understand how to use Instagram for network marketing. You will know what to do and what not to do. We will divide this into do’s and don’t s. But we will start with don’ts, for you to understand what you shouldn’t do.

The Don’ts

Point 1

Don’t ever set up an Instagram account with the intention to brand it as your MLM business or turn it into one big advertisement. If you do this stop it right now! Instagram is a social platform not a business to business platform.

Point 2

Don’t be tempted to over post! Post every 3 to 4 hrs and not more than 5 times in a day. Instagrammers like to see 2 to 5 posts a day for best results.

Point 3

Don’t be involved in posting all the time about your business. Because trying to sell all the time on social media is like you putting mosquito repellent and repelling your followers with your post. Be involve in posting valuable thing such as marketing tips, quotes, videos. Follow the 80/20 rule (80% value and 20% promo)

Point 4

Don’t sign up on Instagram only to rarely return or post on your page.

Point 5

Don’t come on Instagram for your sole benefit alone. Meaning don’t you just sit there posting and expecte others to join in on your conversationn with you but nothing to return the favor.

Point 6

Don’t be good in coping others! Don’t steal someone elses photo, then change the filter, add up your website or watermark and call it your own. Always acknowledge the sources.

Point 7

Avoiding going nuts with hash tags. Too many hashtags will make you look spammy and Instagram might like put a stop to it. Many people are losing their accounts and land themselves in hashtag jail.

Point 8

Never you forget to always protect your own images and videos.

Point 9

Avoid over posting the selfie. Too many selfies might like annoy your followers and once you lose a follower, the chance of them ever following you back again are zero.

The Do’s

One

Always sprinkle images and videos of your day to day business on your page. Make it like your behind the scenes of what you do in your business with an occasional fun picture of something fun you will like to do outside of your business.

Two

Do share and give the original poster credit always. When you want to share a photo make sure to download the repost app so you will always give credit to the original owner of the photo you need to share on your feed.

Three

Sign in regularly and be consistent with your posting. If you really need people to follow you, always give them a reason to by posting what they want to see. You will only get desirable results when you post consistently on Instagram.

Four

Always protect your own Instagram posts by adding a watermark or website name to all your images so no one will take them without giving you due credit

Five

Being on the platform, your purpose is to use Instagram for network marketing. You must socialize and be reciprocal as much as possible. You will attract much more people when you just make it a point by your comment and liking other’s pictures or videos on Instagram. By so doing you become a top contributor to the Instagram community.

Six

Always post interesting pictures that will pop by using the filters and some some apps to add text to your images.

Seven

Do use hashtags but follow always Instagrams rules and only post not less than 20 relevant hashtags. The key word here is that your hashtags must be relevant to your post.

Eight

Have this in mind that you are setting up your Instagram with the intention to brand you as a top leader by leading with your value driven content.

Ways to grow your network marketing business on Instagram

Many people are using Instagram, it will be a great place to find and connect with your potential customers and business partners. As a network marketing professional, Instagram will help you tell your story about your own products and business by using engaging pictures to attract the attention of people on the platform. However, pictures and videos are the “hottest” forms of communication on social media platforms. As they receive much more clicks, likes, and shares than anything else. Instagram will allow you to: Create your own media channel so you will be able to publish tips and content that will attract people who are interested in what you are offering.

What are the ways of using Instagram to grow your network marketing business:

First create a compelling profile

If you really want to inspire people to follow you on your Instagram account, you must hace an effective and attractive profile.

Your profile should have the following features:

• Be the same name or “social media handle” you are using in other platforms like Facebook, Twitter, etc.
• Has a friendly, professional-looking picture
• Include a link to your website so that your followers will read more about you and your biz. This is very important as you will need to move people from Instagram to your website. Where they will learn more about you, your products and your business.
• Make use of popular keywords to make it very easy for people to find or discover you.

Have a posting strategy

Instagram will help you get attention for what you are doing and attract people who might be in need of your products and are to buy them. Giving them the chance to check your products. Before hitting the share button, you must have a sound strategy for why, when, what, and how often you will be posting.

Ask yourself the following questions:

• Who are my ideal prospects and the types of people are fit for my products and business?
• What kind of posts does this audience really need to see? Would the content or ideas be interesting or helpful to them?
• Do I really need my audience to know more about me, my team, my products, or my opportunity?
• When does my audience seem to be engaged with my posts more?
• Do I post enough, or too much? How often do I need to post?
• What kind of content do I need to share? Images, inspirational quotes/sayings, video, or a mix of all three?

Understanding these factors will help you create content your followers will look forward to seeing every time they come online. Over time, you will build the typw of connection and relationship that will lead to more sales and even new members.

Use hashtags correctly

If you’re not very familiar with the term hashtag. Hashtag is a word or short phrase, proceeded by “#” symbol. They are ommonly used on social media.

Functions of hashtags

• It turns phrases into a searchable link, which will then make it easy to search for topics, names, or products of interest. They’re equally ideal for organizing and tracking content.
• Hashtags are a very helpful means to “tag” your images so that people searching for those terms will discover your images or content and be able to find you. If you are selling skin care, you might decide to use a hashtag like #lookyounger with your post.

Give and you shall receive

Don’t use your Instagram feed to constantly post pictures of your own products or business. People will get turned off and will stop following you immediately. Instead, make use of the “Jab, Jab, Jab, Right Hook philosophy created by Gary Vaynerchuk.” Meaning that about 80-90% of your posts should be about you providing helpful tips or content for your followers, while the remaining 10-20% should be directing them to your products or opportunity.

Value post should include the following:

• Tips and inspirational quotes that’s related to your topic. Be it health and wellness, organizing, weight loss, beauty tips. Or whatever makes sense for your products and business opportunity.
• Be reposting from other accounts and share posts from other people’s Instagram pages, etc.
• Interesting finds – other useful and meaningful stuff you come across on the internet
• Post favorite memes or funny pics

Ask posts should include the following:

• Pay attention on your business.
• Showcasing your products or opportunity
• Talk about your new product launch, upcoming sale and invite people to check out your business, etc.

Stay engaged

Like any other social media platforms, Instagram is all about building relationships with other people. When someone likes or comments on your posts, do comment back. Answer their questions and thank them for commenting, etc. A great strategy on Instagram is to follow people who is following you. It will show them you really appreciate their follow and value their engagement and interaction. Make sure you will like and comment on other people’s content as well. When you use a popular hashtag in your posts, make sure you check out other posts with that hashtag and then like or comment on them.

How to use Instagram for network marketing

Create relationships

Understand this that your network is your net worth, and this has never been more than true for MLMs. Realize that as a network marketer, your job will be just to network and grow a community on Instagram.

The question how do you do this? Here, the key is to have conversations. Set time aside in your busy schedule when you are going to reply to stories. As well as comment on other people posts or simply respond to any direct messages you get. Even for MLMs, all paths always lead to the DMs, the direct messages. That’s generally where sales do happen.

Branding

We recommend that when you’re create an Instagram profile to create both a personal brand and a product-based brand. But you need to make it very clear that the product is helping you live the lifestyle you’re showing through your personal brand. One common question people do ask is this “because I see both the products and the business opportunity, do I have two different target markets?

Here at Urbizboost, our answer is always no. Because the business opportunity is really ideal for an individual who’s already very passionate about the product and lifestyle you’re selling.

The second question we get is about niching. Here’s the simple answer, you need to niche on Instagram if you really need to be unique. Because the truth is not everyone in this world will be interested in your business opportunity. Your best bet is to lead the race with niching in on the person who’s going to be interested in your product first. And then your expand to the opportunity and ideally it’s the same audience.

Let’s consider this last point on branding, which is that you must make sure that your bio is on point. The bio is your very first impression to a potential new follower or buyer. Work on our bio because is the new business card.

Content

The thing here, when it comes to network marketing, you won’t just post a photo of yourself holding the product every couple of days and still expect people to buy. Trust me, I’m pretty sure you’ll surely earn $0 dollars, so don’t do try doing it. The first thing you need to do is find and follow the top earners who are already doing amazing stuff in your company. Be sure to turn Instagram notifications on for when they will post and get a sense on how often they’re showing up on Instagram. And the kind of content they’re posting. Then, you’ll need to mirror their frequency and follow in their footsteps.

The next thing you must know about your content is it needs to be very relevant to your viewer. Relevant, valuable content on Instagram needs to be highly inspirational, educational, or entertaining. We find out that most people who are network marketers just only want to educate, which is very fine. But it will get a little boring for the viewer.

Urbizboost recommendation

Take a look at yourself

Your brand as a network marketer is much more about your lifestyle. So take a full 360° look at your life, not just the products you sell but yourself. Remember that people will always buy from those they know, like and trust. So if your Instagram feed shows you are living your best life and it’s very relatable to your target follower. Then it’s certainly going to become a no-brainer for them to just take the next step and try your product.

Let’s consider the other thing: If you will focus on the benefits of your products versus just the features of your products themselves. Then it will become much more easy and natural for your followers to start sending you messages like, please how did you do that? or did you just got your skin so clear? We really recommend that you use video to showcase the benefits of your products. So show demos, show vlogs of yourself. Remember be real, be raw. Video is very key for network marketing.

Instagram highlight

You’ll equally need to make use of Instagram’s features, that include highlights. Highlights are a perfect place for people to get to know you very quickly. Almost like the navigation menu of your own website, and you equally need to use hashtags strategically so that people who are looking for you can find with your lifestyle content.

Conclusion

Have fun with Instagram! It’s another powerful social media platform where you will get to know users from all around the world. Giving your network marketing business the big opportunity to explore and we highly recommend you start using Instagram for network marketing!

The post Use Instagram for Network Marketing – Do You Know How? appeared first on UrBizBoost.

