Orji-Oko UzorTable of contents
- Introduction
- Who is a digital marketing director?
- The work of a director of digital marketing
- Is Digital Marketing a good career?
- How much does a director of digital marketing make?
- The highest salary in digital marketing?
- What marketing job makes the most money?
- What next – Is SEO a good career choice?
Introduction
Digital marketing director salary? With this article we will not only answer the question but will look at the work done by this digital marketing director.
Well, the digital marketing industry is hitting up with opportunities right now as every business and individual seeks to leave a digital footprint on the humongous worldwide web. The online spaces have become effective branding, advertising, and marketing platforms, and simultaneously, the need for people who can navigate this space is also on the rise.
Probably you are a part or wish to be a part of this fast-paced, creative, and challenging industry. Then read on to know what is happening and the future in digital marketing and the salary trends. With this article you will be informed not only the salary but every other things you need to know about digital marketing as a whole and digital marketing director.
As a booming, dynamic and vast field of marketing with number of digital marketing opportunities. With a specific job you tend to develop the right digital marketing skills and strategies. However, there are a lot of job opportunities in digital marketing, this includes marketing initiative designing, maintaining, content provides and writers, social media managers, digital marketing consultant.
Digital marketing opportunities and responsibilities helps to develop strong and innovative digital marketing strategies using PPC, SEO, SEM, and other techniques to attract traffic to the companies website and increasing awareness of company’s products and services.
Who is a digital marketing director?
A digital marketing director is one who specializes in marketing of products and services using digital channels to reach customers. Their key objective is to promote brands to every response of digital media with the help of digital technology.
Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. A digital marketing director is at the forefront of the implementation of various digital projects where digital marketing informs IT decision making. They manage all digital marketing activities with the goal of driving online trading performance and full website optimisation.
He/she is responsible for the management and optimisation of digital channels including page search, SEO, display, affiliate and paid social. Having external stakeholder’s management skill is essential, to be able to manage a variety of external digital media agencies to create, manage and run campaigns.
They are responsible of managing, supporting and developing the digital teams. The implementation of digital marketing plan is one of the responsibilities along with regular analysis and reporting to senior team.
It is paramount for a digital marketing director to be efficient in using digital analytic tools, like Google analytics, tableou and Adobe analytics. They equally tend to work with a cross functional teams constantly collaborating with the e-commerce team, IT team, UX and UI team along PR to implement the brand digital Strategies and to identify digital opportunities to support overall objectives.
The work of a director of digital marketing
A digital marketing manager has the responsibility to develope, implement and manage marketing campaigns that
will promote a company together with its products and/or services. He or she must be a major player in enhancing brand growth and awareness, with the digital world. As well as driving traffic and acquiring leads/customers with the website. A digital marketing manager must fast in identifying and evaluating new digital technologies. Together with using web analytics tools to measure site traffic to better optimize marketing campaigns.
The equally develop and implement marketing projects. It is their work to come up with advertising strategies and campaigns to promote products or services on the web. A good digital marketing director focuses on increasing sales through brand recognition and loyalty. They must be well-versed in e-commerce and be able to keep up with the rapid changes in the digital marketplace.
They must have in-depth marketing experience and a passion for digital technologies. Be able to multitask by working closely with different teams to ensure consistency through all digital marketing channels. He must be a creative thinker, to be able provide forward-thinking ideas to build and maintain a strong company web presence. In addition, they must possess the technical know-how on to use all digital marketing tool to achieve the business objectives.
Is Digital Marketing a good career?
As an emerging industry, digital marketing has made a lot of people switch careers into it. To be fit and relevant for today’s job, some are upgrading their digital skills. However, the truth is that jobs in digital marketing world are dynamic and different. So, probably you are considering a digital marketing job or working for a digital marketing agency. Just switch into it because there a lot of opportunities. And to continue being relevant, you must stay up to date with the ever changing flow of digital trends.
Almost all the companies and businesses all over the world need the services of a digital marketer in one way or the other. Whether you move towards business and management, tech or the creative end of the industry. There are always digital jobs available for you and others to take. The only question; how good are you?
How much does a director of digital marketing make?
There are specific skills that many
digital marketing directors have in order to perform their job well. When you take a look through resumes, you were able to narrow down the skill needed in this position. You will equally discover that a lot of resumes listed analytical skills, creativity and communication skills.
So, when it comes to the most crucial skills needed to be a digital marketing director. You will find out that a lot of resumes listed 9.5% of digital marketing directors included digital strategy, while 7.3% of resumes included analytics, and 4.7% of resumes included kpis. Skills like these are relevant to have when it comes to performing important job responsibilities.
Again when it comes to searching for a particular job, many search for a key phrase. Rather, it will be more helpful to search by industry, as you can be missing jobs that you never imagined about in industries that you didn’t even think offered positions relating to digital marketing director job title.
But what industry do they start with? According to research, most digital marketing director actually find jobs in the technology and media industries.
When it comes to digital marketing director salary!
You should know that there is more than meets the eye when it comes to being a digital marketing director.
According to Zippia, an average digital marketing director make an average of $59.21 an hour? That’s $123,147 a year!
They foresee that between 2018 and 2028, the career path is expected to grow by 8% and produce 21,800 job opportunities across the U.S.
The highest salary in digital marketing?
Comparing a digital marketing director salary to the salaries of other digital marketing professionals. The salary of a digital marketing director is higher, and in some cases, it may even pass the $100K per year.
