Orji-Oko UzorIntroduction
Instagram marketing for ecommerce has made Instagram an effective platform for ecommerce entrepreneuers. Offering many more potential for marketing and conversions. If ecommerce store owners start playing their cards well, their stores will become sale machines. Instagram ecommerce is undoubtedly the way to go next year being 2021. All you need is to employ a smart Instagram marketing for ecommerce strategy. That will give you an opportunity to scale your online store significantly.
Instagram has come a long way since Facebook bought it in the spring of 2012. During that time, the photo-sharing app had 50 million active users per month. But now, according to Statista, it “has crossed a whopping billion active users per month”. With more than a billion users together with 1.4 billion engagement rate on Instagram ads. Instagram is a perfect way to drive more targeted traffic to your store as well as increase your conversion rates. In fact, do you understand that Instagram ads do result in five times more engagement than Facebook ad? In short, if you have not started investing in Instagram or taking your time to optimize your Instagram content strategy and ads for peak performance. You are missing out on a lot of product sales and that’s why this article is written.
In this article we will consider the following:
- Instagram tips for ecommerce
- Effective Instagram ecommerce strategies to adopt
- Definitive guide on how to get real followers that love your brand
- Urbizboost Instagram marketing tips for ecommerce
- Conclusion
Instagram tips for ecommerce
Promote your products
As an ecommerce business, you need people to buy your products. You need them to see your photos and purchase something from you on Instagram. The perfect way to encourage people to buy is to promote your products. You need to be posting your products on Instagram for people to be interested in them. Regardless of the kind of product you are offering. It is a great platform where you can showcase your products. You need to catch your audience’s attention by sharing the best features of your products. Instagram being a great platform to promote your new products. On the platform, you will introduce your product to your followers and entice them to learn more about it. You will use videos to show people how your products work.
Interact with followers
Social media platforms enable you to directly connect with your followers. It is a great opportunity for you to build a positive relationship with your followers. Many people do yse social media to say positive things. When people are providing you with positive feedback, it is an opportunity for you to reply them and appreciate them for their positive comment. This enables you to build a strong relationship with the customer. Likewise, many people do use social media to post negative comments. Some people will come and comment on your photos and talk about their bad experience with your product. This is equally an opportunity for you to address those problems.
When people are commenting on your photos with negative feedback, use it as an opportunity to personally reach out to them to try and resolve the issue. This will build your brand in a positive light because you take the time to address an issue that is very important to someone else.
Use Instagram ads
If you need people to buy your products, then make it as easy to as make a purchase. You wouldn’t want to lose them at any point in the buying process. One of the great ways to direct people to buy is through Instagram ads. These are paid ads that will appear in the feed of your target audience. Instagram ads will enable you to reach out to your target audience directly. Your ads appearing in their feeds will make them to see the products you are promoting. With this Instagram ads, you will be able to set any type of goal. You will set a goal to be sending people to your site. As well to increase conversions on your site. By setting this goal, you will steer up your campaign towards success.
One of the best features of Instagram ads is that you will allowed to include a direct link to act. If you need people to buy your products, you will include a link to encourage them to buy. These links will often appear in a blue bar on your ad, so it will stand out to the viewers.
These links aren’t just to encourage your followers to but something. You will direct them to your site to know more or direct them to a page where they can download content. It is a perfect way to get users to act.
Use hashtags
Hashtags are one of the important parts of Instagram. Instagram is one of the platforms that do allow its users to use multiple hashtags in a post. You need to take advantage of this, to be able to build a brand recognition. You will use hashtags to create a unique campaign for your business.
It’s a great way to build a brand exposure for your ecommerce business and gain more followers. People will equally see others posting about your products, using your very hashtag, this will make them to check out your business. They will even check out your products to see why people really love them. By using hashtags, you are helping to build your brand exposure, which will help you to gain new leads and conversions.
Post a variety of content
Know that your content is the heart of your Instagram marketing campaign. This is what people see when they decide to scroll through their Instagram feed. You need to create content that will be able to grab their attention and equally entice them to check out your post. Instagram will enable you to post photos and videos. While many businesses do stick to posting photos, it is great to post videos occasionally to be able catch the attention of your audience.
You need to keep your followers engaged, so it is very important that you post several kinds of content. It is very important that you don’t post the same kind of content repeatedly. Your audience will end up scrolling past your posts. Being a great platform to post a different information. Many businesses do use Instagram promoting pictures of people who use their products. It’s a perfect way to show people how others are using your products and what they think about them.
If you need to share more photos and videos, you will use Instagram’s story feature. This will enable people to click through a story and see various photos and videos. You will equally use this feature to advertise in between people’s stories. Many businesses do repost photos of their products taken by other people. This will give people an authentic experience of your products and will help sway them to buy.
This user generated content is a perfect addition to your marketing campaign. It is free advertising for your marketing campaign and will generate buzz around your brand. It is a way to get people involved in your marketing campaign and talking about your brand.
Effective Instagram ecommerce strategies to adopt
Batch, automate and repeat
Customers do ask for authenticity. They enjoy it when brands become part of their conversations during the buying journey. However, to create content from scratch every day is extremely difficult.
Growth hacking
Being an ecommerce store owner, you need to figure out what will work best for you . To grow your Instagram following and brand awareness, there are two perfect hacks available. First, cross-collaboration with more relevant influencers. Second, you will hold contests and equally provide free giveaways with the following types of posts:
- Promotional posts – this will include product posts or anything else that will relate to your ecommerce store.
