LEARN AND GROW YOUR DIGITAL MARKETING WITH HUBSPOT

Introduction

Learn and grow your digital marketing with hubspot… today.

I believe you will agree with me when they say digital marketing- and all its strategies. Include SEO, social media, content creation, email, and more is crucial for your business’s growth.

Let’s consider statistics here.

Research has shown that there are four billion internet users globally and more than 3.4 billion active social media users. This shows the reason why digital marketing hubspot is very vital to reach a larger audience than you could with traditional methods alone.

Well, digital marketing will help you to engage prospects better. Turn these prospects into leads, and convert leads into loyal, delighted customers ultimately.

However, starting a digital marketing career especially as a start-up with limited online presence. Truly it can be both overwhelming and frustrating at times.

To help inspire and energize your digital marketing career. And to equally grow your 2021 digital marketing strategies. We’ve written this article for you to learn and grow your digital marketing with hubspot.

In this article we will consider the following:

TABLE OF CONTENTS

• What is hubspot?
• Is Simplilearn good for digital marketing?
• What is advanced digital marketing?
• Digital marketing platforms
• Software or tools used by digital marketers use
• Hubspot’s favorite digital marketing tips

What is hubspot?

HubSpot, in 2006 launched software designed to help companies carry out their inbound marketing strategies. In 2020 and you’ll find more than 40,000 businesses in more than 90 countries relying on hubspot. Hubspot’ growth stack software helps them to build their sales and improve their revenue growth.

However, there are still many digital marketing leaders that don’t know what hubspot is and how it will benefit their business.

The foundation of the growth stack is hubspot marketing. Hubspot marketing gives companies the opportunity to bring all the tools they use to support their marketing inside one room. That shares the same data, including everything a digital marketer needs to perform the following:

• Increase website traffic
• Convert website visitors into leads
• Close the loop to deliver a measurable ROI

Let’s discuss some of the hubspot marketing’s functionality.

Website builder

With hubSpot, you can design, build, host and modify a website without the help of a designer or IT support. As long as you can drag and drop with your mouse, then you can definitely build a website. Furthermore, this website builder makes it very easy to personalize content for every visitor and publish content that is optimized for mobile.

Blog

Blogging can be an integral step of your company’s inbound marketing strategy. Hubspot marketing software will make it easy for you to create and publish blog content. More importantly, hubspot makes it very easy to grow your audience for your content. And then optimize it with recommended keywords. It will provide the ability to capture data and equally measure the impact of each piece of published content.

Keywords

Hubspot will help you discover, organize and track the keywords that will drive your organic search results.

Ads

If you will use Google AdWords, Facebook Ads or LinkedIn Sponsored Updates as a part of your marketing strategy. HubSpot’s Ads add-on will provide the ability to not only measure impressions and clicks. But equally measure leads, customers and actual ROI of your ad campaigns.

Calls to action (CTAs) & landing pages

To increase your website traffic is great, but to convert those visitors into qualified leads is more important. CTA buttons for marketing offers will give any site improved lead capture functionality. It will drive visitors to your custom landing pages that will be designed. Built and added to your website in minutes without the help of IT Support or a designer.

Lead/list management & segmentation

The marketing data of many companies is kept within the many disparate marketing tools they use. With hubSpot you will be able to store all your leads and marketing data in one integrated database.

Email marketing

To achieve improved deliverability and response when you will create easy to design and execute personalized email campaigns. HubSpot’s best in class analytics will help you track the effectiveness of each campaign. Also optimize them for enhanced future performance.

Marketing automation

Automation allows digital marketers accomplish more with fewer resources and in less time. Marketing automation of hubspot will help you to design, build and execute personalized prospect engagement workflows. That will trigger on form submissions, website page revisits, content views, etc.

Social inbox

It will help you increase your social media activity. Equally improve your social interactions even without investing more time and effort. Postings to multiple networks will be planned, written, scheduled and monitored with just a few clicks.

Is Simplilearn good for digital marketing?

Simplilearn is a good platform for digital marketers to improve on their knowledge about digital marketing.

Let’s consider one of the courses done by simplilearn:

The digital marketing specialist master’s program targets to get marketers industry-ready by offering training in a wide range of areas. They will receive access to seven full length, comprehensive courses that will cover all areas of digital marketing.