• Introduction
• Do I need to hire an Instagram marketing firm?
• What are the ways to find the best Instagram marketing companies
• Benefits of hiring the best Instagram marketing companies
• Conclusion

Introduction

Recently we have seen Instagram become a major social platform for businesses. And that has brought the emergency of the best Instagram marketing companies. It does not only allows you to market your own products but equally gives you an opportunity to create an image that you need for your business. Instagram equally helps your brands and businesses establish a more personal connection with your customers and followers. However, for you to make the most of this platform, you need to know the right marketing approach. Why? Because it is not just about by you finding followers. It is about you finding the right followers and conveying the right message. This is where you need the best Instagram marketing companies to create marketing campaigns tailor made for Instagram.

But the truth is, it is not easy to find the best company for this job. You need to be careful with your selection because the one you pick will go a long way to determine how successful your Instagram campaign will be. If you are a small business owner, you need to be even more cautious. Because your business’ growth solely depends on the type of results your marketing campaign will deliver. This article is solely to show you ways to find and partner with one of the best Instagram marketing companies.
It will equally show things to consider before you make any step. There are a few factors that you must be considered. These include the following:

• Your budget
• Project timelines
• Size of your business
• Do they have expertise in your field
• Their location

Do I need to hire an Instagram marketing firm?

The answer is YES! As long as you have a business, you need Instagram to showcase what you’re into. Research has proved that Instagram is where high income earners are. Now the question on your lips might how do I get followers on this platform. To get followers is not an easy task on Instagram and it will take the time to do it on your own. Because you must engage, meaning you must like and comment on other people posts. You must be posting frequently with the right hashtags that will make people to discover you and be aware of your brand. We know that you must have been thinking how to outsource this Instagram marketing campaign. Relax first and grab a glass of wine, okay!

Here are three reasons why you need to partner with one of the best Instagram marketing companies:

You rely on experts

When you hire the best Instagram marketing company for your Instagram, you will get a team of experts working on your campaign. These are people who have long experience running dozens of Instagram campaigns for brands and know how to generate results.

Also you’ll get people who have the resources and knowledge to create a campaign that will help your business grow. You don’t need to worry about training some of your employees to run successful Instagram campaigns for you. To hire them means they will know what kind of content that will work for your campaign and will help design your strategy to produce the best results.

Think of it in this way:

When your toilet refused to flush, you will call a plumber. When you have problems with your automobile, you depend on a mechanic to fix it. So, why wouldn’t you depend on one of the best Instagram marketing companies to run your Instagram campaign? By depending on them, you’ll have a campaign that will generate valuable results for your business. So hiring experts is the best option for your instagram marketing

You will have time to focus on your business

You’re too busy running the day to day operations of your business. You need to focus on your employees, manage your products or services, and many more. It’s too difficult to juggle all of that together with an Instagram marketing campaign. When you hire one of the best Instagram marketing companies, you don’t need to worry about running your own Instagram campaign. You’ll have a team of professionals working on your campaign to help you generate new leads for your business. This means you need to focus on your business while your Instagram marketing company focuses on your campaign.

You always have someone that monitors your campaign

When you’re too busy running your business, and there is no time to monitor your marketing campaign and to optimize it to improve its performance. But know that it’s extremely important to monitor your campaign. Because you don’t want to waste your resources on a campaign that isn’t working. If you hire one of the best Instagram marketing companies for your Instagram campaign, you’ll always have someone that will monitor it for you. You won’t have to bother yourself about monitoring your campaign.

This is perfect for your business because you’ll have someone who will monitor your marketing campaign for issues and fix them as needed. It will allow you to have a successful campaign that will generate valuable results.

Benefits of hiring one of the best Instagram marketing companies

They know best practices and how to maximize your budget

You business will gain a competitive edge in a crowded space by hiring one of the best Instagram marketing companies. That knows the best practices on how to get the most out of your campaigns. Instagram’s algorithm update frequently and this has decreased organic reach, forcing businesses to turn more to Instagram ads. The good news is that companies know how to get the most out of Instagram ads with the use of creativity and design, content writing and video. They equally know how to capitalize on timing, posting on Instagram at the right when your followers are online.

Also, they know how to structure and target campaigns on Instagram. You just trying to figure out the ad formats and other options will he a headache when you don’t know what you’re really doing.

Gain expertise and someone who will think outside the box

Many times it will take an outside the box idea to really take off on Instagram. It will pay to be a leader instead of a follower on Instagram. Hiring an Instagram marketing company will give you an edge in terms of content ideas and campaign strategies. These companies have tried-and-true formulas that have generated success over time. They equally understand what doesn’t worked in the social media space, helping you avoid these pitfalls that have cost other businesses thousands of dollars will be an advantage.

Also, hiring the best Instagram marketing company will help you gain access to full suite of paid tools that will benefit your business with scheduling posts, reporting, analytics and more. They will study your previous Instagram campaigns, perform audits and look for ways to optimize them. They will equally look for avenues for quick returns while equally incorporating a long term strategy plan. Additionally, they’ll evaluate your competition to know what will work best for your company’s brand and products.

Gaining outside perspective adds value

Anytime you have a professional peak behind the curtains of your business, your company has the big chance to make improvements. Often times we will get stuck in our own little bubble, making it difficult to see pass the four walls that surrounds us. That happens often in forming Instagram strategies you believe will enhance your brand. To get a second opinion on your brand and your Instagram campaign will prove invaluable for your business, especially through the eyes of professionals who do this kind of work every day.

You don’t have the resources to get the job done

Many companies don’t have the resources and budget to employ a full team of Instagram specialists to conceptualize and implement a campaign for them. Often times only one or two specialists oversee a business’ Instagram marketing. And these two employees will usually have other responsibilities as well. Hiring one of the best marketing companies will help your business scale quickly. You’ll get a full team of support with expertise in every area from designing to creative content writing to quality video production. Also, your business will gain around the clock support that will allow your Instagram ads to work for you no matter what time it is.

What are the ways to find the best Instagram marketing companies

You now know why you should hire one of the best Instagram marketing companies. Meaning you’re ready to hire an Instagram marketing company, but how will be able to find the best one? Well, relax, we got you covered, okay! Let’s consider some qualifications for finding one of the best Instagram marketing companies:

Communicate well

Communication is key when working with your Instagram marketing company. If you need to generate a successful campaign, you need a company that will communicate well with your business. The best Instagram marketing company will keep you in the loop about your campaign. They’ll provide you with reports that will include information about metrics and overall post performance of their work. You need to partner with an Instagram marketing company that will take time to show you the results of your campaign and explain everything to you.

It should be very easy to get in contact with your Instagram marketing company, too. If you have questions or concerns, there should be a direct line to speak with someone at the agency. You don’t need to partner with a company that will keep you in the dark about your own campaign. When you partner with one of the best Instagram marketing companies, choose one that will be open with communication and makes it very easy for you to check in with them.

Numerous services

When you selei one of the best Instagram marketing companies, your first thought will be to choose a company that will focus particularly on making your Instagram campaigns. You may need to narrow your search to focus only on social media marketing companies. While you might be able to find some awesome companies, by doing this, you will limit yourself. This is the reason why it’s best to hire a full service digital marketing company from the beginning. When you decide to expand, you won’t have to bother yourself about changing companies or even hiring multiple companies for several aspects of your campaign. All your marketing campaigns will fall under one roof and make it very easy for you to manage.

As you look for the best Instagram marketing company. Focus on one that will give you the opportunity to expand your marketing campaigns and strategies under one roof.

Strong portfolio

The best way for you to know an Instagram marketing company is to look at their portfolio. This portfolio will give you great insight into the company’s work. You will see what they’ve done for their clients in the past and know if it’s a good fit for your business.

By looking at their portfolio, it will prompt you to ook at their social media marketing campaigns. To know if they have experience to run an Instagram campaigns and the type of results they’ve generated through those campaigns. When you see positive results, it’s a good sign that they know how to generate valuable results for their clients.

You’ll equally want to see if they have the necessary experience in your industry. If they don’t have the experience with your industry, it still doesn’t mean you can’t use them. You aim in this is to know if there’s diversity in their portfolio. If it shows that they have experience running campaigns for multiple kind of businesses. You will feel comfortable that they will take out time to know your business and your industry.

Know their clients

If you need to find the best marketing company for Instagram, choose one that will get to know you as a client. You are unique with your business, and that’s why you need one of the best Instagram marketing companies that will treats you that way. The best Instagram marketing company will highlight your unique features and use them as your selling points in your campaigns. It’s important that your Instagram marketing business will get to know your business so that they will produce an Instagram campaign that will generate results for you. Some strategies might work for some businesses, while others don’t. When an Instagram marketing company will gets to know your business, you will be able go count on them to produce a campaign that will work for you. You will learn more about how a company are might to greats its clients by looking for testimonials. Client testimonials will give you more insight into a company. This will equally help you build a stronger relationship with your best Instagram marketing agency.

Monitor results

There’s no point to run an Instagram marketing campaign without monitoring the results to improve and optimize your campaigns. When you look at one of the best Instagram marketing companies you need to be sure that they will monitor the right metrics for your Instagram campaigns.

As you look at various companies, make sure that they monitor metrics like:

• Reach
• Growth
• Engagement
• Website traffic
• Lead generation

These are all relevant metrics to your business. When you look at several companies and the results they’ve generated, look for these key phrases that indicate they will monitor these statistics.

Work with your budget

Your budget is relevant in your decision-making process. It will idictate whether you will hire a certain Instagram marketing company. As you research various companies, make sure you check out their pricing.

The biggest problem with this is that many companies do hide their pricing. They don’t publish their prices online, which will lead you to have to contact them and wait to hear back from them. It will make the process frustrating because you need to wait to know and determine if the company fits with your budget. When you look for the best company, only focus on ones that shares their prices online. These are companies that are opened and honest about their pricing and packages. You don’t need to disturb yourself about hidden fees popping up because everything will be listed online.

