Orji-Oko UzorContents
- Introduction
- Search engine marketing consultant explained
- What does a marketing consultant do?
- How do I become a search engine marketer?
- What do I do to become good at marketing?
- SEM meaning in marketing?
- SEO vs. SEM
- What is search marketing strategy?
- How do I start a marketing consulting business?
- Conclusion
Introduction
From the beginning, Search engines weren’t very complicated. Getting your website to appear on top of searches was as simple as applying the correct meta tags. And with searches which included similar phrases to yield your site as a result. Then, people took advantage of this simplicity. In response, companies like Google developed complicated trust-based algorithms which decide the websites to appear on the front page.
Currently, Search engine optimisation (SEO) has grown and developed to cover a wide range of different practices. From working with meta tags to structuring pages in such a way that robots find more comfortable to read to improve the usability and speed of a website. Except you spend big amount of time dwelling over blogs and websites like a search engine consultant or SEO agency would do, most people don’t have the time and patience to develop the skills to handle this. Unfortunately. SEO and marketing being professional fields, it takes a lot of learning to be good and successful with it. And this is something which companies despite its size struggle with.
The question is; when you don’t have the time for it, how are you supposed to improve your website’s search performance?
However, Search engines provide an easier route to get to the front page, this is via their paid advertising services. But even these require a level of expertise to do and manage correctly. It is very easy to create poor performing campaigns that won’t work as well as they should. And you can easily waste a huge amount of money with paid search that has a poorly constructed campaigns and strategies.
So how can a business promote itself via search engines? This is where a Search Engine Marketing Consultant (SEM Consultant) comes in.
Search engine marketing consultant explained
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The name covers the role of a search engine marketing consultant. They are professionals that work with businesses to improve their website’s SEO and or PPC. As consultants they offer advice and share methods which will bring many new users to it. SEO, starts with a little bit of evaluation, called an audit, using specialised tools to examine each page on your website. And to get an insight into what has already been done to get the site into searches.
With the idea of what your website might be lacking, your search engine marketing consultant will be able to put together a strategy for your business. This will be covering the aims they have, the methods to achieve them, and a way to measure the results to ensure there are good. It will take a little time to get to this stage, but it’s done to make sure that you’re receiving the best possible campaign.
Along with SEO, SEO consultant or or internet marketing consultant will also work with PPC advertising. Help you in choosing the right keywords, target audiences, and other elements which go into online adverts. They will be able to make your ads perform better than if you were doing it alone. This will go hand in hand with your SEO and other marketing, creating a cohesive campaign which people will be able to understand.
What does a marketing consultant do?
The search engine marketing consultant will be able to do this for you and will focus on these areas, because that’s what you paid them to do;
Page optimisation
They will make sure each page on your website perform as well and can take a lot of work. Here, headings have to be laid out correctly, keywords need to be in the copy, and all the writing needs to be readable. Be sure to know that going through this process on your own could take weeks. With a lot of the changes you make can affect other parts of your SEO.
Technical SEO
Not just how your site is laid out but how well it performs. An SEM consultant will critically look at the technical set up of your site. Assess the speed that it loads, detect any errors in the code and create a way to rectify them.
Back linking
All thanks to relying on the trust in SEO, connecting site with other websites which are already successful is a powerful way to boost your search presence. To find good back links may be a challenge, but with a good search engine marketing consultant you’re covered.
Local SEO
Before now, local businesses used to get hurt with the way search engines worked. But nowadays, local SEO can be powerful, with town names and the user’s location your business will appear in more searches. So, working with local SEO isn’t as hard as cracking wider reach.
PPC
Pay-per-click advertising is becoming more popular, with a lot of companies using this tool to get their name into the world. Just know that it’s not all about buying ad space, though, and this is where a consultant comes in. They will not only plan your adverts for you, but they will equally monitor them and make sure that they are reaching the right people. SEO consultant will improve your landing pages and reduce the cost of finding and converting new customers.
Monitoring
Search engine marketing consultant will make sure that their efforts are working and this is a big part of their job. Using analytical tools such as Google Search Console, Google Analytics and AdWords. They will constantly provide you with reports to show you how many users are visiting the site and clicking on your adverts. This kind of information is beneficial if you’re trying to decide where to spend your marketing budget.
