Instagram Growth Marketing: Grow Your Brand

Orji-Oko Uzor

Introduction

To gain followers on Instagram might be hard and it’s just getting more difficult by day, which is where an Instagram growth marketing service comes in. Without help, to get more real followers for your Instagram page is often a tedious and time-consuming procedure. To go at it alone means adding much more pesky tasks to your schedule which you never seem to have enough hours in the day for.

That’s why so many Instagram growth marketing agencies and Instagram growth marketing services have started popping up. These tools help to take on the burden of you getting more followers and letting you reap all the benefits. Believe it or not, they are just like top-notch backlinks for a new site that will guarantee you more traffic. It’s a perfect idea. But with a lot of options out there, trying to known and determine the best Instagram growth marketing service for your brand might be overwhelming. In this article we will consider the following:

How do I make my Instagram grow faster?

Use the right hashtags

Your goal on Instagram is to engage your audience on a regular basis while equally growing the number of your real followers. To post new, interesting, and engaging photos just satisfy the first requirement. But to start growing, you must understand that hashtagging your photos is extremely important. Hashtags makes it easier for people searching for particular terms to find your photos. So which hashtags should you use for your pictures? Just like with Twitter and other social sites, users on Instagram like to choose certain hashtags over others. When you use popular Instagram hashtags for your photos, you’re more likely to reach new users and be discovered.

Use the right filters

The Instagram community is a place when the audience responds to certain photo filters more favorably than others. Using these preferred filters will have a tremendous impact on your engagement.

Here are some of the current most popular filters on Instagram:

  • Amaro
  • X-Pro II
  • Clarendon
  • Juno
  • Gingham
  • Lark
  • Ludwig
  • Valencia
  • Lo-fi

Post at the right times

You should equally consider the timing of your posts. You should know the best time of the day and days of the week to post.

Steal your competitors’ followers

One of the best ways to be able to find and attract a new follower is to seek out your closest competitors’ Instagram accounts and engage with their followers. These people already have shown some level of interest in your products because that’s the same thing with your competitors.

So how will you effectively steal your competitors’ followers? Simple! Engage with them. There are different ways to engage with Instagram users, and the more work you do, the more followers and engagement you’ll get. On Instagram there three forms of engagement:

  • Follow a user
  • Like a photo
  • Comment on a photo

Ask for more followers

This sounds obvious, but it need to be said. You should occasionally ask your audience to follow you. This is same way YouTubers ask their viewers to follow them at the end of their videos by subscribing. You can equally ask viewers to follow you for more of your content. Why you need to do this, is because sometimes people may really enjoy what you put out on Instagram. But need a nudge before they will actually follow you. You might equally do this in your Instagram captions, work it into your content by pitching what your audience will really get when they follow you.

Hop on trends

When an opportunity presents itself, create your content in such a way it will align with trending topics or hashtags that will help improve your discoverability and engagement.

Do a giveaway

One of the best kinds of comments you will get on any social media post, not just on Instagram, is when a user tags a friend. Not only will these comments contribute to your post’s engagement. But in turn it will make it favorable to the Instagram algorithm. Each tag will bring you a new audience who arrived through a recommendation and who you might potentially win over as a follower.

Post user-generated content

User-generated content (UGC) is any form of content—such as videos, photos, reviews, audio, and others. That you will curate from fans or followers. It’s an important tool in your marketing arsenal to gain followers on Instagram. UGC will help humanize your brand through featuring real people, with real stories. That will show your product in real life and build a more trusting relationship with your potential customers.

Use Instagram live

Live video is the key to run a successful marketing strategy on any social media platform, especially on Instagram. With Instagram, you will yse Instagram Live to stream videos to your followers and engage with them in real time. When your brand starts a live video stream, a ring will encase your profile picture in Instagram stories this will inform your followers to check out the stream. Followers equally receive a notification when you start a live video. Once you are done with your livestream, you can upload it to your Story for 24 hours.

Be consistent

Most of your followers will not follow you for what you posted in the past but for the promise of what you will be posting in the future. Your audience wants to know what they will get if they hit the Follow button. To have a feed with a consistent theme and a consistent posting schedule will have as much impact in growing a following as many of the other growth strategies.

