Orji-Oko Uzor- Introduction
- Who is an Instagram influencer?
- How to find ecommerce influencers on Instagram
- How do you leverage on Instagram influencers to boost your sales
- Top Instagram Influencers
Introduction
When marketing on Instagram, Instagram ecommerce influencers are people you should definitely partner with to increase your brand awareness. Instagram ecommerce influencers has helped some stores skyrocket their sales overnight. It’s that existing! These people have grown huge audiences who, when shown the right product (that’s the point where you come in), will convert immediately. By implementing Instagram ecommerce influencers marketing, you will promote your latest products. As well as acquire new customers, and be able to communicate directly with your existing ones. There’s a massive audience on Instagram, as the platform currently has 1 billion monthly active users.
According to KISSmetrics, 70% of Instagram users always look up on different brands on the platform and are in dire need to consume their content.
https://www.kissmetrics.io/
This is exactly why marketing on Instagram is so effective for your ecommerce business. New marketing platforms are cropping up all the time, but so are the tactics and approaches on how to use them. As people are been exposed to more advertising content than ever. It’s very important to get more creative in order to stand out from your competitors. Advertising experiences need to be appealing and not overly salesy. This is why Instagram ecommerce influencers marketing will be such a winner for your brand. With influencer marketing, your messages will get through to your target customers without coming off as too salesy. That’s your dream!
In this article, you’ll get to understand the following to help improve your knowledge:
Who is an Instagram influencer?
An Instagram influencer is an Instagram user who has grown his audience to a stage that they are able to persuade them to purchase a product or service because of how they trusted. Instagram influencers will help you build a massive followers from scratch in a relatively short period of time. Also they will potentially help you generate much sales just by simply featuring your products on their profiles.
When you don’t have any existing follower base, you will be wondering if anyone even sees your posts or if it’s just a big waste of time. It’s difficult to tell what will work and what might not, and it will take a while to see results. Through Instagram ecommerce influencers marketing, you will be able to get influencers in your niche with a huge following to share one of your posts. This way, you will potentially get tens of thousands of targeted users to view your post overnight. This is the simple reason why Instagram ecommerce influencers marketing excels. You’ll see your account having thousands of potential customers viewing your products. They’ll be more likely to convert reason being that they trust the Instagram influencer enough already to follow them. Imagine what this will do for your ecommerce store’s growth and your brand as a whole!
How to find ecommerce influencers on Instagram
Define your goals
No matter what the kind of marketing you’re in to, goals are always the first thing to consider. Probably you’re new to Instagram ecommerce influencers marketing and don’t know what you can achieve with it.
Relax and keep reading!
Your goals are the things that will help you figure out what type of influencer content you’ll need to create.
Decide if it’s micro or macro
Next thing to do is to decide how big of an influencer you need to find. Let’s say your brand is selling natural skin care products. Do you newd to team up with organic beauty talk. Is regarded as one of the biggest bloggers in the niche. Better still, you find a team of a few micro influencers with a following about 5,000 followers. Never underestimate the power of working with micro influencers in this case. Micro influencers are believed to have a highly engaged niche audience that do value the influencer’s recommendations as a peer. When you work with micro influencers, all you need to do is create a team of them in order to scale your Instagram marketing campaign.
The type of influencer you want to work with will depend on your brand goals. If you promote a sale or a new product in market, micro influencers are much more valuable. If you need to boost brand identity by investing money and resources to create a sponsored video. Then it’s very smart that you target larger scale influencers.
Narrow down by niche
Celebrity endorsements are a precursor to what we regard as influencer marketing today. Getting nearly any celebrity to say they love your products, trust me, you’re bound to see a massive increase in sales. Let’s go back a little bit to the organic makeup brand instance. They wouldn’t need to look for Instagram users who will simply offer makeup tips to their customers. The more relevant an Instagram influencer is to your brand’s niche, the more likely that their audience will massively respond to their recommendations. So unless a generalist has some other ability that makes them valuable to your influencer marketing campaign. Look past them to find the best niche influencers for your brand.
Buzzsumo is a tool that will help you find your niche influencers by keyword. With a click “Influencers” from the main Buzzsumo tab then type in a particular keyword. It will immediately return a list of influencers who have the same keyword in their bio. It will equally include helpful vetting information, like domain authority. Number of followers, and engagement metrics.
Evaluate their engagement
Once you’ve seen a few macro or micro influencers relevant to your brand niche. Take some time to study how effective they are in engaging with their audience. Scroll through their most recent posts and check this:
- Do they get much likes/shares?
- Are they getting a lot of comments?
- What is the sentiment of those comments within their posts?
- Does the influencer always encourage engagement by responding to comments too?
- If you are thinking of working with a blogger or YouTuber, does their content truly get a lot of shares on other social sites?
Brainstorm your content together
Once you feel that you’ve found the right influencer to work with. Ask them to work together in brainstorming and creating content around your brand. Many Instagram ecommerce influencers marketing platforms will include this strategy in their partnership process. Brainstorm and create content around your brand with your chosen Instagram ecommerce influencer. To give your influencers some creative freedom in this respect is a perfect way to evaluate if they’re really good to work with your brand. If the influencer can’t come up with a genuine positive comment about your product or brand. Then probably they’re not the right person to work with in the first place.
Take a few influencers for a test run
If you followed the other steps, know that you have already gone a long way. In ensuring your influencers will effectively help in promoting your brand and meeting your marketing goals. Now, you should have enough confidence to put them through this last test. Which is to create and share your influencer content, and then you will monitor the results.
Even if the influencer has an engaged audience, you never know how that same audience will respond to your branded message until you try it on them. Keep track of the performance of all your individual influencers so you will be able to evaluate which is the most effective in achieving your marketing goals. Using trackable custom links are probably one of the major valuable tools, you brand will use to evaluate the influencer performance.