Simplilearn digital marketing specialist master’s program includes:

• The seven advanced courses, includes PPC, web analytics, SEO, and content and social media
• You will gain access to 75+ live instructor-led online classes
• There’s monthly mentoring sessions from industry experts
• A master’s program certificate from Simplilearn

This master’s program will come with an expert-curated learning path. Which is a step-by-step plan to get the skill set of a digital marketer that’s capable of managing the digital marketing campaigns of their organization.

The program’s learning path starts with the fundamentals of marketing course. You will be equipped with a general understanding of digital marketing principles. Students will then progress along the path. One will be able to acquire advanced skills in digital channels, conversion and strategy, web analytics, pay per click (PPC), SEO, and social media.

However, there’s elective offerings in advanced content marketing. This will also include advanced email marketing, website conversion rate optimization and mobile marketing. Giving you the flexibility to be able to perform well in other areas as needed

What is advanced digital marketing?

Digital marketing is important for all businesses both big and small. Your business success depends on using the right kind of digital marketing strategies and methods.

This means traditional marketing strategies will no longer work their magic. However, you need new and advanced strategies and methods to succeed from now on.

The advanced digital marketing strategies and methods include the following:

Update SEO frequently

Your product or service might be great but is it reaching the targeted audience? SEO will help your business reach the targeted audience.

You need to update SEO at least once every quarter. Find keywords that will make your business appear on first page in search engines.

If you need a successful SEO campaign, then there’s need to establish a comprehensive marketing strategy. This will increase your visibility and maximize your revenue.

Always ensure that your website balances SEO and user experience. Simple but essential.content and the right call to action will encourage your customer interaction. Every section of your website needs to add value and must have a definite purpose.

Focus on customers

Most businesses make the mistake to focus on developing their brands and building an online presence. They often lose sight of customers they need to target.

So, start to prioritize customers and you will see improvements in conversion rates. Create personalized experiences for your customers. This will enable you to get and retain customers in a cost-efficient way.

Use blogging for lead generation

When you post valuable and relevant content, it drives traffic to your website and social media pages. This will certainly increase your rankings in search engines.

Each blog post that will be created is another indexed page on your website. This will aid customers find your website when they search online.

Blogging will give your brand a voice. Customers will be more likely to buy from a brand that is active and authentic.

Focus on content development

Create meaningful and important bcontent that will attract customers. When you combine the right words with appropriate images, it will captivate your audience.

The correct content tone and voice will help connect your brand with your customers on a personal level.

Use social media as a marketing tool

Social media will be used as a marketing tool for your brand. Find social media platforms that your targeted customers use. Target posts on these platforms. Engage with the audience through starting conversations and addressing grievances.

Host live events and high-quality webinars

Podcasts, webinars and online promotion are digital marketing resources that will be used to engage with your audience. Event promotion will be used to create an experience that your customer will remember for long time.

Always think like your customer if you need your business to succeed. Create a digital marketing technique that will make interacting with your customers very easy.

If you need your business to stand out and stay at the top. The need to use new and innovative digital marketing strategies and methods is the answer. Contact Urbizboost to learn how to use digital marketing to promote your business.

Digital marketing platforms

Modern marketing heavily relies on technology to analyze the comprehensive performance of a marketing campaign. And help to guide future techniques and decision making.

Well, the best way to define a digital marketing platform is for us to break it down into its two parts:

• Digital marketing
• And digital business platforms

Let’s know how the two relate:

What is digital marketing?

Digital marketing is any marketing campaign that uses online media and the internet. Through the use of connected devices such as mobile phones, home computers, or the Internet of Things (IoT). Common digital marketing strategies center around distributing a company message through search engines, social media, email, and websites.

Nowadays, digital marketing focuses on reaching a customer with increasingly conversion-oriented messages. Across multiple platforms as they move through the sales funnel.

Digital business platforms

Digital business platforms are tools that provides multiple business or technology abilities. While there are tools that address specific functions within a business need. Like a single tool thatbschedule social media updates alone. Platforms support many functions across these needs. It basically enables a more extensive set of functions with APIs, integrations, and data sources.

Then what is a digital marketing platform?