Organic Instagram growth strategies to build your brand

Consistency is key

Make sure you have the basics first. To grow an Instagram account is not a day task. You don’t put all your eggs in the proverbial basket and depend on one post to go viral. Most posts don’t go viral, meaning you need to find a perfect way to get your posts in front of your targeted audience. Check your posting schedule, and post frequently with quality. What are the things you are doing well and which areas do you need improvement? To post on a consistent basis builds up an expectation for your followers to look forward to your next post. Larger brands post multiple times a day while small businesses might only post a few times a week. Whichever you decide to do, just make sure it’s a consistent schedule. Finally, consistency in your content quality is very important. There are many noise on Instagram feeds these days and you need to stand out.

Invest in content production & content diversity

Nowadays, engagement is no longer relegated to in-feed posts. It now includes metrics like story replies, views of IGTV episodes and Story mentions. And more content forms means there are more opportunities to in your engagement rates and, consequently, increase in your organic Instagram growth.

When you might have only done in-feed posts or tried out stories sporadically. We do recommend committing to a few stories a week to establish consistency and for you to plan content for it. With a variety of ways to use Stories which are seen as a method to grow Instagram followers, it’s a big opportunity to see what really resonates with your audience. It is not said enough that content quality and posting consistently is important for your account growth.

Run promotions & contests

Let’s face it, people like free or discounted things and this won’t change anytime soon. Most times what marketers post is not always what customers need. This actually means that they miss their opportunities in creating content that will resonate with their audience. To be able to grow your following and increase your brand presence on Instagram. Run contests and promotions! Make one of the requirements for your giveaway a follow for your band and any other brands you partner with and tag friends. When you’re consistent in your giveaways, such as monthly or quarterly, your followers will be more likely to stick around and look forward to the next one.

Promote cross-platform

Now you should be targeting friends of current followers, keep it in mind that there are many other audiences to tap into. How often do you dicuss about your Instagram account on other of your social media platforms. Many people have many social accounts, and these different platforms all have unique strengths. So consider to offer different kinds of content on Instagram than on Facebook. And then direct these followers on to other social media channels to your Instagram profile for exclusive offers or content. The idea of cross-platform promotions is to bring your existing customers and brand advocates to your brand. These are easier followers to get than to push ads to people who might not even know your brand.

Share the wealth with influencers

Certainly, the influencer market has grown over the last few years, there are still many ways to utilize a smaller budget and apply it towards an influencer strategy. Micro influencers are those influencer with smaller number of followers but often a more engaged audience. These influencers have niches and are very willing to work with brands who line up with their values. To work with influencers, especially micro and nano influencers, establishes trust and credibility in your company. As they discuss and post things about your brand to their followers, your account will organically grow with them.

Instagram growth hacks for your business

Build powerful relationships with Instagram for business

First download the Instagram app on your smartphone. Next, work on a method to use Instagram – set out your goals and how you will are going to achieve them. Take time to explore the Instagram for business blog to get more ideas and tips for best practices when it comes to implementation of strategy. Know how the interface works – the different photo filters on offer, hashtags and mentions. Once you have a good understanding about how it all comes together. You will start working on great content that will engage your target audiences.

Optimize your profile

You won’t get much attention on Instagram unless you have a winning profile. Let’s consider what you need to do:

  • Your Instagram handle should tie in with your brand name and/or products.
  • When creating a business profile, your bet is to use your company logo as your profile image.
  • Put your business web address in the URL section.
  • Your profile description should be kept short and original. You have just 150 characters to make an expression.

Make the most of hashtags

Unlike Twitter or Facebook platforms, where links are encouraged. Instagram filters all the clutter out by refusing to link up URLs in comments and descriptions. The platform encourages hashtags, which are extremely important as far as connecting followers with your brand’s main marketing method is concerned.

Upload brand videos on your website

Since it is impossible to know who’s viewing your shares on a social sharing platform, embedding your Instagram brand videos in your site or blog will greatly extend the reach of your brand identity and content.

