Orji-Oko Uzor- Introduction
- What is SEO digital marketing?
- SEO in digital marketing
- Difference between SEO and SEM in digital marketing
- Why is SEO important in digital marketing?
- Reasons SEO digital marketing can transform my business
- Urbizboost is one of the best SEO digital marketing agencies out there
Introduction
Can SEO digital marketing transform my business? That’s the question on the lips of many business owners. Who are starting to create their website or redesigning their websites, feel a bit confused and intimidated.
You can turn the simple SEO digital marketing definition into a powerful process that generates long-term success. And even when you do not have an in-house SEO associate. You can still be able to make some positive changes that will help you increase your search engine optimization. With just a little SEO knowledge, you will be able to improve your brand’s search engine ranking in no time. But it is better you allow a SEO agency handle this for you, for you to concentrate your time in running the business.
This article will provide the definition of SEO digital marketing, the general guide that will uncover some of the basics of SEO. This will make you better understand how it can transform your business and the agency that will handle it for you.
SEO digital marketing is an important strategy used to make your website very visible online. Meaning more traffic, more opportunities o convert prospects into customers. SEO is made up of multiple different parts, and knowing what they are and how they work is the key to understand why SEO is important. It improves your brand awareness, build relationships with prospects, and position you as an authoritative and trustworthy expert in your field.
Well, relax this article will unpack the importance of SEO digital marketing, what it is, and how it works to transform your business.
What is SEO digital marketing?
SEO is one of the most popular marketing methods out there, and for the best reason — it’s most effective.
However, the results of SEO take a few months to work but it’s worth the wait.
What then is SEO digital marketing?
SEO digital marketing is the process of increasing your website and online presence. This include on-page and off-page to increase your site rankings in search engines like Google.
When your website ranks on the first page in search engines, it will certainly yield more clicks from users. The more clicks, the more people will look at your website, and the more they look, the more opportunity they have to see a product or service that will interest them.
Apart from that but when your site ranks well, you’ll see an increase in conversions and revenue.
SEO digital marketing combine both on-page and off-page methods work together to get your job done.
On-page SEO is an SEO that includes all the changes you will make physically to your website to be able to make it rank higher. Here are some instances:
- Page speed optimization
- Keyword targeting and implementation
- Content creation
On the other hand, off-page SEO refers to all the techniques that don’t take place on your website to be able to improve your rankings. Instances include:
- Social media marketing
- Email marketing
- Link building
This means when you hire an SEO agency to handle your campaign, they’ll likely make use of both on-page and off-page SEO for the best possible results.
SEO in digital marketing
Just imagine you having an outlet without any signage onto it – no name, no windows…nothing to show. Would you still expect people to drop in out of curiosity, looking for product A, whereas you sell product B. When you own a shop with a proper name and product image on it, it would attract many people off the street to you, to ask for what you sell. And from there, some of these customers would tell others about their purchasing experience and about your products and your shop.
The first instance is like a website that is not optimized, while the second one is likened to an optimized website.
SEO (Search engine optimization) is the art whereby a web page is easy to find, easy to crawl, and easy to categorize. It’s all about helping your customers find your business among thousand other companies.
SEO, an important part
SEO is an important part of any digital marketing method. It is typically concerned with a full move to drive customers to your business via online platforms. And to achieve this, you must ensure the website ranks on top in the SERP (search engine result page).
Let’s give you an idea on it, consider this fact of SEO – more than 14 billion searches online take place every month. The introduction of Global economy makes nearly every business to have an online presence. Relax and imagine if a fraction of those 14 billion searches happen for your business. To achieve this, your website must rank on top in the SERP. It must perform very well in the social media marketing, and the PPC (pay per click) activities must perform very well along with other digital marketing tasks.
For any business, advertising is of important need. When a business goes online, this advertising works best to get a big amount of web traffic. SEO gives an opportunity for a great deal of free advertising.
With a proper SEO a website will rank in the first page of SERP. And with this common belief that people generally scan and review the first two pages of the SERP. Nearly, 74% of customers use search engines to locate local business information. Compared this to online marketing, such as PPC, social media marketing, email marketing program. SEO provides a fairly good ROI. On a every day basis, nearly 80-90% customers read online reviews before buying any products.
Difference between SEO and SEM in digital marketing
The major difference is that Search Engine Optimization (SEO) is majorly on optimizing a website to get traffic from organic search results. On the other hand, the aim of Search Engine Marketing (SEM) is to be able to get traffic and visibility from both organic and paid search.
Put in another form:
Google’s search results are classified into two major categories: the paid search results and the organic search results.
The goal of SEO is for website to rank in the organic search results.
You can equally get your website in the paid area of the search results through pay per click (PPC).
A point you focus 100% on ranking in the organic results. Where as SEM is where you tap into both SEO and PPC to be able to get traffic from search engines.
So, SEM is a large term that includes both SEO and PPC. Meaning that SEO falls “under” the umbrella of SEM.
Let’s then get into some of the major differences between SEM and SEO.
SEO Overview
It is the process whereby you continue to optimize your website in order to rank in the organic, non-paid search engine results pages (SERPs).
It is clearly known that Google uses 200+ ranking signals in their algorithm. This said, SEO may be divided into four main subgroups and there include the following:
On-Page SEO: This is a process of optimizing your website around keywords that your target customer searches for in search engines.
Off-Page SEO: Off-page SEO is about building trust and authority signals from other sites. This majorly involves building high-powerful backlinks to your website. But Google might equally use other off-page signals to weigh your site’s authority, like E-A-T and social media sharing.
