Orji-Oko Uzor- Introduction
- How to use Reddit as a digital marketing strategy?
- Ways to implement Reddit in your digital marketing strategy
- Conclusion
Introduction
You should understand that Reddit’s massive collection of communities has potential for creativity, marketing research, promotion, and lead generation.
Well, it’s understood that digital marketers consume a lot of data a day. From pay-per-click methods to native advertising, etc. Constantly we absorb ideas, test them, and put in to practice the effective techniques.
While marketing experts have written a plethora of guides and case studies. For example, on Facebook, Twitter, and LinkedIn, the social media marketing world yields little supply on Reddit. This means that marketing professionals need to write more on this social news platform. Because there’s an unforgiving learning curve we need to carefully navigate. Yet those investing time to assimilate into the platform get good returns.
Currently, Research has show that Reddit claims the 56th spot. For being the foremost popular site in the world. Thus, pulling quite more than 113 million unique visitors just last month.
A social news platform, many use the platform as a great source for content. Beginning from pictures and videos then to active and genuine discussions. Similarly, the platform is made up of thousands of communities. Known as subreddits. Each having its own theme, moderators rules, and social norms.
These subreddits are dedicated to different things. Like shows, games, trades, humor, science. And even to bring happiness to strangers through random acts of pizza.
So, no matter how “boring” or socially bland your business could seem. The subreddits is quite enough to give any savvy digital marketer value as a B2C gateway.
Here, we basically extract value in these core areas:
- Research
- Creativity
- Promotion
- And lead generation.
Research and creativity
The first thing to do is to equip yourself properly with a working understanding of Reddit’s nature. Failure to do this will lead to unsuccessful campaigns. We at Urbizboost like to recommend all marketers bookmark. The official self promotion guidelines and get to obtain up to hurry with Reddit etiquette.
Next, search for subreddits and discussions by using keywords aligned to your business. If you sell furniture or clothes. You’ll likely find your way into the DIY and style subreddits. Be sure to make an inventory of each subreddit that has relevant ties to your business. Then record them as a community profile.
Subreddits do contain links that will either direct readers to an external website or an onsite page with text. Every link has a comment section. Links and discussions help to offer more insight into demographics and interests.
You will be able to sort links by the popularity in subreddits. Through clicking on the top button and then sort them during a date range. Such as this week or all-time.
Essentially, your goal must be to contribute to those communities. That has a pre-existing interest around the products or services you offer. In other hand, your contributions might even be as simple. For you to offer input or demonstrate expertise on a topical discussion. This aids to build the inspiration for your brand presence and promotion.
Promotion and lead generation
The accepted thanks to promote your business and generate leads on Reddit. Require a basic knowledge of the self serve platform. This will enable you to focus on individual subreddits with creative ads. Which will automatically get placed at the highest part of the page. Or even target the overall front page. You even have the choice to target users by their location.
An efficient path to see positive reception and lead generation solely depends on the diligence of your research. Therefore, If you are knowledgeable enough to know the social norms of the subreddits you’re targeting. You’ll certainly play on those expectations, increasing potential traction.
For instance, a family own a custom wood shop, targeted subreddits. Like the baseball, NFL, wedding, and sports communities with subreddit particular headlines. This resulted to a 15% increase in their shop traffic. Attracted to them new domestic and international customers. Consistent with this particular case study. It was 22 times less expensive than any other ad platforms
How to use Reddit as a digital marketing strategy?
Before we jump into how to use Reddit as a digital marketing strategy. First let’s look at the three types of posts which can be created on Reddit:
- Sharing a post (text)
- Posting a link
- Posting an image/video
For you to be able to share any link, post or to upload any video or image. You will see on the right side of the screen there is an option “Submit a new link” just click on it.
Reddit always work with a view of Karma points.
- Then what are karma points?
- What is the role of karma points?
What are reddit karma points
Well, Reddit sees your success by the karma point built up by you. These karma points act as a scorecard for Reddit users. And it is gained any time links or comments are being shared. Also karma is decided by the upvotes or downvotes your links and comments received.
A minimum of a hundred points is important to make it visible that you are involved in the communities sincerely.
Now how do you use Reddit as a digital marketing strategy?
The following are the ways to use Reddit in your digital marketing strategy:
Reddit as a research tool
This is a forum where people in various groups talk about different topics. It is a powerful research tool user to find the latest trends among your customers.
This strategy performs well for all the marketers. It’s not necessary that you must be a Redditor. Anyone is free to use it for research. And it helps to get different beneficial things for marketing.
There are steps that you will follow for its effective working:
Identify subreddits relevant to your brand or business
There are various ways to find out subreddits. One of the ways is to move straight to Reddit and search for the subject you want. The search results will bring out many recommended communities to join. With a list of trending and popular content that are aligned to your search.
Another way is to visit subreddit immediately. A place where people are allowed to put up their queries pertaining to any subject matter. Then the community will acknowledge it and reciprocate with varuous ideas which subreddits will be joined.
The subreddits that has the maximum members are proved to provide with the research insights. When you need to get into any advertising perspective. The actual subreddit has a maximum audience.
Now you will browse in a manual way. Navigate the subreddits directly and browse about them. When you are following it, remember to visit the content every day or weekly to be updated. Strictly based on the members of subreddits.
Create an appealing and captivating title
It’s one of the major factors for Reddit to be exceptionally well with its content. The quality of the content is not the only reason. Also, it’s about how well the content is framed or how the title has been framed. The users define very brilliantly about their posts using this space. Digital marketers may really go deeper into it. To gain an understanding of how to make use of the space.