Analyze brands in your industry

As a brand, you should follow companies and individuals that interest you as far as business goes. Look for brands, celebrities, artists, photographers, hobbyists, anybody at all that appeals to you or who have similar business interests with your brand. Find brands that works in the same industry as yours. Follow them. See and learn how they engage their audiences and learn as much as you can from them. You should equally follow business partners and companies you’re affiliated with. Not only will it display support but equally lets you see what type of business practices they are using.

Share your company’s on-goings

Instagram is a perfect way to let existing and prospective customers take a look into your day to day business operatiions and achievements. It gives them the opportunity to see your personality in the flesh. While building long-term business relationships with you. Post photos of your staff, share comments or other random happenings around your workplace to give them an idea of the work culture in your company. Let them know whose birthday is coming up, talk about the employee that came up with the next brilliant idea, share milestones etc., you get the idea.

Use high quality images which resonate with your business

Instagram followers absolutely are in love with photos. And businesses are quick to respond with high resolution emotion filled photos of their products, employees and behind the scene in general. They are able to unleash the visual power Instagram offers. This will eventually drives the desire to buy. When considering what type of photos to take, you might need to consider how you will give customers a sneak peak of an upcoming product. Always ask yourself what the photo you post might mean for the customer, as opposed to only looking at it from an angel of business.only. Depend on images to tell a good compelling story that equally inspires. It’s very important to strike a good balance between fun and more business-like photos. Try not to share too much though. On Instagram, quality always overrules quantity.

Instagram growth marketing services

Kicksta

Kicksta will help you get real, organic followers through automating engagement marketing tactics.

Upleap

Upleap will pair you with an account manager to grow your following, they equally promises more followers, real results and smart targeting.

Gramista

Gramista will ask you to provide hashtags and locations to target people with certain interests or in certain areas that you supply to them.

Social Captain

Social Captain do boast of automatic growth, better productivity, and a beautiful dashboard. The way that Social Captain engages with potential followers on your behalf is through likes, comments, and direct messages.

Buzzoid

Buzzoid is a growth platform that do claim to offer followers and likes in minutes, and that every orders are delivered within an hour of purchase, or you went get your money back. There is no detail how they will grow your following or get you likes. But after you sign up you will submit your account for followers or specific posts for likes.

Combin

This platform offers “Instagram audience management and attraction.” Combin is quite different from other platforms because it’s a desktop tool. You are the one to choose the exact profiles and posts you need to engage with.

AiGrow

If you’re looking to grow your following with artificial intelligence, that’s exactly what AiGrow offers. They will like potential followers’ posts for you, and it will follow and unfollow accounts, too on your behalf.

Instaboostgram

Instaboostgram process is easy: choose your package, enter your username, make your purchase, see the followers roll into your account. Well, they won’t explain how they find these followers for you. They equally boast instant delivery, although some clients of theirs have seen their new followers leave them over the next few hours.

Instazood

After you sign up with Instazood, customers are allowed to choose the accounts they want to target from a dashboard that equally includes DMs, posts, and comments.

Social Buddy

Social Buddy do promise real followers, not bots or fake accounts. They will target real people based on the information you give, like niche, competitors and hashtags. Then, Social Buddy will let these accounts know that your page exists and encourages them to visit your page and follow you. They’ll equally target influencers and the people following your competitors.

The major goal of Instagram growth services is to assist you increase your followers.

But the best Instagram growth marketing service will assist you increase your reach organically and equally get you real followers, not just to make your numbers look good. Together with growing your Instagram following, a quality Instagram growth marketing service will:

Save you a lot of time

They will automate the process to get more real followers on Instagram. Doing the work for you so you will be able to invest your time into more important tasks.

Increase your social credibility

To have a huge number of followers on Instagram will give your brand a sense of authority in your niche and will open the door to more sales, partnerships, and opportunities.

Improve client satisfaction

Probably you are a social media manager or digital agency, Instagram growth marketing services will ensure your accounts are consistently growing, which wil keep your clients happy and increase retention.

Increase your sales

If you’re an e-commerce brand marketer targeting to earn Instagram affiliate money. To have more followers on Instagram means more opportunities to sell your products. Especially with the Instagram’s latest shopping features.

Improve your engagement rate

Given the changes to the algorithm of Instagram, to have a strong engagement rate is just as crucial as having a high following.

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