With one of the best Instagram marketing companies, they will work with your budget to help deliver the best Instagram marketing campaign for you and your business.

Conclusion

Working with one of the best Instagram marketing companies is a great opportunity for your business to grow. You’ll have a team that will help you generate valuable results for your campaign. When you partner with Urbizboost, you will partner with a team of knowledgeable experts.

With our team of experts, we’ll help you build a customized Instagram campaign that will work for your business. You will count on our social-savvy team that will help you generate valuable results. If you need to learn more about why Urbizboost is the best Instagram marketing company for your business, contact us for all Inquiries or to schedule a consultation call with one of our experts: mail@urbizboost.com

We look forward to help your business grow!

The post Ways To Find The Best Instagram Marketing Companies appeared first on UrBizBoost.

Introduction

Are you looking for the simple way to post your contents on Instagram using socialpilot Instagram? And how to schedule a Instagram post with to this same socialpilot Instagram.

Relax and read this first:

Hootsuite has led the social media management landscape for sometimes now. But It has not really dominated the way a company like Google does for search, and they’ve been around a long time since 2008. They have been able to earn a pretty good reputation since then. If any upstart is to compete with Hootsuite, then they have to match them in features and beat them on price. And, overall the product should be at least very easy to use by the users.

This is the lens through which we view Socialpilot, a company founded in 2014. How were they able to stack up against not just Hootsuite but all of the notable and popular players in this space? Looking at the time they were founded meaning they’re not exactly newcomers. But with a solid momentum built up in 2018, Socialpilot did set its sights squarely on their competitors and sincerely it’s not a stretch to imagine that Hootsuite and others are in their crosshairs. Socialpilot now matches them on almost every feature, nailing the interface, and their pricing now seems purpose built to be read as a side by side comparison. With Socialpilot coming out fully as the better value on paper.

In this article we will be using the word socialpilot Instagram in place of socialpilot. So, don’t be confused, we are still talking the same time. Having that in mind, we will consider the following in this article:

What is socialpilot Instagram?

Socialpilot instagram is a social media scheduling, analytics, and management tool developed for social media professionals. As well as those experts who handle social media marketing accounts for individuals and brands. It is designed to help businesses of all scales enhance and improve the efficiency of their online marketing strategies and campaigns. Also to increase traffic and brand awareness, and ultimately assist them use their time more productively.

Socialpilot as a social media tool supports almost every major social media channel, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Tumblr. It equally allows businesses and professionals to manage more than 100 social media accounts from a single portal.

Benefits of using socialpilot

Benefits of using Social Media Management / Scheduling Software. When you are the one managing multiple accounts, either as a digital marketing freelancer, a marketing manager of a company, or somebody working as an agency, your business will benefit generally from using a social media management tools in three major areas:

• Engagement
• Monitoring
• Publishing

These tools will help save you time spent on publishing content from your phone. Furthermore, they will help you streamline your interaction with your audience when dealing with messages and comments and report on your methods without using any third-party tool.

Easier to manage multiple accounts on various channels

With the growing revelant of social media marketing and methods, the rapid popularity of social media management tools has been on the increase too. As well as it has become difficult for social media professionals and companies to keep up with more than a hundred of their accounts on different channels. Therefore, it has become more necessary for professionals to use these social media management tools into their routine. They simply need just a management platform like socialpilot Instagram.

Analyze multi-channel campaigns

It will make your posting process more efficient, easier, and more fluent as it will eliminate the need to switch between platforms. And equally allow you to plan and post everything from one place which is a big advantage, especially when you will try to analyze the results of multi-platform campaigns.

Improve team collaboration

To have everything in one place equally comes in hand when working in a team. When you manage multiple accounts, you might also have a team helping you out. Which will get a little chaotic if not properly organized, to Implement these tools into your structure will help to prevent and eliminate common mistakes in your shared accounts and inboxes.

Maintaining personalized customer experience

You handling your inbox well goes hand in hand with the importance of maintaining positive relationships with your clients. Marking crucial notes and having a history of your interactions will extremely help you make their experience very personalised and unique.

On track with competitors’ activity

Apart from your clients, these tools are also a perfect way to stay a head of your competitors as they will give you the opportunity to see everything across their main social media platforms. Social media is a perfect way to see what message they will be sending out and how they will be doing it.

Features of socialpilot Instagram

A platform for managing a large number of accounts

Socialpilot do offer three social media management solutions for three various business scales varying in prices. While its free trial version might be sufficient for individuals as it will give you the opportunity to connect up to five accounts. The paid solutions will be a better fit for smaller businesses and agencies that are managing various social media accounts on behalf of their clients.

With just a single Socialpilot account, you will connect up to 100 social media accounts with a maximum of 1000 posts per day with the option of agency subscription. With the of option of small team, you will connect up to 50 accounts with no more than 500 total posts daily, and with the proffessional option, you will connect up to 25 accounts with an allowance of 200 posts daily. To plan, schedule, and post your social media content from one platform is a big time saver, and you will find that the allowance provided by SocialPilot is more than sufficient.

Social media analytics and reporting

Socialpilot will provide a built in analytics and reporting tool which is very easy to read, yet complex enough to offer you with with enough data to use and analyze your social media strategies and make your work more efficient. You will be able to analyze content posted from Socialpilot as well as from any other platform.

Social media calendar

The social media calendar is specially relevant for various platform strategies.

It gives you the chance to see all your scheduled social media plans for a month, week, and daily plan format across many accounts. You might therefore get a general or more detailed oversight of your content. You might equally filter to visualize content according to your groups and see for example only one account.

Bulk scheduling

Bulk scheduling do make socialpilot instagram a perfect fit for companies instead of just professionals who manages their own accounts. You will be able to schedule a huge number of posts in a bulk by just uploading a CSV file that will contain all your posts. Moreover, once you are able to upload the content. Itt will still allow you to make some individual adjustments to a single item in the bulk when you need to edit them or even change entirely the time of the scheduling. Apart from scheduling in bulks, updates are equally something you will pre-schedule. It is a great way to stay ahead with the frequency of your digital social presence and take good advantage of your peak traffic levels.

Facebook branding

Socialpilot instagram will offer you the option to be able to custom your display brand name when you post on Facebook. Unlike with other tools, in which case it will display ‘posted by socialpilot. It will allow you to configure your brand name and have your Facebook posts showcased under your custom name instead of the tool’s name.

Teams, collaboration, and approvals

You are more likely to work with a team when managing multiple accounts. Socialpilot will allow you to enable access to several levels. You will be able to assign roles to your team members, and enable or limit access only to some accounts. The feature equally allows you to share your scheduling and appoint managers that will approve the content. And even invite freelancers to contribute to content creation of your social media accounts.

There are different roles which will be assigned to the various team members including:

• Admin / owner – (the person who created the socialpilot account) and has a full access.
• Manager – will manage a whole account, this include to approve posts, change schedules/posts, delete posts, etc.
• Content scheduler – limited access, will add content, but cannot approve it, schedule, or add posts to the queue.

The different team members will be given access to various accounts. This is perfect if you are working in a company, where you have various clients assigned to various team members.

Client management

Now, in today’s day and age, transparency is key to keep a good relationship with your client. Even though many clients will not be interested in you managing day to day posts. You’ll find that many of them would desire the ability to take a look at their account. Client management is one of the secured ways for the client to access the account. It will not require your clients to share their account details with you. You will log in and manage their accounts without waiting for their approval to become an admin. You will equally still use your own brand name and logo when inviting them.

Pros and cons socialpilot Instagram

PROs (What we liked)

• Good value for money: generally cheaper and affordable when compared to its competitors.
• Dashboard is simple and intuitive navigation.
• Client access – you will invite the clients to contribute their own content.
• Account management – gives you the opportunity to sort your clients or accounts into groups.
• It has great bulk scheduling feature.
• RSS Feed integration – it will integrates with other website feeds to allow you consume and schedule publications of your own or other website’s contents.
• Responsive product team – they will listen to their users and update the tool frequently.

CONs (What we did not like)

• It is not possible to post videos as part of the bulk import , though this might due to technical limitation.
• Socialpilot’s trial version is not available in some countries.
• Reports and Analytics lacks depth, could make use of additional detail and potentially, reporting across social media platforms.
• Content suggested by the content curation feature will not important at times.

How is socialpilot different than other social media tools?

Social media has become increasingly popular these days. And the need for social media management tools has equally risen. It has become very difficult for such tools to be used with all the services available. Even more difficult to single out a particularly good one for the users.

Now it has become more of a commodity, where there are few differences in features. It’s mostly the UX that will differ, and what will make or break the conversion from trial to paid is how much you have actually “hit it off” with the tool.

For Socialpilot Instagram, the feature that definitely makes it to stand out would be its pricing. Which we are going to discuss below.

However, for many, it is not the important thing and shouldn’t be. For smaller companies or professional individuals it may be a deal breaker.

In any case, it’s better you see how affordable socialpilot is compared to their competitors. While still providing almost identical if not more than sufficient service.

Apart from being budget friendly, it is easier to use and do offer a nice intuitive navigation. While still being quite a complex and more advanced professional tool.

Socialpilot Instagram gas some features that are difficult to find with other providers. Their bulk scheduling and repeated posting feature, content curation feature, and scheduling other feeds’ posts for your accounts are the ones that do stand out.

Steps on how to schedule Instagram posts using socialpilot

Before now, Instagram had a restricted API which never allowed any third party app such as socialpilot to publish posts on it directly. Now Instagram has removed these restrictions and socialpilot is in the process to get extended API access. Meanwhile, socialpilot can still enable you to schedule your Instagram posts with its mobile app.

Socialpilot has brought out with push notifications and Insta reminders for your Instagram posts. Exactly when you have scheduled for your post reaches you’ll receive a push notification for it.

