Orji-Oko UzorIntroduction
Amazing strategies used by top marketing companies in United States. Well, there many top marketing companies and they uses different strategies to get their clients’ campaigns to their target customers.
This proves that marketing is very critical to the growth and success of a business. When you struggle to create a successful marketing mix. Then consider hiring one of the top marketing companies. Whether you are choosing a big company with a staff of 500 or a boutique business with a staff of ten. As long as they’ll show you how to reach prospective customers successfully. And able to convert them into customers, the investment is a smart business decision.
What is a marketing company?
A marketing company is any company that assists a business to create, implemente, and sustain marketing strategies. These specialized companies are outside contractors. That businesses of any size and in any industry may hire to increase and improve their marketing efforts.
When your business needs help to create an effective marketing plan. You might benefit from working with one of the top marketing companies.
What does a marketing company do?
Marketing companies assist their clients create and implement successful marketing strategies. This often starts with marketing research to know and understand what is and is not working in the current marketing plan. This will be followed by demographic research to be able to create a complete ideal customer profile.
Once they have clear picture of who you are marketing to. And what you have attempted to do to reach them. A marketing company will help you develop an overall marketing strategy. They will create and implement a plan for specific marketing campaigns. Also they will analyze the success of those campaigns.
The goal of working with a marketing company is to convert your target audience into customers. Help retain your current customer base. And improve your sales and revenue, and to grow your business and brand.
Questions to ask before you hiring one of the top marketing companies
To choose a good marketing company depends on several factors. This include your industry, target audience, size, goals, and budget.
If you’re able to hire a marketing company for the first time. Understand who you will be working with and what to expect. Before you make a decision by asking strategic questions.
What kind of businesses or industries have you worked with before?
You need to work with a marketing company that understands your industry. And has an insight into what works to reach your customers in that space.
Do they specialize in reaching a particular audience?
To understand your target market is key to create successful promotions. If a marketing company know the behavior and values of your audience. Likely they will use marketing strategies that will be successful. To reach and persuade the prospectives you want to convert into customers.
What specific planning will they need to complete on their end before you will begin your work?
The company you hire may need you to provide different concrete information. Such as inventory analysis before they start their work.
How are client collaboration and communication handled?
Whenever you work with an outside company or consultant. You need someone you will reach easily and who communicates clearly.
What are your reporting practices?
Set clear expectations of how you will receive reports. And what information they must contain. In some cases, this report will depend on the kind of company you are working with.
Examples of great marketing
Let’s inspired with some cool content marketing examples
Today’s marketer understand that content is king. But what make up the pieces of content that stand out in the crowd? If you need to stand out from the competition. Then you need to create unique content that will catcheyour audience’s attention and engage them.
Sometimes it is very easy to say it than to do it. Well, this can be a headache if you really don’t know where to start and how to do it.
In this article we included a list of some of the best content marketing examples to inspire your brand’s content creation.
So let’s dive in!
Coca-cola’s “share a coke”
Let’s start this list with one of the best content marketing examples from a big brand, Coke. For years now, Coca-Cola has been putting out creative and innovative marketing campaigns. That build up emotional connection with their large audience. But let’s look at this particular campaign.
The “Share a Coke” campaign. This gave every Coca-Cola lover the opportunity to personalize their drink. Then individuals could personalize their own bottle with their name on the Coca-Cola website. This particular campaign went viral as customers started posting pictures online with their own personalized drinks.
A campaign that touched on something significant for customers. And that’s personalization! This strategy was a perfect way for the company to get the attention of their audience. This got them to make a purchase.
Make-a-wish batkid campaign
Big, customer-focused brands aren’t the only ones providing great inspiration. One of the best examples of content marketing campaign is that of Make-A-Wish Foundation. A non-profit organization that puts together special and unique experiences for children. Who suffer from life-threatening sicknesses like cancer. Even non-profit organizations do promote their work in compelling ways that gets the attention of people. Like donors, volunteers, and other individuals who might support their cause.
This foundation worked together with the city of San Francisco to grant one child’s wish. This young boy by name, Miles was fighting leukemia, and his only wish was to become Batman. The foundation made this wish come true in a very impressive way. This was captured in a short documentary film.