Usability and Conversion Rate Optimisation
SEM Consultants don’t just want to deliver more traffic to your site only. But they also want them to convert into customers as well. A good consultant will look at how your site performs, they’ll take the necessary steps to improve the user experience. Then, they’ll work to improve the conversion rate of your website.
How do I become a search engine marketer?
Understand how search engines work
Before you start to think about SEO, the first step you need to take is to familiarize yourself with how search engines work. Many people think this may be something that they already know. But it’s always better to start with the basics and then move to the most complicated theories.
Know the basic search engine marketing concepts
Before you get your hands dirty, you should have a whole idea about all the different categories that make up search engine marketing. You should know what digital marketing is and the role of SEO in digital marketing campaigns.
Understand the true meaning of SEO
SEO is not all about keywords and links, it’s more than. The true function of SEO is to provide users with a great experience and give them exactly what they want. Your goal shouldn’t be getting more search engine traffic but turning those traffic into recurring visitors and customers.
SEO has a number of subcomponents, the most important are:
- Technical SEO – Crawling and indexing
- On-Page SEO – Page optimization
- Off-Page SEO – Website promotion
- Content SEO – Optimizing content
Choose the right SEO training
Once you start to learn SEO, you will be sure of one thing: There is too much things about SEO on the Internet and a lot of things to learn, and in the end creates a mess. Probably you want to learn on your own without any help, you will end up with too much list of articles to read and things to try out.
Stay informed about SEO changes
SEO is not a stagnant discipline. Its rules and algorithms change all the time. Google alone makes more than 250 changes to their ranking algorithms per year. One way to stay informed is to follow a couple of SEO news websites that are proven to provide information about on-going SEO changes.
Choose the right SEO tools
The truth is you cannot do SEO alone. There are many information to process and decisions to take and if you try to do everything manually. You will end up spending your time analyzing numbers instead of working on tasks that will get you results.
Practice SEO – Don’t stay theoretical
SEO is practical not theoretical. So, apply what you have read to your website and improve your exposure in search engines.
Demonstrate your SEO expertise
You do this by writing articles or posts on SEO. With time you will find that to share knowledge is a great way to learn new things about SEO.
Be Patient
SEO takes time to work and don’t rush into conclusions too soon. Patient is the key.
Follow the leads of established SEM Experts
In your path to become an SEM consultant you will encounter a lot of difficulties. There will be a time gou will be disappointed, frustrated, and ready to give up. Don’t worry, it is normal. If you study other people you will understand that none became what they are today because they are lucky. It’s as a result of hard work and hours of testing and reading about SEO.
What do I do to become good at marketing?
Develop your verbal communication skills.
Verbal communication is an important skill. It helps you when selling products or services or communicating with clients or team members. Practice this skill by heading meetings or giving presentations. Being a good and confident verbal communicator will establish your credibility as a marketer and make you more persuasive.
Practice your writing skills by writing in many different styles.
Write in many different styles as you can. This will help you know how to write in different tones and for different audiences. Practice, writing things like ad copy, landing pages, blog posts, and professional emails.
If you notice that your writing skills are weak, then register for a writing course to improve them. The different audiences and channels you write for, the more effectively you will be able to market your products and services to a variety of people.
Take courses to learn about different marketing technologies.
There are many free online courses on SEO, coding, and analytics software. Register for some of these so you be knowledgeable about some of the different technologies that you will often be using as a marketer.[3]
Probably you work with a big company, there wil be departments or individuals that handle the more technical stuff. However, if you have a little knowledge about them, it will be easier to collaborate across teams or handle small tasks yourself.
Work on developing good time management skills.
Build a personal system that will help you stay organized and manage your time better. There are lots of articles on time management and other content, that can assist you with tips and tricks to make you more productive. The ability to manage your time effectively is relevant to being able to build overall marketing strategies and complex marketing campaigns.
Volunteer to get marketing experience in different areas
Volunteering is a good way to acquire invaluable marketing experience, especially if you are just a newbie in the field. Look out for an organization that needs help with their marketing activities and volunteer to tackle the job.
