Urbizboost: A Creative Marketing Agency

Table of contents

• Introduction
• Creative marketing agency
• What is a creative strategy?
• Creative marketing strategies
• Who is creative strategist?
• What are creative tactics?
• Similarity between digital agency and creative agency
• The work of Urbizboost as a creative marketing agency
• Conclusion

Introduction

A creative marketing agency doesn’t just mean design agency. It’s actually one of many combinations depending on what they offer the clients. The way each creative marketing agency is defined depends greatly on what they offer their clients.

In our world today, making your message unique continues to be challenging as more channels compete for your customers’ attention. It doesn’t matter if you have the right content, making use of your blog posts, email newsletters, social media and others. In this increasingly crowded digital world, how do you plan to stand out?

The marketing rules have changed and they continue to evolve every day. You may seem not to have the time to stay on top – but that’s fine. We do. At Urbizboost, we understand that creative marketing is both an art and a science. The “creative” part being the art and “marketing” part being the science. It’s not just to know what content is best for your brand and your customers. It’s to know where to position it, when to offer it and how to measure the results. Equipped with this information, you will better know how to target your customers, increase traffic and boost your ROI.

We’re excited to show you what we have to offer as a creative marketing agency. We will also explain how it will help you refine your marketing efforts and build a plan for your content that will get the results you want.

Creative marketing agency

To understand the phrase “creative marketing agency”, we will consider different definitions of it. They will go a long way to broaden our understanding.

A creative marketing agency is an agency that offers different services that fall under the umbrella of marketing and advertising. Basically, you are in need of any kind of creative strategy, work, or promotion, they will help you get it done.”

A creative marketing agency, in a nutshell, is a company that spends its time crafting artistic and engaging work for brands and fellow businesses. They are made up of a careful blend of designers, developers, content writers, PR ‘gurus’ and directors. An agency of this type is a creative powerhouse; never short of an idea.

A creative marketing agency is a marketing agency that uses creative techniques to help businesses achieve their goals. They typically focus their efforts in one of the following areas:

• Strategy: How a business serves its customers and make profit.
• Design: The way a business and its products look.
• Technology: What ways does a business integrates technological solutions into its practices.
• Advertising: The way a business markets itself, its products or services to customers.

What is a creative strategy?

A creative strategy is an intentional and strategic means a company takes to develop and implement steps that will ensure and support the business’ growth. Basically, it is an outline or a blueprint of how the end goals will ultimately be achieved.

Your creative strategy provides the guiding path for copywriters and art directors who will be assigned to develop an advertisement. Within the context of the assignment, any ad that is created should be able to conform to that strategy, even if you decide to switch agencies.

A creative strategy always contain moving parts. Each of these moving parts plays an important role in meeting the goals that will be set. The moving parts will consist of detailed market research, an imaging plane, and effective strategic delivery.

Things to have on your mind when developing your creative strategy:

• The story of my business
• My primary objectives
• My target audience
• The things my customers looking for
• The calls to action I will utilize
• The offering, what’s in it for the customer
• The marketing channels I will use
• Deliverables I will need
• How much is my budget and the amount I will put towards my creative strategy
• The mandatories that need to be on my creative assets.
• The reference materials I will use to create my creative strategy
• The story.

Creative marketing strategies

No matter how strong your current campaigns are, you will still benefit from a new, creative marketing strategy to shake things up.

Go local

It’s very easy to be wrapped up in online marketing that you forget about offline marketing. Maybe your business doesn’t have a brick and mortar store, you can still get involved in local events of your geographic area.

During this period, be real. Don’t wait to just throw in your elevator pitch and be the only one talking. Be a nice person by having actual conversations with people and then send them home with your business card or branded content.

Never underestimate the value of building the connection that happens when you involve yourself in your community. When you participate in local events, don’t fail to post on social media before and after so people will know how to come find you.

Appear in expert roundups

Additionally, appearing as a source for someone else’s articles is a great move. It establishes you as an excellent expert quickly, because someone else thought you are important enough to get advice on. And, even better—you will have to give a quick quote instead to write and pitch the article elsewhere.

So, when someone asks you to provide a quote for an expert roundup or for an article they’re writing, say “yes” as long as it will help your business.

