Orji-Oko Uzor- Introduction
- What is digital marketing hub
- So, what’s instagram’s marketing hub
- Convert your Instagram account as a link to your own content marketing hub
Introduction
Instagram is unlike YouTube, where you can sell space on your videos. As well as on your channel page for advertising at a rate decided by Google. As a platform, Instagram does not compensate any user for running ads on their posted photos. Being a platform that’s owned by Facebook, so it sees Facebook ads on people’s’ posts as such. Instagram influencers and brands don’t have any intermediary, or any set rates when they choose to work together . Brands are allowed to make deals with influencers, and rates varies depending on the circumstances. However, one thing is very sure in nearly all cases. Influencers get paid more when they have high engagement rate. As well as a large number of followers. Nowadays brands have learned that one can easily buy followers who are of no value to anybody. Hence they are more interested in one having genuine followers. Those who interact with their posts.
Other social platforms
When compared to other social media channels. Instagram accounts have high interaction levels relatively. For example, an average Facebook or Twitter user has an engagement rate of only 0.5 – 1.0%. The average Instagram user, has an engagement rate of 3%. Any engagement rate above this, combined with a large number of followers. Suggests that the user is an influencer among their peers. Here at Urbizboost, we look at the average engagement rates of your Instagram posts. Engagement includes likes and comments on your posts. Take for instance: If your engagement rate is below 8% and you don’t have upto 1000 followers. Be sure to receive less payment from brands. Than those influencers who exceed the average engagement rates on their posts.
Now we are going to look at what’s really Instagram marketing hub. But first we will see what’s digital marketing hub. It will helps us understand Instagram marketing hub more.
What is digital marketing hub?
Digital marketing hub is a solution marketing software. A software that analyzes the customer’s transaction and multichannel behavior. In order to assist marketers come up with customized and effective marketing campaigns. That will lead to conversions and increased or improved business. The digital marketing hub combines marketing and big data. To be able to deliver personalized offers and content through the most effective customer touchpoints.
Urbizboost explains digital marketing hub
Marketers are being challenged on how to deal with the high increasing volumes. Including the high velocity of multichannel data from desktop and mobile devices. This is even further complicated by the fragmented. And much complex customer buying journeys as they traverse across different touchpoints.
This digital marketing hub allows you to fully understand customers. By analyzing the multichannel data to be able to get deep insights into customers’ behaviors. As they transact or negotiate through a website. This enables companies to make insight driven decisions. And take actions based on the customers’ and the platform attributes that lead to conversions.
A basic digital marketing hub has the following features:
Capacity
It has the capacity to give a holistic view of a customer. By combining transactional data such as web analytics, email metrics, CRM and buying history. With other human-friendly data like emails, call logs, social posts and comments.
Insight
Marketing hub will easily provide a real-time customer insight by identifying the attributes and segments of the customer.
Real time analysis
It helps to provide a real-time analysis of structured and nonstructured data from all sources.
Create
Marketing hub help you to create personalized experiences through identifying content. As well as to offer positioning that will resonate well with a particular segment.
Unified
It showcases a unified customer profile that combines both first and third party data.
Tracks
The real time analysis tracks the customer’s journey through many touchpoints. It equally helps companies to determine the channel attributes. That will lead to conversions of a new customer or a quality lead. This guides where to put your marketing budget.
The digital marketing hub helps marketers to determine the best customers. The customer attributes that will drive conversions. The content that will influence customer behaviors and the combination of different touchpoints. That will lead to conversions. These factors help to decide on the critical places to improve. And where to spend your marketing budget that will bring better return on investment.
So, what’s Instagram marketing hub
For us here at Urbizboost, Instagram marketing hub is what helps an Instagrammer to know everything about their posts. And to know how to make money from their account. From this we will look at how to build up a strong and loyal following community. And what to do to make money with your Instagram account.
Grow your Instagram account
Unlike YouTube and its Google Ads, Instagram does not have any standard way to make money. Therefore it is entirely up to you, as an influencer. To find brands who are willing to pay you directly. One thing about this is when you are big enough to be accepted into one of the influencer marketing platforms. In this situation, you will register your interest. And when they accept you as being influential enough. They will include you in their databases. Suitable brands may come to you when you meet the profile of the type of influencer they are in need of. We highlighted the major influencer marketing platforms here. Any Instagrammer wishing to make money. Need to make building up a strong and loyal following community their priority task.
You will help improve your standing here by:
- Perfect your bio. So it is very clear who you are and whom you need to follow you.
- Post regularly. Like most social media, Instagram likes to see evidence of your regular posting. Not sudden splurges when you feel you have some spare time to post. Instagram doesn’t need that.
- Posting high quality original photos. Try and take pictures with a decent good camera. Instead of simply trying to use the one in your phone. You need to make yourself known for producing seriously good content. Which in the case of Instagram, is high quality pictures.
- Using relevant hashtags. People in your niche will easily find you by your tagged images.
- Engaging with your followers. Always create time to comment on and like their images. And they will be more likely to do the same in return to yours.
- Make use of hashtags: Use the Instagram hashtag generator to generate more hashtags from your images.
Sponsored posts
The most common type of cooperation between brands and Instagram influencers is by sponsored posts. In this situation, a brand will normally reach out to somebody whose engagement is great. They have considered as an influencer and offer to pay them. To push out a sponsored image to their followers. Of course, for a sponsored post to be effective. It has to sit well with the influencer’s followers and look like a genuine recommendation from the influencer. The FTC has being involved in recent years. And it is now a requirement that sponsored posts are clearly seen as such. When a product fits well with the Instagrammers audience. It does not matter if a post is marked #sponsored or #ad.