Let’s consider how you could schedule posts for Instagram using socialpilot:

Note: the images used was taken from another website

Connect to your Instagram account

• Then log into your socialpilot account.
• Click on ‘Accounts’ (move & click on) -> Connect Account -> (then click on) Instagram

• Once you have connected it on your web, please make sure you install the socialpilot App on your mobile phone. Android or iOS .

Create your Instagram post

• Click on ‘Posts’ -> Create Post for your Instagram page
• Click on the ‘Add Media’ icon to upload your image or images from your computer or to share an image with its URL.

• The select your Instagram page and click on the ‘Add to Queue button’ or use any of scheduling options.

How do Insta reminders work?

• First, by the time you scheduled the post for reaches, you’ll receive a push notification on your phone. Please be sure to have all the notifications ‘on’ for the socialpilot app. Equally, make sure you are logged into the correct Instagram page beforehand.

• When you receive the push notification on your phone, please do click on the ‘Share’ button.

• You’ll be taken to your post in the socialpilot app. Then select ‘Feed’ or ‘Story’ to share this post on your Instagram. (And this is why you needed to ensure that you are logged into the correct Instagram account).

• A pop-up window will appear asking you whether you selected the right account as you click on the “Story” or “Feed” button. Click on the ‘YES, I AM’ button.

• Immediately you do that, the post description will be copied to the clipboard automatically. Now, you will be taken to your Instagram page where you will edit your image with the Instagram image editor (that’s if you wish to).

• Then click on the ‘Next’ arrow in the top right corner. If you have many images scheduled, all the images downloaded in your gallery, You will be given an option to select them before clicking on Next button.

• Remember that we copied your post description to the clipboard? Then press in the caption text box for long and select ‘Paste’ from the pop-up.

• Your post content will be pasted. Click then on the ‘Share’ button to share your scheduled Instagram post. You have successfully shared your post on Instagram with socialpilot’s Instagram scheduling.

The post Socialpilot : How To Schedule An Instagram Post With It appeared first on UrBizBoost.

Introduction

Well, discover how Urbizboost will help your business grow its presence on Instagram by browsing our best Instagram marketing services. Whether you’re looking to build your brand awareness, customer loyalty, or revenue, our team of digital marketing specialists will help. By now you might have already ready different articles on why Instagram is good for business. But how do you know for sure that it will be helpful for your business, without first trying and probably wasting your time a bit?

Undeniably, Instagram is one of the most important social platforms around, and we’re positive that any marketer that’s not using it is missing out on something very big. Trust us! Whether you are managing the social media of a big company, a small business, or probably you’re using it to promote your own personal brand. Incorporating Instagram into your marketing tactics is a must! But not really sure why Instagram is good for marketing? Relax that’s why we brought this article to you.

Why is Instagram marketing important for your business

A picture speaks more than a word. Paraphrased from an age old saying that still stands true today. The images shared by your business on Instagram will form the opinions most people will have about your business. Your customers and followers want to see daily updates from you and behind the scenes views too. They equally want to see inside the personality behind your brand.

Instagram is a very high-engagement social media platform that 59% of internet users use. Of these users, most are of the young demographic who spend most of their time connecting on social media. Research has shown that 60% of Instagram users say that the platform is where they discovered new products. Instagram Marketing can put your business well above competitors in a way that will generate more brand awareness, followers, engagement, and customers.

Let’s consider why Instagram marketing is good for your business.

Instagram is centred on storytelling

People love to hear stories. We grew up hearing fairytales and happily ever afters, we become entangled in following the twists and turns of celebrity news. And we were drawn to people with a natural gift to recount dramatic or funny events. Storytelling is part of human nature. And from an angel of business, telling an interesting story is a perfect way to build an emotional connection with your audience. Sharing visual content is the perfect way to let your audience understand what you’re about. As well as establish a relationship with your potential future customers and ambassadors. With this in mind, it’s very crucial to avoid an Instagram feed that will push products. Rather, focus on feelings! Embrace the opportunity that Instagram offers to encourage an emotional attachment to your brand. Certainly you’ll see a positive impact on the success of your business overall – from visibility through to sales and returning loyal customers.

Visual content is important to your marketing method

Pictures are one of the most engaging content online, with visual posts producing 650% much higher engagement than text only posts. This follows that Instagram is a perfect platform to engage your followers and keep them coming back for more. To use Instagram to test what resonates well with your audience visually will aid you develop your branding across the board. Prompting you to incorporate the imagery you use on Instagram into your other marketing channels.

You will be able to reach a LOT of people through Instagram marketing

With more than 700 million monthly users on the platform, Instagram is offering businesses a huge potential audience. When you post on Instagram, hashtags are the best way to get your content out there and in front of the right people. Just be sure to be using relevant hashtags that your target audience are actually searching for. You can equally create targeted ads to reach more potential customers, when you’re willing to invest your little time and set aside some budget.

It’s the opportunity to engage with your community

Actually, Instagram has the largest average engagement rate of all the main social platforms, beating off Facebook and Twitter. In fact, it has a higher brand engagement rate, which shows that the audience on Instagram is more open to branded content. A good starting point to generate engagement is to follow people who talk about your brand or products bg commenting on photos and videos. You might equally start conversations using your own hashtags and inspire your followers to join in. Remember, to engage your fans is not only about publishing photos and videos of your products. You actually need to connect with them! Also, It will be tempting to use bots to comment and like on other posts so that you can increase your own likes and follows, but there are many reasons not to automate engagement!

It’s a goldmine of useful feedback and insights!

As a smart marketer, you need to monitor conversations about your brand and products on social media. You need to be keeping track of your mentions on forums, blogs, Facebook and Twitter. But do you really know what people are posting about your brand on Instagram? Whether or not your brand is on Instagram, users will still use it to talk about your products and services as they do on other social media platforms. They may be publishing pictures of products they bought from you, recording videos, and do comment on each others content about your brand. You can’t and shouldn’t ignore this feedback. It’s important to understand how customers perceive your brand and equally to identify brand advocates.

It’s great to keep an eye on your competitors

You might not be using Instagram as a marketing platform yet but your competitors are already using it. So you can use the platform to follow their activity to see how they interact with their community. What content are they posting? When? How often? How are they engaging with their fans? Do they have any Instagram contest running? By answering these questions you will be able to discover best practices in your industry and define your own creative method.

What are Instagram management services?

Instagram management services are services that implement, develop and manage a company’s Instagram marketing and advertising campaigns. Most Instagram management services include strategy development, comment monitoring, content creation, performance reporting, and many more.

Another explanation

Instagram management services are services designed to build and implement Instagram marketing campaigns of a company. Instagram marketing services include the following: audience growth, account monitoring, content creation, and reporting. The time and energy spent to manage your Instagram account will be effective minimized with Instagram management services. Using Instagram marketing services will equally elevate the quality on a company’s Instagram page. They will expect to see higher quality content, more relevant followers, and more creativity on their Instagram to boost results. When done correctly, they can spread word-of-mouth and gain new customers through Instagram management.

Why use Instagram management services?

Investing in Instagram management services will help your business in the following areas:

• To build brand awareness
• Earn more followers
• Increase your social media engagement
• Generate more purchases
• To create word-of-mouth referrals
• Interact with your followers and customers
• Drive more traffic to your website
• Expand your customer support

While you will focus on vanity metrics like followers, you will use Instagram to improve metrics that offer will more long-term value. For instance, communicating with people on Instagram will help your business get more brand awareness, word-of-mouth referrals, and more purchases.

Features of our Instagram marketing services

Aggressive ad campaign

While many Instagram social media marketing services just focus on marketing. Here at Urbizboost we equally engage in doing advertising. This is the reason why our best Instagram marketing services for include at least four ads. With a very competitive ad campaign, your business will reach more users in your target market to achieve more goals.

Dedicated social media specialist

As your partner, we will provide your company with a dedicated social media specialist. They will take a more active interest in your business, goals, and products or services. Plus, they will serve as a consistent point of contact for your team. Eliminating the hassle that do come with agencies that shuffle you between marketers.

One of a kind posts

If your company wants to reach more target audience and stand out from the rest of the noise, then gou need compelling content. That’s why you need a dedicated social media specialist who will create more unique and original posts for your Instagram every month. Which your team will approve for publishing beforehand.

Custom, professionally designed images

A compelling post is just one part of the equation when it comes to Instagram. You equally need an eye-catching photo that will drive users to like or comment. As well as follow your business on the platform.

In-depth Instagram audit

We will achieve impressive results for you by kicking off our best Instagram marketing services with a comprehensive audit of your Instagram page. Part of this audit will be to review your past posts, followers, and to build a custom strategy for your business.

Daily monitoring

In addition to developing your method and creative assets, our social media specialist equally monitor the performance of your posts. When users engage with your content, like by commenting, our dedicated specialist will respond in a way that will capture your brand and makes the commenter beyond thrilled by it.

Monthly consultations

Our Instagram marketing services equally include monthly consultations with our dedicated account manager or social media specialist. Our meetings will cover several topics, that will include your strategy’s performance and our specialist’s recommendations for next month.

Transparent monthly reports

Transparency is a core part of our Instagram marketing services, which is why our social media specialist will provide your business with a report each month. Like other aspect of your account, you with encouraged to ask questions about our monthly report.

Approach to Instagram marketing services

Research

A dedicated social media specialist will work on your account by researching the following things

• Your competitors: With a competitor analysis, the social media specialist will assess the strengths and weaknesses of your competitors. They will look for inspiration too, try to ways to put your strategy above your competitors.
• Your brand reputation: A brand reputation analysis will allow the social media specialist to gauge user opinions on your company, brand and sometimes on your products and services. In some cases, the brand reputation analysis might reveal areas for improvement, like your response time to user comments and questions.
• Your past Instagram content: Browsing through your previous Instagram posts will offer a social media specialist huge insight into your business, brand, and audience. It will also reveal which post kinds, like humorous captions or quick videos, perform best with your followers.