For example, maybe your local parks and recreation society needs a community manager to handle their social media. You could volunteer for the task to gain experience in social media marketing.
Volunteering doesn’t have to be something formal. For instance, maybe you have a friend who is an entrepreneur launching a product of some kind. You could volunteer to help them out with their paid Internet advertising to help sell the product and gain experience.
SEM meaning in marketing?
Search engine marketing is the method of marketing a business using paid ads that appear on search engine results pages (or SERPs). Here, advertisers bid on keywords that users of services such as Google and Bing might enter when searching for certain products or services. This gives the advertiser the avenue for their ads to appear alongside results for those search queries.
These ads, often regarded with the term pay-per-click ads, come in different formats. Some of them are small, text based ads, whereas others, you see are product listing ads (PLAs, also known as Shopping ads) and they are more visual. Product-based ads allow customers to see relevant information at a glance, such as price and reviews.
The greatest strength of SEM is giving advertisers the avenue to show their ads in front of motivated customers who are willing to buy, the precise moment they see the ad. Just know that no other advertising medium can do this, that’s the reason why search engine marketing is so effective and such an amazingly powerful way to grow your business.
SEO vs. SEM
SEM versus SEO: What’s the difference between the two?
Generally, “search engine marketing” is refered to paid search marketing, a system where businesses pay Google to show their ads in the search results.
Search engine optimization, or SEO, is different. Why? Businesses don’t pay Google for traffic and clicks. Instead, they secure a free spot in the search results with the most relevant content for a given keyword search.
So, both SEO and SEM should be fundamental components of your online marketing strategy. SEO is a powerful way to drive fresh traffic at the top of the funnel. While search engine ads are a highly cost-effective method to drive conversions at the bottom of the funnel.
What is search marketing strategy?
Search marketing is an online marketing strategy that includes search engine optimization (SEO) and search engine marketing (SEM). This is combining marketing with advertising, that offers your company a 360-degree approach to promoting yourself online.
As a digital marketing strategy, search marketing make use of paid and unpaid means to place your business with increased visibility across the Internet. A few examples of these methods are pay-per-click (PPC) advertising and SEO.
Then the big question; Why is search marketing sometimes called search engine marketing?
When searching for search marketing strategies, you came across several search marketing definitions that refer to it as search engine marketing. That’s not actually correct, though, as search engine marketing and search marketing focus on two different areas.
Search marketing makes uses of SEO and SEM, an unpaid and paid strategy.
While Search engine marketing uses SEM, a paid strategy.
Why the mix-up?
Well, when people first started using search engine marketing, it was described as using SEO and SEM. With time, that changed. Search engine marketing was as more of SEM, a paid strategy, versus SEO, an unpaid one.
In response, search marketing became the cover name for using SEO and SEM.
Comparison between search marketing vs. search engine marketing
Understanding the difference between a search marketing strategy and a search engine marketing strategy is extremely important.
You wouldn’t want to create mix-ups among team members or confuse decision-leaders when speaking about your digital marketing plan. Probably you will keep the discussion straightforward, then consider using the specific name of the strategy you’re using.
How do I start a marketing consulting business?
The demand for Marketing Consulting Business is high due to the fact that business is increasingly looking for tactics that will assist them to get more customers, boost their sales and profits. As a marketing consultant, you’re basically a professional who advises businesses on efficient marketing strategies that will generate more leads and eventually increase their sales and profit margins. Being a marketing consultant, you should also be able to research and analyze customers’ behaviors. And be able to develop positive tactical results while at the same time meeting the needs of the customers.
We have listed steps you take to start your marketing consulting business;
- Get the training required
- Build your portfolio
- Choose your area of specialization
- Launch your marketing career
- Start building your consultancy business
- Start tracking customers
- Develop a personal brand
- Network and build your clients’ base
Conclusion
In conclusion, remember that for you to be a marketing consultant you must possess brilliant sales and marketing skills. Additionally, you must have undergo training or must have worked in the marketing industry to be well experienced in strategies of attracting customers and boosting sales