Make-a-wish enabled people to imagine and visualize the ways in which the organization helps people. Through showing one child’s story and experience. As you might imagine, the campaign was equally an emotional one. And this made it a great content marketing campaign.
General electric’s #GEInstaWalk
When you imagine a social media influencer marketing. Your first thought probably might not be General Electric. However, GE brings out one of the best content marketing campaigns for B2B brands. Instead of highlighting their customers products. The company decided to use social media influencers to showcase their other business. Like jet engines and wind turbines.
With their #GEInstaWalk initiative. GE invited some Instagram influencers and fans to tour their manufacturing facilities and share their experiences. These persons would take and upload photos with the hashtag #GEInstaWalk for all to see. In the end, through these individuals people saw what it’s like behind the scenes at General Electric.
And GE was very pleased with the results. Without using paid advertising, the brand was able to reach more 3 million people with each new tour. The result was 8 million page views of GE’s Instagram page and addition of 3,000 new followers.
This particular campaign provided one of the best examples of influencer marketing at work. Giving access to their manufacturing facilities. Offered these influencers an opportunity to create unique and exclusive content for their followers. While it offered GE free exposure to new audiences.
Charmin’s sit or squat app
Charmin took this to another level of the best content marketing examples. The toilet paper brand designed an app for their customers called sit or squat. They then built a social media campaign around this unique app to get the word out about their products.
This particular app gives users the chance to check local toilets around their local area. To know if they are actually clean or not. The idea behind this was that if the toilets are clean. People will feel free to sit, but if they weren’t clean. Then they may need to squat. This silly app was the perfect means to connect with their customers. About a real problem they were facing that was relevant for the brand to address.
One very reason for this app and the resulting campaign is so effective that it got people talking. This app idea might have seem silly. But it was at its core still useful and relevant to customers who were be using their products.
Is your marketing successful?
Well, your marketing strategy has a lot of moving parts. And it might sound easy to keep deploying strategies and not able to measure it at all.
If you aren’t measuring your marketing, then you need to start there. Without proper evaluation of your ROI. You will never figure out which of your strategies are successful. And the ones that need to be re-evaluated.
Below we have outlined a few steps to assist you get started on how to know if your marketing is successful.
Set clear objectives
As you understand that marketing has many moving parts. So setting objectives will give you a clear path to determine ROI. When it comes to the subject of long term goals and metrics that will matter to your execs. Remember to report on data that will deal with total cost of marketing, salaries, revenue and customer acquisition.
Not only seting goals for marketing as a whole, you equally need to set them for every component. For instance:
- Social media
- Website
- Email campaigns
- Trade shows
- Events
- Direct mail
- Advertising
Meaning you should take careful consideration when setting your goals. You must make sure that every goal is specific and measurable. Being detailed will give you the opportunity to use these goals as benchmarks to evaluate the status of your marketing.
Measure, measure, measure
Rather than making decisions based on your feelings or shooting in the dark. As a marketer you must use metrics and data! Data gives you the chance to demonstrate to the company the value of your efforts and specific campaigns. And equally to provide you with the information needed to make necessary adjustments.
Website analytics
Like most companies, your website is the first place your potential customers visit. To get informed about your product and services. But the question is what are you doing to make sure that the site is your “top salesperson”
Social media analysis
Social media is exploding rapidly. It a perfect way to build a community of followers. Any easy way to share your message with others in an efficient and cost effective form. However, it seems that on a daily basis a new features an layouts are added. So how do you then evaluate which social media platforms works for you?
Let’s see to prioritize your time:
Check your social media engagement
what do you understand by this? Track the amount of interactions generated in your social media channels. Measure your “likes” on Facebook, retweets, and replies on Twitter, blog comments, Facebook page comments.
Gauge your website traffic from social media
This will give you an idea of the percentage of unique visitors that visited your website through social media platforms. Now you may allocate your time accordingly. Giving your most popular platforms the most time and effort.
Evaluate the social media sites that have the highest lead-to-customer ratio.
Focus all your efforts here as well because visitors to your website are great. But know that customers are better!
Event/trade show analysis
Even though a large number of your marketing campaigns may move online. There are some traditional strategies that you might still be using. Event/trade show marketing is one area businesses use for different reasons. It include brand awareness, product launches, recruitment and competitor evaluation.
