Digital Advertising Companies – Can They Help?

Contents

1. Introduction
2. What is considered digital advertising?
3. Digital media skills explained
4. Is digital advertising the future?
5. Things to look for when hiring a digital company in the USA
6. What makes Urbizboost a fast rising digital advertising company in the USA

Introduction

Probably you’re an owner of small business, an entrepreneur, or a marketer that’s starting your career in the digital advertising world. It’s crucial to understand that your brand and your services should be entrusted with trustworthy and capable hands. However, working with one of the top digital advertising companies in United States is a sure way to feel confident and comfortable with the launch of your business. With the satisfaction and guarantee of growth that your business will take off into the digital atmosphere! Although, we understand how hard it can be to find the perfect fit. Seeing that there are a million options out there, some better than others, and with so many people specializing in different aspects of digital advertising. But to find the one that’ll give you the needed boost you’re looking for can be time-consuming. And, in this kind of business, time is certainly money.

That’s why we’ve taken time out to do it for you! Through research and specific standards, we’ve compiled what you need to know about digital advertising companies! Yes, you read that correctly, the relevant details. These digital advertising companies have the skills, the team, and the top reviews to ensure that they’ll aid you get the job done. So, sit back, relax, and learn as you know if they can actually help out with your digital advertisments by reading through this article.

So, let’s get started!

What is considered digital advertising?

Digital advertising refers to all types of ads made by a company to advertise and promote its name, brand, products, or services using the different platforms and digital channels.

Therefore, it includes actions in web browsers, social media pages, blogs, apps, or any other kind of contact through the Internet. With the constant digital transformation, more and more options are available for businesses to communicate with the market and, of course, its customers.

This way, everything that is done using digital resources and platforms can be regarded as digital advertising. So, the main goal is to be precisely present where the customers are.

It is an act of migration and adaptation of businesses about the movement that society as a whole has undergone. Take for instance, if 4.18 billion people use their smartphones to connect to the Internet. Then, their business equally needs to be present in this channel, strengthening its importance and brand awareness.

How does a digital advertising strategy work?

A digital advertising strategy needs to put in place what are the goals of the company, the available resources to achieve those goals. And, of course, be able to define a buyer persona for your business.

With these points being evaluated, companies will decide by choosing from a massive different of options, what will best benefit their plans.

Ideally, they will certainly bet on more than one strategy, meaning they will not allocate all resources to just one action. For instance, focusing on social media ads, paid search, and using even influencers.

Then, evaluate the advantages and disadvantages of each idea, double check with the main objectives of your business and the profile of your buyer persona. With this information fully defined, making decision becomes much more faithfulness for the business.

However, a digital advertising strategy is a set of actions on the different digital platforms in accordance to the objectives and resources available to the company. Also, it is relevant to continually monitor and evaluate each of your choices, to make sure that they are producing the needed results as expected.

Digital media skills explained

Nowadays, digital media has proven to be one of the most efficient marketing tools. Many companies are hiring digital media experts to aid them maximize their reach and increase engagement with existing and potential customers.

What, then is digital media skill?

Digital media skill is a skill used by professionals to devise and implement ideas for marketing campaigns to drive business. To be successful, you must have a creative flair and understand what makes content sharable. Also you should be able to demonstrate these qualities together with your digital media skills.

Digital media skills include the following:

Google Analytics

Being familiar with Google analytics is a must for digital media experts. It’s relevant for professionals to understand what’s working and what isn’t. It’s incredibly crucial to be well versed in Google analytics.

Search console

One of the most invaluable digital skills is Search Console. Digital advertising companies uses social console to improve your visibility and make sure your website is performing well in the search engine world. It shows you the keywords used by people to find you, and how well you’re ranking, that’s when your sitemap is set up properly.

WordPress

WordPress is the most widely used CMS (content management system). It’s a great tool for digital media pros that don’t have extensive design/development skills. The visual editor makes it relatively easy in adding, editing and removing content. And there is a plugin for every feature you can imagine, so most of the functionality is prepackaged and easy to use.