Once the social media specialist is done with their research, they will share their findings with your own team. You will be welcomed and encouraged to provide feedback or additional guidance. For instance, maybe your branding went through recent changes, making some of your past posts inaccurate.

Develop

Next, the dedicated social media specialist will begin the process of developing a strategy. This strategy will include several features, starting with outlining your goals to creating your plan to achieve these goals. After your team must have reviewed your custom approach, the specialist will start compiling your creative assets.

Creative assets may include the following:

Posts: Each month, the dedicated social media specialist will develop up to 15 posts for your Instagram. These posts will range in content, from photos to videos. Your team will equally supply particular images or videos that you want to share on Instagram.
Ads: This social media specialist will equally develop up to four ads for your Instagram page. They will tailor your ad campaign to your goals, like generating more followers, post engagement, or even purchases.
Images: Your dedicated social media specialist will use some of these photos in your posts to capture the attention of your users and others on Instagram.

When you take full advantage of the best Instagram marketing services, which will include management of up to five social media networks, your company’s creative assets will expand to include a particular number of monthly blog posts and yearly contests. The number of posts and contests will depend on the number of social media networks been managed.

Launch

Following your team’s approval of the creative assets, your strategy will be launched. It will be an exciting time for your business, as well as the specialist because you will see the results of your efforts in real-time as people will start to discover, follow, and engage with your company. As a part of the best Instagram marketing services, this dedicated specialist will be monitoring the performance of these assets daily. When users respond to your posts, the specialist will respond in such a way that will capture your brand and business.

Improve

To launch your campaign is just the beginning when it comes to Instagram management services. As the social media specialist will be monitoring the monthly performance of your posts and ads. They will compile helpful reports to share with your team during the monthly consultation. When you meet with your specialist, you might likely expect to discuss the following topics:

• Your overall goal progress
• Overall post performance
• Total ad performance
• Improvement opportunities
• Plans for the next month

During the monthly consultation, always feel free to ask questions. No matter how simple or complex the issue might seem, the social media specialist is there to help. They are always happy to answer your questions and to share their knowledge with your team.

Urbizboost: an Instagram marketing agency

Urbizboost is a digital marketing agency that uses social media, and Instagram is one social media platform. We equally use websites, influencers and many more. Let’s consider the reasons why we are good in giving out best Instagram marketing services.

In-house Instagram management

Every post of your Instagram management is conducted in house by our dedicated social media specialist. We don’t and will not outsource your account to another company.

Authentic Instagram followers

We will don’t use bots and we don’t buy followers. So when your Instagram followers start to grow, you will be rest assured that those accounts are real people that are true fans of your brand.

Original Instagram content

Our in house Instagram specialist will create original content with expertise and will incorporate any brand recognizing elements you wish. We don’t and will not use previously made or published content for our new clients.

Full-Service Instagram management

Being a marketing agency, we are equally a full service Instagram marketing company here to meet your Instagram needs with every move we make. We also offer additional services that will enhance your Instagram management campaign. These services include the following: graphic design, advertising, and management of other social media platforms.

The post Best Instagram Marketing Services For Your Business appeared first on UrBizBoost.

Introduction

Nearly every marketing activity now takes place online. It might be tough to differentiate between the different kinds of digital marketing people use today, well, that’s the reason for this article “Ecommerce Instagram marketing: learn, start and earn”. You may know a lot about Facebook marketing, or probably you are an expert on ecommerce marketing for Twitter, but in the case of Instagram, that type of social cred doesn’t mean squat.

Statistics

Well, Instagram is nothing like most other social networks. Research has it that a whopping 70% of its 300 million monthly users reside outside of USA and many of them fall between the ages of 16 and 24. If this is your perfect target demographic, please just grab a glass of wine and get comfortable now. Because you are about to understand everything you need to get started on this very mobile-intensive social network. If you want to target a mobile audience of international guys and girls in their late teens to early thirties.

You are in the right place! Instagram is popular with men as it is with women, although it was previously more female focused than male. And users are more likely to access this platform from a mobile app. Things are moving quickly, and the social audience might be somewhat unforgiving. So your mission is to learn and understand everything you possibly will about ecommerce Instagram marketing before you even create an account and post your first image.

What is ecommerce?

Ecommerce marketing is the process of driving awareness and action toward a business that sells its product or service online or electronically. Often ecommerce marketers use social media, digital content, search engines, and email campaigns to attract more visitors and facilitate online buying.

Ecommerce advertising

Ecommerce advertising falls beneath the umbrella of ecommerce marketing — and when it’s used in tandem. You will have the ability to effectively reach more of your audience members to boost conversions and increase brand awareness.

As we mentioned in our definition above, ecommerce marketing is all about one driving awareness and action towards your product or service. Meanwhile, ecommerce advertising includes the strategies through which you can actually promote your product. In terms of ecommerce marketing and selling, these ads might come in various form of display ads, banner ads, or rich media ads. The major takeaway here is that ecommerce advertising is a more effective method to implement. While you take your to develop your ecommerce Instagram marketing strategy to focus more on your product or service promotion.

Types of ecommerce marketing

To be able to give you a sense of what an ecommerce marketing strategy looks like. Here are some common marketing platforms and how you will use them to build an online store.

Social media marketing

Brands, publishers, contractors, and growing businesses all launch pages on today’s most popular social platforms. To be able to connect with their audience and post content that the audience is interested in. As an ecommerce marketer, you need to do the same thing. But the campaigns you will run might look a bit different, and not every social network is a good platform for your business needs.

Things needed

Ecommerce websites are very visual, you must show off the product. After all your success on social media platforms depends on your use of imagery to drive more attention and traffic to your product pages. However, Instagram is a perfect platform for ecommerce businesses. Because it will enable you to post sharp product photography and expand your product’s reach beyond its buying page. Then you need to take your social media posts a step further by creating shoppable content. Which is content that will enable visitors to buy right away. This include anything from strategically placed display ads within a social feed to additional tags that will take users directly to a shopping cart. These methods will help you end any friction that might happen during the buying process.

Content marketing

When you hear the phrase “content marketing” your mind might go to blogging and video marketing content. That is meant to improve your website’s ranking in search engines and answer related questions in your industry. But when you sell a product online, do you need articles and videos to generate transactions? You sure do.

How do I start my ecommerce business?

Choosing a product

Finding a product to sell

The first step to build an ecommerce business is to know what products you need to sell online for free direct to consumer. This is the most challenging part of starting a new online business.

Evaluating your idea

Once you have an idea of a product in mind. The question is how do you know if it will sell?

Obtaining your product

After you must have landed on a strong product idea, your next step is to figure out where and how you will obtain your products.

Research and prepare

Research your competition

Now you have found your product, you must have evaluated its potential, and sourced a supplier. But before getting into that, there’s a need for a thoroughly research on your competition. So you will know what you’re up against and how you will differentiate your business from theirs.

Writing a business plan

Now your competitive research is completed as, it’s time to write your business plan. A business plan is a roadmap that helps bring your ideas and thoughts together. A business plan is vital in determining what to prioritize and how to effect e wasively reach new customers.

Setting up your business

Naming your business

Part from figuring out what to sell, another challenging decision is to determine your business or brand name and to choose an appropriate and available domain name.

Creating a logo

After you must have selected a memorable name and registered a corresponding domain. It’s time to craft a simple logo.

Understanding search engine optimization (SEO)

You are almost ready to start building your online store. However, before you jump into it, first you need to understand the basics of search engine optimization. So you will properly structure your website and pages for Google and other search engines.

Building your store

By now you must have understood what search engines means. It’s now time to build your store. There are many important elements to consider.

Choosing your sales channels

One of the perfect ways to reach your new customers is to choose sales channels where they already buy. The right combination of sales channels will solely depend on your products and your target customers.

Preparing to launch

As you prepare to launch your new business, there are different shipping and fulfillment elements you must prepare for.

Post launch

Acquiring your first customer

Now that you’ve launched your ecommerce store, the hard work of marketing your products starts. Many new store owners will consider selling their physical products in person. The rest of digital marketing will then rest on doing one thing well: driving targeted traffic.

Marketing your store

By now you must have likely made a few sales under your belt. Now it’s time to get serious and focused on your business.

Strategies used to refine your Instagram marketing for ecommerce

Going live

Always remember that Instagram is a social platform. The platform is not only meant to post your offers. It also provides an opportunity for you to engage with your audience in a two-way communication. Interacting with your followers will help to build trust, which will convert to future revenue. One way that you will authentically communicate with your followers is to broadcaste live video with Instagram Live. When you “go live”, your story will be prominently featured for your followers. You will use Instagram Live as an opportunity to promote your products, educate your followers, tell them your story to increase your brand awareness.

An AMA (Ask me anything) session is one popular way to go live and attract the audience. It’s equally common to do a live stream to discuss industry news related to your industry and niche. You might even invite other brands or Instagram personalities to be part of your Instagram Live.

Choosing the right influencers

On Instagram, Influencer marketing has been a big thing. When you work with influencers, it’s very important to find ones that will match your brand. When it’s done right, influencers will do the following:

• Increase your brand awareness
• Generate more new business leads
• Increase your number of followers

When you pick an influencer, don’t just be carried away by the number of their followers. You need to equally consider engagement like the number of comments, quality of comment, and views per post.

How to identify a bottled
Instagram account

When an IG account follows 3,000+ people but only has 340 followers with very low engagement on their posts. It’s likely a botted account. Lack of brand alignment will equally lead to low ROI on your influencer marketing efforts. For instance, if your ecommerce store sells makeup products, consider an influencer who is well known to be a beauty tips expert. Their personality will highlight what your products do and provide customer recommendations will carry weight.