The right place for you to analyze the kind of writing style which is appealing to the people.
However, it’s very easy to see and analyze the most trending posts. Just by visiting the Reddit homepage or the subreddit “all”.
Relationship building
To build a relationship with your customers and audience is very easy on Reddit. First, prepare content that will be up to the mark. A great platform where you will share, promote your product and start some conversations.
But before initiating anything, it is important to know how subreddit will fulfill your purpose. It is very necessary for you to figure out the people who are interested in the offer. Don’t just post links, build up a good reputation. Get yourself involved in other people’s posts and conversations. This will help you to gain the trust and confidence between you and them.
Generate more traffic
People always think on how to generate traffic for their website from Reddit. But if you are really serious to execute it then you must create your presence on Reddit. Through being a genuine and amazing contributor to the community.
There is never a shortcut to get organic Reddit traffic. If you need to generate organic traffic. Then you must get involved with them and genuinely too. This does not work anyhow where you will just show up. Immediately start to promote your product or content.
If you are ready to pay, for sure will get it through ad. For this, you must find your subreddits based on their demographics and geographical location.
To get more traffic you will equally increase visibility which will lead to an increase in conversion.
Increases the visibility
The posts equally include the “cross-post” button at the bottom of the original thread. So that if you need to cross-post your content to another subreddit you will perform it with ease. But one thing is that this cross-post must be done wisely. This will result in more people seeing your posts and become aware of your content or product.
Increases conversions
You should know that Reddit advertising is still in its emergence phase. As compared to other platforms, meaning this is the perfect platform to get good returns. It helps to optimize campaigns to boost up reach, traffic, views, and conversions. On Reddit, videos are one of the most captivating contents.
Connecting with the mass audience, knowing their needs, and proposing your offer suitably
Ways to implement Reddit in your digital marketing strategy
Let’s look at the ways to implement Reddit in your digital marketing strategy.
Invest in paid ads
You have to set up a Reddit advertising campaign in minutes. On the platform the daily budget minimum is only $5. When you advertise good enough and you make use of the full potential of the platform. Certainly you’ll much more value for that amount of money.
Founder of DuckDuckGo search engine, Gabriel Weinberg had great experience with Reddit ads. His experience clearly shows that the platform reaches the people you mostly need to target. Those who will engage with your product, will stick around your site.
Pay attention to r/Deals subreddit
Digital marketers mistakenly focuses on many relevant subreddits. But they do often forget about one: r/Deals. The Reddit community is not specifically kind to obvious promotion. Meaning they will just ignore your call to visit the official site when you don’t offer something in return.
When you promote your offer on the platform with a special deal. It will the attention of the users. This is a subreddit users on the platform likes to explore. Whenever a user need to buy anything. They will try to find a beneficial deal here. Use that opportunity to get them with your offer.
Provide additional customer service through Reddit
You should know that the reviews and testimonials your brand gets on Reddit are believable. When you show up, prove to them that your team cares about the level of satisfaction they get.
Each time you see a negative review, try as much as possible to fix the damage. Always offer a refund or tell them to contact you, so you will substitute the product.
Organize an AMA
AMA is short form for Ask Me Anything. You give your target customers an opportunity to ask questions. And you will get a chance to engage them with your answers. If this AMA was good enough for Barack Obama. Certainly it will be good enough for your brand, too.
Research new content ideas
I know you need to be aware of the fact that you must produce high quality content with all the keywords in it. This is the only way you can direct Google users towards your site. At any point that you get stuck. You must have covered most topics you had on your mind. And you feel like your SEO campaign is getting too repetitive.
The Reddit users activity is a powerful source of new content ideas. They will ask questions, but they equally share problems and first hand experiences. Just explore the important subreddits. You’ll be shock to find tons of ideas for your new content.
Find collaborators
Try to find out what’s going on in your industry. Take your time to observe the conversations and give them useful information whenever it’s helpful.
You’ll notice that may users are open to interact with brands. Whenever you able to spot such a user who has good Karma. Then you should offer collaboration.
Get feedback and keep an eye on market trends
Does your target customer use Reddit? If your answer is yes. You have a great chance to ask for their feedback. Begin a thread and invite people to share their experience with your brand. Show that you’re a great listener. That feedback will help you make your brand better. Only if you’re ready to improve on the product or service in a way that will make your customers happier.
Be Keen to observe the reactions of your audience to competitive brands. What are those things they love about those brands? These information will help you easily improve your marketing campaign.
Start a Subreddit contest
Take for instance, you’re promoting a site that offers fitness tips. You may organize a contest. Where everyone will share a personal story on how fitness has improved their lives. The user with the highest upvotes will get a prize. Like a free lifetime membership and full access to your content.
Subreddit contests are powerful because they will let you engage with relevant audience.
Set up a calendar
Before you begin to post on Reddit. Take out time to explore. Remember: you won’t able to submit the same comment to various subreddits. That’s called spamming and it may get you banned. If you really need to boost your brand’s reputation with Reddit. You must plan a good campaign.
Set up a calendar. Plan the amount of time you’ll spend on Reddit. And how you will be able to organize your activity there. When you approach this platform with a good strategy, it will certainly yield great results.
Conclusion
Reddit is a powerful digital marketing tool and it is growing rapidly. For your business to grow there is an important need to understand your audience and their needs. If you must bridge the gap between you and your customers. Be knowledgeable of their needs and then market your products. It is equally an effective way to generate more traffic. And make your content to be seen by more people which will lead to more conversion.