But then how do you know the ROI of a successful event?
Brand metrics – this measure the visibility of your brand during the event. Including impression which is a percentage of people that actually saw your brand. Equally the number of visitors that stopped by during the event.
Lead generation metrics – measure the number of qualified leads gotten at the event. And sales appointments that was scheduled for follow up after the event.
Marketing metrics – at the end of the event evaluate the number of materials distributed. Promotional items that was given out. Finally analyze any contest of giveaways and evaluate your competitors as well.
Analytics are your friend
Now you have gotten the data and is the time to put it to good use. First revisit your goals and the data as these will certainly give you the starting point for evaluation. These benchmarks will help you to realign your efforts. Now you willbtweak your website page content, topics for blog, social media initiative and even trade show strategy. You will no longer have to depend on assumptions or guesswork.
Well you should understand that marketing is cyclical. Meaning that measuring isn’t the final step actually just the beginning.
The goals you drafted out at the beginning. Translating the data collected will provide you with the necessary information to increase your ROI. At the same time, you will be able to demonstrate value to your executive team.
Amazing marketing strategies
Marketing strategies are used to communicate the overall value of a product to a customer. In many cases, it is a core to build equity or good will in your target markets.
Let’s consider some of the amazing strategies used by top marketing companies:
Cause marketing
To find a cause both your customers and your company cares about will build that magic for your business. This requires an internal knowledge about what your company cares about. And who they need to help in the world.
Close range marketing (CRM)
Using Wifi or bluetooth to send promotional messages of your products to your customers’ smartphones and tablets at close proximity. Close range marketing is equally known as proximity marketing.
Relationship marketing
Many companies focus their attention to build relationships with their customers. Instead of exclusive trying to sell them something. Customers who truly love your brand will equally spend more money with your brand.
Transactional marketing
Driving sales might be challenging. Especially for retailers that need to consistently sell products in very high volume to customers. Just for them to be able to stay with the demands of investors. Retailers encourage their customers to buy using coupons, discounts, liquidations, or sales events.
Scarcity marketing
A top marketing company will make sure that control how much product is available at one time. In many cases they do this because of the difficulty to acquire raw materials or higher quality of a product. They may choose to make their client’s products accessible to only a few people.
Word of mouth marketing
Word of mouth marketing means to pass information from person to person through oral communication. Customers are always very excited to share with the someone the brands they love. Many customers find joy in sharing stories of their favorite products or services.
Call to action (CTA) marketing
CTA marketing refers to techniques of converting web traffic into leads or sales on sites. Using text, graphics, or other elements of web design. Conversion tactics will help improve the percentage of online visitors who become customers.
Viral marketing
Cult brand marketers are creating new business ideas that help to keep their products in the minds of the global customer. Each time a new product comes out, customers are given a reason to dream about their future buy.
Diversity marketing
You need to develop a customized marketing plan to analyze different customer segments. Based on differences in culture, including tastes, expectations, beliefs, world views, and particular needs.
Undercover marketing
Sometimes keep quite can become a big source of buzz. Imagine a movie trailer that got you very excited to go see that movie. While not showing everything about the movie. The advertiser will create enough intrigue that will drive viewers to want to see more.
Seasonal marketing
Seasonal events do offer a perfect way to meet new customers. Sometimes these events may be actual changes of weather or national holidays. By tuning into the different seasons that are very important to your customers. You may become more relevant in their lives.
PR marketing
One of the most crucial marketing strategies is public relations. Most effective marketers work with the media to bring awareness to their products. And the benefits their products will offer. When Apple’s founder Steve Jobs was alive. Apple held major press conferences to announce every of their new product. This tradition has been continued by their new CEO and CMO.
Online marketing
As commerce moved online, a new form of marketing emerged. Ranging from online banners to those annoying pop ups. Online marketers have attempted in many ways to get their customers attention any way they can. Many online strategic marketing tactics today are a mix of growth hacking strategy and different of awareness tactics that drive attention.
Email marketing
Immediately customers migrated into the internet world. Digital marketers have equally attempted to collect and organize emails for their potential prospects. Many B2B marketers depends on email marketing as a primary way to connect with customers.
Event marketing
Creating events is a perfect way to drive sales. Customers always need a reason to buy and events will offer that perfect reason.