Contests and giveaways

Social media contests and giveaways will really give your brand a boost in popularity. People ove free gifts. Contests and giveaways are among the perfect ways to attract the attention of leads and move them down in your sales funnel.

They provide the following benefits:

• Grow your following – You will ask people to like or comment on your post in order to be able to enter the contest
• Raise your brand awareness
• Capture their email addresses: when your offer is enticing, people will freely give you their contact details. Like their email or phone number to qualify.
• Make sure that what you will give away is really something your followers want.

User-generated content (UGC)

When people use your products in the real world and post it on Instagram. They should share their posts with your followers. Sure, you will take staged photos of your product and post them yourself. These images won’t carry strong weight as the social proof provided by user-generated content (UGC). Posting UGC, you show that your product or service are solving people’s problems.

Post regularly on Instagram

One of the major benefits of being on Instagram is to let people know that you are an active brand that’s open to communicate with its audience. Posting on a regular basis will keep your audience to think about you and your products. According to a Union Metrics study, major brands do post on average of 1.5 times daily. A good benchmark is to target to post at least one to three times daily. This level of engagement will help you build and be able to sustain long-term relationships. What’s more important is that you are actually sticking to a regular posting schedule. When you stop posting entirely, your profile’s growth will flatten immediately and likely you will lose followers overtime.

Ways to succeed in Instagram marketing for ecommerce

Though Instagram is quite different from other social platforms in many ways, the basic principles to get a successful start will still apply. Before you start to post, pay good attention to what users, especially those in your target demographic do react to. Also pay attention to what other brands do post. Look at what is successful and what is not. This will give you an idea of what may or may not work for your brand.

Staff

Social networking, when it’s done well, takes time. Probably you’re like most entrepreneurs, time is not something you have in abundance. So, instead to give a half-hearted effort, decide which part of the process will be outsourced and make it happen immediately. Maybe you need to be involved in the strategy and review phases, but you will leave the social monitoring, posting and reporting up to another person. It’s all narrows down to your comfort level, but know that many entrepreneurs cannot successfully focus on all elements of an Instagram marketing campaign while they run a business. So be prepared to trust someone else with some of the responsibility.

Money

Depending on your method and level of involvement, you may not even need to invest much to get started with this ecommerce Instagram marketing. To create a budget, think about who you are going to hire and whether any images will taken by a professional photographer. In many cases, a quick iPhone or Android shot will work just fine. It’s more about authenticity and personality than it is about being corporate.

Time

Social media marketing will take time. Probably you don’t have enough time, then hire someone to handle this for you, still with your direction. But understand that it is more than just labor intensive, it will take months to build an audience and be able to gain trust on any social network, so be patient

Software

As you get to know Instagram better, you will be glad to understand that some parts of posting will be automated. Apps like Instatag will help you to find the right tags to boost followers and likes. Instafollow is great to find relevant users to follow, and Pic Effect Studio will add more of a creative flair to your images than the standard Instagram filters.

Creativity

You brand need to be extra creative on Instagram for a good number of reasons, and this creativity is not limited to finding the right images to post. Your entire method must be tackled with a creative mind. Maybe create a contest for users to upload and tag images, or maybe you create somewhat like a game surrounding your brand images, to find an element in the photo or something similar. No matter what you decide, you must know that to post images of your products or staff won’t be enough. You need to think outside the box and come up with posts worthy of sharing to your followers.

Get started with Instagram marketing for ecommerce

Create a strategy

Before you start to post on Instagram, you need to have a strategy.

Set goals

First, start by setting some general goals. What do you really need to accomplish from your presence on this platform?

Set objectives

Once you fully know and understand your major goal, drill a bit deeper and set some particular objectives. If your goal is to increase your brand awareness, how do you know when you have achieved this? Will it translate to a certain number of followers, likes and comments? If so, define this number alongside with a time frame to be able to achieve it in your strategy. You might fall short, and but that’s okay, it’s better to have goals and strive for them than to be unsure whether you are just wasting your time.

Target audience

You already know your customer pretty well, right? You should equally know their age, geographic region and other interests. Find them on Instagram, and find out what they like and others that like them.

Type of content

Next, is to figure out what type of images you will post. For instance, your brand may have three kinds of updates: Product, people (staff) and customers (ideally, using your products). Feel free to get creative and expand upon these kinds or choose post kinds that are a better fit for your brand.

Post frequently

Then, determine how often you will be posting. This mustn’t be set in stone, but you need to have a minimum number of posts per week or day. This way, your account will be active. It’ll equally help when it comes to scheduling posts in advance.

Track performance

In order to be able to determine whether you are meeting your goals and objectives, you will need to find a way to measure performance. Like how many likes, visits and comments are do your posts get? Which kinds of posts are the most popular. How many are your current followers? Is the number growing or shrinking?

The post Ecommerce Instagram Marketing: Learn, Launch And Earn appeared first on UrBizBoost.

Introduction

To gain followers on Instagram might be hard and it’s just getting more difficult by day, which is where an Instagram growth marketing service comes in. Without help, to get more real followers for your Instagram page is often a tedious and time-consuming procedure. To go at it alone means adding much more pesky tasks to your schedule which you never seem to have enough hours in the day for.

That’s why so many Instagram growth marketing agencies and Instagram growth marketing services have started popping up. These tools help to take on the burden of you getting more followers and letting you reap all the benefits. Believe it or not, they are just like top-notch backlinks for a new site that will guarantee you more traffic. It’s a perfect idea. But with a lot of options out there, trying to known and determine the best Instagram growth marketing service for your brand might be overwhelming. In this article we will consider the following:

How do I make my Instagram grow faster?

Use the right hashtags

Your goal on Instagram is to engage your audience on a regular basis while equally growing the number of your real followers. To post new, interesting, and engaging photos just satisfy the first requirement. But to start growing, you must understand that hashtagging your photos is extremely important. Hashtags makes it easier for people searching for particular terms to find your photos. So which hashtags should you use for your pictures? Just like with Twitter and other social sites, users on Instagram like to choose certain hashtags over others. When you use popular Instagram hashtags for your photos, you’re more likely to reach new users and be discovered.

Use the right filters

The Instagram community is a place when the audience responds to certain photo filters more favorably than others. Using these preferred filters will have a tremendous impact on your engagement.

Here are some of the current most popular filters on Instagram:

• Amaro
• X-Pro II
• Clarendon
• Juno
• Gingham
• Lark
• Ludwig
• Valencia
• Lo-fi

Post at the right times

You should equally consider the timing of your posts. You should know the best time of the day and days of the week to post.

Steal your competitors’ followers

One of the best ways to be able to find and attract a new follower is to seek out your closest competitors’ Instagram accounts and engage with their followers. These people already have shown some level of interest in your products because that’s the same thing with your competitors.

So how will you effectively steal your competitors’ followers? Simple! Engage with them. There are different ways to engage with Instagram users, and the more work you do, the more followers and engagement you’ll get. On Instagram there three forms of engagement:

• Follow a user
• Like a photo
• Comment on a photo

Ask for more followers

This sounds obvious, but it need to be said. You should occasionally ask your audience to follow you. This is same way YouTubers ask their viewers to follow them at the end of their videos by subscribing. You can equally ask viewers to follow you for more of your content. Why you need to do this, is because sometimes people may really enjoy what you put out on Instagram. But need a nudge before they will actually follow you. You might equally do this in your Instagram captions, work it into your content by pitching what your audience will really get when they follow you.

Hop on trends

When an opportunity presents itself, create your content in such a way it will align with trending topics or hashtags that will help improve your discoverability and engagement.

Do a giveaway

One of the best kinds of comments you will get on any social media post, not just on Instagram, is when a user tags a friend. Not only will these comments contribute to your post’s engagement. But in turn it will make it favorable to the Instagram algorithm. Each tag will bring you a new audience who arrived through a recommendation and who you might potentially win over as a follower.

Post user-generated content

User-generated content (UGC) is any form of content—such as videos, photos, reviews, audio, and others. That you will curate from fans or followers. It’s an important tool in your marketing arsenal to gain followers on Instagram. UGC will help humanize your brand through featuring real people, with real stories. That will show your product in real life and build a more trusting relationship with your potential customers.

Use Instagram live

Live video is the key to run a successful marketing strategy on any social media platform, especially on Instagram. With Instagram, you will yse Instagram Live to stream videos to your followers and engage with them in real time. When your brand starts a live video stream, a ring will encase your profile picture in Instagram stories this will inform your followers to check out the stream. Followers equally receive a notification when you start a live video. Once you are done with your livestream, you can upload it to your Story for 24 hours.

Be consistent

Most of your followers will not follow you for what you posted in the past but for the promise of what you will be posting in the future. Your audience wants to know what they will get if they hit the Follow button. To have a feed with a consistent theme and a consistent posting schedule will have as much impact in growing a following as many of the other growth strategies.

Organic Instagram growth strategies to build your brand

Consistency is key

Make sure you have the basics first. To grow an Instagram account is not a day task. You don’t put all your eggs in the proverbial basket and depend on one post to go viral. Most posts don’t go viral, meaning you need to find a perfect way to get your posts in front of your targeted audience. Check your posting schedule, and post frequently with quality. What are the things you are doing well and which areas do you need improvement? To post on a consistent basis builds up an expectation for your followers to look forward to your next post. Larger brands post multiple times a day while small businesses might only post a few times a week. Whichever you decide to do, just make sure it’s a consistent schedule. Finally, consistency in your content quality is very important. There are many noise on Instagram feeds these days and you need to stand out.

Invest in content production & content diversity

Nowadays, engagement is no longer relegated to in-feed posts. It now includes metrics like story replies, views of IGTV episodes and Story mentions. And more content forms means there are more opportunities to in your engagement rates and, consequently, increase in your organic Instagram growth.

