Orji-Oko UzorTable of contents
- Introduction
- What is a full service digital marketing agency?
- Do digital marketing agencies work?
- Should I hire a digital marketing agency?
- What does a digital marketing agency do?
- Why you need a digital marketing agency?
- What next?
Introduction
Before we understand what is a full service digital marketing agency. We need to be sure that we know the concept of digital marketing. Online marketing is an umbrella phrase that includes all kind of activity that takes place online in promoting your brand, or to drive sales. Any company that wants to be in constant contact with an audience nowadays, needs to have a digital presence.
Presently, the world has gone digital, and traditional marketing styles are no longer as effective and efficient as there use to be in the time pass. And as time passes, the more this is becoming more evident. These days, everyone is on their phones doing one or two things. All thanks to the introduction of smart phone and it’s constant development. This amazing because just a few years ago, most of the activity done online now were done out with laptops and standalone computers. But today, just being able to type in two words in a search engine and you will get an immediate answer.
Need to know the nearest relaxation park next to you? Google it.
Need to know where you can go for your next vacation? Just Google it!
So, is your business a click away from people finding it? Well it all comes down on how good your online presence is, and this is not just about one factor, but multiple factors. From how quality your website is and the ranking of it. Including your social media presence, to your budget for paid advertising.
Now to be able to do all these different channels, there are two ways you can do it;
- By contacting a full service marketing agency, or,
- Hire a multiple niche agencies.
What is a full service digital marketing agency?
A full service digital marketing agency is type of agency that handles all aspects of a company’s online presence. In this kind of agency, there are different departments that specializes on one area or the another. For instance there is the design department, department on website development, content writing, social media management, SEO and SEM.
In addition, the agency’s target is to come up with a whole strategy for a company, whereby defining their KPI, and evaluating how each and every department can work together to help in accomplishing this end goal.
Take for example, a start-up company first, would need an eye-catching, user and mobile-friendly design for its website. Certainly, this would be handled by the UX and design department. From there, the website would move into development, with preparations going on in the SEO and content writing departments, as well as the SEM department.
Then, the social media channels will follow suit, with this strategy starting in collaboration with the other departments. Hence, the “full service” is exactly what it is called. A whole strategy, consisting of these sub-strategies and your company would benefit from:
- A UX and design strategy
- A content strategy
- An SEO strategy
- An SEM strategy
- A Social Media strategy
And the best part is that you get all these marketing agency services in one place. No stress.
Do digital marketing agencies work?
Yes! Digital marketing agencies work.
However, in a way to familiarize people with this world of digital marketing. We are here to explain how a digital marketing agency works. With a digital marketing agency, the process involved takes place much faster. Making it different from a traditional agency. With a digital marketing agency, you keep in touch your customers behavior online.
Let’s look at the various departments of a digital marketing agency, it will give us understanding how they work.
Sales/business development team
With this department, the agency gets in touch with potential clients. They bring in businesses on board, excutes and handles contracts.
Account managers/client servicing team
Their work is to handle the clients of the company. Once there is a new client through the sales team, the account manager steps in to coordinate the requirements on a a daily basis. They may decide to design workable strategies based on those requirements. And gets excited by different departments.
Copywriting team
Getting a content or copy written, is the first step in executing a strategy for a client. This may include blog posts, email messages, social media posts, website content, etc. This department work together with the SEO group to write content with needed keywords.
SEO team (Search Engine Optimization)
Their work is to help improve the visibility of their client’s website in search engine results. The aim is to get unpaid visibility and attract customers to the website. If the client so desires, paid links will be used to help the client’s website rank better.
Design team
They take care the visual aspects of the different element. Ranging from social media posts to blogs posts and advertisements. This will include to design an effective and friendly UI websites, to help them get more leads.
Development team
This team is in charge of programming. Designing and building websites that are user-friendly, easy to navigate and attract customers who are willing to purchase.
Paid media/pay-per-click (PPC) team
With paid media, this team gets clients on search engine results pages (SERPs). This equally include platforms like Facebook, LinkedIn as well as different sites through Google, content marketing platforms and media buying. Here, their clients get the fastest returns on marketing investment.
Social media team
Social media team takes care of the media platforms in promoting the brand and facilitating one-on-one interaction between clients. Together with their potential customers and influencers. They design strategies, executes them and analyses brand engagement across different media platforms in addition to social media listening and monitoring.
The above teams work collective to achieve results. In any full service digital marketing agency, each team is linked with the other and the performance of one affects the other.
Should I hire a digital marketing agency?
So, you’ve decided to use your online tools to grow your business, right?
However, digital marketing is term that represents different online techniques of marketing and growing your business. So, it will lead to complications to launch a large scale campaign if your business lacks the resources, time, and expertise for such an undertaking.
For this reason, that’s why you need to hire a digital marketing agency.
Focus on running your usiness
You wouldn’t like to spend months training your staff on this. That time is best used to grow your business from the inside.
What you do is to simply share your goals and their timeframe with the agency. You will not be training, onboarding or probably managing other team. The agency will handle all your online marketing and this gives you time to run your business better.
You cut down the overall costs
Well, agencies are independent contractor, that alone helps you to eliminate the need for payroll taxes. This equally removes the cost of having full time employees such as benefits, health care costs, and salaries.
You will need some tools to run your campaigns, which can come as a hefty one time subscription. But most of these reputable agencies have these digital marketing tools, no need to spend to get one.
Work with experts
The cost of hiring a digital marketing agency for your campaigna can be expensive for small businesses. This thing takes time and thorough consideration.
In addition, it will take time to understand all the online marketing strategies.