The ideal sponsored post always show how the brand’s product fits perfectly into the Instagrammer’s life. And how it might just as easily fit into the lives of his or her followers. It is not often unheard of for those with more than 100,000 followers to make $700-$900 per photo. Those with 500,000 followers might command $2,000 to $3,000 per sponsored photo posted.
Example of an Instagram Influencer
Then, of course, we have the superstars. People like Kim Kardashian West, who has been able to command $300,000 for a post. Across all of her social media platforms. Of course, her more than 87.1 million Instagram followers do put her in a class of her own! Well, a typical post by any of the Kardashian / Jenners clan usually makes at least $200,000. Often Instagramers do create the content. The brand then has the rights to reuse that same content in their marketing and on their website.
Affiliate marketing
Just like a blogger may promote an affiliate product on his or her blog. An Instagrammer can equally promote an affiliate product in his or posts. You could decide to work with a site like Shareasale, Clinkbank, Amazon Associate. So, you should find suitable products to promote. Of course, like all influencer marketing. This would only be effective when the product you are promoting fits nicely with your followers. When it looks simply like an advertisement for an unconnected product. Your followers will be not impressed and they won’t follow the link. They might even unfollow you in protest.
One specific technical hurdle with affiliate marketing on Instagram is that you share photos not links. One way to do this is to include the affiliate link. Which you should put first through a link shortener in your photo captions.
Use your Instagram account to market your own business
Of course, when you are a successful Instagrammer, huge enough to be regarded as an influencer. You can then promote your own products. Even the big names, like Justin Bieber use their Instagram accounts for this particular purpose. These are very similar to sponsored posts. Except this time around the images are of your own products.
These might be images of merchandise you have already created especially because of your fame. For instance, a t-shirt that promotes your Instagram feed. Or they can refer to some business or product you are involved with. For example, pop star Delta Goodrem used her Instagram account to launch a fragrance line. Your target, as an Instagrammer. Is to build up both your following and your engagement. When you are successful in building both to high levels. You will definitely have the great opportunity to make money with your Instagram account.
Convert your Instagram account as a link to your own content marketing hub
Research has shown that more than 78% of enterprises surveyed, say social media is the most important strategy for marketing success compared to other marketing strategies.
So what’s the major takeaway for marketers here? Should you put all your marketing methods and resources on social media then? Well, social media content will assist you generate the most leads and revenue, right?
First, brands need to develop their own digital content platforms. Then look at social media as a means of distribution and equally a destination. Daily, brands are creating new content. Everything from marketing content to sales, product, and campaign content. It’s not just enough to create and share quality content anymore. If every other marketers out there is dishing out valuable, relevant content like you. How do you know when your target customers will engage with your content and not your competitors’ content?
How to convert your Instagram account as a link to your own content marketing hub
Here at Urbizboost, we noticed that many people confuse content with content marketing. Know that content is not content marketing. Because content is everywhere. Content marketing, on the other side, is all about building and attracting an audience. To your branded content destination using your Instagram account as a link. This help you to reach, engage and convert new customers for your brand.
A successful content hub is one that your target audience will like go to regularly. For information, insights and solutions to their toughest problems and challenges. Once you’ve built your content destination. You will use your Instagram account to distribute and amplify your content. To be able to drive more customers to your brand owned platform.
Now how do you build your content marketing hub? Let’s discuss 5 tips to help you get started:
Craft your content marketing mission statement
Who is your target audience? What content topics are they interested in?
What value will you provide to them, knowing their needs, pain points, interests and business challenges?
You must put your customers at the center when you determine your content marketing mission statement. While you make sure that it equally supports your brand mission. This step is very important. Why? Your content marketing mission statement is the foundation of your content marketing efforts.
Determine how branded your content destination will be
Will you make your content marketing hub a part of your brand’s domain. Like Marketo’s CMO Nation or will it be on a different unbranded site. Like Adobe’s CMO.com or GE’s Txchnologist?
For an on domain destination, you will need to make sure that your creative aspect supports your corporate brand to a large extent. Doing this will stop any experience that will be completely off-brand. But it will bring consistent with other touch points and interactions with your brand.
For an off domain destination, you must be a bit more creative freedom. But ultimately it need to support with establishing your content marketing hub. As the go to your destination for your given topic and industry.
Think like a publisher
When you behave like a publisher. It means to create and publish the content your audience needs. But it equally means so much more than that. On any publisher site, you will find out that they basically cover different topics. With content coming from different authors. Publishers equally make it very easy for their readers to find the content they need to read. Like adding clear categories to highlight the topics their content destination covers.
You’ll equally include a clear call-to-action or offer for your readers. Providing a way for them to reach your brand directly. Don’t forget to include social-sharing options to make it very easy for your readers to help promote your content. And that’s where your Instagram account comes into the picture. By making it a link to your content destination. A great publisher is always thinking how to grow their owned audience on their branded platform. Subscriptions are perfect indicators of your reach, engagement and conversion. As well as to able to track what content resonates with your audience. So make sure you include calls to subscribe to your updates. By using this data to help optimize your content marketing efforts.
Publish regularly and consistently
Readers always visit and return to a publisher site for a reason. They know there will be a new content published regularly on the topics they’re interested in. So create a regular content cadence and commit to maintaining it. When starting out, try to publish at least once a week. If you cover two topics, you need to publish at least twice a week. If you have the necessary resources. We would even suggest publishing new content every day on the topics. That will help bring the right audience to your content marketing hub.
Determine how you measure success
Know that is not possible to improve what you can’t measure. But one of the biggest problems content marketers face is to determine what to measure. Since there are a lot metrics you can track. Our advice is to start small. Start to measure metrics like the number of new and returning visitors. As well as page views, social shares, comments, average time spent on site, subscribers, and submission forms. By tracking these areas, you will effectively measure and optimize your content marketing methods and demonstrate your ROI.