When you might have only done in-feed posts or tried out stories sporadically. We do recommend committing to a few stories a week to establish consistency and for you to plan content for it. With a variety of ways to use Stories which are seen as a method to grow Instagram followers, it’s a big opportunity to see what really resonates with your audience. It is not said enough that content quality and posting consistently is important for your account growth.

Run promotions & contests

Let’s face it, people like free or discounted things and this won’t change anytime soon. Most times what marketers post is not always what customers need. This actually means that they miss their opportunities in creating content that will resonate with their audience. To be able to grow your following and increase your brand presence on Instagram. Run contests and promotions! Make one of the requirements for your giveaway a follow for your band and any other brands you partner with and tag friends. When you’re consistent in your giveaways, such as monthly or quarterly, your followers will be more likely to stick around and look forward to the next one.

Promote cross-platform

Now you should be targeting friends of current followers, keep it in mind that there are many other audiences to tap into. How often do you dicuss about your Instagram account on other of your social media platforms. Many people have many social accounts, and these different platforms all have unique strengths. So consider to offer different kinds of content on Instagram than on Facebook. And then direct these followers on to other social media channels to your Instagram profile for exclusive offers or content. The idea of cross-platform promotions is to bring your existing customers and brand advocates to your brand. These are easier followers to get than to push ads to people who might not even know your brand.

Share the wealth with influencers

Certainly, the influencer market has grown over the last few years, there are still many ways to utilize a smaller budget and apply it towards an influencer strategy. Micro influencers are those influencer with smaller number of followers but often a more engaged audience. These influencers have niches and are very willing to work with brands who line up with their values. To work with influencers, especially micro and nano influencers, establishes trust and credibility in your company. As they discuss and post things about your brand to their followers, your account will organically grow with them.

Instagram growth hacks for your business

Build powerful relationships with Instagram for business

First download the Instagram app on your smartphone. Next, work on a method to use Instagram – set out your goals and how you will are going to achieve them. Take time to explore the Instagram for business blog to get more ideas and tips for best practices when it comes to implementation of strategy. Know how the interface works – the different photo filters on offer, hashtags and mentions. Once you have a good understanding about how it all comes together. You will start working on great content that will engage your target audiences.

Optimize your profile

You won’t get much attention on Instagram unless you have a winning profile. Let’s consider what you need to do:

• Your Instagram handle should tie in with your brand name and/or products.
• When creating a business profile, your bet is to use your company logo as your profile image.
• Put your business web address in the URL section.
• Your profile description should be kept short and original. You have just 150 characters to make an expression.

Make the most of hashtags

Unlike Twitter or Facebook platforms, where links are encouraged. Instagram filters all the clutter out by refusing to link up URLs in comments and descriptions. The platform encourages hashtags, which are extremely important as far as connecting followers with your brand’s main marketing method is concerned.

Upload brand videos on your website

Since it is impossible to know who’s viewing your shares on a social sharing platform, embedding your Instagram brand videos in your site or blog will greatly extend the reach of your brand identity and content.

Analyze brands in your industry

As a brand, you should follow companies and individuals that interest you as far as business goes. Look for brands, celebrities, artists, photographers, hobbyists, anybody at all that appeals to you or who have similar business interests with your brand. Find brands that works in the same industry as yours. Follow them. See and learn how they engage their audiences and learn as much as you can from them. You should equally follow business partners and companies you’re affiliated with. Not only will it display support but equally lets you see what type of business practices they are using.

Share your company’s on-goings

Instagram is a perfect way to let existing and prospective customers take a look into your day to day business operatiions and achievements. It gives them the opportunity to see your personality in the flesh. While building long-term business relationships with you. Post photos of your staff, share comments or other random happenings around your workplace to give them an idea of the work culture in your company. Let them know whose birthday is coming up, talk about the employee that came up with the next brilliant idea, share milestones etc., you get the idea.

Use high quality images which resonate with your business

Instagram followers absolutely are in love with photos. And businesses are quick to respond with high resolution emotion filled photos of their products, employees and behind the scene in general. They are able to unleash the visual power Instagram offers. This will eventually drives the desire to buy. When considering what type of photos to take, you might need to consider how you will give customers a sneak peak of an upcoming product. Always ask yourself what the photo you post might mean for the customer, as opposed to only looking at it from an angel of business.only. Depend on images to tell a good compelling story that equally inspires. It’s very important to strike a good balance between fun and more business-like photos. Try not to share too much though. On Instagram, quality always overrules quantity.

Instagram growth marketing services

Kicksta

Kicksta will help you get real, organic followers through automating engagement marketing tactics.

Upleap

Upleap will pair you with an account manager to grow your following, they equally promises more followers, real results and smart targeting.

Gramista

Gramista will ask you to provide hashtags and locations to target people with certain interests or in certain areas that you supply to them.

Social Captain

Social Captain do boast of automatic growth, better productivity, and a beautiful dashboard. The way that Social Captain engages with potential followers on your behalf is through likes, comments, and direct messages.

Buzzoid

Buzzoid is a growth platform that do claim to offer followers and likes in minutes, and that every orders are delivered within an hour of purchase, or you went get your money back. There is no detail how they will grow your following or get you likes. But after you sign up you will submit your account for followers or specific posts for likes.

Combin

This platform offers “Instagram audience management and attraction.” Combin is quite different from other platforms because it’s a desktop tool. You are the one to choose the exact profiles and posts you need to engage with.

AiGrow

If you’re looking to grow your following with artificial intelligence, that’s exactly what AiGrow offers. They will like potential followers’ posts for you, and it will follow and unfollow accounts, too on your behalf.

Instaboostgram

Instaboostgram process is easy: choose your package, enter your username, make your purchase, see the followers roll into your account. Well, they won’t explain how they find these followers for you. They equally boast instant delivery, although some clients of theirs have seen their new followers leave them over the next few hours.

Instazood

After you sign up with Instazood, customers are allowed to choose the accounts they want to target from a dashboard that equally includes DMs, posts, and comments.

Social Buddy

Social Buddy do promise real followers, not bots or fake accounts. They will target real people based on the information you give, like niche, competitors and hashtags. Then, Social Buddy will let these accounts know that your page exists and encourages them to visit your page and follow you. They’ll equally target influencers and the people following your competitors.

The major goal of Instagram growth services is to assist you increase your followers.

But the best Instagram growth marketing service will assist you increase your reach organically and equally get you real followers, not just to make your numbers look good. Together with growing your Instagram following, a quality Instagram growth marketing service will:

Save you a lot of time

They will automate the process to get more real followers on Instagram. Doing the work for you so you will be able to invest your time into more important tasks.

Increase your social credibility

To have a huge number of followers on Instagram will give your brand a sense of authority in your niche and will open the door to more sales, partnerships, and opportunities.

Improve client satisfaction

Probably you are a social media manager or digital agency, Instagram growth marketing services will ensure your accounts are consistently growing, which wil keep your clients happy and increase retention.

Increase your sales

If you’re an e-commerce brand marketer targeting to earn Instagram affiliate money. To have more followers on Instagram means more opportunities to sell your products. Especially with the Instagram’s latest shopping features.

Improve your engagement rate

Given the changes to the algorithm of Instagram, to have a strong engagement rate is just as crucial as having a high following.

The post Instagram Growth Marketing: Grow Your Brand appeared first on UrBizBoost.

Introduction

Prepare for your next event using Instagram event marketing. As Instagram continues to grow rapidly in popularity, the ways you can leverage your channel are equally expanding. However, the use of stories is increasing and the launch of IGTV and in-app sales have made businesses to find new ways to engage their audience with their products or services. But have you ever considered how you can use your Instagram channel to promote your events?

Whether it’s a small town business event, networking conference, trade show or co-hosted event. Instagram is the perfect platform to be utilized before, during and after your event to increase general brand awareness. As well as promote event attendance, establish thought leadership and more. While the content you post will continue to vary depending on the kind of event you’re hosting. Many of the same themes will still remain vital for promotion across all events.

Not sure where to start to prepare for your next event? This article is is for you then… read on!

How do you market an event on Instagram?

Let’s discuss on the steps on how to market an event using Instagram.

Getting started

The first thing you need to do is to create a new account. Be smart about it. To create an account for a large festival or conference do make sense. If that isn’t you, just create an Instagram account for your company. This avoids pigeonholing yourself just to build an audience from one small event.

Now let’s flesh up your profile page. See your profile as a landing page for your potential ticket buyers. This is the point where your event either makes a great first impression or just fades away from memory. You need to showcase your event both through the copy and your images. When your tickets are already on sale, definitely link to your ticketing page. Use an catchy call to action like “Grab your early bird tickets now before they run out” to get the point across. The profile equally must have some photos that will make people want to explore the account. This is the key.

Content creation

Before you use Instagram for marketing, you need to get in the flow to publish awesome photos. Luckily it’s very pretty easy to do. That’s why people are using Instagrams in the first place.

What do you post?

You have created your profile and prepared your content, now think of ideas of what to post to engage with your Instagrammers.

Announcements: No-brainer here. No matter what kind of event you plan, there’s something new to announce about it.
Countdowns: Is your event 200 days away? Post about it then. How about 50? Post about it again and again. Don’t hesitate and be thinking that your audience will be annoyed. People do scroll through their feeds so quickly unless you are doing a countdown by the hour, you’ll be just fine. This builds up excitement in them for your event.
Trendjacking: This one will take a little more creativity. Trendjacking is for you capitalize an existing trend to promote your brand. Remember not all your photos need to be directly tied to your event.
Flyer promos: Don’t just think but see it as a direct ad for your event. But use it sparingly as no one likes to follow a self-promoting Instagram handle.
Event photos: A no-brainer. You will use these before, during, and after your event. This is the definition of social proof of your event.
Inspirational quotes: Make sure the quotes are relevant to the audience you will be targeting.