To get access to an agency with its qualified experts will be expensive. What you do is hire an agency who have done similar projects in the past. This way you don’t spend much for their services.
Stay relevant to your industry
By now, you must be able to understand that research is very important before launching any campaign. Learn your industry very well, know who are your competitors and the newest marketing methods in your industry. The burden to know the relevant marketing methods lies in the agency. Their work is to research on your market and identify your competition. They equally research your target audience to learn and understand their behavior, preferences, and interests. To ensure that the adopted marketing methods yield the maximum results possible. And to keep your business abreast of relevant developments.
You can get new ideas
With a good agency, you will have great ideas on what methods will give you results. They’ll also provide new perspective to some things that your team had already been doing. By assessing your marketing efforts and creating new ideas based on the viewpoint of the customers.
It’s a scalable service
Scalability, is one thing that makes a digital marketing agency your bet for online growth.
With a digital marketing agency, no need to increase the size of your business immediately as your business is growing rapidly. One they will do, they won’t put constraints on your current team. And why that happens, no need to expand your team.
They offer measurable results
Let’s face the fact, no business wants to do an investment that bring no results.
With many marketing strategies in digital marketing landscape, it may be difficult to know the real ROI. However, an agency will help to determine the Key Performance Indicators (KPIs). The function of these indicators is to figure out how your marketing campaigns are performing in line with your objectives.
They have the tools
Digital marketing needs the use of different tools to design each campaign. Unfortunately, there is nothing similar to a one tool for all when it comes to marketing.
These tools are premium services, and as there’s addition of certain upgrade, the costs increases. The cost of using these online marketing tools can be quite expensive for small and mid-size businesses. Digital marketing agency already have these tools to help you make the most of your campaigns.
You get professionalism for your native ads
Unfortunately, the ability to know where to place your native ads can be a difficult process. As such, your business will benefit from data driven solutions offered by a digital marketing agency. They determine the best place for your ads and content distribution plan.
Enjoy the power of storytelling
Storytelling is the process of creating compelling and engaging messages that will connect and resonate with the target audience. Your agency achieves this by understanding your audience’s needs and pairs them up with the right solutions.
What does a digital marketing agency do?
Website design and development, search engine marketing (pay-per-click, retargeting), SEO, social media marketing, content creation, online lead generation, online brand development and management, media campaigns, video, email marketing, mobile campaigns and ROI assessments. Just to name a few.
To grow a business with digital channels, takes a deep understanding of the medium and process to successfully use them. Successful business take advantage of interaction and provide additional customer value through digital methods. The core principles of business strategy and growth remain the same but aren’t just the work of traditional agencies anymore.
The problem now is that the old, traditional, interruption-based media, don’t work the way they used to.
Full service digital marketing agencies specialize in cost effective solutions that only target the audience you are interested in.
Digital marketing agencies work to make their clients’ programs to be measurable and accountable. This were nearly perfected in direct marketing, meaning that ideas that work get increased investment.
They bring a range of multi disciplinary solutions to every problem and provide solutions for the entire customer experience. Including sales and marketing, online shopping, subscription services, billing, and delivery. They embrace strategic thinking, technical innovation and storytelling/brand building to deliver on client’s objectives.
Why you need a digital marketing agency?
Below, are reasons that shows your business needs digital marketing agency to attract new leads, connect with customers, and close more sales in 2020 and beyond:
Customers are going digital
Nowadays, when it comes to researching before buying anything, customers are increasingly moving toward online experience. Google remain the most popular channel for customer research. However, at the beginning stages of the customer journey, customers often use search engines to find find information of what they want to buy. They equally use it to research about specific brands.
It is vital your business’ products and services are visible during these digital searches. To be able to engage the customer and work to influence their buying decisions by providing valuable information.
The strategies are affordable
Unfortunately, big companies with big marketing budgets need to be aware of how they spend their marketing dollars. One of the benefits of digital marketing is that these strategies are both affordable and effective. Businesses can market their products and services through email, social media and SEO-driven content marketing with only a fraction of price that it will cost to produce and distribute print advertising.
Easy to track and monitor your digital campaigns
It is crucial that a digital marketer has a way to track the success of their marketing campaigns. This helps businesses see what is working and what isn’t when it comes to their marketing strategies. With this facts, businesses may not be able to measure accurately their return on investment. But they will be able to identify areas of improvement and work to design more successful campaigns based on the findings. Digital marketing makes these jobs easier than doing the guesswork of tracking and monitoring marketing campaign success.
More interactive experience through digital marketing channels
Digital marketing channels allow your business to provide a more personalized experience with interactive video ads. Currently, online video has become a part of consumers’ daily lives. This presents a great opportunity for your business to be able to engage your target customers. You can use this same online video to grab the attention of your on the go customers and inform, entertain, and engage their ideal customers.
Allows you to be a part of the conversation about your company
Social media marketing is one of the popular digital marketing strategies that allows your business to be part of the online conversation about your products and services. For few years now, it’s clear that social media has come to stay, and it’s not just for young people. Research has shown that more than 79% of all internet users in the United States have Facebook profiles and 68% of all Americans have profiles. With these statistics it is an attractive opportunity for your business to reach your target market and start a conversation on social media.
Responding to trends in real time
With digital marketing you will be able to respond to popular trends in real time. It helps your business take advantage of customers response to current events, trends, topics and technologies. Digital marketing makes it possible for your business to stay ahead of your competitors.
What next?
Urbizboost is a full-service digital agency, specializing in online marketing, technology and design. We create campaigns and amazing touchpoints that engage users and build measurable interaction. Our work includes design, technology, marketing and digital strategy to produce remarkable experiences and engagement.