Create a Facebook group for your customers

Nowadays, social media has shifted towards community building. And a great way to adequately build a community is to start a Facebook Group for your customers.

Many businesses has created branded Facebook Groups. These groups are mainly built for customers and may or may not require that the members are their active customers. They offer value and in most cases provide access to insider tips, trained field experts and customer service representatives that will help you quickly and directly.

Host a contest

Contests do require a little planning and an investment into a prize and will deliver great results: sales, online engagement and user-generated content galore.

Social media contests are best you could do, because they are most effective to get you results in a very visible and ong-lasting way.

Target competitor’s customers

Is your product or service better than your competitors’? Well, notwithstanding go ahead and use the fact that they already have some sort of relationship with your competitor to your advantage when running the PPC campaigns.

For instance, on Facebook you will target users who have certain interests and in some cases (not always) those interests can be individuals or businesses.

Give up the goods

This marketing strategy is really simple. Everyone loves free stuff, and at the same time, they hate taking risks especially when it comes to money. Eliminate the risk and just capitalize on the love for free things.

You may decide to offer free samples exclusively to new customers or include it in a bundle where customers buy a particular item or buy value and then they get the new sample. With time you will start to offer brand new releases to already established customers, or to influencers.

Who is a creative strategist?

A creative strategist basically work with advertising agencies or marketing firms. There, they straddle your business and the creative sides of advertising, as their job is two positions rolled into one: media planner and creative director.

At the first sight, “a creative strategist” may seem like a contradiction, like the idea of an cccountant who hates mathematics. But in a business world that prizes you just as much as “thinking outside the box,” it makes perfect sense.

As a creative strategist, you creatively plan advertising campaigns. With the use of market research, they study, understand the marketplace and make recommendations about how the ads will reach their target audience, whether it’s children and teens, young urban women, or men over 65.

To do that, they determine what type of ads their clients will buy. For instance; TV, radio, print, or Internet ads, where they will buy them (on what TV stations, on what websites, and in what magazines), and when they will buy them (what time of day, week, month, or year). It’s a business decision—where will they get the most bang for their buck?—and creative strategist is paid to help their clients make it.

What are creative tactics?

Creative tactics allows a creative strategist to set parameters on a campaign and to use certain creatives under defined situations, without having to build a different campaign for each rule. For instance, you could decide to show variety of creatives based on the time of day, day of the week, device type, supply source, and by domain.

The charm of creative tactics

Creative tactics helps marketers and advertisers optimize and automate exactly targeted campaigns by providing a way to define which creative to show based on particular tactics in a single campaign.

Ways you can leverage creative tactics:

Point 1

You want to promote a musical concert to the same audience but differ the creative between St. Louis and Las Vegas. This is the charm of creative tactics—it will enable you to automatically show the most relevant ad to the audience segments that you need to generate results.

Point 2

You are running sales—lots of winter sales for items in your product catalogue. You need your message and creative to match the exact segment, during your 5 day sale event. “Save up to 40% off on bikes” would include a bike and be showed to biking enthusiasts; where as “Save up to 20% on winter clothing” will likely be seen by a primarily female millennial segment.

Point 3

Want to target across a spectrum of people for your destination show family oriented creatives to females looking for kid-friendly vacations and sports oriented creatives to males looking for a weekend golf getaway

By developing creative tactics for relevant ad delivery across the customer journey, you will serve engaging ads to the most appropriate audiences.

Similarity between digital agency and creative agency

At some point in business, every entrepreneur, ecommerce store, and B2B company always face this choice.

Do I hire a creative agency or a digital agency?

Your business needs a new website, social media accounts, new logos and all the moving parts of a marketing campaign that will get your brand noticed and products sold.

The question is; Is there one type of agency that is better than the other?

We’ll define both agencies, and explain the difference

Defining a digital agency

A digital marketing agency offers clients a more detailed array of marketing services. They are involved in marketing consulting and provide creative, strategic, and technical development of marketing products and services. The services they provide for their clients are more proactive in marketing such as:

• Apps
• SEM
• SEO
• Social media marketing
• Content creation
• Online lead generation
• Brand development
• Website design and development
• Media campaigns
• Video and email marketing
• Mobile campaigns

When it comes to omnichannel marketing, a digital agency will be able to manage each component.