Photo and video editing

Basic and video editing skills are becoming more and more relevant in digital media, marketing, advertising or journalism.

Inbound marketing

Inbound marketing is ued by digital advertising companies to understand how a visitor goes down the buyer’s journey before purchasing and how to best reach them. You will align your marketing and content efforts to understand who you are talking to and at which stage for maximum impact.

Headlines

Your ability to understand and choose the right keywords and write enticing, friendly headlines is crucial for SEO, PPC, social media, content marketing and copywriting. This gives you a big advantage to earn more eyeballs to your content and convert them into customers than your competitors do.

Understanding your audience

If you’re busy creating content s that aren’t relevant to your audience, it won’t add value. So, understand the main reason that they visit your site will help you create successful digital marketing campaigns.

Digital media relations

Here, the digital advertising companies understand it’s extremely vital to learn how to find specific writers and bloggers. Not only that, they will aid you to connect and build a relationship with your customers.

Listening

Actively dashing out your contents to your audience is just half of the equation. Digital advertisers also must master the skill of digital listening. Social media platforms like Facebook, Instagram, Twitter etc, are the best place to identify customer pain points.

Is digital advertising the future?

From all indications, digital marketing is changing constantly. Unlike traditional marketing, when you don’t move with the latest trends in the digital landscape, you will easily fall behind. So, we’ve written this article for you to become aware, and understand, the changes and trends that are unfolding in 2020.
So, here is a list of things that shows that digital advertising is the future

AI and automation

AI is speedily becoming a force in the business industry. It is already taking over some simple jobs, ranging from communication, product recommendations, email personalisation and it will continue to in the near future.

According to Techgrabyte…

“Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” this means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”

Social commerce and shoppable posts

Before now, social media was just a place where businesses connect with their customers. Showcase their products and services, and build upon their brand name and image. However, there is no way to get social media followers to a brand’s online shop through those platforms. Currently, there is. And whilst shoppable posts aren’t actually new in 2020, but they are gaining more and more traction.

For those who are not familiar with this concept, social commerce is when customers purchase products directly through social media posts/ads, without leaving the app.

Micro-influencers

Influencer marketing is certainly not a new concept. We all are familiar with it, and it’s a powerful way to market your products to customers through someone they trust. However, because it has been so successful, also it has become very coatly to market this way, particularly for small to medium-sized businesses.

As a result of this, micro-influencer marketing became a reality. The term micro-influencer means the medium-sized influencers (with 30,000 followers or more) with known areas, that are very popular enough to be influential, but are not loaded with sponsorship’s.

One of the benefits of using micro-influencers is that they certainly have a better engagement rate. Meaning rhat they can dedicate fime to each follower, and drive content that is extremely important to their audience.

Niche social media channels

Other social media channels, like Snapchat, Pinterest, Medium, and Reddit, are seeing very optimistic growth levels. While platforms such as Facebook and Twitter are still very useful today, there is just a slight shift of power occurring.
Although these platforms aren’t widely used now, still it isn’t a bad thing.

Vlogging

Vlogging — the video blog every business certainly have to include in their content. It is more popular than ever. Reason being that it is personal, direct, and has the capability to empathise with your customers to a greater level.

Google’s gallery ads

We are calling all travellers, foodies, and fitness gurus. Certainly, it is one you are not going to miss!
Images are very relevant inn marketing to a customers. They are important to our human nature. After all, are we not visual creatures?

Luckily, Google has upped their game, and have launched gallery ads this year, 2020. These googly gallery ads are equivalent to Facebook carousel ads. These ads will only appear on mobile devices, and they joins the best parts of search and displays into one big advertisement.

Voice search

Well, optimising your digital advertising content for voice search is one of the best thing you can do. Voice search is an area that needs to be considered when devising your digital campaigns from now on. As days turn into years, AI is getting more smarter by the day, and voice assistants (like Alexa and Siri) are reducing their number of errors.

