Orji-Oko UzorTable of contents
- Introduction
- What is search marketing agency?
- Hiring a search marketing agency
- Services of a search marketing agency
- Benefits of hiring a search marketing agency
- Questions to answer when choosing a search marketing agency
- Conclusion
Introduction
Hiring a search marketing agency, is the perfect decision for your business. You need the agency to boost your website traffic, reach more customers, increase conversions and sell your products and services.
Running your own business may not be a problem for you. But do you know how important it is to advertise and market yourself? There are so many advertising agencies and marketing strategies out there. How do you know which will yield the best results for your business?
With this article you would know that search marketing is one of the best methods to make your business visible online.
When choosing an search marketing agency and implementing SEO strategies. You’ll likely want to know how they operate and their prices for their services.
On this page, we’ll look at the average cost of SEO in 2020, so you know what to expect in working with a top SEO partner, like Urbizboost.
What is a search marketing agency?
A search marketing agency is an agency that assists businesses with appearing on top in search engine rankings in order to get more clicks to their websites, which results in more buying.
They specializes in all methods of digital marketing by offering two types of search engine marketing. This includes Pay-Per-Click (PPC) and Search Engine Optimization (SEO).
When it comes to search engine marketing, the agency will make and sure you have the lowest costs possible for your keywords. Part of their job is to get your business on the first page of search results. In order to achieve this they keep a close eye on how your keyword optimization affects your rankings.
A search marketing agency will use a range of SEO methods that are successful in the past and fit them to your specific campaign. They will be committed in helping your business grow and do everything they can to ensure that your search marketing campaigns are successful.
Hiring a search marketing agency
Choosing a marketing method that works for your business generally narrows down to your industry, your goals, and your competition. There is an approach that works pretty well regardless of your industry is search marketing.
Research has shown that Google receives over 63,000 searches per second, every day. And people are always online searching for anything and everything.
And do you want to guess?
These searchers may be likely searching for the products and services that your business offers.
Hiring a search marketing agency is your best option to get the best search marketing results possible. Search marketing agencies are home to experts, because they will assist you set long term marketing goals for your business.
You may find it a bit funny that we consider hiring a search marketing agency a portal to a perfect decision. But it couldn’t be truer.
When you hire a search marketing agency, you will accomplish your goals that were previously impossible.
For instance, here are a few goals you will achieve when you hire the agency:
- Increase traffic to your website
- More qualified leads
- Generate revenue year over year
- More phone calls coming to your business
- Get lead form submissions
- Increase ad clicks
And we’re just getting started!
The search marketing world is vast and powerful and can help you reach your biggest business goals. But what methods does a search marketing agency employ to drive these incredible results?
Let’s get in!
Services of a search marketing agency
Not only does an agency like Urbizboost offer all of the following services. But they will help you work on your campaign to ensure that it works for your unique business.
Search engine optimization (SEO)
SEO is a term that covers variety of smaller methods that will allow you appear in search engine results for keywords that mean the most to your business.
Think about this, without SEO, you everything within your reach for months and might see your website on even the deepest pages of search results.
Not only will your company suffer, but your business will fail to make sales, this decrease your total revenue. When people can’t find you in Google, where 63,000 searches happen per second. Then, they’ll find a competitor that does the same thing.
It’s important that you use a methid like SEO to help you gain invaluable accommodation in search results.
Here are some ways that an agency will help you use SEO to your advantage:
Keyword research
Using a tool like KeywordsFX will help you determine what keywords your target customers are using to find the products and services you sell. Without keyword research, you won’t speak in a language that your target customers understand, because you’re not in touch with them.
Title and updates of meta description
What users see when they find your website in search engines is your title tag.
Why, the meta description is what you guessed.
Both are relevant to earning clicks because they will show users that your content is just what they’re searching for. Also, including your target keywords, will increase the ranking benefits as well.
Content creation
Content is one of the biggest and most important parts of great SEO.
Without it, Google will have nothing to rank in search results. Your content, of course, should use and contain the keywords that you found during your keyword research period.
Internal linking
Internal linking is relevant to SEO for a some reasons.
First, when you are linking to other pages on your website from your content. You keep users on your site for long time. This reduces bounce rate, which is a great signal for Google.
Secondly, when you link to other site pages in your content, Google easily crawl and locate those pages on your site.
Local SEO
Local SEO, is similar to SEO and this allows you to rank highly in search results if only you’re a local business. Although the method is the same, your search marketing agency will help to target more location based keywords so that local buyerss can find you when they are in your zone.
There are some additional steps that your search marketing agency will take when optimizing your website for local SEO.
Claim your business on GMB
One of the best ways for users to find your local business in Google is Google My Business
When your business is claimed on the platform. It gives users a pull card of information that makes it easier for them to find and visit your organization.
For instance, when your claimed business shows up in search, this card will provide information including your hours of operation, your address, customer rankings, and other things.
So, when your search marketing agency claims and optimizes your business on GMB, it gives you first-page accommodation in search results. This helps you get more traffic on your site and more visitors to your brick and mortar location.
Locally optimized keywords
Similar to SEO, keywords are a big part of local SEO.
When you work with an agency, they’ll help you build a list of locally optimized keywords that will help target users in your area.
Citation management
It’s a massive part of local SEO that your agency will help you manage.