Defining a creative agency

A creative agency is an agency that creates all the content and visual elements of your brand. Imagine of all the design that goes into marketing a product, service, or company. They include items such as:

• Logos
• Color schemes
• Banners
• Copywriting
• Email newsletter design
• Infographics
• Packaging design
• Videos
• TV Ads

Usually, creative agencies are brand specialists who create all the graphics and visual designs that define a product or service.

The similarity

You can never see a perfect definition of what an agency can or cannot do. Don’t hire based on a company’s title.

Point 1

Some creative agencies can deliver entire websites from start to finish, and some digital agencies create total brand designs along with marketing strategies.

Both creative agency and digital agency has the team that can implement a multi-channel marketing strategy and manage your advertising campaigns excellently. They will help you reach your target market in multiple advertising channels and multiple platforms. They will also help you create and design beautiful ad creatives because they usually have one or more graphic designers on staff.

Point 2

However, never make assumptions about their expertise. Research an agency’s services and expertise before hiring them.

They deliver a range of multi-disciplinary solutions for the entire customer journey, including sales and marketing, online shopping, subscription services, billing, and delivery. They combine strategic thinking, technical resources, with brand building based on the client’s objectives.

The work of Urbizboost as a creative marketing agency

There are many services, Urbizboost provides as a creative marketing agency.

The question here, is do you need us to fill in the gaps in your marketing team or take the reigns entirely?

Certainly, yes will be your answer. Let’s look at what we will bring to the table when you hire us.

Fresh perspective

It’s much easier to lose sight of the bigger picture when you’re so engrossed in your business.

Urbizboost as a creative marketing agency will provide the much-needed perspective to guide or improve your strategy as well as new ideas to help you achieve your goals.

Expert execution

As an agency that’s out to make a difference in the marketing industry, we have a team of talented specialists who will both craft and execute your marketing strategies. Ranging from developers to designers, copywriters to data visualization professionals. We have the knowledge and skills to produce excellent content.

At Urbizboost, we are immersed in this stuff day in, day out, that we know the best practices, how to improve your user’s experience, what content works best for each platform, and how to get the most mileage out of the content you’re creating.

Insider knowledge

We are sure that you know your brand inside and out. But how well do you know your industry? Your competitors? Trends in the marketplace?

We work with a range of clients across industries. Thus, we have unique insight into what works, what doesn’t, and what surprising things that can drastically improve your results.

Connections and creator networks

One of the most common reasons you want to seek outside help is because your brand doesn’t have the knowledge, bandwidth, or resources to do the work that needs to be done.

In addition to being well-rounded pros, we have established network of expert creators. It doesn’t matter if you’re looking for a production house to film your latest video or a developer to code an interactive website. As a creative marketing agency, we have the skills and the expert referral to get it done.

Speedy production

Many brands are struggling to execute their strategies because they don’t have the structure to handle production. This is understandable, as different kinds of content require different knowledge and resources.

It’s difficult to launch a content operation when you’re totally new to content marketing. But an agency like Urbizboost, we are sophisticated enough to produce a variety of content, quickly and efficiently. We’re also aware of the common roadblocks, mistakes, or pitfalls that always sabotage production, so we know how to navigate through them.

Quality content

To have a successful content marketing operation, quality, consistency, and cadence are needed. Again, with expertise and a solid structure, we will produce quality content at a high volume. We’re also invested in doing the best job possible because when you win, we win too.

Hence, we will work hard to find the best creative for your brand, even if it means we will disagree with you or fighting for an idea we really believe in.

Conclusion

How do you know if you need Urbizboost?

Not every brand needs a creative marketing agency, especially when you have a solid operation or an in-house team that has the capability to execute your marketing strategy. However, you might consider using us if you don’t have…

Resources

Some brands find it difficult to execute their marketing strategy due to limited means, accessibility, or availability. We will help support your strategy with the structure you need.

Knowledge

We are staffed with expert creators who have the skills and expertise to create all types of content—and, most importantly, adhere to best practices.

Bandwidth

Your team may be occupied with other projects, this means your marketing projects will be delayed or backburnered indefinitely. A creative marketing agency, we can help you create consistent, quality content at scale.

Results

If your current strategy isn’t delivering the desired results you want, we will advise you on how to tweak, improve, or revise your strategy.