How do you leverage on Instagram influencers to boost your sales
As an entrepreneur that is just starting out, using Instagram influencers to build your following will look intimidating to you. How will you even know who the right influencers are? Will be able to reach out to them in a way that will actually make a good impression? Do influencer posts do translate to sales? The whole process will seem confusing, especially now you started out with Instagram ecommerce influencers marketing.
Well, in reality, all it takes is for you to take the right approach, and you will see yourself nailing Instagram ecommerce influencers marketing in no time.
Find the Instagram ecommerce influencers
When you about to employ influencer marketing on Instagram. The first step is for you to find the right influencers who are very popular within your specific sub niche. We recommend you use Instagram influencers who are already popular within your niche. This will certainly increase the likelihood that you are going to make sales. As their followers are already engaged with your content. One way you will increase your chances to get good ROI through Instagram marketing is you being precise as possible when building your audience.
For instance, you have an online store that do sell formal shoes. You will need to target influencers who specialize in professional footwear for men. As opposed to influencers who are known in the broader niche of men’s fashion. In addition to using these analytics tools in finding the right influencers. You will search for relevant keywords within Instagram as part of your Instagram marketing method.
Form a collaboration
Once you seen the right person for your Instagram marketing campaign. It’s time to reach out and form a collaboration with them. This is a very integral part of your long term Instagram marketing technique. When an Instagram influencer’s followers see that they keep promoting the same product over and over again. They’ll be more willing to trust and buy the product. Basically, Instagram influencers do have an email listed in their bio that you will use to reach out to. Because there’s always monetary compensation involved. Generally they will be willing to work with you if when your products align with the kind of content they post on their feed.
There are some things to have in mind when forming a collaboration. First, make sure you send to them a brief information about the kind of content that you will like for them to post. Ideally, influencers do like to have their own creative freedom when posting content. However, you should give them an idea of the kind of content you’re after.
Measure results when you marketing on Instagram
Before you launch your Instagram marketing campaign. It’s very important to have a good framework in place to measure your results. This way you will know exactly what’s working and what isn’t. When it comes to marketing on Instagram, you will need to create trackable links for your influencers. Tools such as Bitly will create multiple trackable links for each influencer you’re working with. You will ask influencers to paste the link in their bio and in image/video descriptions. Using this technique, you will see exactly how much traffic they will drive to your page.
Marketing on Instagram
It has been proven that marketing on Instagram is beneficial for ecommerce entrepreneurs. When your product has a high level of visual appeal, then you will potentially make thousands by using Instagram. To build a following organically will undoubtedly be part of your Instagram marketing technique. Since this will require a long term approach, you will expedite the process by running some searches. One of the fastest ways to build a huge following on the platform is for you to leverage the audiences of influencers. Instagram influencers marketing is one of the useful strategies that you as a new ecommerce entrepreneur should spend your time and money on. Try it out, and you will find it to be a great strategy to build your brand and grow your ecommerce business.
Top Instagram Influencers
By now you understand who an Instagram influencer is. Let’s consider some popular Instagram influencers:
Perhaps unsurprisingly, Instagram’s own page is the most followed on the platform. With over 302 million followers and still counting. The account is primarily used to showcase different creators across the platform.
Kim Kardashian West
A well known American reality television personality and socialite Kimberly Kardashian West. Currently, she has more than 104 million followers. Well, she’s the most popular member of the Kardashian-Jenner clan on Instagram. Posting majorly about herself, her family members, and her own brand KKW Beauty.
Kylie Jenner
Kylie Jenner is the youngest of the Kardashian-Jenner sisters. She currently has more 136 million followers. She regularly posts about her own cosmetics brand Kylie Cosmetics and about herself and her friends or family.
Beyoncé
Currently, Beyonce has a following of more than 128 million. Her posts always has high engagement, sharing posts that do bring in more than a million likes and countless comments. Normally, she posts pictures of herself or her family. She is known to have famously used her Instagram platform to reveal that she was pregnant with twins with husband Jay-Z.
Leo Messi (Lionel Messi)
An Argentine football player Lionel Messi currently has a following of over 120 million followers. Basically, he do post about soccer, about his family and events as well.
Taylor Swift
Taylor Swift currently has more than 118 million followers and majorly posts about her music and concerts with a lit bit of fashion related posts as well.
Cristiano Ronaldo
Football star Cristiano Ronaldo has over 169 million followers. Ronaldo normally post soccer-related, but he equally occasionally posts about his personal life, including his lovely children.
Ariana Grande
A mega pop star and celebrity. She currently has over 156 million followers. Her profile is majorly pictures of herself at work or fashion related posts. Grande equally regularly uses the platform to post about the causes that she truly cares about.
Selena Gomez
This was a time she was the most followed person on Instagram. Pop singer Selena Gomez has more than 151 million followers. Normally, Gomez do post about her music and political concerns and equally shares pictures of herself and her celebrity friends.
The Rock/Dwayne Johnson
A former pro wrestler, who became a celebrity actor turned fitness inspo. The Rock has more than 144 million followers under his belt. He normally promotes his upcoming movies or posts pictures that is related to his personal life.
Conclusion
If you need to work with Instagram influencers who will really help drive your brand marketing goals. Then you need to do more than just search Instagram for people to post about your products. Well, real, unsolicited recommendations online are well thought out genuine comments from people who are interested in your products. They will have the creative skills to create a perfect message that their audience listens to. Remember that Instagram is a platform where influencers are listened to because their followers have grown to trust any thing that comes from them. Finding an Instagram ecommerce influencer for your ecommerce store will be different. Because you need them to generate massive sales for your brand. Now is time to take action by using Instagram as the platform!