There are many citation sites like Apple Maps, Facebook for business, Yelp, and Bing that will bring many local traffic to your brick and mortar location.
When you work with a search marketing agency, they will help to ensure that your citations are consistent across platforms and that they’re optimized to bring more traffic.
Paid advertising
Paid advertising, also known as Pay-Per-Click advertising. it’s another way in ensuring your website shows up in search engine results pages.
It’s an highly cost effective method that goes live as soon as you put up your ads, and helps to build real results, real quick. Typically, you’ll wait a few months for SEO to start generating results, but with PPC, you don’t waste your time!
Paid advertising works better on a bidding system and involves keyword research like SEO. You’ll have an idea of the keywords that your target customers are interested in to be able to know which keywords to bid on.
First, choose your top keywords and place a bid for how much you will pay every time someone clicks your ad. If you win the bid, your ad will go live in Google search results, relax and watch the clicks pour in.
Benefits of hiring a search marketing agency
Probably you’re still thinking whether to hire an agency or not, let’s see some of the benefits.
Saves you time
You are certainly correct if you are thinking of handling your search marketing. Can you do it?
When you’re busy try to achieve things daily for your business, there won’t be time to go into this search marketing.
That’s why a search marketing agency will help you save your time by handling your SEO and PPC campaigns, giving enough time to run your business. Will like to kill your business because of a great marketing campaign?
They’re good at what they do
When you decide to work with an agency, you can be rest assured that they’re good at what they do. In its setting, employees are trained with the most developed technology and have access to a lots of resources.
Not just that, but they’re taught by the best in their industry who pass down these methods and styles.
Probably you want to consider using an in house marketing team, always know that you can easily learn how to market your business with SEO and PPC. But is nothing compared to the years of experience that agency employees boast of.
Necessary resources
When you’re in partnership with a search marketing agency. This means an agency that has access to all the resources needed to create an incredible campaign for you.
They boast of a lot of access to whitepapers and ebooks on SEO, including PLC case studies, training programs and tools available to them.
However, there’s access to all the latest and greatest in marketing tools and platforms, meaning they’ll be able to offer you the best solutions you desire.
They have more to offer
A search marketing agency provides a large variety of services. Meaning they are able to boast of a variety of departments.
So, when you work with an agency. There are countless ideas and resources that get contributed by the various departments across the agency.
With a lot of shared ideas for the growth of your business. Certainly, you’ll get the most well rounded marketing campaign since professionals in multiple departments developed it.
Saves your money
An alternative way to hiring a search marketing agency would be to task an employee to market your business. The only problem? This may add up and become expensive.
Here are some things you’ll pay for when you se an in-house marketer that’s good at SEO, PPC, and other strategies:
- Computer set up
- Payroll
- Training materials
- Benefits
These expenses add up real fast, and hiring an in-house marketer may not be your best option.
When you decide to hire an agency, your work will be done quickly than if it’s done by an in-house marketer. Simply put, there are many people available to work on your project at an agency than your one-person or an in-house team.
Questions to answer when choosing a search marketing agency
Nowadays, there are so many search marketing agencies, you might be overwhelmed at the thought of knowing which one to select for your business. After all, how will you know who will generate the needed results?
Well, the only key is research, and we advise that you do a lot of researching before deciding on your agency.
There are four questions you should answer with your research while choosing a marketing agency:
Do they rank well themselves?
The best agencies will always practice what they preach. If they list up highly in search results on Google, it’s a better bet they might generate the same results for you.
So, when you find out that an agency doesn’t appear highly in search results, or anywhere in Google, just keep looking. Why? You want to find out if an agency truly practices what they are preaching, this proves that they will generate real results for your business.
Do they fit your budget?
Budget is a crucial component of hiring, you should have a budget before you start searching for a search marketing agency and stick with it.
However, know there is an agency for every budget, and you should hold out until you get the right one. And when you find an agency that charges relatively less for their services, it’s important to keep in mind that you will get what you pay for.
Though some agencies may be more expensive than others, it’s likely because they can generate real results.
Have they been in business for a long time?
Well, why we advise you find a search marketing agency that’s been in business for a long time.
In those years, they may have been able to prove themselves in the marketing industry, outrank their competitors, and serve a lot of happy customers. There’s a reason they’re still generating results after some years, and it’s because they generated amazing results since their start.
Have they worked with your industry before?
You may not think it’s relevant, but to work with an agency that has worked in your industry before will give you a big leg up. Being familiar with your market at the start, they’ll have the technical know-how in steering you in the right direction as far as goals and method.
Since they are experienced with your industry, they’ll equally know how to generate specific results, who your competition is, and what method work the best.
Conclusion
Start your marketing journey by partnering with a leading search marketing agency like Urbizboost
Here in Urbizboost, we’re a digital marketing company that has been around for clients. We serve them in a wide variety of industries.
So, you’re covered!
We’ve been able to generate over revenue for our clients in the past years, and there’s no plan on slowing down any time soon.
When you want to partner with a search marketing agency that values your goals, works with your business like they’re family, and implements strategies that work.
Urbizboost is here for you!
Did we tell you that we offer more than just SEO? We also provide the following services:
- Social media
- Digital consulting
- Content marketing
- Research
- Strategy