Orji-Oko Uzor- Introduction
- Instagram tips for you as a beginner in network marketing
- Ways to grow your network marketing business on Instagram
- How to use Instagram for your network marketing business
Introduction
Are you new on network marketing and still don’t know how to use Instagram for network marketing, you are missing out big time! Instagram is a very highly engaging platform where you will meet like-minded people pretty fast. In this same article, we will share with you ways to grow your network marketing on Instagram. Before we get started with these articles, we recommend you keep a list of the people you will be interacting with using what you will from this article.
As you read on in this article that will show you how to use Instagram for network marketing. First, you will need to get organized and keep track of who has been interacting with you. Make sure you are interacting back with these people. That’s the perfect way to know their needs. Remember, network marketing is all about relationships. With time you can equally learn how to do a lot of things with Instagram. This include Instagram growth strategy this is another excellent means to build your network marketing business.
Well, in this article we will show you how you will use Instagram to grow your network marketing business without any cold messaging or chasing leads. You will equally discover the Instagram tips for beginners in the world of network marketing.
Instagram tips for you as a beginner in network marketing
These Instagram tips for beginners will help you to know and understand how to use Instagram for network marketing. You will know what to do and what not to do. We will divide this into do’s and don’t s. But we will start with don’ts, for you to understand what you shouldn’t do.
The Don’ts
Point 1
Don’t ever set up an Instagram account with the intention to brand it as your MLM business or turn it into one big advertisement. If you do this stop it right now! Instagram is a social platform not a business to business platform.
Point 2
Don’t be tempted to over post! Post every 3 to 4 hrs and not more than 5 times in a day. Instagrammers like to see 2 to 5 posts a day for best results.
Point 3
Don’t be involved in posting all the time about your business. Because trying to sell all the time on social media is like you putting mosquito repellent and repelling your followers with your post. Be involve in posting valuable thing such as marketing tips, quotes, videos. Follow the 80/20 rule (80% value and 20% promo)
Point 4
Don’t sign up on Instagram only to rarely return or post on your page.
Point 5
Don’t come on Instagram for your sole benefit alone. Meaning don’t you just sit there posting and expecte others to join in on your conversationn with you but nothing to return the favor.
Point 6
Don’t be good in coping others! Don’t steal someone elses photo, then change the filter, add up your website or watermark and call it your own. Always acknowledge the sources.
Point 7
Avoiding going nuts with hash tags. Too many hashtags will make you look spammy and Instagram might like put a stop to it. Many people are losing their accounts and land themselves in hashtag jail.
Point 8
Never you forget to always protect your own images and videos.
Point 9
Avoid over posting the selfie. Too many selfies might like annoy your followers and once you lose a follower, the chance of them ever following you back again are zero.
The Do’s
One
Always sprinkle images and videos of your day to day business on your page. Make it like your behind the scenes of what you do in your business with an occasional fun picture of something fun you will like to do outside of your business.
Two
Do share and give the original poster credit always. When you want to share a photo make sure to download the repost app so you will always give credit to the original owner of the photo you need to share on your feed.
Three
Sign in regularly and be consistent with your posting. If you really need people to follow you, always give them a reason to by posting what they want to see. You will only get desirable results when you post consistently on Instagram.
Four
Always protect your own Instagram posts by adding a watermark or website name to all your images so no one will take them without giving you due credit
Five
Being on the platform, your purpose is to use Instagram for network marketing. You must socialize and be reciprocal as much as possible. You will attract much more people when you just make it a point by your comment and liking other’s pictures or videos on Instagram. By so doing you become a top contributor to the Instagram community.
Six
Always post interesting pictures that will pop by using the filters and some some apps to add text to your images.
Seven
Do use hashtags but follow always Instagrams rules and only post not less than 20 relevant hashtags. The key word here is that your hashtags must be relevant to your post.
Eight
Have this in mind that you are setting up your Instagram with the intention to brand you as a top leader by leading with your value driven content.
Ways to grow your network marketing business on Instagram
Many people are using Instagram, it will be a great place to find and connect with your potential customers and business partners. As a network marketing professional, Instagram will help you tell your story about your own products and business by using engaging pictures to attract the attention of people on the platform. However, pictures and videos are the “hottest” forms of communication on social media platforms. As they receive much more clicks, likes, and shares than anything else. Instagram will allow you to: Create your own media channel so you will be able to publish tips and content that will attract people who are interested in what you are offering.
What are the ways of using Instagram to grow your network marketing business:
First create a compelling profile
If you really want to inspire people to follow you on your Instagram account, you must hace an effective and attractive profile.
Your profile should have the following features:
- Be the same name or “social media handle” you are using in other platforms like Facebook, Twitter, etc.
- Has a friendly, professional-looking picture
- Include a link to your website so that your followers will read more about you and your biz. This is very important as you will need to move people from Instagram to your website. Where they will learn more about you, your products and your business.
- Make use of popular keywords to make it very easy for people to find or discover you.
Have a posting strategy
Instagram will help you get attention for what you are doing and attract people who might be in need of your products and are to buy them. Giving them the chance to check your products. Before hitting the share button, you must have a sound strategy for why, when, what, and how often you will be posting.
Ask yourself the following questions:
- Who are my ideal prospects and the types of people are fit for my products and business?
- What kind of posts does this audience really need to see? Would the content or ideas be interesting or helpful to them?
- Do I really need my audience to know more about me, my team, my products, or my opportunity?