Technical SEO: Here you make sure that Google and other search engines will crawl and index all of the pages on your site. Technical SEO also involves things like making sure your pages load quickly. And that your site architecture is structured well.
SEM
SEM is a high-level word that includes SEO. So everything that were outlined above for SEO also applies to SEM. But in addition to SEO, SEM also includes PPC. And PPC is a field that has its own very set of features, best practices and many more.
SEO vs. SEM: How Long It Takes to See Results
One of the major differences between SEO and SEM is speed.
The fact is: SEO takes time. Too much time. Especially when your site is new and doesn’t have too much of backlinks yet.
An analysis has it that it takes an average of 2 years for a site to rank on Google first page. And many of those top-ranking pages were first published 3+ years ago.
For instance, if you run an ad in the morning, and may start to generate traffic and conversions in the afternoon.
But this doesn’t mean that you’ll be able to get an ROI on day 1. In many cases, it may take months of testing and tweaking to get a positive ROI from PPC.
Which is better, SEO or SEM?
Both SEO and SEM offer benefits that your business shouldn’t ignore.
But if you decide to only choose one, pick SEO.
SEO provides a reliable and effective method to earn your company site more traffic, leads, and revenue. However, SEO is known to be more cost-effective than SEM, which almost uses paid advertising. Even though digital advertising seem to be economical when it comes to issue of price. It may become costly when it’s your sole resource to drive more traffic, leads, and sales.
For the best results, create an SEM method that includes SEO. This kind of method gives your business many and comprehensive approach to market yourself online. This may lead to more traffic, leads, and sales from many channels, including search, paid, and social.
Together as a team, SEM and SEO work better.
Why is SEO important in digital marketing?
SEO is important in digital marketing with the following reasons:
Rankings and visibility
One of the most crucial functions of SEO is to increase visibility. This means making it easier for prospective customers to find you when they are searching for something you have to offer. Visibility is directly linked to your ranking.
The higher your ranking on a search engine result page (SERP), likely prospective customers will see you and click through to your site. The more powerful your SEO efforts, your ranking increases and the better your visibility. It is important when you consider that a quarter of internet users never click past the first SERP.
Web traffic
Increased web traffic is one of the goals of SEO, and you increase traffic when your visibility and rankings increases. Consider this; nearly 33% of clicks are done on the first ranking page, and the first five listings will get over 75% of all clicks.
If you want more prospective customers to find your website through a search engine. Then certainly you need SEO practices that will help your site rank within the top five positions, and ideally number one.
Authority
This concept of authority is relatively new in SEO, but it’s becoming increasingly relevant to search engines because it’s becoming more relevant to internet users.
However, authority means that your website can be trusted, high quality, importance, and has something to offer. The more authority your site get, the higher your ranking will certainly be, and the more prospective customers will come to trust your brand.
Creating a better visitor experience
Another good reason why SEO is important is because all the time you put into driving great content and to optimize your site with on-page SEO improves your site usability. And this creates a seamless and positive customer experience for the buyer.
For example, when you take the necessary steps to make your website responsive. It will make it very easy to use by all your customers including your mobile visitors.
Reasons SEO digital marketing can transform my business
It’s no more secret that SEO is an effective way to transform your business. With it you can attract leads straight to your website, which means more revenue for your business — regardless of your industry.
Thousands of people search in Google every second
When you include SEO into your marketing strategy, you’re basically marketing your business to thousands of people. Approximately 67 thousand every second to be exact.
When you are using SEO to market your products and services, you are making your company offerings available to a big user base. This gives you a bigger chance of attracting more interested customers and making more conversions.
Without SEO, it may be impossible for your target customer will ever see your website, let alone buy your products.
A lot of people ignore paid ads
Though some paid ads will provide a big way to advertise your business, nearly 80% of users do ignore paid ads that appear in search results.
This means you have a big chance of someone clicking on your website when it shows up organically in search. Ranking organically means that your site will shows up as a result of paid ads on a results page. You don’t have to spend a anything to appear in search results organically, but you need a strong SEO campaign.
Companies implement SEO more than ever
If you want to be ahead of your competition, then SEO is a must.
It’s a high percentage, meaning when you don’t opt for an SEO campaign, your business may fall behind in search. Your business will then become overshadowed by companies that have SEO. So it’s extremely relevant to have a strong campaign in place.
SEO boosts conversions
Comparing digital marketing to traditional marketing, the conversion rate of SEO is very high.
Traditional marketing methods basically see a conversion rate of 1.7%, while SEO do provide a conversion rate of 14.6%. That’s a big difference and perfectly shows why SEO is one of the best marketing methods out there.
Local SEO is tremendously effective
Probably you’re a local business, SEO is a thing that you should add to your marketing mwthod without a doubt.
After users search for a local business search, 88% of them end up calling or visiting the business that they found and chose within 24 hours.
The point is, you have to show up very high in search engines for local searchers to find you, and the best way to do this is to implement a strong local SEO strategy.
Urbizboost is one of the best SEO digital marketing agencies out there
When it comes to SEO digital marketing, we know our strength. We have a team of marketing specialists who are experts in their craft. So if you’re looking for an SEO partner, we’re waiting for you.
We pride ourselves on staying up-to-date with industry standards, reading the current industry news, and learning the newest methods to ensure that your campaigns are nothing short of successful.
Talking of clients, we have glowing testimonials from clients who loved working with us. In the past one year alone, we’ve been able to generate enough client leads.
If you are ready to work with us for your SEO, email marketing, social media, research or web design campaign, we are happy to hear from you!
Feel free to contact us online to talk with our specialist.
Definitely, we can’t wait to transform your business with an SEO digital marketing campaign!