Visual search

Currently, this is taking search to a new level.
Actually people will be able to upload an image to conduct a search.

It is understood that both Pinterest and Google have introduced lens. A visual tool that makes it possible for users to take a picture of an item or object or landmark to find out things about it online.

Neuromarketing

This digital advertising trend is not yet upon us, but it is becoming a valuable tool for advertiser to use in the near future.

Neuromarketing is used in analysing measurements of a person’s brain activity to determine which kinds of content are engaging to them.

Things to look for when hiring a digital company in the USA

When you’re looking to hire a United States based digital advertising company. There are few things you’ll consider before dotting the ‘i’ and crossing the ‘t’.

Are they responsive?

When you’re interested in a company’s services, you will submit a contact form to their website.

Do they reply you within 48 hours or do you wait more than a week for a response? If they take too much time to respond, you may consider another company that’s more responsive.

It’s painful working on an advertising campaign with a company that doesn’t return phone calls or emails for weeks.

Transparency

The key in any working relationship is transparency. When you’re about to hire a digital advertising company, you’ll want to be sure that they’re transparent from the beginning.

Pricing: You may get a good feel of their transparency by checking to see if the price of their services is published online. Companies that publish their price online have nothing to hide, and you’ll know right away that they value a working relationship with their clients. When pricing is transparent, it gives potential clients the opportunity to decide if they can afford an agency upfront.

Campaign suggestions: The best digital advertising companies will also be clear about their campaign suggestions. They’ll assist you to understand the current state of your website and advertising strategies. How they will help, and the strategies they will suggest.

Reporting: Transparent reporting is equally a must-have service when hiring a top digital advertising company. You’ll want to be sure that analytics and campaign reporting are included as a service since you’ll like to monitor the performance of your campaigns and touch them as necessary to generate even better results.

List of accolades

Having awards aren’t everything, but it’s something relevant to consider and here’s why. Not every digital advertising company in the United States has a trophy cabinet filled with awards. But if they do, you’re informed of a few things:

They’ve been doing this business for a while; to be able to earn awards, you must know what you’re doing.
They’re regarded as a leader in the industry: Awards are prove of hard work and dedication to the field, and many awards are given to companies at the forefront of the industry.

Testimonials

Testimonials is an avenue for past clients to talk about their experience with a digital advertising company. They serve as votes of confidence for a company, and honestly, it can never be too much!

When you’re searching for one of the best digital advertising companies in the United States, be sure to check out their testimonials.

What makes Urbizboost a fast rising digital advertising company in the USA

We treat our clients as family

When you work with Urbizboost, you become family. We understand that the work we do for your business surpasses any numeric value. Equally we understand that it helps put bread on the table.

We take pride in the results that we generate for our clients, and we handle your business like our business. That’s how much we care.

Our team is entirely in-house

Here in Urbizboost, we don’t outsource anything! All the work that we handle for our clients is done completely in-house.

But why then is this a benefit?

We easily collaborate under one roof
Since our digital advertising experts are under one roof, it means that team members can collaborate on your campaign. Making sure that every part of your strategy works together seamlessly.

We always keep you in the loop

When you working with Urbizboost, you don’t need to worry about being out of the loop when it comes to your campaigns.

Your point of communication will always ensure that you know exactly what techniques we’re implementing. How long will your campaigns run, and how much you’re spending on anything.

However, we’ll always allow you to make the final call.

In addition, we do offer custom reporting, meaning your results are always available to you.

We generate impressive results for our clients

The results we generate for our clients are simply amazing.

We’re a digital advertising company in the USA

We don’t only offer one or two digital advertising services, we offer them all.

Here are the services we offer:

• SEO
• Digital consulting
• Social media marketing
• Email marketing
• Content marketing
• Web design
• Research
• Strategy!

We know how relevant it is to have the same company work on all of your digital advertising campaigns — it just make a lot sense.