However, when it comes to marketing jobs in general. Digital marketing director is not the highest paid job. The highest paid jobs in marketing include:
- Chief Marketing Officer (CMO): Average annual salary in the US is $187K
- Vice President of Marketing: Average annual salary in the US is $155K
So, to become a CMO or Vice president of marketing you definitely need to have a marketing related degree, years of experience in managerial positions, and the ability to create and design effective online marketing strategies.
Becoming a digital marketing director is a good starting point that will eventually lead to the top of the ladder.
The salary of other marketing professionals working in the digital marketing industry include:
- SEO Specialist – $64K per year
- Content Marketing Specialist – $84K per year
- Social Media Manager – $65K per year
- PPC Specialist – $60K per year
- Graphic Designer – $52K per year
- Affiliate Marketing Manager – $71K per year
Take Note
To pursue a digital marketing career is a great choice. There is a rise in demand for all kinds of digital marketing related jobs. This is expected to continue for years to come. The economy of the world is moving online and companies will have a greater need for digital marketing professionals.
From what you have seen above, not all digital marketing positions are equal. This shows that marketers who have a wide range of skills get paid more than specialized marketers.
When you begin your career as a junior digital marketer, your average salary will be around $40K per year. And as you climb up the ladder, you can reach the maximum or surpass it, which is around $90K per year.
Probably you want to get to a 6 figure salary, then you need to leave the digital marketing atmosphere and pursue a managerial position. You will have the opportunity to eventually become a Chief Marketing Officer or Marketing Manager.
As a digital marketing professional, there are other choices that can potentially earn you a higher salary. Then consider being a freelancer or possibly start a digital marketing agency and run your own online business.
Take note, the most important factor that can affect your salary or income (when running your own business), is your ability to deliver results.
Digital marketing is all about making money and if you can help your employer or client do that, then everything else including qualifications, experience, etc is secondary.
What marketing job makes the most money?
Availability and security of jobs are important qualities for most people. Probably you want to a step ahead in your industry and excel in your employment. You will be expected to have a certain degree of digital ability.
Here is a list of marketing job that pays well;
Digital project management /planning
This jobs allows you to work on a variety of activities while actively showing your knowledge and experience in a productive way. And if you are good in collaboration and problem solving, this job is for you.
Their salary in USA, is between $ 78,750 and $ 118,000.
Content strategist
With this job you have the opportunity to harness your creativity in a highly measurable manner. If you’re self-motivated and innovative and appreciate the data-driven nature of digital marketing, consider becoming a content strategist!
In America, they can earn anything between $81,250 and $115,000.
E-commerce specialist
With the concept of being able to influence customer experience positively and encourage buying sounds fulfilling, e-commerce is an area you should consider. E-commerce job is about you identifying and delivering commercial growth opportunities,. This is a perfect job for anyone who is revenue and data-driven!
In the US, these guys can take home between $90,000 and $126,000.
Digital media manager
This is all about you exhibiting thought leadership in media strategy, innovation, and measurement. If you want to help build and shape a brand’s identity with an analytical, technical approach, you should explore opportunities in this area!
In the US, a Digital Traffic Manager’s salary can be between $63,000 and $90,000!
Brand marketing
A role in brand marketing allows you to establish yourself as a credible, expert voice internally within your organization and provides you with the opportunity to feed into important strategy considerations. If you have the passion to elevate a brand and a strong creative vision, then consider a job in brand marketing.
In the US, they expect a salary between $66,000 and $98,000, and if they have over 5 years’ experience, around $130,000.
What next – Is SEO a good career choice?
SEO is an excellent career choice for you if only you’re passionate about digital marketing. It’s career where one continue to learn and develop, with potential of great financial reward, and appeals to those with a winning streak.
The growing popularity of internet-base businesses, the emerging field of Search Engine Optimization is considered as one of the most promising and profitable professions today.
From every indication, the SEO industry is growing rapidly and it is a good choice if taken as your professional career.
High demand for SEO services
SEO services help to provide people’s business websites with tools to cope and adjust with the different search engines standards and guidelines since these rules are changing constantly.
These business websites is tailored according to the regulations because failure to follow and fit with the search engine’s standards and guidelines may result in the website’s fall in ranking. With this very reason, an increased demand for SEO experts is foreseeable.
Makes good money
Being an SEO professional, you may decide to work for a particular company or as a freelancer. There is freedom to choose and still, expect to earn a lot. If you decide to work for a company, you will probably be placed on the same salary with the developers, designers, and marketer.
But if you choose to work as a freelancer, there is no need to bother yourself. It will just be the same with working for a company since you will surely get a lot of freelance jobs.
Add value to your expertise
As a search engine expert with a good knowledge about web designing or developing. Certainly, it will be an added advantage since most website owners are looking for a company or a professional who is competent and equipped with skills to render more than one service at the same time.
Logical step ahead
You can be a step ahead of your competitors with some knowledge about search engine optimization. But if you are not, it is a logical step to take the initiative to learn new skills that will improve you.
Being knowledgeable about search engine optimization can be a game-changer even if it is just the basics. But remember that your knowledge need to move from basics to advanced.
Ability to work from anywhere
One good thing of being a search engine optimizer is that you can work from anywhere and anytime that you want.
You may not even meet your client personally because there is a high probability that he or she lives on the other side of the globe. And that is why the different communication tools is very important.
Certified career
Probably you may be thinking that SEO is just another sideline, well, think again. There are so many legit and viable courses for SEO practitioners. With these courses, you will gain more knowledge on how important and how rewarding SEO is.
And if you are of the mindset that this profession won’t last long, maybe it is time you look at your surroundings. The fast growth of today’s technology offers the SEO profession’s more futuristic and infinite possibilities.