- Conversational posts – including posts that will inspire your followers to engage in your conversations. You will ask your followers a question here, offer giveaways or run contests.
- Sharing posts – promoting your content with the help of your followers, bloggers and influencers.
Tagging products
You need to tag your products as it will offer a clear call-to-action. It will simplify the buying process for the customer. With Instagram marketing for ecommerce you will learn how business accounts do tag products in their posts just like tagging people. Tagging is one of the best Instagram marketing tips for businesses who need to reach a bigger audience.
Engagement is the key
You will need to spend significant amount of time to like, comment and follow your target audience. This will help you to grow organically with impressive results over time. Commenting on people’s posts will often lead them to visit your profile. However, to engage in a meaningful way with your followers will get more attention. When you engage with your target customers, they will often reciprocate with likes and might even start following your brand.
Buying likes or followers won’t be in your best interest. It will seem like a quick fix, but in the long run you are damaging your brand. When Instagram announce any change in algorithm, they won’t reveal the criteria for suppressing content. You will see accounts with huge number of followers but low engagements. There are great chances that Instagram will shadowban your account and suppress your reach if you involve in buying followers.
Make buyer’s journey effortless
It is great thing to have a huge number of Instagram followers. Equally, higher engagement will signify better brand visibility. To be able to achieve sustainable growth, then you need to smoothen your buyer’s journey. The traffic from Instagram majorly comes in from cell phones. Which is the reason why your landing page must be mobile responsive. You will equally leverage Instagram’s location feature too. It is a perfect way to get ecommerce sales from Instagram.
Showcasing your products in an appealing way will trigger bigger demand. But, never hard sell your products on Instagram. It will ruin your brand’s integrity. However, if you will get a tad bit creative, it will not create much of a problem.
Pay attention to analytics
The best marketing strategies for Instagram will always include reviewing your analytics thoroughly. The in-app analytics will provide you useful information. You will use this information to increase your engagement. Under the audience tab you will see when your followers are most active on the platform. It will help you to plan your future posts at these times to get a great mileage out of them.
Definitive guide on how to get real followers
Discover images that work for others
People love consistency which is the reason why branding your images is vital especially on Instagram. In most people’s minds, consistency do equate trust. And when people are viewing your brand as trustworthy, they will be more likely to buy from you.
Engage and convert your audience
Everyone loves to take a picture, but surprisingly, people are in love with good photo. A good photo is not about snapping a picture on your cellphone. The best photos are considered art, and art always evoke emotion. Instagram was built with the idea to share pictures, so your images are very vital and something you need to nail down when it comes to create them for brand awareness.
Think outside the Instagram box
When it comes to Instagram marketing for ecommerce, your content need to set you apart. Keep in mind that Instagram will connect you to other social profiles like Facebook and Twitter. And you will post your images to these profiles all at the same time. Therefore, you should take your hashtag research off of just Instagram and look into what trend on Facebook and Twitter too.
Use iconosquare to track and grow your account
Obviously, as with any marketing strategy you employ, you’ll need to know if the ROI is still there. Even though you reach 100% of your Instagram followers organically (for now) there will still be an investment in your time that you should be considered.
Post at the perfect time for the most reach
Let truth be told there is never a perfect time to post on Instagram. You need to figure out our own Instagram posting schedule. Every audience is different, but that doesn’t mean you shouldn’t guess.
Be creative when highlighting products
You could easily snap a picture, simply slap a filter on it and then post it, but why not shake things up a liitle bit. Dig deep to be able to creative when you want to highlight a product.
Identify Instagram influencers to work with
Influencer marketing is as important for your blog as it is to gain more follower on Instagram. There are many influential people on Instagram and many of them might be the last people you’d expect. There are quite some accounts in different niches that have tens of thousands of followers and they’re ran by twelve year olds. But no matter the age the people behind the account is, they are holding power in your niche. Because they already have the followers that you need.
Give a little, get a lot, and everyone wins
When it comes to Instagram, the popular saying of ‘I scratch your back, you scratch mine’ is the same on the platform. But how will you do this, exactly? Simple, by reposting. Believe it or not, to repost other people’s image content and cross-promote with others. While you sing their praises is one of the best things you will do to grow your followers and show that you are a very respectable brand.
Engage with others
Since you don’t need to go overboard with re-posting people’s images. As well as liking and commenting are your next perfect way to gaining a follower. Using this similar approach as before, go through your most popular hashtags. That you have used previously in your own posts to see who else is using them and engage with them
Urbizboost Instagram marketing tips for ecommerce
- Optimize your Instagram bio and account for your shoppers and SEO .
- Put effort into your organic content strategy and engagement.
- Make all your posts more shoppable with your product tags.
- Go all out with your Instagram product photography and videography.
- Grow your brand followers in the right way.
- Choose the right Instagram ad format for your brand and products.
- Create and optimize your Instagram ads like a pro by doing some unique.
- Take segmentation to the next level in your Instagram marketing for ecommerce.
- Boost your Instagram marketing for ecommerce with your website content displays.
- Get clever with influencer marketing by reaching out to them.
- Combine Instagram with content marketing methods to boost your marketing success.
Conclusion
So here you have it! The best Instagram marketing for ecommerce. The beauty of Instagram is that it does not require a massive budget. You will increase your Instagram ecommerce sales with ease. Instagrammers do enjoy shopping, so you will put in place the aforementioned Instagram marketing for ecommerce right away. Equally, always measure your performance. Within a month, you will have enough data on the sales that you have generated from Instagram.