- When does my audience seem to be engaged with my posts more?
- Do I post enough, or too much? How often do I need to post?
- What kind of content do I need to share? Images, inspirational quotes/sayings, video, or a mix of all three?
Understanding these factors will help you create content your followers will look forward to seeing every time they come online. Over time, you will build the typw of connection and relationship that will lead to more sales and even new members.
Use hashtags correctly
If you’re not very familiar with the term hashtag. Hashtag is a word or short phrase, proceeded by “#” symbol. They are ommonly used on social media.
Functions of hashtags
- It turns phrases into a searchable link, which will then make it easy to search for topics, names, or products of interest. They’re equally ideal for organizing and tracking content.
- Hashtags are a very helpful means to “tag” your images so that people searching for those terms will discover your images or content and be able to find you. If you are selling skin care, you might decide to use a hashtag like #lookyounger with your post.
Give and you shall receive
Don’t use your Instagram feed to constantly post pictures of your own products or business. People will get turned off and will stop following you immediately. Instead, make use of the “Jab, Jab, Jab, Right Hook philosophy created by Gary Vaynerchuk.” Meaning that about 80-90% of your posts should be about you providing helpful tips or content for your followers, while the remaining 10-20% should be directing them to your products or opportunity.
Value post should include the following:
- Tips and inspirational quotes that’s related to your topic. Be it health and wellness, organizing, weight loss, beauty tips. Or whatever makes sense for your products and business opportunity.
- Be reposting from other accounts and share posts from other people’s Instagram pages, etc.
- Interesting finds – other useful and meaningful stuff you come across on the internet
- Post favorite memes or funny pics
Ask posts should include the following:
- Pay attention on your business.
- Showcasing your products or opportunity
- Talk about your new product launch, upcoming sale and invite people to check out your business, etc.
Stay engaged
Like any other social media platforms, Instagram is all about building relationships with other people. When someone likes or comments on your posts, do comment back. Answer their questions and thank them for commenting, etc. A great strategy on Instagram is to follow people who is following you. It will show them you really appreciate their follow and value their engagement and interaction. Make sure you will like and comment on other people’s content as well. When you use a popular hashtag in your posts, make sure you check out other posts with that hashtag and then like or comment on them.
How to use Instagram for network marketing
Create relationships
Understand this that your network is your net worth, and this has never been more than true for MLMs. Realize that as a network marketer, your job will be just to network and grow a community on Instagram.
The question how do you do this? Here, the key is to have conversations. Set time aside in your busy schedule when you are going to reply to stories. As well as comment on other people posts or simply respond to any direct messages you get. Even for MLMs, all paths always lead to the DMs, the direct messages. That’s generally where sales do happen.
Branding
We recommend that when you’re create an Instagram profile to create both a personal brand and a product-based brand. But you need to make it very clear that the product is helping you live the lifestyle you’re showing through your personal brand. One common question people do ask is this “because I see both the products and the business opportunity, do I have two different target markets?
Here at Urbizboost, our answer is always no. Because the business opportunity is really ideal for an individual who’s already very passionate about the product and lifestyle you’re selling.
The second question we get is about niching. Here’s the simple answer, you need to niche on Instagram if you really need to be unique. Because the truth is not everyone in this world will be interested in your business opportunity. Your best bet is to lead the race with niching in on the person who’s going to be interested in your product first. And then your expand to the opportunity and ideally it’s the same audience.
Let’s consider this last point on branding, which is that you must make sure that your bio is on point. The bio is your very first impression to a potential new follower or buyer. Work on our bio because is the new business card.
Content
The thing here, when it comes to network marketing, you won’t just post a photo of yourself holding the product every couple of days and still expect people to buy. Trust me, I’m pretty sure you’ll surely earn $0 dollars, so don’t do try doing it. The first thing you need to do is find and follow the top earners who are already doing amazing stuff in your company. Be sure to turn Instagram notifications on for when they will post and get a sense on how often they’re showing up on Instagram. And the kind of content they’re posting. Then, you’ll need to mirror their frequency and follow in their footsteps.
The next thing you must know about your content is it needs to be very relevant to your viewer. Relevant, valuable content on Instagram needs to be highly inspirational, educational, or entertaining. We find out that most people who are network marketers just only want to educate, which is very fine. But it will get a little boring for the viewer.
Urbizboost recommendation
Take a look at yourself
Your brand as a network marketer is much more about your lifestyle. So take a full 360° look at your life, not just the products you sell but yourself. Remember that people will always buy from those they know, like and trust. So if your Instagram feed shows you are living your best life and it’s very relatable to your target follower. Then it’s certainly going to become a no-brainer for them to just take the next step and try your product.
Let’s consider the other thing: If you will focus on the benefits of your products versus just the features of your products themselves. Then it will become much more easy and natural for your followers to start sending you messages like, please how did you do that? or did you just got your skin so clear? We really recommend that you use video to showcase the benefits of your products. So show demos, show vlogs of yourself. Remember be real, be raw. Video is very key for network marketing.
Instagram highlight
You’ll equally need to make use of Instagram’s features, that include highlights. Highlights are a perfect place for people to get to know you very quickly. Almost like the navigation menu of your own website, and you equally need to use hashtags strategically so that people who are looking for you can find with your lifestyle content.
Conclusion
Have fun with Instagram! It’s another powerful social media platform where you will get to know users from all around the world. Giving your network marketing business the big opportunity to explore and we highly recommend you start using Instagram for network marketing!