Building your audience

Account engagement

Using Instagram for marketing, you must identify your event’s target audience. The easiest place to start is location. Let’s say you want to plan a bacon festival in Austin, Texas. You need to head over to Instagram’s and search #atx under the tags column. #atx is a very pretty popular hashtag used by Austinites. When you search the hashtag, Instagram will show you the most popular ones.

Contests

Contests will work pretty well for marketing on Instagram. A solid strategy is to organize contests where the winner will get a couple free tickets.

Shoutouts

Th last growth strategy for how to use Instagram to market your event comes in the form of a shoutout. A shoutout is a post you use on another Instagram account that will encourage that account’s followers to follow you.

Urbizboost recommendation

For an event, we recommend you research for influencers in your city. City influencers might be publications, restaurants, or just ordinary people. When you get them, you will have a couple local publications to reach out to for a shoutout. You’ll need the account to share an image and caption that you will curate yourself. Most importantly, get them to mention your event in one of their photos. Next thing you will is to find the contact emails of your target influencers and pitch them. At least to help sweeten the deal, communicate that you’ll return the favor by giving them a big shoutout. This way they will get exposure to your own audience as well. The shoutout strategy equally do work for influencers that are relevant to your event type. As you grow your audience, it’s equally important to create your own hashtag for the event. The power of having an event hashtag is that your attendees will tag their own photos with your hashtag. This will not only help to increase your reach but also give you more photos to publish into your feed.

Promote your events using Instagram

Instagram is a perfect tool you can use to spread the word about your event when doing Instagram event marketing. To incorporate the use of Instagram into your event planning, you will create excitement before, during, and after the big day. Here are some few tips to make the most of this free platform to boost your event marketing abilities.

Before the event

Hashtags

Creating a #hashtag that will be specific to your event, and another that will be specific to the volunteers. To use these two hashtags before your event will do wonders in creating buzz! Using them for every post that will related to the event will make people to click it and see the collection of related posts. Any additional hashtags that will related to the photo and event are equally very helpful to ensure that your photo is easily discoverable.

Review photo-taking tips

Never you feel that you don’t have the best photography skills, because you shouldn’t worry! Simply brush up on a few simple steps that will help you take more eye-catching photos and increase the chances of them being liked and shared by your followers.

FOMO

Create a great buzz that will generate FOMO: the fear of missing out. Posting information that will instill the fear of a missed opportunity will make people wanting to see more and it will likely get them to your event. Use Instagram to post video or photo teasers that will include special games guests, or vendors.

Contests

Giveaways and contests will get people excited, and they will encourage followers to spread the word for you! To be able to increase exposure and encourage more engagement, post an Instagram contest with just clear rules and instructions to follow. Rules will involve tagging friends in the comments of the photo or just them reposting the photo to their personal profiles. Incentives for this contest will include for instance, to offer free admission or free swag to people who will complete the assigned steps.

Get Volunteers Involved

Volunteers are perfect people you can use to promote your event! Just get them fully involved by giving them their daily duties that will include; Instagram posting. For the volunteers, give each a target number of photos, and have them share the photos with the specific event hashtag. Make sure to use your volunteer management tool to send reminders and provide them with a checklist that will details what NOT to forget in their posts.

During the event

Instagram stories

Make sure you take advantage of Instagram stories with photos and videos from the beginning to the end of the event. This will include live testimonials from attendees during the event!

Post consistently

Avoid getting spammy – you don’t need to be posting every five minutes – post at intervals throughout the day, for example, every three hours. Remember, you will put several photos and videos in one post, so it will be easy to categorize your moments and share a lot and avoid blowing up your followers’ feeds.

Go behind the scenes

Your Instagram story will include behind the scenes footage about your experience to prepare the event. People will enjoy seeing what it takes to make the event a success. They will feel like they’re in on a secret, like you trust them, which will build loyalty. Your volunteers will equally share posts like this, too.

After the event

Share attendee posts

You will give your attendees some recognition by sharing and commenting on their posts. Excitedly show your appreciation for their attendance and participation. Successfully use and spread the word for your personalized event hashtag, you will be able to find these posts easily!

Share press coverage

If possible, do share links to any news coverage of your event.

Ask for feedback

This is how you will get better next time! Ask your attendees to share their own experiences. Chances are, many of this feedback will be positive, which will help you create a buzz around the event; any constructive criticism will help you improve.

Share testimonials

When your attendees share their positive experience with you, then share that with your followers!

Learn Instagram marketing ideas from what others have done

Give events their own unique visual personality

Instagram event marketing will help you visually encompass your own event’s brand identity. See it like a scrapbook – every photo and video will add an extra dimension, that will show people what your event is all about. By creating a personality, audiences will better understand and connect with your event. You will portray your event in whatever way that best suits the market you’re trying to reach. Be consistent. Develop a unique style guide for your Instagram posts.

Tell stories from behind the scenes of the event

People love the opportunity to see sneaky glimpses behind the scenes. It will help followers connect with the event as they will feel involve and part of the planning process. Event marketers do often post photos or videos of event crews, guest speakers, attendees, sponsors and other participants. Try and find out if the people in your photos and videos have Instagram accounts. If they do, make sure you mention their username. And when you ask them nicely, they can even share it with their own followers!

Share interviews with high profile participants to build interest

Looking for a means to leverage the popularity of any influential people that will involve with your event? Don’t only get their face out there, equally get their voice out there too! Short, interesting interviews will go down a treat.

Encourage your audience participation with contests

Instagram event marketing competitions and sweepstakes will always help you spark interest in your event, engage your followers, and sometimes even gain new followers. Honestly, who doesn’t love to win stuff? Encourage your followers to comment, mention friends or start to use your event’s hashtag in their own posts are just a few means you might do it. Or, you can just use Instagram as a tool to announce the contest and direct your followers to a website to participate.

Present useful event information in creative ways

One of the coolest things about Instagram is you can easily inject vibrancy into any basic message, even the seemingly ‘boring’ event details. Things like transport, ticket collection, parking, dress attire, will be communicated in cool, creative ways. Just you packaging your message in a more creative way. Your audience will be more excited to read it and remember it. And that’s your dream, right?

Create a buzz around the venue or location

Sometimes the venue or location of the event is one of the major reasons why people will come! This is very relevant when the place has an element of beauty, an interesting history or is renowned in some ways. In this instance, pictures will do it justice far easier than words will ever do.

Share user generated content

Remember this is not a tactic to bring down your own work – it’s actually a perfect way for you to interact with your followers and show them you really value their contribution. Plus, it will encourage other followers to create their own content in relation to your event. Thereby spreading the word even further in the hope you will pick theirs up too.

Promote your event with Instagram stories

Prepare an eye catching visual

To choose the right visual for event promotion is very crucial. In fact, 65% of people are visual learners, so to have an eye-catching image will help grab their attention. Your first step will be to choose the right image that will illustrate your event. For instance, you will use photos of speakers or attendees. Then, you will need to put text info on the image: tag your featured person, add your branded hashtag, and so on. Using professional Instagram stories templates to create eye-catching visuals will help you slot.

Plan your Instagram stories campaign in advance

Timing plays a major role in event attendance. Understand that’s never too early to start promoting your event. If you need to attract more visitors, try and announce your event very well in advance. By the same token, to promote your event with Instagram stories requires an early planning. Plan your Instagram stories campaign to fit the needs of your targeted audience this will help in Instagram event marketing.

Team up with influencers

Nowadays, influencer marketing is now a must. People do seek out recommendations from peers before they make the decision to buy. To collaborate with a niche influencer will help to prove that your event is worth attending. Whether you invite celebrity guests to talk more about the event or you ask local influencers to promote your event on their social media profiles, you will still get wonderful results. Why? There’s no one way to approach an influencer partnership. Your creativity is the major ingredient to a successful promotion. So, learn how to partner with Instagram influencers to generate website traffic.

Write down key information

When this is done right, event descriptions will drive attendance. That’s why it’s very important for you to have a strong and clear description of your event. Inform your potential attendees more about your event. When and where it will take place, who will be speaker(s), and why it’s worth attending. When you promote your event with Instagram stories, be brief. You will just have 15 seconds to hook the audience before your viewers will scroll to the next Story. Stick to the major information about your event. That will be enough to grow the interest potential attendees.

Make the most of Instagram stories features

With the growing popularity of stories, Instagram has rolled out business-particular features that will help engage Here are different stories features that you can use when promoting your Instagram event marketing:

Geotags and location hashtags

When you organize an offline event, you’ll need to make sure people find it. Add geotags and hashtags to tell your followers about your event location.
Swipe-up link: If you have 10K+ followers on Instagram, you will add a clickable link in your stories. It’s a perfect way to provide interested followers with more information and start selling event tickets in-app.

The countdown sticker

This feature will help you create a sense of urgency. You will inform your followers when it’s time to buy tickets or to attend your event. When followers tap on your countdown sticker, they will give an option to get a reminder or re-share it to their account. Instagram event marketing will promote your event without any trouble.

Know when your audience is active

No matter how good your Instagram story will be, it’ll mean nothing unless your potential attendees is able to see it. Luckily, there’s always a coloured circle around your profile picture that will signal your followers that there’s a new story they haven’t yet seen. To reach more people, you should always analyse when your target audience is active with Instagram insights.

Create a separate story highlights album

If you are the type that do organise events regularly, it will be a good idea to tell your followers and profile visitors about this. The best way you will do this is to create a separate Instagram stories highlights album. And this will go a long way to help in your Instagram event marketing. In the album, you will add photos dedicated to the event you are planning. Why? These albums will always appear right below your Instagram bio. Making it easy for potential attendees to learn more about your events.

The post Instagram Event Marketing: Prepare For Your Next Event appeared first on UrBizBoost.