A digital marketing platform is a solution that supports different functions within the realm of marketing over the web. According to Gartner, it is very important to note that to classify a platform. The solution cannot claim to support all component of digital marketing. But will instead cover functionality such as media buying, performance measurement and optimization, and brand tracking.

However, this may not cover other marketing campaigns like SEO, social media.

Software or tools used by digital marketers use

Hubspot marketing

HubSpot has different tools that will help you grow your business, no matter what stage you’re at.

Starting out, there are different tools available for free. You may decide to set up web forms, popup forms, and live chat software for lead capture. Then, you will send email marketing campaigns. Pipe all your data into the free CRM, and analyze your site visitors’ behavior.

When you move into the paid tiers. Things will get really sophisticated for you with advanced marketing automation. It is an all-in-one solution, though it works well with other point solutions you may decide tobue

Ultimately, the tool will allow you to:

• Grow your traffic
• Convert leads
• And prove ROI for your inbound marketing campaigns.
• Shorten your deal cycles and increase close rates with the provided sales tools.

Ahrefs

Ahrefs is a very comprehensive SEO tool that will help you punch up your site traffic. They have data for around 150 million keywords in United States and even more for 150 other countries.

Great for competitive analysis, that allows you to check out who links to your competitors, what their top pages are, and many more. You will be able to see where their content ranks. The Content Gap tool will assist you to identify key weaknesses for your content areas.

Proof

Proof connects to your CRM or site and uses social proof to boost conversions on your site. They implement social proof messaging that’s “25 people are viewing this post right now.” They equally into reviews, and videos geared towards targeted customers once they visit your website.

Their popular Live Visitor Count and Hot Streak notification features will boost customers’ perception of your brand. Letting prospects get a look at how other people are responding to your product. Additionally, it’s very easy to install, you only need to copy and paste their pixels into your site.

You will identify your visitors and examine their journey throughout your website. Helping you to optimize your site design for higher conversions.

Survey Anyplace

Survey Anyplace is a software your digital marketing department should consider.

With their ReportR pack, respondents will be able walk away with a personalized PDF report based on their answers immediately after completion. They equally integrate gently with your existing marketing stack either via webhooks, Zapier or Integromat. So you will easily moves leads through to your CRM or email marketing tool and start building nurturing campaigns.

Yoast

Yoast is a popular plugin that works very well with both Gutenberg and Classic editor in WordPress. It is an excellent tool that will help you optimize your content for search engines.

This plugin will helpsl you to choose cornerstone content. Focus keywords that will help you rank, individual content URLs, and internal links for an additional boost. The plugin equally evaluates your page readability and gives it a flesch reading ease score.

It’s always updated to reflect Google’s algorithm every two weeks, so you will be able to stay up-to-date on your SEO.

Hubspot’s favorite digital marketing tips

Let’s consider to grow your digital marketing with hubspot’s favorite digital marketing tips:

Know your customer

At hubspot, one of their product marketers suggested that to keep on top of the pulse of your customer. You should hold yourself accountable to it. Schedule time monthly to shadow your support team and your sales team. Your best content ideas will come straight from the source, and that’s your customers.”

Your content should align to every stage of a buyer’s journey

One of the associate product marketing managers at hubspot. Once said that personally, I think a big moment for your customers is when they talk about your ads strategy. And you should tell them their need aligning it to your content offer to a moment in the buyer’s journey. It doesn’t make sense to aim an advert for a sales demo at someone in the awareness stage. It equally doesn’t make sense to target an awareness stage offer. Like a recommended blog post, at someone who is ready to purchase.”

Don’t write about your products or services

Don’t only write about your products or services on your blog. That will immediately alienate someone who isn’t already close to buying. Instead, invest your time in learning about what your target customer is interested in. Develop a content that will align these interests with what your brand will offer.

Focus on the long-term

Always focus on delight, not short sighted acquisition. As a marketer, you should understand the pressure to deliver leads to sales each month. But employing short-sighted strategies that will generate some attention and may result in a momentary spike. Your focus should be to generate demand through helpful and customer-centric campaigns.

Incorporate SEO into your overall content strategy

While you position a blog as a pure thought leadership publication. Incorporating an SEO technique into your topic selection. Blog writing is one of the best way for long-term traffic growth.